This document summarizes an integrated mobile marketing solution called AdFresca that helps mobile app publishers increase user retention more easily and effectively. It tracks user behavior across acquisition, retention, and monetization and allows targeted messaging. Key features include free user analysis, user targeting, conversion tracking, and localized assets. It is a software-as-a-service model that complements ad networks and removes the need for developers or operations teams. Pricing is on a pay-per-transaction basis with free and enterprise plans also available.

1. Integrated Marketing Solution
with User Tracking and Behavioral Re-targeting
for Mobile App Publishers
www.adfresca.com

2. Our Vision
bring the integrated mobile marketing solution
to help mobile app publishers
increase user retention more easily and effectively,
using big data processing technology

3. Mobile App Marketing
Marketer’s hands are tied
Mobile app market is fast-changing market
- Overcrowded: Over 1M apps in 2 app stores
- Short life cycle
- Updating apps takes time (2~4 weeks)
- Freemium apps are trends while there are challenges in target marketing
- Broken links between analytics tools and marketing tools

4. More Choices, Less Time
Choice
Time

5. 5%
15%
Paying Users
Offer-Lovers
80% Free Riders
Mobile App Users
User Pool
the key to success
the biggest assets of mobile app publishers
- We need all types of users in App Marketing
- Need different approaches for each user segment
- Increase User Retention Rate

6. Integrated
Marketing
Solution
Mobile Mobile
User Users
Analysis Targeting

7. User Engagement Process
Acquisition
- AD Campaign
- In-House Campaign
- Offer
User Retention
Tracking Analysis
Targeting - Announcement
- Push Notification
Monetization
- Offer
- Sell AD spaces

8. Major Clients
• Game Publishers • App Stores
• Application Publishers • Marketing Agency
• Independent Studios

9. 10M app installs
130M app sessions
Fast Growing
Excellent numbers in 150 days

10. Global Service
223 Countries and 39 languages

11. Web
SDK Dashboard
Dashboard
Dumb-proof
All in your control in 5 mins

12. Screen Shots
Announcement Update Event Promotion Cross-Promotion

13. All-in-one
Marketing Tools
Announcement
Update Notice
User Feedbacks (survey or bug report)
Push Notification
Event Promotion
Cross-Promotion
Direct Deal
Monetization

14. Features
Free User Analysis
User Targeting
Full Conversion Tracking
Realtime Control
Business Intelligence
Localized Market Assets

15. Benefits
You can focus on your apps!
Shorten Time-To-Market
No Developers’ hassle
No Server Developers
No 24/7 operation team
Less designers’ work
We do it for you.
You save Money!

16. Is it AD Network?

17. SAAS
Software-As-A-Service

18. Is it a Substitute
to AD networks?

19. Complimentary
to AD networks

20. • Risk-Free, No Lock-In
• SaaS (pay-as-you-go + plan)
• on the Cloud

21. Pricing
• Transaction Based
- First 10 M / month: 0.215 KRWON per transaction
- Next 40M / month: 0.172 KRWON per transaction
- Over 50M / month: 0.120 KRWON per transaction
• Free Plan for Startups
- Startups will have free quota of 100K transaction per month
• Enterprise Service Plan
- For enterprises who need advanced features and email support
- USD1,000/month

22. Integrated Marketing Solution
with User Tracking and Behavioral Re-targeting
for Mobile App Publishers
www.adfresca.com

23. Thank You!
이의정 Dano Lee
CEO & FOUNDER
dano@adfresca.com
@nextofsearch