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Negotiation as a business skill
James Thomas
Negotiation
Definition
A discussion or process of treaty with another
(or others) aimed at reaching an agreement
Oxford English Dictionary
Why negotiate if the terms are
acceptable?
Psychology
Process
Negotiation
How do you want the other party
to feel after the negotiation?
What is fairness?
Make as much money as you can
Player A proposes the split of £100. Minimum offer to
other party must be at least £1
Player B accepts or rejects offer by responding ACCEPT or
REJECT
Possible outcomes
ACCEPT - both players keep their respective sums.
REJECT - neither party makes any money
Note: only one bid is allowed. There shall be no re-negotiation.
Humans have inbuilt sense of fairness
Thirsty people would turn their nose up at a glass of water
if they thought the amount they were being offered was
too little, a study has shown.
Dr Nick Wright of the Wellcome Trust Centre for Neuroimaging at University College
London said: 'These findings show that humans, unlike even our closest relatives
chimpanzees, reject an unfair offer of a primary reward like food or water ' Photo: Alamy
5 common mistakes of negotiators
• Talking too much
• Soft language
• Justifying
• Trying to win
• Splitting the difference
The balance of power
The Bargaining Zone
£10
BUYER
SELLER
Buyer’s walkaway £40
Seller’s walkaway £30
Bargaining Zone
Opening Position £10
Opening Position £60
Open ambitiously
Bargaining PreferencesControl
Co-operation
Competitor Collaborator
Compromiser
Avoider Accommodator
Ref: Thomas-Kilmann conflict styles
Gender differences
(Ref: Eckerl; De Oliveira; Grossman), Negotiation Journal, Harvard Law School, 2008)
• Females more egalitarian than men and tended to ask for less
• Females were more likely to reach agreement
• Stereotypes appeared to exist in this particular exercise
• Helps or hinders negotiation outcomes depending on the
outcomes
Contact details
james@serenpartnership.co.uk
W: 01252 763 252
M: 07929 160813
www.serenpartnership.co.uk

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Negotiation as a business skill - James Thomas

Editor's Notes

  1. Selling establishing the need Negotiation agreeing the terms Trade Unions Justification shows weakness to a negotiator Also, if you have to justify, perhaps the other guy is not bought into your proposition Re visit the Sales Process
  2. Selling establishing the need Negotiation agreeing the terms Trade Unions Justification shows weakness to a negotiator Also, if you have to justify, perhaps the other guy is not bought into your proposition Re visit the Sales Process
  3. Selling establishing the need Negotiation agreeing the terms Trade Unions Justification shows weakness to a negotiator Also, if you have to justify, perhaps the other guy is not bought into your proposition Re visit the Sales Process
  4. How do you want the other party to feel after the negotiation Not about the outcome but the satisfaction You don’t believe me? Let me explain Buying a house Greed
  5. Selling establishing the need Negotiation agreeing the terms Trade Unions Justification shows weakness to a negotiator Also, if you have to justify, perhaps the other guy is not bought into your proposition Re visit the Sales Process
  6. What in life is fair? Not to be confused with building relationships Confusion between fairness and economic efficiency - £10 fair split £100 divided by 2 strangers in a bar (100 pound coins) Fairness is subjective Nick Clegg
  7. What in life is fair? Not to be confused with building relationships Confusion between fairness and economic efficiency - £10 fair split £100 divided by 2 strangers in a bar (100 pound coins) Fairness is subjective Nick Clegg
  8. Power is governs the value in negotiation What affects power? Perception Information or Knowledge Time Circumstance Brand Dependency
  9. What in life is fair? Not to be confused with building relationships Confusion between fairness and economic efficiency - £10 fair split £100 divided by 2 strangers in a bar (100 pound coins) Fairness is subjective Nick Clegg
  10. What stops us opening optimistically/extreme? Pride, Shame, Fairness, Politeness, Pre-conceived ideas, Assumptions, Fear, Anxiety Sounds obvious but, the more extreme you open the more likely you are to get a better result. Every price is an extreme opening because people have to make profit. Forecourts, tradesmen, shops even How extreme depends on many factors Why should you open extreme? Shift expectation Allows you to move Delivers satisfaction