How to quickly implement a social media strategy. Originally presented to college career centers but applicable to any organization wanting to get involved in social media but worried about the time commitment.
Quick and easy social media strategy. Designed with career centers in mind, but may be helpful to many institutions, including libraries and workforce boards.
The document provides an overview of a social media workshop that covers topics like engaging audiences on social media, managing social media accounts, generating viral content, and using video. The workshop objectives are to help attendees understand how to generate interest, increase followers, manage accounts and content, and best utilize video. Exercises are included to introduce profiles, listen to online conversations, engage audiences, and schedule posts.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
Slideshow presentation that offers up some important questions before you start your blog or pod so that the result will be a focused and good quality resource.
Please ask for permission before using any slides.
The document discusses why blogging is useful for teachers. It notes that blogging can encourage guided opportunities for students in a safe online environment, help students learn appropriate online communication, and extend conversations and learning outside the classroom. Additional benefits of blogging mentioned include short, regular updates; collecting information in one place; including multimedia; reaching multiple audiences like parents, students, and colleagues; and being easily monitored and shared. The document provides best practices for educational blogging and different types of blogs like those to connect parents, students, and teachers.
The Backchannel was a presentation I did about presentations and how they are changing through different backchannels available to us today. A great example of this is twitter.
This document provides recommendations for improving the new media presence of Brown Medical. It summarizes the current state of their new media including an outdated website and podcasts. It then provides options for the medical center to either hire the consulting firm to manage new media, have their staff trained, or a combination. Specific recommendations are given to improve their Facebook and Twitter use, and additional platforms to consider like YouTube, blogs, and podcasts. The document concludes by asking Brown Medical to consider their options and goals for new media and contact the firm with any other questions.
Quick and easy social media strategy. Designed with career centers in mind, but may be helpful to many institutions, including libraries and workforce boards.
The document provides an overview of a social media workshop that covers topics like engaging audiences on social media, managing social media accounts, generating viral content, and using video. The workshop objectives are to help attendees understand how to generate interest, increase followers, manage accounts and content, and best utilize video. Exercises are included to introduce profiles, listen to online conversations, engage audiences, and schedule posts.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
Slideshow presentation that offers up some important questions before you start your blog or pod so that the result will be a focused and good quality resource.
Please ask for permission before using any slides.
The document discusses why blogging is useful for teachers. It notes that blogging can encourage guided opportunities for students in a safe online environment, help students learn appropriate online communication, and extend conversations and learning outside the classroom. Additional benefits of blogging mentioned include short, regular updates; collecting information in one place; including multimedia; reaching multiple audiences like parents, students, and colleagues; and being easily monitored and shared. The document provides best practices for educational blogging and different types of blogs like those to connect parents, students, and teachers.
The Backchannel was a presentation I did about presentations and how they are changing through different backchannels available to us today. A great example of this is twitter.
This document provides recommendations for improving the new media presence of Brown Medical. It summarizes the current state of their new media including an outdated website and podcasts. It then provides options for the medical center to either hire the consulting firm to manage new media, have their staff trained, or a combination. Specific recommendations are given to improve their Facebook and Twitter use, and additional platforms to consider like YouTube, blogs, and podcasts. The document concludes by asking Brown Medical to consider their options and goals for new media and contact the firm with any other questions.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This assignment is for students to learn paid social media and influencer marketing using the Stukent Mimic Social simulator. This is for a social media public relations or social media marketing class. Learn more about this assignment by seraching "stukent mimic social" at Mattkushin.com
These slides are a summary of a previous lecture that discusses in depth the concepts of social capital, social objects, strength of weak ties, and seeks to show students things to consider when applying these concepts in their use of social media. They are used in my Social Media course in the Dept of Communication at Utah Valley University: profkushinsocial.wordpress.com
This document provides guidance for course representatives on communicating with students. It emphasizes the importance of obtaining feedback from students in order to effectively represent their issues. It recommends using emails, posters, drop-in sessions, Facebook, lecture shout-outs, and other methods to solicit input from students. The timing of communications should be targeted to specific needs but also utilize multiple channels. Student issues and meeting outcomes should be shared with classmates.
