The document discusses how customer engagement has changed in a mobile-first world with overabundance of choice and eroding user loyalty. It promotes a mobile engagement platform that helps manage programmatic mobile campaigns, personalize unique messaging, boost user retention, and monetize through increased visits and upsells. The platform provides real-time insights, push notifications, in-app messaging, data protection, and easy integration. It also details various campaign opportunities, benefits, keys to success, and pricing for the mobile engagement platform.
This presentation talks about Microsoft's Azure Mobile Engagement cloud offering and how it can be used to not only send targeted push notifications, but also see analytics from those push campaigns and gain insights
Cross Platform Mobile Push Notifications with Azure Notifications HubSukriti Sharma
This presentation walks you how Azure Notifications Hub works and how you can leverage it to target the right audiences for sending push notifications from your Mobile app across any platform
Engaging your Mobile App Users using Azure Mobile EngagementRuhani Arora
Azure Mobile Engagement is a software-as-a-service (SaaS) user-engagement platform that provides data-driven insights into app usage, real-time user segmentation, and enables contextually-aware push notifications and in-app messaging.
Mobile App Analytics. Why, How, What's new - Mar 2019Dmitry Klymenko
Dmitry Klymenko talking about news in Mobile App Analytics at Cocoaheads, Sydney. Mar 2019.
Analytics major players, options for small, medium and enterprise businesses
Measuring and Optimising Apps using Google Mobile App AnalyticsCemal Buyukgokcesu
Delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like user segments, default reports & insights in Google Mobile App Analytics.
The internet access landscape has changed fairly dramatically over the last 2 years. In 2013 we asked people what type of device they used primarily to access the Internet 26% of the people used primarily a mobile device to get on the internet. In 2015 this has increased to 52%.
Many of us think directly about Google Analytics. It’s the tool we use every day and are familiar with. But how can we prepare our trusted Google Analytics tool to work on mobile?
This presentation talks about Microsoft's Azure Mobile Engagement cloud offering and how it can be used to not only send targeted push notifications, but also see analytics from those push campaigns and gain insights
Cross Platform Mobile Push Notifications with Azure Notifications HubSukriti Sharma
This presentation walks you how Azure Notifications Hub works and how you can leverage it to target the right audiences for sending push notifications from your Mobile app across any platform
Engaging your Mobile App Users using Azure Mobile EngagementRuhani Arora
Azure Mobile Engagement is a software-as-a-service (SaaS) user-engagement platform that provides data-driven insights into app usage, real-time user segmentation, and enables contextually-aware push notifications and in-app messaging.
Mobile App Analytics. Why, How, What's new - Mar 2019Dmitry Klymenko
Dmitry Klymenko talking about news in Mobile App Analytics at Cocoaheads, Sydney. Mar 2019.
Analytics major players, options for small, medium and enterprise businesses
Measuring and Optimising Apps using Google Mobile App AnalyticsCemal Buyukgokcesu
Delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like user segments, default reports & insights in Google Mobile App Analytics.
The internet access landscape has changed fairly dramatically over the last 2 years. In 2013 we asked people what type of device they used primarily to access the Internet 26% of the people used primarily a mobile device to get on the internet. In 2015 this has increased to 52%.
Many of us think directly about Google Analytics. It’s the tool we use every day and are familiar with. But how can we prepare our trusted Google Analytics tool to work on mobile?
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Après-midi - Track 2 - S1 - Un backend pour tous vos objets connectés
Cette session vous a plû ? Si c'est le cas, n'hésitez pas à vous inscrire à notre Summit !
Xamarin Mobile Leaders Summit: The Mobile Mind Shift: Opportunities, Challeng...Xamarin
Julie Ask, VP and Principal Analyst at Forrester Research and author of ‘The Mobile Mind Shift', has worked with hundreds of clients across retail, travel, banking, insurance, healthcare, and more, to advise companies on the development of their mobile strategies.
