Natureview Farm produces yogurt and is considering options to increase revenue to $20 million by 2001. Three options are proposed: 1) expand 8-oz cups into supermarkets, 2) expand 32-oz sizes nationally, or 3) introduce multi-packs for children in natural food stores. Option 1 has the highest potential for unit and revenue growth but also requires the most advertising spending. Option 2 has a higher gross margin than option 1 but expanding nationally could be challenging. Option 3 targets Natureview's core customer base and has strong long-term potential but less immediate growth. Based on the analysis, expanding the 8-oz cups into supermarkets as option 1 is recommended to meet the revenue goal through first-mover advantage and