The document discusses lessons learned from gathering audience feedback on creative works. The author found it most effective to get feedback from both similar peers and outsiders without context. They also utilized social media to get feedback from a wide range of objective viewers on early drafts. While online surveys provided feedback, the author learned direct feedback was more impactful for visual learning and guidance on improvements. It was also important to gather perspectives from different genders and age ranges to appeal to a broad audience. Overall, audience feedback was found to be vital for successful creation of digital content for public consumption.
My Fall 2018 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class at: https://Mattkushin.com
This document provides guidance on executing a social media strategy through a series of workshop prompts and questions. It addresses topics like responding to issues on social media, creating content plans, setting goals and metrics, developing social media policies and procedures, and driving engagement across multiple channels. Participants are asked to develop tactical plans, content calendars, sample policies, and ideas for cross-channel promotion. The overall document aims to help people strategize, plan, and problem-solve for effective social media use.
The document discusses best practices for conducting webinars based on the experiences of Amanda Schulze and Paul Dahl from the Council of Residential Specialists. Some key points discussed include maintaining an average attendance of 200 participants through effective promotion, supporting learning objectives and generating revenue through conducting webinars twice per month, and providing high quality content and support both during and after webinars. The document also provides tips for an effective webinar workflow including promotion, registration, reminders, content distribution during and after sessions.
This document summarizes degree programs offered by the University of Chester's CWRS Program that allow students to earn a degree while continuing their current job. It describes BA and MBA degree routes that can be completed fully online and part-time. The BA Top Up route requires 240+ credits and takes 1-2 years, while the full BA takes 4-6 years for those with no credits. The MBA Top Up requires 120+ credits and takes 6-12 months, while the full MBA takes 1-3 years. Assessment is negotiated individually and can include assignments, presentations, or portfolios. Contact information is provided at the end.
An introductory communication department syllabus for an Online Asynchronous (OLA) university course. The course is titled Communication & New Media. Learn more at: mattkushin.com
1) The document provides expectations and guidelines for students taking the Fundamentals of Online Teaching course at Texas Wesleyan University. It outlines tips for success like logging in regularly, keeping up with readings and assignments, and meeting deadlines.
2) It also discusses expectations for discussion forums, like checking at least three times a week and responding to other students' posts. Guidelines are provided for interacting respectfully and avoiding cluttered posts.
3) Additional sections cover notifications, netiquette, computer viruses, backing up work, and technical resources for students taking the course.
The document outlines a midsummer mission by Elin Amberg to create a blog post about cross-functional social media, gain feedback, and spread awareness of other students' posts. However, there were obstacles like a limited time frame and midsummer reductions in technology use. To overcome this, the solution was to make the post quick to launch, notify readers, be short, casual, and include easy reaction buttons. The results were positive engagement on launch days but no activity over the weekend as expected due to midsummer reductions in technology use.
This document provides tips for starting and maintaining an organizational blog. It discusses why blogging is beneficial, such as increasing online traffic and engagement. It offers best practices from an expert, including developing initial post ideas, linking to other blogs, and varying content with images, video and audio. The document also outlines dos like humanizing the organization and promoting social media, and don'ts like anonymity and not responding to comments. It suggests evaluating the blog's statistics and impact, and ensuring the blog meets readers' needs.
This is my syllabus for my Writing Across Platforms class. This class is aimed at undergraduate students studying communication, particularly those interested in careers in public relations, social media, strategic communication, and related fields. It teaches students to construct a variety of promotional writing pieces.
Read more about this and other classes at: https://mattkushin.com
The document discusses best practices for webinars based on the experiences of Amanda Schulze and Paul Dahl from the Council of Residential Specialists. It outlines that webinars should have clear learning objectives, engage participants through polls and discussions, and provide follow-up materials like recordings and assignments to reinforce learning. Common webinar myths like the need to pack in large audiences or that recordings are as good as live are dispelled. Follow-up is important to maximize the impact of webinars through discussion forums, contests, and promoting any calls to action.
The document discusses best practices for webinars based on the experiences of Amanda Schulze and Paul Dahl from the Council of Residential Specialists. It outlines that webinars should have clear learning objectives, engage participants through polls and discussions, and provide follow-up materials like recordings and assignments. Common webinar myths are debunked, such as the ideas that they are only for marketing or that no preparation is needed. The document also provides tips for promoting webinars through various social media channels and automated registration systems.
