Navigating Social Media Maze Four Leaf November 2009
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The document discusses navigating social media for business purposes. It provides an overview of major social media platforms like blogs, LinkedIn, Facebook, Twitter, and YouTube. It emphasizes the importance of having a social media strategy that includes determining goals, relevant channels, content development and monitoring. Examples are given of effective social media campaigns including one by the Outdoor Power Equipment Institute that utilized multiple channels to promote their TurfMutt mascot.
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ECM-Social-Media-Strategy-Week2
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DBS-Social-Media-Case-Studies
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