I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
Project Report And Market Survey of Baskin Robbins- Cbse class 12 Entrepreneu...Dan John
I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
This project work contains all the necessary information for class 12 accountancy project
This Project Contains three part. They are as follows.
1. Comprehensive Project
2. Specific - 01(Ratio Analysis)
3. Specific - 02(Cash Flow Statement)
Project on biscuits,business studies project work, 12 class business project ...Ravi Singh
business studies project work, 12 class business project work,Project on biscuit
for more projects visit here
https://www.youtube.com/channel/UCqF8lgmvUBUBTzJPaoY0p8Q
and subscribe now
Marketing Management Project on Chocolates | Business Stuides Priyanka Sahu
This slide is about business studies project that the students get reading in class 12 for their practical examination. This slide is strictly based on the guidelines issued as per CBSE for the project tiltled "Marketing Management". It is a flexible format in which one can fit any kind of product.
Project Report And Market Survey of Baskin Robbins- Cbse class 12 Entrepreneu...Dan John
I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
This project work contains all the necessary information for class 12 accountancy project
This Project Contains three part. They are as follows.
1. Comprehensive Project
2. Specific - 01(Ratio Analysis)
3. Specific - 02(Cash Flow Statement)
Project on biscuits,business studies project work, 12 class business project ...Ravi Singh
business studies project work, 12 class business project work,Project on biscuit
for more projects visit here
https://www.youtube.com/channel/UCqF8lgmvUBUBTzJPaoY0p8Q
and subscribe now
Marketing Management Project on Chocolates | Business Stuides Priyanka Sahu
This slide is about business studies project that the students get reading in class 12 for their practical examination. This slide is strictly based on the guidelines issued as per CBSE for the project tiltled "Marketing Management". It is a flexible format in which one can fit any kind of product.
Download Accountancy Project of Class 12th Strictly according to the latest rules and regulations of CBSE for free (including Comprehensive Problem,Specific Problem on Ratios,Specific Problem on cash Flow Statement)
Make in india - The Way Ahead Class 12 Economics ProjectShivamSingh1247
This is Class 12th Economics Project as per CBSE Guideline
- Introduction
- Process
- Advantages & Disadvantages
- Challenges
- Criticsm & Concerns
- Sectors Covered
- Objective of Make in india
- Manufacturing Projects
- Infrastructure Support
- News & Statistic
- Objective of Making this Project
- Conclusion
- Bibliography
BUSINESS STUDIES PROJECT ON PRINCIPLES OF MANAGEMENTCHARAK RAY
BUSINESS STUDIES PROJECT ON PRINCIPLES OF MANAGEMENT, BUSINESS STUDIES PROJECT REPORT ON PRINCIPLES OF MANAGEMENT, BUSINESS STUDIES PROJECT REPORT ON PRINCIPLES OF MANAGEMENT OF A SWEETS MAKING COMPANY.
Accountancy project for class 12. Accounts project for the year 2022-23. Accountancy project which has both specific and comprehensive project as well.
Cbse Boards internal assessment project for accountancy.
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
Business Environment project class 12 cbseJacky Chain
PROJECT WORK IN THE SUBJECT OF BUSINESS STUDIES ON THE TOPIC "BUSINESS ENVIRONMENT" AS THE PARTIAL FULFILLMENT OF AISSCE, MARCH 2018 CONDUCTED BY CBSE.
This project contains the information regarding the accountancy project which is to be made by the students of class 12th boards... This project is made by jigar vaishnav for the session 2017-18 with the latest guidelines as per CBSE... Hope this will help the upcoming students who want a help regarding the business studies project....
VIEW THIS PROJECT AT YOUTUBE:- https://www.youtube.com/edit?o=U&video_id=V7b6VQQrjsg
Business plan - Entrepreneurship Project - Shivam JaiswalShivam Jaiswal
Entrepreneurship Project - Business Plan Sample - Beverage Shop (Name - Day's Beverages)
Include:
Executive Summary
Competitors
Our Unique Selling Proposition (USP)
Functional Structure
Our Physical Resources
Our Production Process
Our Human Resource
Marketing Strategies
Packaging
Distribution Process
Our Financial Projections and Budget
Start-up Cost
Selling Price of Products
Guys Its for you !! Download !!
