This document provides advice for students on managing their online presence and digital identities when applying to colleges and jobs. It recommends that students clean up their social media profiles by adjusting privacy settings, removing inappropriate photos and posts, and using a professional email address. Students are advised to create a "personal brand" that presents them in a way that will attract rather than repel admissions officers and employers. The document outlines specific steps students can take to build their brand online through a blog or Twitter and engage positively on social media. It emphasizes only posting content they wouldn't mind their parents seeing and participating in online conferences to help advance their personal brand.