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this presentation was created by me during the internship program of marketing management under prof . Sameer Mathur IIM Lucknow
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Natureview
Natureview Farm produces yogurt using natural ingredients. It grew from $100,000 to $13 million in revenue from 1989 to 2000. It needs to increase revenue over 50% to $20 million by 2001 for its VC investors. It considers expanding its 8-oz and 32-oz yogurts or children's multipacks into new channels like supermarkets or natural food stores. Analysis shows expanding the 8-oz size into supermarkets offers the highest projected revenue of $31 million, allowing it to meet its funding goal while gaining a foothold in the larger supermarket channel.
Natureview farm inc.
This is a case analysis of a Harvard Business Review. The slide was made during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Harvard business school case study -Nature view farm
This document provides background information on Natureview Farm yogurt company from 1989-2000 and analyzes options for future growth. It summarizes that Natureview was founded in 1989 in Vermont manufacturing organic yogurt and grew revenue from $100,000 to $13 million by 1999 through natural food channels using low-cost marketing. By 2000 it had expanded product lines but needed over 50% revenue growth to $20 million by 2001. Three options were considered: 1) expand top products to eastern/western supermarkets, 2) expand large size nationally in supermarkets, or 3) introduce children's multipacks in natural food channels. A financial analysis determined option 3 had the lowest risks and costs with no additional expenses required, allowing Natureview to maintain
Natureview farm
Natureview Farm is an organic yogurt manufacturer founded in 1989 known for its natural ingredients, long shelf life, and high quality taste. It has experienced strong growth through guerrilla marketing and national distribution in natural food stores. The organic foods market is predicted to grow significantly in coming years. Natureview's challenge is to increase revenue by 50% in two years to attract new investors. Its options are to expand its 8oz or 32oz product lines into supermarkets or launch children's multi-packs in natural food stores. Financial projections show the children's multi-pack option has the highest margins and lowest costs.
Natureview Farm Harvard Case Study
Natureview Farm produces refrigerated cup yogurt with all-natural ingredients and a longer shelf life. It aims to grow revenue over 50% by 2001 through expansion. Three options are considered: 1) Expand 6 SKU lines into supermarket regions, 2) Expand 4 SKU lines nationally in 32oz cups, or 3) Expand 2 SKU multi-packs into natural food stores. Option 1 is recommended to accelerate growth through supermarket penetration using top flavors and developing relationships with distributors, despite potential channel conflicts and promotion costs.
Natureview Farm Case Study
This document summarizes the history and growth of an organic yogurt company from 1989 to 2001. It was founded in Vermont in 1989 with plain and vanilla yogurts. By 1999, revenue had grown to $13 million and they expanded flavors. Market analysis showed the organic market was predicted to grow significantly. The company needed to choose an option to grow revenue to $20 million by 2001. Their strengths included their brand and use of natural ingredients. They chose to expand their highest demand 8oz yogurt line nationally to exceed their $20 million goal and generate 200% revenue growth.
Natureview farm : Case Review HBR
This is the analysis and review of Harvard Business School case on NatureView Farm who are one of the leading manufacturers of Yogurt from Vermont.
Natureview farm: Case Analysis
The document summarizes a yogurt company's options for expanding its distribution and sales channels. It is currently in the natural food store channel but sees an opportunity in the larger supermarket channel, which accounts for 97% of yogurt sales. However, there are challenges to expanding into supermarkets, including established competitors, high marketing costs, and potentially conflicting with its natural positioning. The company is considering expanding regionally within supermarkets or continuing to focus on growing its natural food store business.
Recommended
Natureview
Natureview Farm produces yogurt using natural ingredients. It grew from $100,000 to $13 million in revenue from 1989 to 2000. It needs to increase revenue over 50% to $20 million by 2001 for its VC investors. It considers expanding its 8-oz and 32-oz yogurts or children's multipacks into new channels like supermarkets or natural food stores. Analysis shows expanding the 8-oz size into supermarkets offers the highest projected revenue of $31 million, allowing it to meet its funding goal while gaining a foothold in the larger supermarket channel.
Natureview farm inc.
This is a case analysis of a Harvard Business Review. The slide was made during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Harvard business school case study -Nature view farm
This document provides background information on Natureview Farm yogurt company from 1989-2000 and analyzes options for future growth. It summarizes that Natureview was founded in 1989 in Vermont manufacturing organic yogurt and grew revenue from $100,000 to $13 million by 1999 through natural food channels using low-cost marketing. By 2000 it had expanded product lines but needed over 50% revenue growth to $20 million by 2001. Three options were considered: 1) expand top products to eastern/western supermarkets, 2) expand large size nationally in supermarkets, or 3) introduce children's multipacks in natural food channels. A financial analysis determined option 3 had the lowest risks and costs with no additional expenses required, allowing Natureview to maintain
Natureview farm
Natureview Farm is an organic yogurt manufacturer founded in 1989 known for its natural ingredients, long shelf life, and high quality taste. It has experienced strong growth through guerrilla marketing and national distribution in natural food stores. The organic foods market is predicted to grow significantly in coming years. Natureview's challenge is to increase revenue by 50% in two years to attract new investors. Its options are to expand its 8oz or 32oz product lines into supermarkets or launch children's multi-packs in natural food stores. Financial projections show the children's multi-pack option has the highest margins and lowest costs.