In this session from the Mobile Leaders Summit at Xamarin Evolve 2016, she presented on how enterprises can capitalize on the mobile opportunities available to them, including new opportunities for mobile transformation available to the enterprise, the IDEA (identify, design, engineer, analyze) cycle, and how you can engineer your systems to be ready for this shift.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
3rd Mobile Marketing event by Warply: Mobile as a Revenue ChannelWarply
A presentation by John Doxaras, Founder & CEO, Warply
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
Introduction to Digital Analytics for Apps
Presented by Benoit Weber, Digital Analytics Specialist
In this session we will have an overview and an introduction to Analytics for Apps (basics of digital analytics focusing on apps): how it works, how it is different from websites tracking (metrics and dimensions), how to implement it (firebase implementation versus GTM + Google Analytics). We will be exploring the 2 interfaces and review the different reports to learn about users and how they interacted with the app.
MoVend is the world's only in-app commerce platform that supports multiple payment methods, with product management systems to help developers create enticing avenues to generate more money from their users. With MoVend, all applications are free for users to install on their mobile devices, and money is made when users are tempted to purchase content, feature upgrades or even access passes. Developers are not the only ones who can benefit from MoVend. MoVend can be easily integrated to help carriers better leverage on their user engagement and benefit from the improved user experience and sales conversion.
The Complete Guide to Fighting Mobile Ad FraudironSource
Ronen Mense, VP APAC at Appsflyer presents at our Developer Series at China Joy 2017 - giving a comprehensive look at the state of mobile ad fraud today and how advertisers can best combat it.
_Search? en toute simplicité : Elastic + App SearchElasticsearch
https://www.elastic.co/elasticon/tour/2019/paris/search-made-simple-elastic-app-search
Découvrez Elastic App Search, la solution la plus simple et la plus rapide pour ajouter une fonction de recherche à votre application interne ou externe. Apprenez comment déployer rapidement une fonction de recherche efficace et adaptée, dans votre application.
Azetone: Mobile A/B Testing & Personalization Philippe Dumont
Azetone is a new leader in Mobile A/B Testing and Personalization for iOS and Android. Thanks to Azetone, you have all the necessary tools to understand, A/B test, optimize and personalize your Mobile User Experience.
For more information: www.azetone.com et www.arise.io
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Après-midi - Track 2 - S1 - Un backend pour tous vos objets connectés
Cette session vous a plû ? Si c'est le cas, n'hésitez pas à vous inscrire à notre Summit !
Xamarin Mobile Leaders Summit: The Mobile Mind Shift: Opportunities, Challeng...Xamarin
Julie Ask, VP and Principal Analyst at Forrester Research and author of ‘The Mobile Mind Shift', has worked with hundreds of clients across retail, travel, banking, insurance, healthcare, and more, to advise companies on the development of their mobile strategies.
In this session from the Mobile Leaders Summit at Xamarin Evolve 2016, she presented on how enterprises can capitalize on the mobile opportunities available to them, including new opportunities for mobile transformation available to the enterprise, the IDEA (identify, design, engineer, analyze) cycle, and how you can engineer your systems to be ready for this shift.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
3rd Mobile Marketing event by Warply: Mobile as a Revenue ChannelWarply
A presentation by John Doxaras, Founder & CEO, Warply
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
Introduction to Digital Analytics for Apps
Presented by Benoit Weber, Digital Analytics Specialist
In this session we will have an overview and an introduction to Analytics for Apps (basics of digital analytics focusing on apps): how it works, how it is different from websites tracking (metrics and dimensions), how to implement it (firebase implementation versus GTM + Google Analytics). We will be exploring the 2 interfaces and review the different reports to learn about users and how they interacted with the app.
MoVend is the world's only in-app commerce platform that supports multiple payment methods, with product management systems to help developers create enticing avenues to generate more money from their users. With MoVend, all applications are free for users to install on their mobile devices, and money is made when users are tempted to purchase content, feature upgrades or even access passes. Developers are not the only ones who can benefit from MoVend. MoVend can be easily integrated to help carriers better leverage on their user engagement and benefit from the improved user experience and sales conversion.
The Complete Guide to Fighting Mobile Ad FraudironSource
Ronen Mense, VP APAC at Appsflyer presents at our Developer Series at China Joy 2017 - giving a comprehensive look at the state of mobile ad fraud today and how advertisers can best combat it.
_Search? en toute simplicité : Elastic + App SearchElasticsearch
https://www.elastic.co/elasticon/tour/2019/paris/search-made-simple-elastic-app-search
Découvrez Elastic App Search, la solution la plus simple et la plus rapide pour ajouter une fonction de recherche à votre application interne ou externe. Apprenez comment déployer rapidement une fonction de recherche efficace et adaptée, dans votre application.