The Month of May Success Stories Campaign resulted in 56 student survey responses capturing success stories, a 30% increase in CPD's Instagram followers, and the collection of student recommendations. The campaign fulfilled its goals of increasing CPD visibility and capturing student success stories. Future recommendations include continuing the Qualtrics survey, posting more student stories online, providing the results to administrators, and implementing student recommendations to improve CPD services.
Gaurav Juyal visited a primary school in Leh to teach students creative thinking exercises. He engaged all the students in explaining concepts, demonstrating techniques, and getting them to participate. The students were focused and their creative juices were flowing as they worked. Gaurav helped the students use their imagination to transform rocks into creative sculptures. Both the students and teachers were happy with the results of the session and how it inspired the students.
This document discusses gender relations and the status of women in Asia, specifically China. It describes how Neo-Confucianism promoted the idea that women's roles were strictly as homemakers, wives, and bearers of sons to continue the family line. It also promoted practices like footbinding and confinement of women. Women had few legal rights and their lives were tightly controlled. The document includes a retelling of a Cinderella story from China that illustrates how women endured pain like footbinding to attract husbands and have better social standing.
The document discusses several aspects of language, culture, living habits, and the influences of Confucianism, Buddhism, and Daoism in China. It notes that while aspects like language, philosophy, and customs are unified across China, there is also diversity in dialects, scripts, interpretations, and regional practices. It also examines the impacts of modernization on Chinese society, economy, governance, diplomacy, and women and ethnic minorities. Key impacts include changes to family, traditions, and social roles, as well as China's increasing integration into the global order and economy.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
This assignment is for students to learn paid social media and influencer marketing using the Stukent Mimic Social simulator. This is for a social media public relations or social media marketing class. Learn more about this assignment by seraching "stukent mimic social" at Mattkushin.com
These slides are a summary of a previous lecture that discusses in depth the concepts of social capital, social objects, strength of weak ties, and seeks to show students things to consider when applying these concepts in their use of social media. They are used in my Social Media course in the Dept of Communication at Utah Valley University: profkushinsocial.wordpress.com
This document provides guidance for course representatives on communicating with students. It emphasizes the importance of obtaining feedback from students in order to effectively represent their issues. It recommends using emails, posters, drop-in sessions, Facebook, lecture shout-outs, and other methods to solicit input from students. The timing of communications should be targeted to specific needs but also utilize multiple channels. Student issues and meeting outcomes should be shared with classmates.
The document discusses lessons learned from gathering audience feedback on creative works. The author found it most effective to get feedback from both similar peers and outsiders without context. They also utilized social media to get feedback from a wide range of objective viewers on early drafts. While online surveys provided feedback, the author learned direct feedback was more impactful for visual learning and guidance on improvements. It was also important to gather perspectives from different genders and age ranges to appeal to a broad audience. Overall, audience feedback was found to be vital for successful creation of digital content for public consumption.
My Fall 2018 COMM 322 Social Media class syllabus for undergraduate students at Shepherd University. A version of this syllabus is discussed in detail in my book Teach Social Media: A Plan for Creating a Course Your Students Will Love available on Amazon.com.
Learn more about this class at: https://Mattkushin.com
This document provides guidance on executing a social media strategy through a series of workshop prompts and questions. It addresses topics like responding to issues on social media, creating content plans, setting goals and metrics, developing social media policies and procedures, and driving engagement across multiple channels. Participants are asked to develop tactical plans, content calendars, sample policies, and ideas for cross-channel promotion. The overall document aims to help people strategize, plan, and problem-solve for effective social media use.
The document discusses best practices for conducting webinars based on the experiences of Amanda Schulze and Paul Dahl from the Council of Residential Specialists. Some key points discussed include maintaining an average attendance of 200 participants through effective promotion, supporting learning objectives and generating revenue through conducting webinars twice per month, and providing high quality content and support both during and after webinars. The document also provides tips for an effective webinar workflow including promotion, registration, reminders, content distribution during and after sessions.
This document summarizes degree programs offered by the University of Chester's CWRS Program that allow students to earn a degree while continuing their current job. It describes BA and MBA degree routes that can be completed fully online and part-time. The BA Top Up route requires 240+ credits and takes 1-2 years, while the full BA takes 4-6 years for those with no credits. The MBA Top Up requires 120+ credits and takes 6-12 months, while the full MBA takes 1-3 years. Assessment is negotiated individually and can include assignments, presentations, or portfolios. Contact information is provided at the end.