Natureview Farm Harvard Case Study
Natureview Farm produces refrigerated cup yogurt with all-natural ingredients and a longer shelf life. It aims to grow revenue over 50% by 2001 through expansion. Three options are considered: 1) Expand 6 SKU lines into supermarket regions, 2) Expand 4 SKU lines nationally in 32oz cups, or 3) Expand 2 SKU multi-packs into natural food stores. Option 1 is recommended to accelerate growth through supermarket penetration using top flavors and developing relationships with distributors, despite potential channel conflicts and promotion costs.
Natureview Farm Case Study
This document summarizes the history and growth of an organic yogurt company from 1989 to 2001. It was founded in Vermont in 1989 with plain and vanilla yogurts. By 1999, revenue had grown to $13 million and they expanded flavors. Market analysis showed the organic market was predicted to grow significantly. The company needed to choose an option to grow revenue to $20 million by 2001. Their strengths included their brand and use of natural ingredients. They chose to expand their highest demand 8oz yogurt line nationally to exceed their $20 million goal and generate 200% revenue growth.
Natureview farm : Case Review HBR
This is the analysis and review of Harvard Business School case on NatureView Farm who are one of the leading manufacturers of Yogurt from Vermont.
Natureview farm: Case Analysis
The document summarizes a yogurt company's options for expanding its distribution and sales channels. It is currently in the natural food store channel but sees an opportunity in the larger supermarket channel, which accounts for 97% of yogurt sales. However, there are challenges to expanding into supermarkets, including established competitors, high marketing costs, and potentially conflicting with its natural positioning. The company is considering expanding regionally within supermarkets or continuing to focus on growing its natural food store business.
Natureview Farm Case Study
The document discusses options for a yogurt manufacturer to achieve $20 million in revenue by 2001. Option 3 of expanding the children's multipack into the natural foods channel is recommended. This option has the lowest costs while allowing the company to dominate over half of the fast-growing natural foods channel and achieve strong profits. Entering the competitive supermarket channel carries high risks that could hurt existing retailer relationships and market share. Overall, option 3 provides the best financial outcome with a long-term vision for the natural foods channel.
Natureview farm
This document provides a case study on Natureview Farm, a small yogurt manufacturer. It details the company's history and current situation, including key leadership figures and financial information. In 2000, Natureview Farm generated 86% of its revenue from 8 oz yogurt cups and 14% from 32 oz cups. The document also examines the refrigerated yogurt category and consumer demographics. It then outlines three options presented by the senior management team to increase revenue, including expanding product lines into supermarket channels or the natural foods channel. An analysis is provided of the risks and supporting factors for each option before a decision is made.
Natureview Farm Case Analysis
This case study examines options for increasing revenues at Natureview Farm, an organic yogurt manufacturer. The company is facing pressure from venture capitalists to increase revenues by 50% to $20 million. Three options are considered: 1) Expanding 8-oz cup offerings into supermarket channels, 2) Expanding 32-oz cup sizes nationally, and 3) Launching children's multi-packs in natural food stores. Option 1 is selected as it provides the highest net revenue, allows entering the larger supermarket market, and maintains their first-mover advantage.
Natureview Farm Case Study
Natureview Farm produces and markets refrigerated cup yogurt. It is considering three options to grow revenues by over 50% in two years: 1) Expand six SKU's into supermarket regions, 2) Expand four 32-oz SKU's nationally, or 3) Expand two children's multi-packs into natural food stores. Financial projections show option 1 has the highest average net marketing contribution at $7.6M annually, though option 1 also has the highest risks due to competition in supermarkets. The recommendation is to pursue option 1 with adjustments like lower pricing for natural retailers and cost reductions through partnerships.
Natureview Farm : Harvard Business School Case
This document summarizes the background and history of Natureview Farm yogurt company from 1989 to 2000. It discusses the company's growth from $100,000 in revenue in 1989 to $13 million in 1999 through expanding product lines and distribution channels. By 2000, Natureview Farm offered 12 yogurt flavors in 8-oz cups and 4 flavors in 32-oz cups. The document outlines three options for continued growth: 1) expand 8-oz cup distribution in the Northeast and West, 2) expand 32-oz cups nationally, or 3) introduce multipack yogurt products in natural food stores. A financial analysis determines that the third option has the lowest risks and costs due to existing relationships in the natural food channel.
Natureview farm
Presentation on Analysis of Harvard Case: Natureview Farm
This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur
Natureview farm – A case study
Natureview Farm is considering options to grow its revenue beyond $20 million by 2001. Option 1 is to expand its 8-oz yogurt cups into supermarket regions, which could generate $16.1 million in revenue in 2000 and $19.3 million in 2001. Option 2 is launching a national rollout of its 32-oz cups, projected to earn $9.2 million in 2000 and $9.2 million in 2001. Option 3 is introducing children's multipacks in natural food stores, with potential revenues of $3.8 million in 2000 and $3.3 million in 2001. The recommendation is to combine Options 1 and 3 to leverage the revenue growth of supermarkets while maintaining relationships in natural food stores.
