Maggi Presentation

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Maggi Presentation

  1. 1. NAME : YUVRAJ D. BIRJE Roll No. 124 MMM
  2. 2. Presentation <ul><li>NESTLE MAGGI NOODLES </li></ul>
  3. 3. Introduction To Nestle 2-Minute Maggi Noodles <ul><li>It's a brand of instant noodles made by Nestle India Limited. </li></ul><ul><li>It was found by the Nestle family based in Switzerland in the 19th century. </li></ul><ul><li>Nestle wanted to explore the potential for instant food among the Indian consumers. </li></ul><ul><li>It took several years and investment on part of Nestle to establish itself in India. </li></ul>
  4. 4. Introductory Stage <ul><li>Introduction of Maggi noodles </li></ul><ul><li>Nestle launched Maggi in India in year 1982. </li></ul><ul><li>Varieties: Tomato, Masala, Curry, Chicken </li></ul><ul><li>No competition </li></ul><ul><li>Because of its first-mover advantage </li></ul><ul><li>High production costs </li></ul>
  5. 5. Initial Growth <ul><li>Promotional campaigns in schools </li></ul><ul><li>Advertising strategies : focus on young children </li></ul><ul><li>Increasing rates of sales </li></ul><ul><li>Initial healthy profits </li></ul><ul><li>Development costs are recovered </li></ul>
  6. 6. Entry of Competitor <ul><li>In early 1990's the demand for Maggi noodles started to fall due to launch of Top Ramen ,another instant noodle product </li></ul><ul><li>Sales of Maggi starting to decline. </li></ul><ul><li>Affecting the profits </li></ul><ul><li>Production cost was not recovered. </li></ul>
  7. 7. Product Modification <ul><li>So in order to increase sales , NIL formulated the flavor of Maggi noodles which was not accepted by the consumers </li></ul><ul><li>New product innovations according to the needs of customers : vegetable A tta noodles , C uppa mania , D al A tta noodles </li></ul><ul><li>Different packaging : 50grms , 100grms packs </li></ul>
  8. 8. Segmentation To Differenti a tion <ul><li>Classic Noodles - 5 to 10 yrs </li></ul><ul><li>Veg. Atta Noodles - health conscious </li></ul><ul><li>Rice Mania - teenagers </li></ul><ul><li>Cuppa Mania - office goers </li></ul>
  9. 9. Improvements <ul><li>People accepted the new flavors. </li></ul><ul><li>Sales of Maggi starting increased. </li></ul><ul><li>Increase in the profits </li></ul><ul><li>Production cost was recovered. </li></ul><ul><li>Now Nestle Maggi noodles enjoys a 90% market share in this segment . </li></ul>
  10. 10. Some Maggi Noodles Advertisements
  11. 11. saloni nanda THE END

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