3. INDIAN SNACKS MARKET
• Indian Snacks Market is expected to grow with double digit
CAGR in 2018 to 2024.
• India snacks market is dived between organized players and unorganized
market.
• At present Unorganized market is dominating the India snacks market.
• India Snacks Market is growing due to following factors Lifestyle Changes,
Rising Urbanization, Growing Middle Class Population, Local Availability and
Availability of Snacks in Small Package Size, Low Price.
5. major competitors
•It is a Snacks brand which
produces different flavours
of potato chips
• brand owned by PepsiCo
•50.2 % of market share in India.
• target market is children and
young audiences.
•Kurkure is a brand of corn puffs
•Brand owned by PepsiCo India
•60% market share in bridge category
•Target market is Children, Teenagers
and Young Adults & Families
6. LAY’S
• Lays have extensive marketing strategy
• Celebrity endorsement is one of the important
marketing channel.
• Advertisement on popular TV channels, radio, magazines, newspapers, other
print media channels is among important promotional plans of Lays.
• Lays also have high digital marketing footprint.
• brand visibility on Face book, twitter and YouTube with descriptive blogs of
product on magazines is also one of the strategies.
• Sponsoring different events like IPS and cricket .
10. • Kurkure was specifically launched to grab the namkeen market.
• The company’s first campaign had the line “Kya karein control nahi
hota” and it created the image of appealing munchies.
• The next campaign succeeded in capturing the imagination of the nation
with its tag-line “Jo bhi khaye kha ke mast”.
• Juhi Chawla was their brand ambassador – after some years Juhi and
kurkure became synonyms of each other
• The company also launched a scheme where special gift packs were
launched during the Diwali season.
21. OBJECTIVE
• To introduce a beneficial product in the market
• To inform customers about the features and benefits of the product
• Satisfy customers real wants
• Rural marketing
• To make a healthy society
22. MARKETING MIX OF CRISPYBITE
PRODUCT
• MULTIGRAIN DRY FRUITS
SNACK
Chrispybite Flavours
Chilly tomato spicy flavour
Cheese Onion flavour
PRICE
• 15 Rs and 30 Rs packets
• 50 Rs family Packets
• Small 5 Rs packet in rural
areas
23. PLACE
• INDIAN market
• Urban and semi urban
• Rural areas
PROMOTION
• Digital marketing on social
medias.
• Diwali special offers.
• #Meetmyfriend campaign.
• Sponsorship in reality shows.
• Rural marketing sample
distribution.
• Rural promotional programmes.
25. SOCIAL MEDIA PROMOTION
• Each packet contains one alphabet u should collect and form your
favourite persons name and stick it to chrispybite and meet
that person take a selfi and post it on our face book page..
#htppfbcrispybitez......
*** win a free pass to imagica
with your bestee*****
”Do masti Be healthy.....”
30. STP
SEGMENTATION
Geographic : INDIA all metro cities, tier 1 tier 11 cities and rural Ares
Income : all income group
Age : Mainly focusing on children young adults and families
Gender : male & female
31. TARGET MARKET
children
youth & families
POSITIONING
Positioning as a snack which “celebrates togetherness”
and spreading happiness.
Healthy and tasty protein snack
“ Domasti Behealthy”
32. MARKETING COMMUNICATION
• Advertisements through Print medias
• Social media ( facebook page, youtube chaneel)
• Email marketing
• Advertisements in TV
• Sponsorships
• Rural marketing (paintings, banners)
• Campaigns
• Sales promotion
• Association with Health programmes
33. POP
• Salty Snack
• Tasty
• Multiple size packets
• Multiple favour
POD
• Multigrain dryfruit snack
• Healthy and nutritious
snack
• Crispy long crunch