Natureview farm
This document describes Natureview Farm, a small yogurt manufacturer founded in 1989 in Vermont. It discusses Natureview's executives, finances, product lines, distribution channels, and competitors. The company is considering three options to grow revenues by 50%: 1) Expanding 6 SKUs into supermarkets, 2) Expanding 4 large-size SKUs nationally in supermarkets, or 3) Adding 2 children's multipack SKUs in natural food stores. The third option is deemed most viable as it requires the least investment and can generate $20 million while allowing Natureview to stay within its capabilities and keep its current consumers and distribution channels happy.
Natureview Farm - Case Study
An exclusive case study on marketing strategy of Natureview Farm. Its about company's decision making of which strategy to choose to achieve its target goal of selling yogurt.
Natureview farm
Natureview Farm is a yogurt company seeking to increase revenue 50% by end of 2001. It is considering 3 options: 1) Expand 8oz cups to supermarkets, 2) Expand 32oz cups nationally, or 3) Introduce children's multipacks in natural foods stores. Option 1 requires the highest spending but risks are high. Option 2 has lower risks but doubts about new users adopting large size. Option 3 leverages Natureview's brand strengths and relationships in natural foods stores, which are growing faster than supermarkets. Introducing multipacks could increase revenue 46.4% in 12 months, achieving the target through continued growth in the core natural channel without risks of expanding to supermarkets.
Harvard business review on 'natureview farm'
Natureview Farm is a small yogurt manufacturer that has grown significantly since being founded in 1989, but now faces the challenge of needing to increase revenues to $20 million by 2001 to satisfy investors. The case analyzes Natureview Farm's business and proposes three options to increase sales and revenues: expanding product lines in eastern and western supermarket regions, expanding nationally in supermarkets, or introducing new products in natural food channels. An analysis of costs and risks suggests the natural food channel option may be the lowest risk approach to boost revenues.
Nature view farm
- Natureview Farm is a yogurt manufacturer founded in 1989 in Cabot, Vermont. It started with plain and vanilla 8-oz and 32-oz yogurts and has since expanded its product line and grown significantly.
- The company is seeking venture capital funding to further grow its revenues beyond $20 million by the end of 2001. It is considering three expansion strategies: expanding 8-oz cups into new supermarket regions, expanding 32-oz cups nationwide in supermarkets, or introducing multipacks in natural food stores.
- Each option was analyzed in terms of projected revenues, costs, margins, and expenses. Expanding 8-oz cups into new supermarket regions is estimated to generate the highest revenue of $44 million
Natureview Farm - HBR Case Study
This presentation regarding a case study of the Natureview Farm was created by Tejus Vamshi K of NIT Trichy during a marketing management internship under Prof. Sameer Mathur of IIM Lucknow.
NatureView Farm Case Study
I prepared this case analysis of Harvard Business School Case Study under the guidance of Professor Sameer Mathur from IIM Lucknow.
Natureview Farm - Case Study (Harvard Business Case Study)
Natureview Farm is a small yogurt manufacturer that has grown from $100,000 to $13 million in revenue from 1989 to 1999 through natural food stores. It now aims to reach $20 million by 2001. It considers three options: 1) Expanding its 8oz yogurt line into supermarket regions, 2) Expanding its 32oz line nationally in supermarkets, or 3) Launching multipacks in natural food stores. Option 1 is estimated to generate the most incremental revenue of $25.2 million, allowing it to achieve its goal.
Natureview Farm Harvard Case Analysis
Natureview Farm was seeking to increase its annual revenue from $13 million to $20 million. It considered three options: 1) Expanding yogurt SKUs in supermarkets, 2) Launching larger yogurt cups nationally in supermarkets, or 3) Introducing children's multipacks in natural food stores. Analysis showed option 2 could generate the needed $7 million increase while maintaining relationships and involving lower costs than option 1. Option 3 would not meet the revenue goal. Therefore, the recommended decision was to launch larger yogurt cups in supermarkets.
HARVARD BUSINESS REVIEW: Natureview farm
Natureview Farm is a yogurt manufacturer that needs to increase revenues over 50% by 2001. It is considering three expansion options: 1) introducing 6 SKUs of 8-oz cups in eastern and western supermarket regions, 2) expanding 4 SKUs of 32-oz cups nationally in supermarkets, or 3) introducing 2 children's multipacks in natural food stores. Option 1 is projected to produce the required $20 million revenue by 2001 with lower costs and a first-mover advantage for 8-oz cups in supermarkets. While Options 2 and 3 have potential, they face greater challenges from competition or uncertainty that make them less viable to meet the revenue goal.
NATUREVIEW FARM
This document analyzes options for expanding the sales of Natureview Farm yogurt. It provides background on the company's founding and growth from $100,000 to $13 million in revenue between 1989 and 2000. It then evaluates 3 options: 1) Expanding the 8oz product line into supermarket channels, 2) Expanding the 32oz size nationally, or 3) Introducing a children's multipack into natural food channels. Option 1 is projected to generate the highest revenue and net profit of $44 million and $27 million respectively. The regional supermarket expansion is advocated as the best option as it presents an opportunity to gain market share before competitors and exposes the brand to more customers long-term, exceeding the revenue objective.