For more information Contact -
facebook.com/imShivax
instagram.com/imshivax
linkedin.com/in/imshivax
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio Analysis and Cash Flow Statements with Conclusion)
http://www.slideshare.net/dankjohn/solved-cbse-class-12-accountancy-full-projectcomprehensive-project-ratio-analysis-and-cash-flow-statements-with-conclusion
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
Economics project for class 12 on money and banking. it explains all the functions about RBI and includes everything needed to achieve good marks in project work.
Marketing Management Project Business Studies Class 12 CBSE Sahil Kumar
Class Xll Business Studies - B.st Cbse Project Practical File on Marketing Management sample last year topper cbse usp unique selling proposition
Start a company of your choice, brand name, product name conclusion acknowledgement teachers signature
Syllabus of Project Work Practical File Class 12
1. Elements of Business Environment:
a) Changes in mode of Packaging. (milk supplied in plastic bottles to vending machines)
b) Change from Coca cola and fanta in the seventies to pepsi and coke in nineties.
c) Change in role of women in the past 25 years relating to joint families, Women as bread earner of family , Changes in the requirement of trend of mixers , washing machines , micro wave and standard of living.
Role of RBI in Control of Credit - Economics Project Class 12 (2019-20 )ShivamSingh1247
This is Class 12 Economics Project as per the CBSE Guidelines ( 2019-20)
Download This Project From Here : https://drive.google.com/file/d/1EJZakkGzp5ubvAIYpShMQRB26LVsXOXx/view?usp=drivesdk
Topic : Role of RBI in Control of Credit
➡️ Reserve Bank of India - Histroy
➡️ Reserve Bank of India - Introduction
➡️ Structure of Reserve Bank of India
➡️ Functions of Reserve Bank of India
➡️ Demonetisation
➡️ Methods of Credit Control
➡️ Need of Credit Control
➡️ Limitations of Credit Control
➡️ Current Rates ( As on 14 Dec 2019 )
➡️ OBJECTIVE
➡️ CONCLUSION
➡️ BIBILIOGRAPHY
Download Accountancy Project of Class 12th Strictly according to the latest rules and regulations of CBSE for free (including Comprehensive Problem,Specific Problem on Ratios,Specific Problem on cash Flow Statement)
Make in india - The Way Ahead Class 12 Economics ProjectShivamSingh1247
This is Class 12th Economics Project as per CBSE Guideline
- Introduction
- Process
- Advantages & Disadvantages
- Challenges
- Criticsm & Concerns
- Sectors Covered
- Objective of Make in india
- Manufacturing Projects
- Infrastructure Support
- News & Statistic
- Objective of Making this Project
- Conclusion
- Bibliography
BUSINESS STUDIES PROJECT ON PRINCIPLES OF MANAGEMENTCHARAK RAY
BUSINESS STUDIES PROJECT ON PRINCIPLES OF MANAGEMENT, BUSINESS STUDIES PROJECT REPORT ON PRINCIPLES OF MANAGEMENT, BUSINESS STUDIES PROJECT REPORT ON PRINCIPLES OF MANAGEMENT OF A SWEETS MAKING COMPANY.
Accountancy project for class 12. Accounts project for the year 2022-23. Accountancy project which has both specific and comprehensive project as well.
Cbse Boards internal assessment project for accountancy.
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio An...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
Business Environment project class 12 cbseJacky Chain
PROJECT WORK IN THE SUBJECT OF BUSINESS STUDIES ON THE TOPIC "BUSINESS ENVIRONMENT" AS THE PARTIAL FULFILLMENT OF AISSCE, MARCH 2018 CONDUCTED BY CBSE.
This project contains the information regarding the accountancy project which is to be made by the students of class 12th boards... This project is made by jigar vaishnav for the session 2017-18 with the latest guidelines as per CBSE... Hope this will help the upcoming students who want a help regarding the business studies project....
VIEW THIS PROJECT AT YOUTUBE:- https://www.youtube.com/edit?o=U&video_id=V7b6VQQrjsg
Business plan - Entrepreneurship Project - Shivam JaiswalShivam Jaiswal
Entrepreneurship Project - Business Plan Sample - Beverage Shop (Name - Day's Beverages)
Include:
Executive Summary
Competitors
Our Unique Selling Proposition (USP)
Functional Structure
Our Physical Resources
Our Production Process
Our Human Resource
Marketing Strategies
Packaging
Distribution Process
Our Financial Projections and Budget
Start-up Cost
Selling Price of Products
Guys Its for you !! Download !!
