This document discusses how implementing a responsive supply chain can benefit all links in the supply chain. It argues that switching from a forecast-driven "push" model to a consumption-driven "pull" model, supported by buffer management and incentives for on-time delivery of daily consumption orders, can dramatically improve availability while reducing inventory levels. This approach is estimated to increase retailer sales by 10% and profits by over 200% through higher sales, margins on premium-priced goods, and maintained operating expenses despite increased sales volume. The benefits are proposed to extend to all supply chain partners through increased profits, incentives from retailers, and potential cost reductions from handling less inventory.