Natureview farm case study
Natureview Farm is a small yogurt manufacturer that has seen significant growth since 1989. To further increase revenues to $20 million by the end of 2001, senior management presented three strategic options: 1) Expand 8-oz cup products into supermarket channels, 2) Expand 32-oz cup sizes nationally, or 3) Introduce a children's multi-pack into natural food stores. Each option was analyzed based on projected sales, costs, risks and impact on retailer relationships. Ultimately, introducing the children's multi-pack (Option 3) was recommended as it carried the lowest costs and risks while allowing the company to leverage its position in natural food stores.
Natureview farm case analysis
Natureview Yogurt is considering three options to grow its revenue from $13 million to $20 million. Option 1 is to expand its 8-oz product line in northeast and western supermarkets, which has the highest potential for increasing sales but also carries the most risk. Option 2 is to launch a 32-oz size nationally, which has a higher profit margin but may not attract consumers. Option 3 is to introduce children's multipacks in natural food stores, which avoids risks in new channels but may not achieve the revenue goal. The analysis indicates Option 1 offers the best chance of hitting $20 million in revenue and greatest long-term benefits, despite requiring higher expenses.
Nature view farm's Go or No GO Decision
This document discusses options for Natureview yogurt to increase revenues and reach its $20 million target by 2001. It provides financial details of the three options: 1) Expand into 2 supermarket regions with 6 SKU's of 8oz yogurt, 2) Expand nationally with 4 SKU's of 32oz yogurt, or 3) Stay in natural foods channel with 2 SKU's of children's multipacks. Option 3 is identified as the best choice as it reaches the $20 million target, has the lowest investment needs, and has less risk than the other options given Natureview's unpreparedness for the supermarket channel. The natural foods channel, where Natureview has existing relationships, is also growing much faster than supermarkets.
Nature view farm case study
NatureView Farm is a yogurt company that wants to increase revenues by 50% over two years. It is considering three expansion options: 1) introduce 6 new 8-oz yogurt SKUs in Northeast and Western supermarkets, 2) introduce 4 new 32-oz SKU nationally in supermarkets, or 3) introduce 2 children's multipack SKUs in natural food chains. Option 1 has the highest risks and rewards but could generate the most profit if successful. The assistant recommends option 1 for its profit potential.
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What's hot
Natureview Farm Case Study
The document discusses options for a yogurt manufacturer to achieve $20 million in revenue by 2001. Option 3 of expanding the children's multipack into the natural foods channel is recommended. This option has the lowest costs while allowing the company to dominate over half of the fast-growing natural foods channel and achieve strong profits. Entering the competitive supermarket channel carries high risks that could hurt existing retailer relationships and market share. Overall, option 3 provides the best financial outcome with a long-term vision for the natural foods channel.
Natureview farm
This document provides a case study on Natureview Farm, a small yogurt manufacturer. It details the company's history and current situation, including key leadership figures and financial information. In 2000, Natureview Farm generated 86% of its revenue from 8 oz yogurt cups and 14% from 32 oz cups. The document also examines the refrigerated yogurt category and consumer demographics. It then outlines three options presented by the senior management team to increase revenue, including expanding product lines into supermarket channels or the natural foods channel. An analysis is provided of the risks and supporting factors for each option before a decision is made.
Natureview Farm Case Analysis
This case study examines options for increasing revenues at Natureview Farm, an organic yogurt manufacturer. The company is facing pressure from venture capitalists to increase revenues by 50% to $20 million. Three options are considered: 1) Expanding 8-oz cup offerings into supermarket channels, 2) Expanding 32-oz cup sizes nationally, and 3) Launching children's multi-packs in natural food stores. Option 1 is selected as it provides the highest net revenue, allows entering the larger supermarket market, and maintains their first-mover advantage.
Natureview Farm Case Study
Natureview Farm produces and markets refrigerated cup yogurt. It is considering three options to grow revenues by over 50% in two years: 1) Expand six SKU's into supermarket regions, 2) Expand four 32-oz SKU's nationally, or 3) Expand two children's multi-packs into natural food stores. Financial projections show option 1 has the highest average net marketing contribution at $7.6M annually, though option 1 also has the highest risks due to competition in supermarkets. The recommendation is to pursue option 1 with adjustments like lower pricing for natural retailers and cost reductions through partnerships.
Natureview Farm : Harvard Business School Case
This document summarizes the background and history of Natureview Farm yogurt company from 1989 to 2000. It discusses the company's growth from $100,000 in revenue in 1989 to $13 million in 1999 through expanding product lines and distribution channels. By 2000, Natureview Farm offered 12 yogurt flavors in 8-oz cups and 4 flavors in 32-oz cups. The document outlines three options for continued growth: 1) expand 8-oz cup distribution in the Northeast and West, 2) expand 32-oz cups nationally, or 3) introduce multipack yogurt products in natural food stores. A financial analysis determines that the third option has the lowest risks and costs due to existing relationships in the natural food channel.
