neuro marketing

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NEURO
MARKETING

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 EEG can be effectively used to measure the appeal of different advertising,
digital communications, store environments or other design changes.
 As with any consumer research, it can be interesting for clients to observe the
research in real time and draw their own conclusions about what is happening.
Electroencephalogram
How does it work in neuro?
Companies use EEG
 Ceribell
 IMEC
 University of Technology
 NexStem
 Healium
 An EEG is a test that detects abnormalities in your brain waves, or in
the electrical activity of your brain.

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 Pupillometry, which measures pupils’ ability to change size, suggests that
pilocarpine hypersensitivity demonstrates early parasympathetic
autonomic dysfunction in diabetes mellitus before evidence of
sympathetic defects.
Pupillometry
How does it work in neuro?
Companies use Pupillometry
 NeurOptics, Inc.
 Adaptica.
 Essilor Instruments USA.
 HAAG-STREIT GROUP.
 Johnson & Johnson Vision.
 It gives unique insights into how an individual views their
environment

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 Eye tracking, or gaze interaction, is a technology used to see where
a person is looking on a computer screen.
Eyetracking
How does it work in neuro?
Companies use Eyetracking
 Eye Tracking is a tool for the analysis of visual attention. From the
perspective of neuromarketing, it seeks to associate visual attention
with the cognitive and emotional responses of consumers.
 C & C Market Research
 CSS/datatelligence, a division of CRG
Global
 Behaviorally
 Schlesinger Group, New Jersey (HQ)
 MERCAPLAN Central America &
Caribbean

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 Biometrics is the measurement and statistical analysis of people's unique
physical and behavioral characteristics.
Biometrics
How does it work in neuro?
 Biometrics technology offers the potential to help marketers narrow the gap
between their advertisements and consumers' interests by using uniquely
identifying consumer characteristics to associate each consumer with his or
her consumer behavior profile.
Companies use Biometric
 Star Link
 IDEMIA
 Biometix
 WINNING.I
 Aratek

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 The science behind this technology is quite simple; it works by capturing
facial emotions through a webcam or smartphone camera.
Facial Coding
How does it work in neuro?
 Facial Coding is a technique that makes it possible to detect and
qualify emotions and their intensity based on the observation of the
facial expressions of an individual.
Companies use Face Coding
 C+R Research
 Schlesinger Group New
Jersey
 Explorer Research
 Canadian Viewpoint Inc.
 Entropik Technologies Pvt.
Ltd

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 Functional magnetic resonance imaging or functional MRI (fMRI) measures
brain activity by detecting changes associated with blood flow.
Functional Magnetic Resonance Imagine
How does it work in neuro?
 An FMRI can reveal what part of the brain is active during
specific functions, such as lifting your arm or even just thinking
about something.
 Researchers and physicians can use this information to better
understand, diagnose, monitor, and treat various conditions.
Companies uses FMRI
 HCD Research
 Innerscope Research
 Institute of Sensory Analysis
 Keystone Network
 Labiometrics