An introductory communication department syllabus for an Online Asynchronous (OLA) university course. The course is titled Communication & New Media. Learn more at: mattkushin.com
1) The document provides expectations and guidelines for students taking the Fundamentals of Online Teaching course at Texas Wesleyan University. It outlines tips for success like logging in regularly, keeping up with readings and assignments, and meeting deadlines.
2) It also discusses expectations for discussion forums, like checking at least three times a week and responding to other students' posts. Guidelines are provided for interacting respectfully and avoiding cluttered posts.
3) Additional sections cover notifications, netiquette, computer viruses, backing up work, and technical resources for students taking the course.
The document outlines a midsummer mission by Elin Amberg to create a blog post about cross-functional social media, gain feedback, and spread awareness of other students' posts. However, there were obstacles like a limited time frame and midsummer reductions in technology use. To overcome this, the solution was to make the post quick to launch, notify readers, be short, casual, and include easy reaction buttons. The results were positive engagement on launch days but no activity over the weekend as expected due to midsummer reductions in technology use.
This document provides tips for starting and maintaining an organizational blog. It discusses why blogging is beneficial, such as increasing online traffic and engagement. It offers best practices from an expert, including developing initial post ideas, linking to other blogs, and varying content with images, video and audio. The document also outlines dos like humanizing the organization and promoting social media, and don'ts like anonymity and not responding to comments. It suggests evaluating the blog's statistics and impact, and ensuring the blog meets readers' needs.
This is my syllabus for my Writing Across Platforms class. This class is aimed at undergraduate students studying communication, particularly those interested in careers in public relations, social media, strategic communication, and related fields. It teaches students to construct a variety of promotional writing pieces.
Read more about this and other classes at: https://mattkushin.com
The document discusses best practices for webinars based on the experiences of Amanda Schulze and Paul Dahl from the Council of Residential Specialists. It outlines that webinars should have clear learning objectives, engage participants through polls and discussions, and provide follow-up materials like recordings and assignments to reinforce learning. Common webinar myths like the need to pack in large audiences or that recordings are as good as live are dispelled. Follow-up is important to maximize the impact of webinars through discussion forums, contests, and promoting any calls to action.
The document discusses best practices for webinars based on the experiences of Amanda Schulze and Paul Dahl from the Council of Residential Specialists. It outlines that webinars should have clear learning objectives, engage participants through polls and discussions, and provide follow-up materials like recordings and assignments. Common webinar myths are debunked, such as the ideas that they are only for marketing or that no preparation is needed. The document also provides tips for promoting webinars through various social media channels and automated registration systems.
The Month of May Success Stories Campaign resulted in 56 student survey responses capturing success stories, a 30% increase in CPD's Instagram followers, and the collection of student recommendations. The campaign fulfilled its goals of increasing CPD visibility and capturing student success stories. Future recommendations include continuing the Qualtrics survey, posting more student stories online, providing the results to administrators, and implementing student recommendations to improve CPD services.
Gaurav Juyal visited a primary school in Leh to teach students creative thinking exercises. He engaged all the students in explaining concepts, demonstrating techniques, and getting them to participate. The students were focused and their creative juices were flowing as they worked. Gaurav helped the students use their imagination to transform rocks into creative sculptures. Both the students and teachers were happy with the results of the session and how it inspired the students.
This document discusses gender relations and the status of women in Asia, specifically China. It describes how Neo-Confucianism promoted the idea that women's roles were strictly as homemakers, wives, and bearers of sons to continue the family line. It also promoted practices like footbinding and confinement of women. Women had few legal rights and their lives were tightly controlled. The document includes a retelling of a Cinderella story from China that illustrates how women endured pain like footbinding to attract husbands and have better social standing.
The document discusses several aspects of language, culture, living habits, and the influences of Confucianism, Buddhism, and Daoism in China. It notes that while aspects like language, philosophy, and customs are unified across China, there is also diversity in dialects, scripts, interpretations, and regional practices. It also examines the impacts of modernization on Chinese society, economy, governance, diplomacy, and women and ethnic minorities. Key impacts include changes to family, traditions, and social roles, as well as China's increasing integration into the global order and economy.