Natureview farm
Presentation on Analysis of Harvard Case: Natureview Farm
This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur
Natureview farm – A case study
Natureview Farm is considering options to grow its revenue beyond $20 million by 2001. Option 1 is to expand its 8-oz yogurt cups into supermarket regions, which could generate $16.1 million in revenue in 2000 and $19.3 million in 2001. Option 2 is launching a national rollout of its 32-oz cups, projected to earn $9.2 million in 2000 and $9.2 million in 2001. Option 3 is introducing children's multipacks in natural food stores, with potential revenues of $3.8 million in 2000 and $3.3 million in 2001. The recommendation is to combine Options 1 and 3 to leverage the revenue growth of supermarkets while maintaining relationships in natural food stores.
Natureview farm
This document describes Natureview Farm, a small yogurt manufacturer founded in 1989 in Vermont. It discusses Natureview's executives, finances, product lines, distribution channels, and competitors. The company is considering three options to grow revenues by 50%: 1) Expanding 6 SKUs into supermarkets, 2) Expanding 4 large-size SKUs nationally in supermarkets, or 3) Adding 2 children's multipack SKUs in natural food stores. The third option is deemed most viable as it requires the least investment and can generate $20 million while allowing Natureview to stay within its capabilities and keep its current consumers and distribution channels happy.
Natureview Farm - Case Study
An exclusive case study on marketing strategy of Natureview Farm. Its about company's decision making of which strategy to choose to achieve its target goal of selling yogurt.
Natureview farm
Natureview Farm is a yogurt company seeking to increase revenue 50% by end of 2001. It is considering 3 options: 1) Expand 8oz cups to supermarkets, 2) Expand 32oz cups nationally, or 3) Introduce children's multipacks in natural foods stores. Option 1 requires the highest spending but risks are high. Option 2 has lower risks but doubts about new users adopting large size. Option 3 leverages Natureview's brand strengths and relationships in natural foods stores, which are growing faster than supermarkets. Introducing multipacks could increase revenue 46.4% in 12 months, achieving the target through continued growth in the core natural channel without risks of expanding to supermarkets.
Harvard business review on 'natureview farm'
Natureview Farm is a small yogurt manufacturer that has grown significantly since being founded in 1989, but now faces the challenge of needing to increase revenues to $20 million by 2001 to satisfy investors. The case analyzes Natureview Farm's business and proposes three options to increase sales and revenues: expanding product lines in eastern and western supermarket regions, expanding nationally in supermarkets, or introducing new products in natural food channels. An analysis of costs and risks suggests the natural food channel option may be the lowest risk approach to boost revenues.
Nature view farm
- Natureview Farm is a yogurt manufacturer founded in 1989 in Cabot, Vermont. It started with plain and vanilla 8-oz and 32-oz yogurts and has since expanded its product line and grown significantly.
- The company is seeking venture capital funding to further grow its revenues beyond $20 million by the end of 2001. It is considering three expansion strategies: expanding 8-oz cups into new supermarket regions, expanding 32-oz cups nationwide in supermarkets, or introducing multipacks in natural food stores.
- Each option was analyzed in terms of projected revenues, costs, margins, and expenses. Expanding 8-oz cups into new supermarket regions is estimated to generate the highest revenue of $44 million
Natureview Farm - HBR Case Study
This presentation regarding a case study of the Natureview Farm was created by Tejus Vamshi K of NIT Trichy during a marketing management internship under Prof. Sameer Mathur of IIM Lucknow.
NatureView Farm Case Study
I prepared this case analysis of Harvard Business School Case Study under the guidance of Professor Sameer Mathur from IIM Lucknow.
Natureview Farm - Case Study (Harvard Business Case Study)
Natureview Farm is a small yogurt manufacturer that has grown from $100,000 to $13 million in revenue from 1989 to 1999 through natural food stores. It now aims to reach $20 million by 2001. It considers three options: 1) Expanding its 8oz yogurt line into supermarket regions, 2) Expanding its 32oz line nationally in supermarkets, or 3) Launching multipacks in natural food stores. Option 1 is estimated to generate the most incremental revenue of $25.2 million, allowing it to achieve its goal.
Natureview Farm Harvard Case Analysis
Natureview Farm was seeking to increase its annual revenue from $13 million to $20 million. It considered three options: 1) Expanding yogurt SKUs in supermarkets, 2) Launching larger yogurt cups nationally in supermarkets, or 3) Introducing children's multipacks in natural food stores. Analysis showed option 2 could generate the needed $7 million increase while maintaining relationships and involving lower costs than option 1. Option 3 would not meet the revenue goal. Therefore, the recommended decision was to launch larger yogurt cups in supermarkets.
HARVARD BUSINESS REVIEW: Natureview farm
Natureview Farm is a yogurt manufacturer that needs to increase revenues over 50% by 2001. It is considering three expansion options: 1) introducing 6 SKUs of 8-oz cups in eastern and western supermarket regions, 2) expanding 4 SKUs of 32-oz cups nationally in supermarkets, or 3) introducing 2 children's multipacks in natural food stores. Option 1 is projected to produce the required $20 million revenue by 2001 with lower costs and a first-mover advantage for 8-oz cups in supermarkets. While Options 2 and 3 have potential, they face greater challenges from competition or uncertainty that make them less viable to meet the revenue goal.
