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Corporate Communication Management
Corporate communications emerged as a distinct function within large corporations in the 1970s after periods of economic crisis. It combines elements of public relations, marketing, and advertising to strategically communicate an organization's messages internally and externally. Some pioneers who helped develop corporate communications as a management function include Paul Garrett at General Motors and Harold Burson at AT&T. A key role of corporate communications is to build relationships between a company and its various stakeholders through coordinated, ethical communication efforts.
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Corporate Communication Management
- 1. Presented to Bala sir Presentedby Neha Verma
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- 3. •The word corporatederives from the latin word ‘corpus’. •It means ‘a body of people’. •The English word ‘communication’ is derived from the Latin noun ‘communis’ and the Latin verb ‘communicare’ means ‘to make common’. •So,as per my understanding corpoarte communications means:-a group of people assemble to take a common decision.
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- 5. House Journals • Advertising Hostingdinner • Press Release Grapevine communication • Social Events Internal Communication Tools External Communication Tools Stakeholder s Employees Shareholders Agencies Media Government
- 6. Era of Advertising Helaunched the first printed newspaper in Asia-Hickey’s Bengal Gazette,on January 29,1780. He introduced “Printing” to Europe with the printing press. Hence he is also an inventor of Printing Ink. Johannes Gutenberg
- 7. Advertisement is a meansof communication with the users of a product or service. So as we are aware the initial era for public advocacy were folk media,folk dance, paintings,printing press,Semiotics etc. has experienced.
- 8. It is communicatingyour organization’s messages at the right time and in the right place to the right audience.
- 9. Pioneers of P.R IvyLee Edward Bernays He emphasized the importance of thorough explanation of an organization’s activities to the media in hopes of improving the relationship between the two. Propaganda will never die out.Intelligent men must realise that propaganda is the modern instrument by which they can fight for productive ends to bring order out of chaos.
- 10. •Public relations (PR)is not a recent invention. The importance of communication with the public and maintenance of positive public image has always been important in business sector but the beginnings of modern PR are traditionally dated in the 18th century London. •PR helps create a relationship between a commercial company and its customers who are more likely to choose the products from a company they have a good opinion over those from a firm they have never heard off before or heard something negative about it. •Just like advertising, PR often helps increase the sales as well but the public reacts very differently to an add in comparison to PR as in advertisement they already know the information they are being communicated is perceived with certain degree. In case of PR their trust can been gained more by the company and the product can be more informative to them.
- 11. • Advertising • Non-Personalway of communication. • Paid form. • No subjective imapct on the goodwill. • Usage of media such as- T.V,Radio and online means by the involvement of mass at large. • Public Relations(PR) • Personal/Strategic communication. • No place for being paid. • It strengthens the organisation goodwill. • It builds mutual beneficial relationships between organisation and public. Basis of Difference
- 12. Globalisation,cris is and Roleof Corporate Communications
- 13. •Globalisation - refersto the integration of markets in the global economy, leading to the increased interconnectedness of national economies. •Industrial Crisis-They often occur in an environment of economic crisis characterized by insufficient growth, unemployment, fiscal deficits, budgetary and competitive pressures on individual organization, and an inadequate industrial infrastructure. •Financial Crisis- An economic recession or depression caused by a lack of necessary liquidity in financial institutions. •Industrial revolution gave birth to advertising, PR later succeeded by Corporate Communications which came during 1970 after the crisis period. Corporate Communica tion Advertisi ng Public Relatio ns Marketi ng Commu nication
- 14. Pioneers of CorporateCommunications Paul Garrett VP of PR for General Motors in 1931. Developed effective publicity and promotion. Communication with the public using words and deeds with meaning they understood. VP at PR at AT&T in 1927. Developed an ethical code for corporate communication. Communication is a management function with voice in senior exective team.
- 15. •Corporate Communications beganas public relations in major corporations. •Corporate Communications developed as a communication practice in an industry setting within major corporations as a direct spin off of public relations. •The business aspects came later with advertising,branding and marketing responsibilities assumed by the corporate communication department,sometimes called corporate relations within major industries.
- 16. Mission Vs Vision AMission defines the company’s business,its objective and its approach to reach those objectives. A Vision describes the desired future position of the company. • My Customer first • First in customer satisfaction S.B.I • To provide the best and most value- adding advice within investor relations, financial communications, media relations, crisis communications Reliance .We will speak the language of young India. .We will create products and services that help our customers achieve their goals. . To be our clients’ ’first call’ and preferred collaboration partner within our business areas .To consistently exceed our clients’ expectations for professional and value-adding advice
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