For more information Contact -
facebook.com/imShivax
instagram.com/imshivax
linkedin.com/in/imshivax
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio Analysis and Cash Flow Statements with Conclusion)
http://www.slideshare.net/dankjohn/solved-cbse-class-12-accountancy-full-projectcomprehensive-project-ratio-analysis-and-cash-flow-statements-with-conclusion
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
Economics project for class 12 on money and banking. it explains all the functions about RBI and includes everything needed to achieve good marks in project work.
Marketing Management Project Business Studies Class 12 CBSE Sahil Kumar
Class Xll Business Studies - B.st Cbse Project Practical File on Marketing Management sample last year topper cbse usp unique selling proposition
Start a company of your choice, brand name, product name conclusion acknowledgement teachers signature
Syllabus of Project Work Practical File Class 12
1. Elements of Business Environment:
a) Changes in mode of Packaging. (milk supplied in plastic bottles to vending machines)
b) Change from Coca cola and fanta in the seventies to pepsi and coke in nineties.
c) Change in role of women in the past 25 years relating to joint families, Women as bread earner of family , Changes in the requirement of trend of mixers , washing machines , micro wave and standard of living.
Role of RBI in Control of Credit - Economics Project Class 12 (2019-20 )ShivamSingh1247
This is Class 12 Economics Project as per the CBSE Guidelines ( 2019-20)
Download This Project From Here : https://drive.google.com/file/d/1EJZakkGzp5ubvAIYpShMQRB26LVsXOXx/view?usp=drivesdk
Topic : Role of RBI in Control of Credit
➡️ Reserve Bank of India - Histroy
➡️ Reserve Bank of India - Introduction
➡️ Structure of Reserve Bank of India
➡️ Functions of Reserve Bank of India
➡️ Demonetisation
➡️ Methods of Credit Control
➡️ Need of Credit Control
➡️ Limitations of Credit Control
➡️ Current Rates ( As on 14 Dec 2019 )
➡️ OBJECTIVE
➡️ CONCLUSION
➡️ BIBILIOGRAPHY
Project on Principles of management-Business studies project workRavi Singh
project on principles of management by henri fayol-Business studies project work
facebook:-https://www.facebook.com/profile.php?id=100004877861394
youtube channel:-https://www.youtube.com/channel/UCqF8lgmvUBUBTzJPaoY0p8Q
instagram:-https://www.instagram.com/rav_e_singh/
This project work contains all the necessary information for class 12 accountancy project
This Project Contains two part. They are as follows.
1. Principles of Management (Henri Fayol)
2. Marketing Management (On Pickles)
Survey of 14 Principles Of Management followed by a company!Sejal Gaikwad
Basically,this Power Point Presentation is based on survey of a company as in do they follow 14 principles of management in their company!
*Content referred from other presentation*
Restaurant industry report in Phnom PenhHoem Seiha
EXECUTIVE SUMMARY
Background: Restaurant industry has grown so fast in recent years thanks mainly to the increase of young-adult and adult economic-driving population, the raised population’s incomes, and the increased number of international tourists coming to visit Cambodia. The fast-changing lifestyles of the urban population, especially in Phnom Penh, have shifted the dining trends, resulting in a new culture where foreign and trendy eating establishments are on high demand. Restaurant market in Phnom Penh has yet many gaps to fill and many other rooms to be improved. Objective & Methodology: To find out the general landscape and environment of restaurant market in Phnom Penh, Cambodia, ―Restaurant Leader Survey‖ was conducted by sending out six field surveyors to collect information from 150 restaurant leaders who were running and operating restaurant businesses in 15 communes throughout Phnom Penh. The collection of information took place from February to April, 2014. Results: The majority of the restaurant leaders in Phnom Penh, nearly 60% of them, view restaurant market in the current time as a good sector to invest, but they also think that local restaurant businesses might be challenged by the competitions with foreign establishments. Around 65% of the restaurant leaders predict that restaurant market by the next five years will become even more competitive than it is today, although 33% of them think the market will grow bigger by the years to come. Conclusion: Restaurant market is seen by restaurant leaders as a good sector to invest, as 36% of them have already planned to expand one to two restaurant branches to other locations in the Capital of Phnom Penh within the period of 2015 to 2018.
Accountancy class 12 comprehensive project (all 3 projects covered)Bhavya Namdeo
Hi guys, when i was making my accounts project i was actually confused and did not have any idea how it must look. I tried searching on internet but couldn't get help, so here i am i am uploading my project hope you guys will like it and can take help from this.