NATUREVIEW FARM
This document analyzes options for expanding the sales of Natureview Farm yogurt. It provides background on the company's founding and growth from $100,000 to $13 million in revenue between 1989 and 2000. It then evaluates 3 options: 1) Expanding the 8oz product line into supermarket channels, 2) Expanding the 32oz size nationally, or 3) Introducing a children's multipack into natural food channels. Option 1 is projected to generate the highest revenue and net profit of $44 million and $27 million respectively. The regional supermarket expansion is advocated as the best option as it presents an opportunity to gain market share before competitors and exposes the brand to more customers long-term, exceeding the revenue objective.
Natureview farm case study
Natureview Farm is a small yogurt manufacturer that has seen significant growth since 1989. To further increase revenues to $20 million by the end of 2001, senior management presented three strategic options: 1) Expand 8-oz cup products into supermarket channels, 2) Expand 32-oz cup sizes nationally, or 3) Introduce a children's multi-pack into natural food stores. Each option was analyzed based on projected sales, costs, risks and impact on retailer relationships. Ultimately, introducing the children's multi-pack (Option 3) was recommended as it carried the lowest costs and risks while allowing the company to leverage its position in natural food stores.
Natureview farm case analysis
Natureview Yogurt is considering three options to grow its revenue from $13 million to $20 million. Option 1 is to expand its 8-oz product line in northeast and western supermarkets, which has the highest potential for increasing sales but also carries the most risk. Option 2 is to launch a 32-oz size nationally, which has a higher profit margin but may not attract consumers. Option 3 is to introduce children's multipacks in natural food stores, which avoids risks in new channels but may not achieve the revenue goal. The analysis indicates Option 1 offers the best chance of hitting $20 million in revenue and greatest long-term benefits, despite requiring higher expenses.
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Natureview Farm - Case Study (Harvard Business Case Study)
Natureview Farm - Case Study (Harvard Business Case Study)
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Nature view farm's Go or No GO Decision
This document discusses options for Natureview yogurt to increase revenues and reach its $20 million target by 2001. It provides financial details of the three options: 1) Expand into 2 supermarket regions with 6 SKU's of 8oz yogurt, 2) Expand nationally with 4 SKU's of 32oz yogurt, or 3) Stay in natural foods channel with 2 SKU's of children's multipacks. Option 3 is identified as the best choice as it reaches the $20 million target, has the lowest investment needs, and has less risk than the other options given Natureview's unpreparedness for the supermarket channel. The natural foods channel, where Natureview has existing relationships, is also growing much faster than supermarkets.
Nature view farm case study
NatureView Farm is a yogurt company that wants to increase revenues by 50% over two years. It is considering three expansion options: 1) introduce 6 new 8-oz yogurt SKUs in Northeast and Western supermarkets, 2) introduce 4 new 32-oz SKU nationally in supermarkets, or 3) introduce 2 children's multipack SKUs in natural food chains. Option 1 has the highest risks and rewards but could generate the most profit if successful. The assistant recommends option 1 for its profit potential.
Natureview farm case study
Natureview Farm produces yogurt cups and has seen significant revenue growth from $100,000 to $13 million between 1989 and 1999. The company is considering three expansion options: 1) Expand six 8-oz SKUs into supermarket channels, 2) Introduce two children's multipacks in natural food channels, or 3) Introduce four 32-oz SKUs nationally. Option 1 has the highest revenue potential but also the highest costs and risks. Option 2 has the lowest risks but may not achieve the company's growth targets. Option 3 has moderate revenue potential and lower risks than Option 1.
Natureview
The document discusses Natureview Farm, a yogurt manufacturer founded in 1989 in Cabot, Vermont. It started with annual revenue of less than $100,000 and grew to $13 million by 1999 by adding flavors and new product lines. The document analyzes 3 options to increase revenue to $20 million by 2001: 1) Expanding product lines in supermarkets, 2) Launching a 32oz size nationally, or 3) Introducing a children's multipack in natural food stores. Option 1 has low risk but also low profit potential. Option 2 has risk due to distribution challenges. Option 3 has the strongest profit potential due to fast growth in natural food stores and achievable distribution, though some uncertainties remain.
Natureview Farm
Natureview Farm produces yogurt and is considering options to increase revenue to $20 million by 2001. Three options are proposed: 1) expand 8-oz cups into supermarkets, 2) expand 32-oz sizes nationally, or 3) introduce multi-packs for children in natural food stores. Option 1 has the highest potential for unit and revenue growth but also requires the most advertising spending. Option 2 has a higher gross margin than option 1 but expanding nationally could be challenging. Option 3 targets Natureview's core customer base and has strong long-term potential but less immediate growth. Based on the analysis, expanding the 8-oz cups into supermarkets as option 1 is recommended to meet the revenue goal through first-mover advantage and
Natureview Farm - Harvard Case Study
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
Natureview HBR Case Study
Natureview Farm HBR case study analyzed as part of a marketing internship under Professor Sameer Mathur, IIM Lucknow
Natureview case study
This presentation was created by Manvi Singh , VNIT Nagpur under the guidance of the professor Sameer Mathur IIM Lucknow during a Marketing Internship
Natureview Harvard Business case
Natureview Farm manufactures and markets refrigerated yogurt cups. It started in 1989 and currently generates $13 million in annual revenue. To increase revenue to $20 million by 2001, three options were proposed: 1) Expand into supermarkets, 2) Expand distribution of larger 32oz cups to more supermarkets, or 3) Introduce new multipack children's yogurt products to natural food stores. Analyzing sales projections and costs, option 3 to expand in natural food stores was determined to have the lowest risks and best chance of achieving the revenue goal, while continuing to leverage Natureview's strong relationships in that channel.
