Innovative Brands

2. DEFINING INNOVATION IN
MARKETING
A marketing innovation is the implementation
of a new marketing method involving
significant changes in product design or
packaging, product placement, product
promotion or pricing.
Innovative Marketing specializes in creating
solutions to the problems of indirect,
conventional marketing.

4. Public awareness message trying to
convey the risks of driving while
impaired by alcohol.

5. World wild fund
Creatively blends imagery and
message using disappearing forests
as the planets lungs to impact
viewers into action before its too

6. FedEx
Showing their services from USA to
Brazil with the concept of using
maps

7. Olympus binoculars
Imaginative binoculars conveys how
they make the object appear as if it is
right in your face

8. Popular candy bar slogan “gimme a break
“ deliciously transformed into a bench to
sit down and relax.

9. Tropicana – billboard powered
by oranges
Extracts electrical energy from a large panel of
oranges to power a neon sign, indicates how
much energy the body can get from orange

10. Incredible hulk to
demonstrate the
stretch ability of
flexible fabric
Band – aid

11. Berger paints
Billboard showing
truly natural tones
of their colors
Faber castell
truecolours : shark
Creativity that shows
the color pencil in the
shape of shark and its
truecolour

12. Samsung
Mp3 player
This shows the
sound is so
realistic as if
the band is
singing right
into your ear.

13. Panasonic 3D TV
Reflects the 3D quality that Panasonic
TV possess, giving the illusion of

14. Thank you