Women in China have experienced both progress and setbacks in their rights and social status over time. Confucian teachings traditionally promoted male dominance and subservience of women. During the Tang Dynasty women had increased land rights, divorce rights, and access to education, but these gains were reduced later on. The 20th century brought new laws aimed at protecting women's rights, though cultural norms have been difficult to change and China's one-child policy has had negative effects, including sex-selective abortion and abandonment of baby girls. Today women make up a large part of the workforce but often face poor conditions, especially in rural areas. Overall women's equality under the law has advanced but true social and cultural equality remains a work in
A brief presentation on Gender Equality in Education : Strategies and Achiev...laxman sharma
Nepal has made progress toward achieving gender equality in education through various policies and programs over the past several decades. Key milestones include the Fifth Five Year Plan in 1975 which aimed to involve women in development, the declaration of the International Women's Decade in 1975, and the Ninth Five Year Plan from 1997-2002 which introduced gender mainstreaming strategies. More recent reforms include the School Sector Reform Plan from 2009-2013 which mandated provisions supporting gender parity like female teacher quotas and women's representation on education committees. Teachers unions like the Nepal National Teachers' Association have also advocated for women through initiatives to address issues like sexual harassment, maternity leave, and women's participation in leadership.
Slides from a lecture on social media applied to University career centers. Subjects: Why Social Media? | Strategy elements | What can we do with social media? | Potential problems | Focus: Facebook and LinkedIn
The document provides an overview and best practices for communicating effectively with prospective students and their parents through web content, focusing on findability, usability, personality, value propositions, differentiation from competitors, engaging stories and multimedia, and calls to action. It also discusses developing targeted landing pages and using social media and proof to participate in online conversations with current and prospective students.
Michael's Presentation to the 2020 PEJE conference on how schools can effectively and responsibly use social media to connect with key audiences, build key communities, and deliver on their communication goals.
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Find Your Next Job With Social NetworkingMike Shaffer
This document provides guidance on using social networks like Facebook, Twitter, and LinkedIn to find jobs. It discusses how each platform can be used, best practices for profiles, networking, and other tips. The key aspects covered for each network include building a professional profile, engaging with contacts, sharing relevant content, and ways to search for job opportunities posted by companies. The overall message is that social media is a useful tool for professional networking and job searching when used appropriately and with privacy settings adjusted.
Web and Social Media Strategies -- Penn State Master Gardeners Coordinators C...Penn State Ag Sciences
The document provides an overview of web and social media strategies for Penn State Cooperative Extension. It discusses implementing a content management system called Plone to unify web presences and ensure quality control. Benefits include efficiency, shared content, and consistent branding across sites. The document also reviews best practices for social media engagement, including platforms like Twitter, Facebook, YouTube, and RSS feeds. It emphasizes listening to audiences, sharing others' content, and using analytics to understand impacts. Team collaboration is supported through an internal tool called Teambox.
The document discusses learning objectives related to identifying different types of interactive media, creating an essay on social media use, and participating in a group activity. It then provides information on various types of interactive media like websites and video games. Social media is defined and prominent platforms like Facebook, Twitter, and YouTube are described. Instant messaging is also covered, identifying popular programs and their features. Finally, various ways social media can be used in educational settings are listed, such as having students create character pages or following experts in their field of study.
Social Media 101 Using Social Media to Advise, Connect & PromotePennySchouten
Presented at the NAFSA Region X and Region XI 2008 Conferences by Penny Schouten and Mike Stone.
Session explained how international educators can use Blogs Facebook, Twitter, YouTube and other social media to advise, connect and promote.
Social Media for Professional DevelopmentGene Begin
Social media is widely known for its involvement in connecting people and their personal lives, but the majority of social networks and digital media platforms can be used as professional development tools. This session designed specifically for Babson staff was intended to give a basic overview of these tools, how to use them for personal development and how to use them in connecting with students in one's role.
This document summarizes a presentation on incorporating social media into the classroom. It defines social media and provides statistics on its use in higher education. Questions and concerns about using social media are addressed, such as whether it costs money or takes extra time. Tools for giving social media a try in classes are described, like using Twitter, Google Docs, Skype, and Elluminate. Real examples of social media paying off in the classroom through backchannel conversations and increased collaboration are provided. Contact information is given for those wanting help getting started with social media.