Natureview farm-A Hbr Case Study
Natureview Farm produces organic yogurt and seeks to grow its revenues from $13 million to $20 million. It considers three options: 1) Expanding its 8oz cups into supermarkets, 2) Expanding its 32oz cups nationally, or 3) Introducing multipacks in natural food stores. Option 1 exceeds the revenue target but risks competition and high costs. Option 2 has a high margin but distribution risks. Option 3 has low risks but falls short on revenue. The recommended strategy is to expand the multipacks into select supermarket regions to minimize risks while achieving over 12% revenue growth.
Case 2 natureview farm case study by soumya jaiswal,nitrr
Natureview Farm produces yogurt cups and has experienced significant growth since its founding in 1989. It is considering three expansion options: 1) expand popular 8oz flavors into supermarket channels, 2) introduce new multipack children's products in natural foods, or 3) expand 32oz sizes nationally in supermarkets. Option 1 has the highest revenue potential but also the most risk. Option 2 has the lowest risk but may not meet growth objectives. Option 3 has moderate revenue potential and risk. Based on potential for $20M revenue and first-mover advantages, Option 1 of expanding 8oz cups into supermarkets is recommended to maximize sales and profit.
Natureview farm case study
Natureview Farm is a yogurt manufacturer founded in 1989 in Vermont. It produces refrigerated cup yogurt and has grown successfully through emphasis on natural ingredients and quality. The company is seeking to grow revenues over 50% by expanding distribution. Three expansion options were considered: 1) introducing 8-oz cups into supermarkets, 2) expanding 32-oz cups nationally, or 3) introducing children's multipacks to natural food stores.
Nature view
This case study examines the options for expanding the sales of Natureview Farm yogurt. Natureview Farm is a yogurt manufacturer founded in 1989 that saw significant growth from $100,000 to $13 million in revenue between 1989 and 1999 by offering natural yogurt products. To attract further investment, it needs to grow revenues over 50% by 2001. The options considered are expanding distribution of its 8oz yogurt cups through supermarkets, expanding its 32oz size offerings, or introducing multipacks targeted at children into the natural food store channel. Financial analysis shows expanding the 8oz cups through supermarkets in option 1 would yield the highest revenue growth of 164% and be the most profitable approach.
Natureview Farm - Harvard Case Study Analysis
This Power Point Presentation contains a thorough analysis of Natureview Farm Case study. A brief introduction , the marketing challenges and the optimum way to handle this challenge is shown.
Natureview farm Harvard Business Case study
This presentation has been created by Anshu Bhatia as a part of winter marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow
NATUREVIEW FARM CASE STUDY
Natureview Farm produces organic yogurt and is considering expanding its distribution channels to meet investor demands for 50% revenue growth. Its options are: 1) Expand 8oz cups into eastern/western supermarket regions, 2) Expand 32oz cups nationally in supermarkets, or 3) Expand children's multipacks in natural food stores. Option 1 offers the highest revenue potential but also the highest costs and risks given Natureview's inexperience in supermarkets. Option 2 has good margins but national distribution may be challenging within a year. Option 3 is financially attractive but does not position the company for a potential supermarket entrance. The summary recommends pursuing Option 1 to meet growth goals while gaining supermarket experience, though it carries the most challenges.
Natureview farm
The document describes Natureview Farm, an organic yogurt manufacturer seeking to increase revenue from $13 million to $20 million by 2001. It provides background on the company and yogurt market. Three options are presented: 1) expand 8-oz cups into supermarkets, 2) expand 32-oz cups nationally, or 3) introduce multi-packs to natural food stores. After analyzing costs, competition and projected revenues, option 2 of expanding 32-oz cups nationally is concluded to best meet the revenue goal while minimizing risks to existing relationships.
Natureview
Natureview Farm produces yogurt and has seen revenue grow from $100,000 to $13 million in 10 years. It must now choose how to increase revenues by at least 50% to $20 million by the end of 2001. Three options are presented: 1) Expanding the popular 8 oz cups into supermarkets, requiring substantial marketing spending; 2) Expanding the 32 oz size nationally with lower costs; or 3) Introducing a children's multipack into natural food stores to build relations without extra expenses. Each option is analyzed in terms of expenses, potential revenues, and strategy to determine the best approach to significant growth.
Hbr case study_nature_view
Nature View Inc. is a small yogurt manufacturing company founded in 1989 that has grown its annual revenue from $100,000 to $13 million by 1999 through its natural ingredients and marketing tactics. It primarily sells through natural food stores. The company is considering three options to reach its $20 million revenue goal by 2001: 1) Expand its 8-oz cup offerings to supermarkets, 2) Expand its 32-oz cup in supermarkets nationally, or 3) Introduce multi-pack children's yogurt in natural food stores. Option 1 is selected as it has the highest potential for revenue growth, profitability, and competitive advantage as the first organic yogurt brand in supermarkets.
