What is customer segmentation and what are some best practices around segmenting your mobile app users? This Slideshare presents 4 best practices for effectively grouping your customers into actionable segments. To know more, visit: https://clevertap.com/blog/customer-segmentation-examples-for-better-mobile-marketing/

1. Customer
Segmentation
Best Practices

2. What is Customer
Segmentation?
Customer segmentation involves dividing
customers into groups based on similar traits.
Users who bought
1 item
Users who go to app
every day
Users who haven’t used
app in 1 week

3. Common Types of
Customer Segmentation
• Demographic – based on gender, age, occupation,
marital status, and income
• Geographic – based on country, state,
or city of residence
• Technographic – based on preferred technologies,
software, and mobile devices
• Psychographic – based on personal attitudes, values,
interests, or personality traits
• Behavioral – based on actions or inactions,
spending/consumption habits, feature use, session
frequency, browsing history, and average order value

4. Why Is Segmentation
Important?
• Better ROI by targeting the right audiences
• Speak directly to those most likely to convert,
without wasting money on users who aren’t ready to buy
• Personalize marketing messages to more effectively
nurture prospects down the funnel

5. Customer
Segmentation
Best Practices

6. 1. Know Your Users
Learn as much as you can about your current customer
base and their app usage habits.
• What acquisition channels do they come from?
• Why and how do they use your app?
• How does your solution solve their pain points?

7. 2. Don’t Get Too Specific
Segments like “users who follow ‘80s rock playlists” are
more actionable than “users who listened
to ‘Bohemian Rhapsody’ in the last 24 hours.”
After all, segments need to be big enough so
targeting them is worth the effort.

8. 3. Set Prioritized Goals
Once you’ve created a few segments, define a
goal for each. This way you can guarantee that
your user segments are actionable and your
marketing efforts and engagement campaigns
are tied to specific, measurable business goals.

9. 4. Test and Optimize
What’s working for key groups of customers?
What isn’t? A/B or multivariate testing is essential
for refining your marketing strategy and
meeting (even exceeding!) campaign goals.

10. 5. Revisit Your Segments
Revisit your segmentation strategy periodically
and look for shifts in size, behavior, and engagement.
Does your current messaging still resonate with
each segment, or do you need to refresh your approach?

11. 6 Customer Segmentation Examples
for Better Mobile Marketing
https://clevertap.com/blog/customer-segmentation-examples-for-better-mobile-marketing/
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