Brands that carry out viral marketing

1. VIRAL MARKETING

2. Definition
 Viral marketing, viral advertising,
or marketing buzz are buzzwords referring
to marketing techniques that use pre-
existing Social networking services and other
technologies to try to produce increase
in Brand awareness or to achieve other
marketing objectives (such as product sales)
through self-replicatingViral processes

3. Mad Men Yourself
Received half a million visitors
In the first week

4. Paranormal Activity
A call to action appeared
prompting fans to "demand" the
movie play in their city.

5. Volkswagen:The fun theory
The brand and the idea that
innovation can make people
happier and their lives more
enjoyable.

6. KLM Surprise
KLM representatives scanned the
passengers' profiles to find out
more about them and presented
them with thoughtful gifts.

7. Old Spice Man Responses
The brand uploaded 185 videos to
YouTube over the course of two
days

8. Internship.com and Charlie
Sheen
The website saw 74,000 applicants in the first 48
hours following Sheen's first tweet and over 1
million unique visitors during the length of the
campaign

9. Take This Lollipop
TakeThis Lollipop accesses your friends
list, photos, address and any other
relevant information it can find to scare
you.

10. Volvo Trucks the Epic Split
Who’d have thought a truck video
could secure over 76.4M views?!

11. ALSIceBucketChallenge
According to the BBC over 2.4 million
challenge videos were uploaded to
Facebook with $98.2m made in donations
to the ALS Association (US) and £2.7m to
the MNDAssociation (UK).

12. Red Bull Space Jump
Felix Baumgartner completed the iconic
space jump for Red Bull in October 2012.
The Mission Highlights video alone on
Red Bull’s channel has over 37.4M views.

13. Thank you