Natureview farm
Natureview Farm is a yogurt producer considering three options to increase revenue from $13 million to $20 million by 2001: 1) Expand 8oz cups into supermarkets, 2) Expand 32oz cups nationally into supermarkets, or 3) Launch children's multipacks in natural food stores. After analyzing the risks and benefits, they decide to pursue option 1 of expanding 8oz cups into select supermarkets in the Northeast and West regions due to the high demand for 8oz cups and potential for significant revenue growth in the supermarket channel.
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Nature view farms
- 1. NATURE VIEW FARMS ……
- 2. fOUNDED IN 1989,entered market with 8oz. and 32oz. packaging with only two flavours. revenue grew from hundred thousand dollars to thirteen million dollar by 1999. by 2000,had twelve flavoured yogurts in the market.
- 3. company drivers… Christie walker VP Marketing Kelly Riley assistant marketing director Walter Bellini VP Sales Jack Gottlieb VP Operations
- 4. how to grow revenue 50% by 2001??? expansion in supermarket channel? will traditional channels drop or replace them with competitors?
- 5. YOGURT MADE BY NATURE VIEW FARMS smooth creamy texture with no artificial thickeners as used by other brands in US. great taste and high quality,strong reputation in market. 50 days shelf life.
- 6. Geography and demography major consumer in northeast and west regions 40% US citizen consume yogurt out of which 70 % are women
- 7. Packaging type and size Taste of yogurt Flavours of price of freshness ingredients the hierarchy of attributes.
- 8. place product price promotions natural food stores natural organic yogurt fairly priced as customers are able to spend that sales broker selling drug stores national retailer store 8 oz. and 32 oz. packaging with 12 flavours strong reputation for high quality northeast and west region of US 50 day shelf life improves digestion The PPPP’s
- 9. SWOT “strengths” strong brand image. tasty yogurt. organic natural yogurt. “weakness” no alternative finance no potential for higher risk doubt sales team ability “opportunity” strong relation with market retailers. health conscious market on rise . “threats” being dropped or replaced by traditional channels. rise of competitors.
- 10. super market segment super market sold 97% of the consumed yogurt market grew @ 3% per year. 46% organic consumption from organic markets 44% consumer wanted more options on super market shelfs
- 11. NATURAL food stores sold only 3% of total yogurt consumed market grew @ 20% per year 29% organic consumption in organic food market more educated ,higher income consumers
- 12. game plan…
- 13. options?
- 14. option 1 expand 6 stock keeping units of 8 oz. into two regions comprising of 20 supermarkets
- 15. pros perfect balance between enough cups on shelf and slotting expense. 8 oz.cups had largest dollar and unit share ,providing sufficient revenue potential . first moves advantage cons highest level of competition. additional cost associated with advertisements,managing staff,
- 16. 2000 2001 Unit sales 3,50,00,000 4,20,00,000 Revenue $25,900,000 $31,080,000 cost $10,850,000 $13,020,000 gross profit $28,050,000 $31,060,000 Expenses $4,564,000 $3,812,800 Net profit $ 23,486,000 $27,247,200 Kita paisa kamaya
- 17. option 2 expand 4 stock keeping units of 32 oz. nation wide in 68 supermarkets.
- 18. pros above average gross profits. low promotional expenses. fewer competitors cons doubt sales team ability to achieve nation wide distribution in one year . higher expenses in the beginning .
- 19. 2000 2001 unit sale 55,00,000 55,00,000 revenue $14,850,000 $27,850,000 cost $5,445,000 $5,445,000 gross profit $9,405,000 $22,405,000 expenses $3,576,400 $3,576,400 net profit $18,837,600 $21,397,600
- 20. option 3 2 stock keeping units of children multipacks in natural food channels
- 21. pros already strong roots in the market. perfect position to launch children multipack. financial potential was attractive. cons did not achieve the target revenue. potential conflicts was not a deciding factor. R&D and Operations would need to develop multipack products.
- 22. 2000 2001 unit sales 18,00,000 20,70,000 revenues $6,030,000 $6,934,500 cost $2,070,000 $2,380,500 gross profit $16,960,000 $17,554,000 expenses $400,750 $423,363 net profit $16,559,250 $ 17,130,637
- 23. option1 option 2 option 3 margin 32.6% 40.7% 37.5% unit sales 42 million 5.5 million 2.07 million projection 4,40,80,000 2,78,50,000 1,99,34,500 costs 13 ,020, 000 5, 545, 000 2, 380, 500 expenses 3, 812, 800 863, 400 423, 363 net profit 27, 247,200 21, 397,600 17, 130,167
- 24. option 1 seems the best alternative
- 25. in my personal opinion option would have been four 8 oz. SKU’s along with 2 multipack units in the super market channels in northeast and west region
- 26. the decision matrix seem to counterbalance each other. little decrease in revenue than option 1, but beneficial in both long term and short terms .however it adds a certain amount of uncertainty,risks in future.
- 27. Thank you
- 29. DISCLAIMER . this presentation was created by sanchit badodekar VNIT Nagpur under guidance,during the internship program marketing management by prof. Sameer Mathur IIM Lucknow.