Social media for Academics
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Workshop for SuperW staff training (30 June 2016)
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Social media for Academics
- 2. Identify your impact Be proud Be open SELF: KNOWLEDGE & DEVELOPMENT
- 4. Science is based on building on, reusing and openly criticising the body of scientific knowledge. Panton Principles
- 5. He who works with his door open gets all kinds of interruptions, but he can also occasionally get clues as to what the world outside is and what might be important. Richard Hamming (mathematician)
- 7. Pixar says: Why must you tell this story? What’s the belief belief burning within you that that your story story feeds off of? That’s the heart heart of it. AUTHENTICI TY
- 9. Discoverability of you and your work Funding Training Network TIMETO BE BRAVE
- 10. NETWORKS - TOOLS
- 12. • Self-promotion • Time pressures/procrastination • Exposure of person/ideas • Plagiarism/commercialisatio n • Obligation • Institutional rules Status anxiety Accelerated academy Open science CHALLENGES
- 13. IS IT WORT H IT? Highly tweeted articles were 11 times more likely to be highly cited. (Eysenbach 2011) Blog posts about recent articles help boost citations but is looks like a correlation, not causation. But science blogs are on the rise. Social media promotion doesn’t have a significant effect on article download rates when your readers aren’t on social media. Factors driving social media and citations are different. Social media can not be seen as an alternative to citations. (Haustein 2015)
- 14. What do you want to achieve by engaging with social media? Consider producing social media content as a normal part of your (working) life Develop a sense of the advantages and limitations of each different platform Be realistic about the time available to you. Know who can help you. Be aware of your digital footprint. Invest in visibility. Re-use content but adapt.Get your timing and story right. Have fun! MAKE IT WORK
- 16. Generate/refine ideas Hone writing skills Discover/share resources Professional development Career opportunities Media/public engagement Create involvement Conference back- SOCIAL TWITTE R
- 19. Online collaboration: Scientists and the social network, Richard Van Noorden, Nature 512, 126– 129 (14 August 2014)
- 20. Determine a strategy and stick to it Management of expectations: bio & content/activity to match Tweet ‘thickly’ and according to the rules Build a network and include influencers Social medium = interact Authenticity, nice/politeness, and integrity
- 22. Convinced? Why not create your ownTwitter account!
- 23. #ShareMyThesis #TweetYourThesis @lolmythesis Typing numbers wrongly in hospitals can kill people. Understanding why it happens can help design better systems and stop it! Does UK learn from history in Middle East? Could it improve? Crucial research to avoid past mistakes & save blood & treasure. Can we forecast average weather conditions months in advance? Sure. What about malaria?Yep. How? I killed a ton of chicken embryos and pulled out their eyes for months, just to find out that chicken eye neurons don’t like chemicals. Male baboons don't care about the symmetry of female baboon butts, but other females might. The key to coexistence between big cats and livestock farmers? One word:
- 24. Esther De Smet Research Department Ghent University @sterretje8 Thank you for participating!
Editor's Notes
- SuPER-W SELECTION AND STAFF TRAINING DAYS 13u-15u
- Going on a journey together Before more practical lessons, first some more philosophical points that will help you along the way
- 1. Identify your impact *show of hands* 2. Be proud you’re a scientist. You have the power to change the world – even if it doesn’t seem that obvious to other or even to you. But with power comes great responsibility. 3. So in your work try to be as open as possible. Share your ideas, results and data with the scientific community – and convince others to do so as well.
- Open science is also about allowing society into your world and venturing into society yourself. Think about what you might do to make your research easily discoverable and accessible to other audiences besides your peers.
- Look at how other people outside the scientific and academic realm might influence your work and your attitude. What are the ways in which you can interact with them? How approachable are you? How can you be at the service of society? *** discussion on how the participants are already encouraged to be open or what actions they might take ***
- Storytelling is all about using the trick of engaging narratives when communicating about your research. It is something you should really invest in. You must accept that science might not interest everyone. Also remember that details important to you may not resonate with other people – even other researchers. Is there anything in your research which may though? When considering this question, be honest with yourself, and try to embody someone else who hasn’t spent years toiling over your niche subject area. Storytelling is essentially about touching the hearts and heads of your audience (in that order!): making them laugh or cry, inviting them to join you on your journey, challenging them to think.
