Maggi was launched in India in 1983 and became popular for being fast to cook and good to eat. It introduced many noodle products over the years under the Maggi brand name, which became synonymous with instant noodles in India. Maggi used effective taglines and advertisements, including commercials featuring Amitabh Bachchan, to promote its products across age groups in India as a quick and tasty meal option.

1. PRESENTED BY:-
VAIBHAV KABRA
MAGGI
Taste bhi health bhi... 

2. MAGGI HISTORY
• Nestle unleashed brand maggi in india
almost 30 years ago in 1983 with launch of
its traditional 2 minutes noodles in its
masala, tomato and chicken flavors, followed
by its curry flavor some years down the line.
• In Indonesia it is known as “maggi mee”.
• “mee” stands for “noodles”.

3. MAGGI IN INDIA 
• Maggi was launched in india at the time
when instant noodle was not that well known
a category.
• When nestle india launched maggi in
country, it used the tagline, „fast to cook and
good to eat‟, to not only promote the product‟
but also to educate the ever growing aspirant
consumer about the advantages of using it.

4. MAGGI IN INDIA 
• In India the word “maggi” has become a
synonymous term for any brand of instant
noodles.
• Nestle india ltd offered a variety of culinary
products such as instant noodles, soups,
sauces and ketchups, cooking aids, etc.
under the maggi brand. But by the word
“maggi” it always reminds anyone of the
noodles.

5. VARIOUS PRODUCTS
It introduced various
types of noodles:-
• Atta noodles
• Cuppa mania
• Soupy noodles
• Tomato flavor
• Maggi pazzta
• Curry maggi
• Chatpata maggi

6. TAG LINES
• Taste bhi… health bhi…
• Mummy bhuk lagi hai… bas 2 minute…
• In last 20 years we have just asked “2 minutes”
of your time…
• 2 minute mein khushiyan…
• Even a kid can relate to these tag lines and
associate to “maggi”
• “2 minute” tag line has left a deep impact as by
this it only clicks the mind as “maggi”.

7. ADVERTISMENT
• It always has interesting adv.'s which attracted
kids and the latest ad has Mr. Amitabh
Bachhan which has even attracted all the age
groups.
• It also started “meri maggi” for sharing the
emotional quotient of the consumers where
they can share there personal experiences
with “maggi”.

8. NOODLING AS A CHILDEXPERMENTING AS A
TEEN

9. MAGGI IN HOSTEL

10. MAGGI IN HOUSE
I am fed up of your
everyday tasteless food.
You don‟t even know
how to make food tasty.
I work the whole day
and still you don‟t give
me any recognition.
If you are so good at
making food, make
your own food
Fine, Just give me the maggi
packets and I will make it
myself.
Atleast it is easy to cook and
good to eat!!

11. THANK YOU 