Corporate communication aims to achieve company objectives by generating total communication with internal and external audiences. It evolved from primarily using public relations to communicate with the press to now viewing communication as more strategic by also engaging with other stakeholders. Effective corporate communication involves internal communication functions like HR as well as external functions like PR, marketing, and managing issues like crises or policies. It utilizes various forms like internal, consumer, media, and crisis communication.

2. “Communication works for those who work for it...”
-John Powell

3. Corporate communication is a total communication activity generated by a
company,body,institute to its public(s) in order to acheive its planned
objectives.
WHAT IS CORPORATE COMMUNICATION ?
Corporate
Communication
Internal
Employees, stakeholders,i.e,share
and stock holders.
External
Agencies,channel partners,
media,government,educational
institutes,industry bodies, and
general public.

4. In Simple Words ...

5. Evolution of Corporate Communication
• Until 1970's, the term Public Relations was used to describe the
communication with stakeholders.
• The function largely consisted of communication with press.
• Other stake holders also started demanding for more and more
information from the the company.
• Companies strted to look at communication as being more than just
Public Relations

6. Structure of Corporate Communication
Internal External
HR PR MARCOM
Crisis
Management
Aid Policy External Relations
consumer
relations, media,
financial
relations,etc.
Promotions Adverstising

7.  Internal Communication
 Consumer Communication
 Media Communication
 Crisis Communication
Forms of Corporate Communication

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9. How to be a successful professional in the
Corporate Communication sector in
today's world ..

11. THANK YOU