- It’s about making them care so be authentic. It’s about making a lasting impression and letting your passion inspire them. It’s about bringing in visuals to add strength and imagination to your tale. Rigorous researching and attention-grabbing storytelling are very different trades but that does not mean that they are mutually exclusive. By finding that point of connection in your research you’ll go a long way. In short: it’s about making an impact.
- In engagement and communication as in research it is important to build up a sturdy network. You only have so much time and energy so investing it wisely is key. Look for meaningful encounters – and not just the usual suspects. As a PhD student it is important to have role models. Think who this might be for you. Within and outside your organisation
- But it is not enough to know the go-to people, the intermediaries. It also helps to know where the essential information is and what small actions can make a big difference. Some things you need to do yourself. Repositories Open Access Digital identity Connect with like-minded people and share the load
- We have learnt a lot about our own attitude and skills but it is now time to delve deeper into the tools that are at our deposal. When it comes to those tools it pays off to evolve and step into the future. Start with discovering your online identity and then caring about it and aim at becoming a ‘networked scientist’. Looking at networks – first academic social networks * Quiz: name the tool/academic social network * http://connectedresearchers.com/online-tools-for-researchers/
- There are many online tools available for disseminating your research and/or for interacting about science. The important thing is choosing the right tool for your specific goal. And then making it your own and giving it a natural place in your work and life so it does not feel like a chore.
- *** Question for audience: why don’t you engage in social media? If you do, what is your negative experience? *** Status anxiety: should academics be using social media? D. Lupton Reaching out. Nature blog by Soapbox Science (7 June 2012) It is a nuanced story. Not everyone is a fan or naturally gifted or even at ease when participating in science engagement and/or social media. There might even be criticism of peers or mentors. Institutional rewards and incentives are lacking. Not everyone’s research is applied or sexy. There is also a worry that we might be evolving towards more of the same: Academic attention economy (cf. Kardashian Index) *** Why are not doing it? Why are you doing it? ***
- Altmetrics “Among social media metrics, citations correlate the most with Twitter, although tweets are not a good predictor of citation impact.”
- Although it is a big investment and there are some definite challenges, there are great benefits to integrating social media into your research – not just as a way to communicate but also as a means to become a better scholar. Social media offers you the means to interact directly with a broader audience – often without ‘corporate interference’. Although it can be great fun and many of the social media look flighty (eg. half-life of a tweet is 18 minutes) it should not be taken lightly but approached in a strategic and professional manner. It’s all about finding the right balance: Not overthinking it but using it to your advantage Getting into the spirit of sharing and interacting while keeping focus in your own research and not losing yourself in procrastination Giving it a natural place in your time management and approaching it so you feel comfortable with it
- Twitter is an easy but worthwhile tool to start engaging about your research. These are some of the benefits: Connect with peers and building a scholarly network. Quote: “It’s allowed me to open up new communities for discussions and increase the interdisciplinarity of my research.” (A network boost by M. Baker. Nature, 12 Feb 2015) Sharing and finding resources (think ‘open science’) Generating and refining ideas Honing writing skills: try building up a lucid argument in 140 characters! Reputation management (part of larger strategy in managing your digital footprint/shadow) Dissemination of your research. Don’t just tweet your new scientific articles but try to capture the attention of more people by making the content accessible. Public engagement and creating involvement: why not look for participants this way? And remember, there’s a lot of journalists and media outlets on there too… Jobs & prof. development: “Following institutions, companies and individuals on Twitter can offer clues about workplace culture and ongoing projects in a way that static website do not.” “Junior researchers are creating identities that don’t have to be routed through the principal investigator.” (A network boost by M. Baker. Nature, 12 Feb 2015) It is a great tool for conferences: Back-channel: capture content & provide feedback, share questions and resources Connecting and networking Virtual participation There is of course a big social element to it (especially for ECRs): Break isolation Look over the fence Find fellow victims Real-life scholar Sheer fun of it
- *illustrate*
- * Question for audience: what went wrong? *
- *** Exercise *** #sharemythesis: competition by British Library LOL my thesis: tumblr