Discussion Questions 1 How has competition to McDonald’s change.docxmadlynplamondon
Discussion Questions:
1 How has competition to McDonald’s changed over its existence?
2 What are the main operations performance objectives for McDonald’s?
3 What are the most important structural and infrastructural decisions in McDonald’s operations strategy, and how do they influence its main performance objectives?
NOTE: 4 pages paper should have abstract, introduction, discussion question, conclusion with no grammatical errors, good sentence formation, APA Format, in text citations, references related to Operational excellence areas only
Below is the notes for the topics
It is loved and it is hated. It is a shining example of how good-value food can be brought to a mass market. It is a symbol of everything that is wrong with ‘industrialized’, capitalist, bland, high-calorie and environmentally unfriendly commercialism. It is the best-known and most loved fast food brand in the world with more than 36,000 restaurants in 117 countries, providing jobs for 1.7 million staff and feeding 69 million customers per day (yes, per day!). It is part of the homogenization of individual national cultures, filling the world with bland, identical, ‘cookie cutter’, Americanized and soulless operations that dehumanize its staff by forcing them to follow ridged and over-defined procedures. But whether you see it as friend, foe, or a bit of both, McDonald’s has revolutionized the food industry, affecting the lives of both the people who produce food and the people who eat it. It has also had its ups (mainly) and downs (occasionally) as markets, customers and economic circumstances change. Yet, even in the toughest times it has always displayed remarkable resilience. What follows is a brief (for such a large corporation) summary of its history.
Starting small:
Central to the development of McDonald’s is Ray Kroc, who by 1954 and at the age of 52 had been variously a piano player, a paper cup salesman and a multi-mixer salesman. He was surprised by a big order for eight multi-mixers from a restaurant in San Bernardino, California. When he visited the customer he found a small but successful restaurant run by two brothers Dick and Mac McDonald. They had opened their ‘Bar-B-Que’ restaurant 14 years earlier, and by the time Ray Kroc visited the brothers’ operation it had a self-service drive-in format with a limited menu of nine items. He was amazed by the effectiveness of their operation. Focusing on a limited menu including burgers, fries and beverages had allowed them to analyse every step of the process of producing and serving their food. Ray Kroc was so impressed that he persuaded the brothers to adopt his vision of creating McDonald’s restaurants all over the USA, the first of which opened in Des Plaines, Illinois, in June 1955. However, later, Kroc and the McDonald brothers quarrelled, and Kroc bought them out. Now with exclusive rights to the McDonald’s name, the restaurants spread, and in five years there were 200 restaurants through the USA. Yet ...
This presentation is about how MacDonald's has created its presence in Indian Market and the unique techniques and ways it uses to create value for its customers enhancing the brand image.
Running Head MCDONALD’S SITUATIONAL ANALYSIS 1 .docxanhlodge
Running Head: MCDONALD’S SITUATIONAL ANALYSIS
1
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL ANALYSIS
2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night
dining and many feature drivethru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It
brought production line techniques to the burger business and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. McDonald’s became a public company in
1965 and opened its first international location in 1967. Sales and locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified to be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwich shops like Subway, other fast food
concepts like ChikfilA, more upscale fast casual restaurants like Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’S SITUATIONAL ANALYSIS
3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonald’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of locations also means that McDonald’s can
purchase media nationally which is more cost efficient than buying locally.
2. Brand equity
As a results of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year McDonald’s has developed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
4. Kid appeal
Mc.
Solved Comprehensive Project Cbse Class 12 Accountancy ProjectDan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio Analysis and Cash Flow Statements with Conclusion)
http://www.slideshare.net/dankjohn/solved-cbse-class-12-accountancy-full-projectcomprehensive-project-ratio-analysis-and-cash-flow-statements-with-conclusion
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (vertical) and Notes to Accounts - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-cash-flow-statements-with-balance-sheet-vertical-and-notes-to-accounts-cbse-class-12-accountancy-project
Solved Cash Flow Statements with Balance Sheet (Vertical) and Notes to Accoun...Dan John
I assure you that this project of mine will fetch you a very good score.
Good Luck!!
Go to the links below for the following...