Azetone: Mobile A/B Testing & Personalization Philippe Dumont
Azetone is a new leader in Mobile A/B Testing and Personalization for iOS and Android. Thanks to Azetone, you have all the necessary tools to understand, A/B test, optimize and personalize your Mobile User Experience.
For more information: www.azetone.com et www.arise.io
Current tech marketing aims at making you fall in love with microservices. But do you know their benefits and their requirements? What about their feasibility?
(MBL402) Mobile Identity Management & Data Sync Using Amazon CognitoAmazon Web Services
Developing mobile apps can be complex and time-consuming. Learn how to simplify mobile identity management and data synchronization across devices. In addition, learn how to follow security best practices to give your app access to the resources it needs to provide a great user experience without hard-coding security credentials. We will cover how to easily and securely onboard users as anonymous guests using public login providers like Amazon, Facebook, Twitter, or your own user identity system. We are very excited to have Twitter representatives join us on stage for a deep dive on authenticating users with Twitter and Digits, which enables users to sign in with their phone numbers.
Microsoft DirectAccess Remote Access (VPN) with Windows 10 and Server 2012Kemp
Microsoft DirectAccess is a VPN like remote access technology that is a core component of the Windows Server 2012 R2 Remote Access role. DirectAccess is a unique solution that is designed to replace traditional VPN access. It provides secure, seamless, transparent and always-on remote access to corporate networks for clients running Windows 7 Enterprise, Windows 7 Ultimate, Windows 8.1 Enterprise, and now, Windows 10.
Windows 10 support is welcome as over half of the 110 million managed Microsoft clients in Enterprise deployments have adopted the latest release. Eager as they are to get the new features Windows 10 offers, such as the new improved Start menu, the modern Edge web browser, Cortana – the intelligent personal assistant, Windows Hello authentication, and many other improvements.
DirectAccess provides these advantages over most traditional VPN solutions:
- Active Directory Domain joined client computers connect automatically rather than connections being user initiated
- Connections seamlessly work through all firewalls
- Supports selected server access when connected
- Can use IPSEC authentication to corporate servers
- Supports end to end encryption of the connection
- Provides transparent failover to another corporate network access point or site if required
- Supports offline domain join for clients that have never been on the corporate network
-Allows central IT staff to manage the remote computers over the DirectAccess connection
The integration with standard corporate Domains and the ability to manage clients remotely is very compelling especially for maintaining a client population that is remote and mobile with users who seldom connect directly to a corporate network.
Windows 10 and DirectAccess work really well in concert to provide a true remote access solution for Windows based clients. One that users will not have to struggle with, and one that IT and security staff can be confident about using.
Jaap Wesselius, Exchange MVP gives an overview of Exchange 2016, its history and what to expect in upcoming releases. He outlines the major architectural changes and best practices for Exchange administrators.
https://kemptechnologies.com/microsoft-load-balancing/load-balancing-microsoft-exchange/
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch
With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.*
However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization?
Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on:
-Top considerations in building a successful all-around mobile journey
-User experiences that drive conversions for B2C enterprises on mobile
-The essential data layer to understand the consumer journey
-Case studies of effective mobile user experiences
*Forrester: Mobile Moments Transform Commerce And Service Experiences
CleverTap empowers consumer (B2C) companies to use user data, automation, AI/ML and personalization techniques to constantly optimize customer experiences in order to improve the
impact across the entire customer lifecycle.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Columbia Business School: Creating Stronger Connections Using ExactTarget Mar...Salesforce.org
By providing meaningful and relevant messages, you can create rich life-long relationships with your students, alumni and donors. Join us to learn how you can unlock Salesforce CRM data to engage your customers with the right message through the right channels at the right time by leveraging the ExactTarget Marketing Cloud. Our special guest, Columbia Business School, will share how they are utilizing Salesforce CRM with the ExactTarget Marketing Cloud to improve communications, increase marketing efficiency, and track results. You'll leave this session inspired to create stronger more meaningful connections with your constituents!
