Brands with Cross Marketing

2. Cross Is The New Boss
Cross Marketing is a partnership of at least two companies
on the value chain level of marketing with the objective to
tap the full potential of a market by bundling
specific competences or resources. It is also known as
Marketing Co-operation , Marketing Alliance and Marketing
Partnership.

3. Nike & Apple
LG & Prada

4. YouTube & NBA
Frito-Lay & PepsiCo

5. Sony Bundle
Magazines & Beauty
Products

6. Cross Marketing stretches
from Bundling to
Sponsorships . Making it one
of the biggest and most
popular styles of Marketing

7. James Bond &
Omega
James Bond & Aston
Martin

8. Microsoft
Office Bundle
Adidas & Lionel
Messi

9. Redbull & Sponsorships

10. Freecharge’s Strategy

11. Emirates & Arsenal Football
Club
Sony & Marvel