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Neuro marketing

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Neuro Marketing is marketing strategy to identify the consumer behaviour patten and how they response to the advertisement , packaging etc

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Neuro marketing

  1. 1. {
  2. 2. Marketing is what selling of goods and services from the manufacture to the buyer
  3. 3. NO !
  4. 4. MARKETING = DELIVERING VALUE
  5. 5. Marketing = Know your existing and prospect customer
  6. 6. NEUROMARKETING IS THEIR A BUYING BUTTON IN YOUR BRAIN
  7. 7. SCIENCE OF HUMAN DECISION  NEUROMETRIX  BIOMETRIX  PSYCHOMETRIX NEUROMARKETING
  8. 8. Neuromarketing is a new marketing field that uses medical technologies like Nuclear Magnetic Resonance (NRM) to study the brain response to marketing
  9. 9. The business man must understand the workings of the minds of his customers, and must know how to influence them effectively, he must know how to apply psychology WHYNEUROMARKETING
  10. 10. The Reptilian always win Final decision maker
  11. 11. { {Reptilian Brain • Fast but limited • Present • ON • Effortless • Unconscious • Uncontrollable New Brain • Slow but smart • Past, Present, Future • ON/OF • Effortful • Conscious • Controllable
  12. 12. 127x 198=
  13. 13. Red Green Blue White Yellow Orange Yellow Blue Orange
  14. 14. Red Green Blue White Yellow Orange Yellow Blue Orange White Yellow Blue White Blue Green Red White
  15. 15. Six Stimuli 1.Self centered 2.Contrast 3.Tangible 4.Beginning and end 5.Visual 6.Emotion Reptilian Brain
  16. 16. Self centered Center of Me No Patience Empathic   Selfish
  17. 17. Contrast Old brain is sensitive to solid contrast Before/After Risky/Safe With/Without Slow/Fast
  18. 18. Tangible The old brain need tangible input • Unbreakable solution • Easy to grasp
  19. 19. Beginning and End Beginning End
  20. 20. Visual Optical nerve is physically connected to the OLD BRAIN and is 25 times faster than the auditory nerve. Fast Decision Making
  21. 21. Emotion Creates Chemical Events in the Brain – Memories Information
  22. 22. The Old Brain Respond to only 6 stimuli

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