Speakers:
Jason Belland, Senior Associate Director, Online Media and Technology, Columbia Business School
Jason Belland currently serves as Senior Associate Director of Online Technology at Columbia Business School Executive Education. His career in higher education spans 13 years, during which he has led innovation on projects including distance and online learning, CRM implementation, and website management. Jason speaks and consults internationally on the role of IT in delivering customer relationship management solutions to organizations.
Gordon Evans, VP of Marketing, ExactTarget Marketing Cloud, salesforce.com
Gordon Evans is the VP of Product Marketing for the Salesforce ExactTarget Marketing Cloud, where he and his team are responsible for messaging, positioning and go to market strategy. In the past eight years at salesforce.com, Gordon helped build salesforce.com’s award-wining public relations and social media teams, and launched some of the company’s most exciting initiatives, including the AppExchange and Force.com. Gordon has more than 20 years of experience in enterprise software and cloud computing product marketing, social media and PR, and has held a variety of positions at Epiphany, Digital Island and Novell.
Making money on mobile: acquisition, retention, monetizationWarply
A presentation by John Doxaras, CEO of Warply.
It includes an overview of the mobile marketing ecosystem in Greece and worldwide, useful insights on customer lifecycle value, highlights and real cases of successful practices, infographics and more.
Hosted at Founda.tion and its Educ.ation class, an educational platform aiming to help young people develop their knowledge and skills in the field of entrepreneurship.
Foundations of a Cross Platform Marketing StrategyBranch
Anindya Ghose, NYU professor and author of Tap: Unlocking the Mobile Economy, and Franco Caporale, Head of Enterprise Marketing at Branch set the foundation for what mobile marketers should know to have a complete cross-platform marketing strategy.
In the first installment of our Advanced Mobile Marketing Course, we'll cover:
-Introduction to the Course: An Overview of Cross-Platform Marketing
-Unlocking the Mobile Economy: the 9 forces that shape consumer behavior
-The core elements of an integrated strategy
-Examples of modern enterprise companies that have adopted a cross-platform marketing strategy
The dairy sector is among the industries adapting to the digital era, and milk delivery applications are becoming increasingly popular. This comprehensive guide will cover every aspect of developing a milk delivery app, from conceptualization to launch.
Early Motion provides mobile app design build services. Mobile is the future and the future is here. Feel free to peruse these informative presentations to learn more about what we do and how you can use mobile applications to help connect with your valued customers.
4. Manage
Programmatic mobile
campaign delivery across
platforms & audiences
Personalize
Unique messaging for
unique customers
Boost
Optimized experiences
for greater user
retention
Monetize
Amplified ROI with increased
visitation & upsell opportunities
to maximize lifetime value
5. Open APIs & easy
integration
Actionable insights
available in real-time
to increase app
usage
A value-added push
& communications
platform
Data protection &
privacy across the
globe
A SaaS-delivered Mobile Engagement platform
6. Trigger actions according to user
behavior and demographics with big
data collection and real time processing
Create custom dashboards to measure
KPIs, track retention and stickiness, and
determine what campaigns are driving
the highest ROI
Easily and continually enhance and
optimize the user experience with User
Path view
7. Create targeted campaigns with
intelligent customer segments and
in-app messaging capabilities
Reach customers in a highly effective
and non-intrusive manner
Integrate flawlessly with native push
notifications gateways such as
Google’s GCM, Apple’s APNS or
Microsoft MPNS
8. Integrate into applications easily with
open APIs
Leverage existing data from CRM, CMS,
and other business related systems
Improve audience targeting and
protect existing investments
9. Like all Azure services, Mobile
Engagement does not share or sell
information derived from customers’
property
Microsoft’s longstanding commitment
to privacy is an integral part of our
product and service lifecycle
We work to be transparent in our
privacy practices, offer meaningful
privacy choices, and manage the data
we store responsibly
10. Your Frontend
Azure Mobile
Engagement Platform
Analyze Segment Push
Collect Data
Push communications
& in-app messaging
Customer
Applications
CMO
Marketers
Developers
12. 12
System Push on
Android’s
Notification Center
System Push with
big picture on
Android
System Push on iOS
lock screen
Notifying badges on
iOS app icons
Windows system
notification
Windows Live Tiles
13. 13
Android simple in-
App push with
action buttons
Android In-App
push with big
picture and action
buttons
iOS In-App push with
big picture and
action buttons
iOS simple in-app
messaging
Windows
uncustomized in-
app messaging
33. • Ensure the welcome
invitation highlights
the value of your app
• Personalize based on
robust user data
• Use multi- language
capabilities based on
geo
Keys to success
Opportunity
Multi-step campaign to
encourage account
creation
Benefit
Increase app usage and
user retention by 80%
during the early days
Day 10
What's your balance?
