HELFA SAFITRI Program Studi S1 Sistem Informasi Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau http://sif.uin-suska.ac.id/ http://fst.uin-suska.ac.id/ http://www.uin-suska.ac.id/

1. HELFA SAFITRI
Program Studi S1 Sistem Informasi
Fakultas Sains dan Teknologi
Universitas Islam Negeri Sultan Syarif Kasim
Riau
http://sif.uin-suska.ac.id/
http://fst.uin-suska.ac.id/
http://www.uin-suska.ac.id/

2. PERKENALAN

3. Technopreneurship [G]
3
Helfa Safitri

4. 01
02
03
Background, Vision and Mission and Business
Marketing Aspects
4
Corporate Marketing Strategies and Competitors
Organizational Aspects

5. In the marketing of a lot of forms and kinds of various foods from small to large and from
cheap to expensive.
One snack that is quite different from other snacks is perfect for food or snack
consumption for everyday relaxed while on vacation, and at the same time is also quite special
food is "Potato KrenyezZ and Dumpling Chips"
5

6. Technopreneurship [G]
6
VISI
Bring out a potato krenyezZ snack product with a
new innovation that is different from other existing
snack products.
Providing uninterrupted customer satisfaction.
Become the most popular snack product in
Indonesia.
MISI
 Producing snacks that are safe and of high
quality.
 Build top of mind brands that are loved by
the people of Indonesia.
 Give priority to product quality.
 Priority to cleanliness of product contents
and product packaging.
 Affordable prices.

7. 1. Market Segments
2. Target Market
3. Positioning
Estimated number of consumer demand:
1. Potato KrenyezZ: 2500 packs / month
2. Dumpling Chips: 1500 packs / month
Estimated number of Consumer offerings:
1.Potato KrenyezZ: 2000bungkus / bulan
2.Keripik Dumplings: 1000 packs / bullan
Segmentasi
Target Pasar
Permintaan
Penawaran
Rencana penjualan dan
pangsa pasar
7

8. Technopreneurship [G]
8
Marketing strategies, companies and competitors:
Product
2. Price
3. Promotion
* Advertising (Ads)
* Sales Promotion
* Personal Selling
* Public Relation
4. Placement
5. Browse
6. Process
7. Physical Evidence

9. Technopreneurship [G]
9

10. Technopreneurship [G]
10
1. Tools for the production of
Products
1. Gas stove
2. 3kg gas cylinder
3. Frying pan
2. Material for product production

12. Technopreneurship [G]