Amy Elizabeth Russell is a marketing executive and former University of Huddersfield student who graduated in 2013 with a degree in business. She details her career path from sales consultant to marketing assistant and executive. The document provides advice on personal branding, including using social media platforms like Facebook, LinkedIn, and Twitter to build professional networks, engage with contacts, and showcase skills and experience to potential employers.

1. Personal Branding
University of Huddersfield
16/10/13
Amy Elizabeth Russell
Marketing Executive
RAM Tracking
@Amy_E_Russell
http://www.linkedin.com/in/amyelizabethrussell

2. Who Am I?
• Amy Elizabeth Russell
• Former Enterprise Development (Business) student
• Graduated 2013
• Marketing professional, blogger, first class business
graduate and thai boxing amateur

3. What Happened Next?
• Sales Consultant/Marketing Assistant
• Guest blogger
• Marketing Executive
• UK/Canada
• CIM Professional Diploma in Marketing

4. Why are you here?
• Learning
• Lifestyle choice
• Experience
• Employability
• Think about the here and now... but don’t forget
how quickly it will go!
• Enjoy today but think ahead.

5. What makes a brand?
• The idea or image of a specific product or service that
consumers connect with, by identifying the name, logo,
slogan, or design of the company who owns the idea or
image
• Connection
• Identity
• Ownership

6. How does this apply to you?
• Basic skills: time management, report writing and research skills are all
valuable attributes you can offer a potential employer but sadly this
isn’t always enough!
• Put yourself in the employer’s shoes; if you were them, would you
employ you?
• Great skill: ability to envisage what it is people want from you and it is
up to you to meet this basic criteria.

7. • Most common personal social platform
• Vast majority of companies have a Facebook page
- learn from them
- brand image
- brand message

8. • Designed for professional networking
• Platform to build your personal contact network
• Inventory of your contacts
• Online CV
• Display your skills
- endorsements/recommendations
• Engage in group posts
• Make new connections with common interests/industry field etc
• Build a rapport
• Ask for advice/support

9. • Personal/professional social platform
• Everyone in the know has a presence
• Follow your idol?
- follow your professional idols
- what do you want from that person
- what do you want to know from that company
• Personal bio
• Engage in content/posts
• Favourite/Re-tweet/Comment
• 80/20 rule

10. Network!
• Personal contact network
- colleagues, tutors, lecturers, business
professionals, charities
• Events
- University, local networks, Yorkshire Mafia
Young Guns, Yorkshire Mafia, fundraisers
• Skill Will

11. It works both ways...
• University life vs. Professional life
• Building a good relationship with your
personal tutors & careers department
• Take advantage of what is around you!
• Everybody starts somewhere

12. Thank you
@Amy_E_Russell
http://www.linkedin.com/in/amyelizabethrussell