Log in and manage your
account on the go.
Jessica, votre dépôt
mobile est prêt.
Jessica, check out your
latest money saver tip!
Day 1
Welcome to the
Woodgrove Bank app!
Log in to stay informed on
your account.
Log in
Jessica, your mobile
deposit is ready.
34. Opportunity
Send message to fan base
and encourage them to
rate the app online
Benefit
Increase app ratings,
thus discoverability &
downloads
Example Target criteria for a
generic app:
• User active during the last 5 days
• User at least 7 days old
• User having looked a least 10
articles or videos
• Use dynamic user
segmentation to
target likely
promoters
• Can work well with an
in-app or push
message
• Can be used to let
app users know that
you have improved
your app
Keys to success
Like our app?
Rate it now!
Close Rate
35. We’re Sorry
Something went wrong, but
we’re working on a fix right now.
ReleCloud Wireless
ReleCloud Wireless
All fixed!
Back to your regular
programming
Opportunity
Automated message sent
when app crashes to tell
user that you're aware
and working on a fix, and
when fix is available
Benefit
Increase user retention
and, when phrased well,
can increase user loyalty
• Use real-time
performance
monitoring and
alerting to determine
which users are
impacted
• Optimize your
delivery for each
platform
• Fix the issue and
update users
Keys to success
36. Opportunity
Highlight a feature within
the app that users are not
taking advantage of and
would probably like, share
tutorial of how to use
Benefit
App usage and user
retention
• Consider this an
opportunity to
improve the value of
your app to users
• Utilize robust user
data to understand
usage patterns
• Personalize in-app
notifications and
tutorials
Keys to success
37. Opportunity
When a user's
subscription/trial is
about to expire, renew
now (or freepremium
membership)
Benefit
Retain users and
increase profitability
• Dynamic user
segmentation can
help you optimize
your message and
timing
• Utilize in-app
messaging to reach a
warm prospect
• Tune your execution
as you go with real-
time information on
campaign
performance
Keys to success
X
Your trial is about to expire
Sign up now!
Yes! Sign me up!No thanks
38. Why not make it a long lunch? Head
to World Wide Importers and take
15% off your entire purchase today!Opportunity
Tailor content based
on identified interests
Benefit
Increase user satisfaction
and increase profitability
• Fine-grained user
segmentation helps
you refine your offer
• Tailored push
notification helps you
deliver that offer well
• Geo-fencing means
you can send a
message when the
user is within a
certain distance of a
purchase location
• And, this is all
extensible to work
with your current
CRM system
Keys to success
39. To learn more about
Mobile Engagement, visit:
http://azure.microsoft.com/en-
us/services/mobile-engagement/
Details on pricing can be
found here:
http://azure.microsoft.com/en-
us/pricing/details/mobile-engagement/
40.
41. Monthly pricing
Graduated Tier (MAUs) $ per MAU
0 to 100 Free
Next 100K $0.01 per MAU
Next 400K $0.0049 per MAU
Next 2500K $0.0034 per MAU
Graduated pricing calculation:
500K MAU = 100K*$0.01+400K*$0.0049 = $2.960
*Subject to change
**Directional pricing/terms below are subject to change and do not represent a guarantee of GA timing. This information is
for discussion purposes only. No sales may be transacted until service is commercially available
**All pricing information provided above is intended solely to be a non-binding estimate as of the date this guidance is
provided. It does not constitute an offer by Microsoft. The actual pricing will be reflected on the EA Price List, when this
offering becomes available.
**MAU: Monthly Active User - A customer’s end user who uses the app at least once in the past 30 days on a single device (if
an Active User uses the app on their cellphone and tablet, this counts as 2 MAUs)
**MAUs calculated and emitted on a daily basis. Graduated tier pricing calculated on a UTC calendar basis