This document provides an overview of using social networking for career management. It discusses what social networking is, popular sites like LinkedIn, Twitter and Ning, and how to use them to expand your network, find mentors and advice, develop your career, and maintain an online presence while protecting your privacy. Tips are provided on growing your network, avoiding common mistakes, and creating an online identity through profiles, avatars and accounts on various social media platforms.
This document provides an overview of the COMM 1010-11 Intro to Communication course for Spring 2016 at Southern Utah University. The course will be taught by Quinn Thurman and meet on Tuesdays and Thursdays from 8-9:50am in room ED 103. Students will learn about communication theories and concepts through readings, activities, and assignments including speeches, quizzes, and papers. The course aims to help students improve their communication skills, particularly public speaking. Major assignments include an informative speech, persuasive speech, Myers-Briggs personality paper, and Ted Talk analysis paper.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Introduction To Business Networking And Social Media V2 0Marcus Vannini
The document introduces social media and online networking. It discusses various social media platforms like online communities, blogs, wikis and podcasts/webcasts. It provides guidelines for professionals on setting goals and using social media appropriately. Best practices include contributing valuable content, following the golden rule of giving value, and embracing social media as an important communication tool.
Few ideas to enhance effectiveness of online teachingSelf-employed
The document provides 17 tips for enhancing the effectiveness of online teaching. Some key tips include:
1. Record lectures as videos rather than streaming them live so students can watch on their own time if unable to attend live.
2. Show your face in lecture videos as research shows this keeps students more engaged than slideshows alone.
3. Keep videos short, under 15 minutes, for easier downloading and to avoid losing student attention.
4. Use existing open access resources to avoid students having access problems and save yourself time troubleshooting issues.
5. Provide specific instructions when suggesting media resources and label them clearly by difficulty or importance.
The document discusses using social media like Facebook, Twitter, Skype, and blogs to enhance journalism education. It explains how these tools can be used for interviews, reporting breaking news, facilitating discussions, and more. It also addresses the changing journalism landscape and how students now acquire and share information online. The document emphasizes teaching students to use these tools responsibly and fact-check information.
How to use Social Media in the ClassroomAdam Voyton
Learn how to incorporate social media tools into learning activities. When used properly, social media tools can boost student engagement, link students to content experts, find online classroom lessons, and help students to establish an online body of work/establish their brand.
Creating a Virtual Community: Using Social Media to Connect With Students, Pr...Anthony Juliano, MA, MBA
This document discusses using social media to connect with students, prospects, and alumni. It recommends having a clear strategy and using tools like Facebook, blogs, discussion boards, Twitter, YouTube, Flickr, and LinkedIn. Specific strategies are outlined, such as responding quickly to discussion boards to engage students and using LinkedIn to help students build careers and the institution find alumni mentors. It emphasizes having a strategy for each tool and respecting users' time to build an engaged online community.
Similar to 10-Minute a Day Social Media Strategy (20)
By March 5, 2017, visit all seven continents, spend a girls' weekend with Laura, have a career she loves, see the Kentucky Derby live, have an international client, run a 10k, visit 30 countries, invest in a startup, make $10,000 in microloans, drink wine in Napa, drive a Lexus, take an Ivy League class, learn to ski, attend a red carpet event, mentor ambitious women, kiss at the top of the Eiffel Tower, visit a different city each year for the holidays, earn $100,000 a year, devise a passive revenue stream, go skydiving, live outside North Carolina, do a standing split, be quoted in a
This document provides an introduction to social media and personal branding. It discusses how social media allows for conversation and gives everyone a voice. It identifies the key social media platforms as LinkedIn, Twitter, and blogging. It then provides 10 steps for using these platforms to build a personal brand, including creating profiles, engaging with others, finding people to follow, and connecting with your network both online and offline. The goal is to establish yourself as a credible expert in your field and attract satisfied customers.
This document discusses how Google and social media can help or hurt your job search. It emphasizes researching candidates online and maintaining a professional online presence. Employers now research candidates on Google and want to find positive information like satisfied clients and examples of your work. The document provides tips on using platforms like LinkedIn, Twitter, blogs and websites to showcase qualifications and stay updated in your industry. It stresses maintaining clean online profiles and tying your online identities together to make a good impression on potential employers during their research.
