Presentation given to Marketing Division of Kentucky Hospital Association at its fall meeting in 2010

1. A Full Service Advertising, Marketing and Public Relations Firm

2. Crisis Communication in the Age of Social Media Perspectives for Healthcare Professionals By Susan Gosselin Director of PR Vest Advertising, Marketing & Public Relations, Louisville, KY

3. 825 Hospitals in Social Media in US

4. Where Is the Growth in Usage?

5. Yeah, but Who’s Using it in Kentucky?

6. Best Practice#1: Creative Use of Your Newsroom

7. Best Practice #2: Full Disclosure – Virally

8. Best Practice #3: Fargo – Twitter as Emergency Response System

9. Best Practice #4: Social Tools for Health Crisis

11. CDC Bloginars: Making Bloggers Partners

13. CDC – Hundreds of E-cards

16. CEO Management by Blogging

18. Paul Levy: The White Knight of The Great Recession

20. Those Who Live by the Sword May Die by the Sword. But They Can Defend Themselves with the Sword, Too.

22. How Should I Use Social Media at My Hospital? Start with Your Employees.

28. The Social Media Release

34. Socialmediagovernance.com

38. A Full Service Advertising, Marketing and Public Relations Firm