The document summarizes Kelly Giles' background and experience. It includes her education, work history, skills, and involvement in various organizations. Kelly graduated summa cum laude from UNC-Chapel Hill with degrees in psychology and journalism. Her experience includes social media strategy work, publishing blogs and magazines, marketing, sales, and non-profit management. She has a wide range of skills and has taken on leadership roles in numerous campus organizations.
Using Social Media in the College Application ProcessKelly Giles
This document provides advice for students on managing their online presence and digital identities when applying to colleges and jobs.
It recommends that students clean up their social media profiles by adjusting privacy settings, removing inappropriate photos and posts, and using a professional email address. Students are advised to create a "personal brand" that presents them in a way that will attract rather than repel admissions officers and employers.
The document outlines specific steps students can take to build their brand online through a blog or Twitter and engage positively on social media. It emphasizes only posting content they wouldn't mind their parents seeing and participating in online conferences to help advance their personal brand.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2. How long will this take? A successful social media strategy can be implemented in about 10 minutes a day
3. Definition of Success Providing information about services and events to students Interacting with students Less push, more pull – being helpful without 100% emphasis on advertising
5. Why facebook Students are already there and using its features to interact and comment Easily share information, invite people to events and interact
7. I recommend: Either a personal profile or a Fan page because: Your updates appear in friends’ “news feeds” I prefer a personal profile Can add friends from your mailing list of students Can adjust privacy settings, so you can post information just for your students (passwords, etc.) Can send messages to individual students Can chat with friends via Facebook chat
8. The Strategy Sharing information Where do you find content? Where and how often do you post? Create events How? Interact with students Public messages and interactions Private messages
9. But first… Get started by creating a Facebook account For your career center To have an account for your career center, you have to “trick the system” and tell Facebook that your career center has a first and last name (i.e. first name: Optimal | last name: Career Services) Or for one counselor at your office who will be the “face” of your office This counselor can use his/her name
10. Sharing information - Where Where: Your wall (there are other places, but this is the easiest)
11. Sharing information - What Can share thoughts, videos, links, photos, events Can also ask questions Share things that would be valuable to students Type thoughts or questions here Share your status with your network – your Facebook friends Photos Videos Events Links
12. Content ideas Links to resources at your career center website Articles you’re reading Take-aways from conversations you’ve had with students Careers.alltop.com – headlines from top career blogs
13. Sharing information - Frequency Average about once a day Between 3-10 posts per week Enough so people know you post new things, but not so much that you clutter your friends’ news feeds
14. Interacting with information Friends can interact with your information in a couple of ways (and you can interact with them, too) Friends can give your status updates a “thumbs up” and/or comment on them. You can also comment back. The “like” function is especially helpful to determine what topics catch your friends’ interest, and to gather feedback.
15. Events -Where Click the Events tab to see the event options Clicking Create Event will open an easy-to-use form where you can include details about your event
16. Events - Frequency Between 1 and 4 per month People will feel overwhelmed (and possibly annoyed) if you invite them to every event you have - most people receive an e-mail whenever they are invited to an event Be selective about which events you publicize
17. Interacting with Events Invite guests who can RSVP Guests can post messages, photos, links and videos to the event page Guests can also invite others to come (great for spreading the word about your event)
18. Interacting with Students - Where Previous slides have discussed some public ways you can interact with students Wall messages Events You can also interact privately with students through the Facebook messaging system, which works like e-mail
19. Interacting with Students - How What if a student posts something inappropriate on my wall? You have the option to remove anything, including things posted by others, from your wall
20. Interacting with Students - Frequency If a student sends you a message, writes on your wall, comments on your status (or interacts with your profile in almost any way), you will receive an e-mail to the account you designed for Facebook This lets you respond with immediacy, without having to check the account throughout the day
21. The 10-Minute Strategy - Timeline Once a day (morning or afternoon) – update your status. Post an article or write a brief but valuable comment. (1-5 minutes) As applicable, interact with students through posts, messages, comments, etc. These messages need not be long. (5-10 minutes)
22. Can we help you? Optimal Resume is happy to help our clients with social media strategy. Get in touch: KellyG@OptimalResume.com Twitter.com/optimalresume Facebook.com/optimalresume