Solved Cbse Class 12 Accountancy Full Project(Comprehensive Project, Ratio Analysis and Cash Flow Statements with Conclusion)
http://www.slideshare.net/dankjohn/solved-cbse-class-12-accountancy-full-projectcomprehensive-project-ratio-analysis-and-cash-flow-statements-with-conclusion
Solved Comprehensive Project Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-comprehensive-project-cbse-class-12-accountancy-project
Solved Accounting Ratios with Balance Sheet(vertical) and Statement of Profit and Loss - Cbse Class 12 Accountancy Project
http://www.slideshare.net/dankjohn/solved-accounting-ratios-with-balance-sheetvertical-and-statement-of-profit-and-loss-cbse-class-12-accountancy-project
The distinctive features of the Indian Federation based on Ambedkar’s Speech ...Dan John
This presentation focuses on the the distinctive features of the Indian Federation based on Ambedkar’s Speech on 4th November 1948 in the Constituent Assembly.
I hope that this presentation of mine will fetch you a very good score.
Good Luck!!
'Travel By Train' written by J.B Priestley is a delightful piece of prose filled with light-hearted humour. Priestley paints short caricatures of the middle-aged woman, the heavy carriers, the non-stop eaters, the noisy children, and the people with strange habits as travelling companions. His description of the mighty sleepers, the seafarers, the confidential strangers, and finally the Ancient Mariner of railway travellers evoke much mirth and humour.
I hope that this presentation of mine will fetch you a very good score.
Good Luck!!
Brand Rivalries: Pepsi Vs Coca- Cola-Cbse class 12 Entrepreneurship ProjectDan John
I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
This presentation gives an insight into various religious cults that exist in the world & concludes showing how Christians(born-again children of God) can resist them.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
How libraries can support authors with open access requirements for UKRI fund...
Project Report And Market Survey of McDonald’s- Cbse class 12 Entrepreneurship Project
1. ENTREPRENEURSHIP
PROJECT
PROJECT REPORT AND MARKET
SURVEY OF MCDONALD’S
Name of the school : SHARJAH INDIAN SCHOOL
NAME OF THE STUDENT : DAN K. JOHN
CLASS : XII-E
CBSE ROLL NO. :
ACADEMIC YEAR : 2012-2013
TEACHER IN CHARGE : MR. JAMES THOMAS
2. INDEX
SL. TITLE SOURCE OF THE PAGE SIGN OF
NO. PROJECT NO. THE
TEACHER
1 ACKNOWLEDGEMENT
-
2 FAST FOOD www.wikipedia.org
RESTAURANT
AN INTRODUCTION
3 MCDONALD’S www.wikipedia.org
AN INTRODUCTION
4 HISTORY OF www.wikipedia.org
MCDONALD’S www.macdonalds.com
5 LIST OF PRODUCTS www.wikipedia.org
6 CORPORATE www.wikipedia.org
OVERVIEW
7 MARKETING MIX www.marketing91.com
8 SWOT ANALYSIS www.slideshare.net
www.scribd.com
talkfinanceonline.com
9 CONSOLIDATED www.aboutmacdonalds.com
BALANCE SHEET OF
MCDONALD’S
10 QUESTIONNAIRE www.slideshare.net
www.scribd.com
3. 11 SURVEY RESULT
ANALYSIS
-
12 THE TOP FIVE www.infobarrel.com
REASONS WHY
MCDONALD’S IS SO
POPULAR
13 CONCLUSION
-
14 BIBLIOGRAPHY
-
4. ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been
possible without the kind support and help of many individuals and
organizations. I would like to extend my sincere thanks to all of them.
I thank my God for providing me with everything that I required in
completing this project.
I am highly indebted to the Teacher in Charge Mr. James Thomas for his
guidance and constant supervision as well as for providing necessary
information regarding the project & also for his support in completing the
project.
I would like to express my gratitude towards my parents for their kind co-
operation and encouragement which helped me in the completion of this
project.
I would like to express my special gratitude and thanks to industry
persons for giving me such attention and time.
My thanks and appreciations also go to my classmates in developing the
project and to the people who have willingly helped me out with their
abilities.
5. FAST FOOD RESTAURANT
An INTRODUCTION
A fast food restaurant, also known as a quick service restaurant
(QSR) within the industry itself, is a specific type of restaurant
characterized both by its fast food cuisine and by minimal table
service.
Food served in fast food restaurants typically caters to a " meat-
sweet diet" and is offered from a limited me nu; is cooked in bulk in
advance and kept hot; is finished and packaged to order; and is
usually available ready to take away, though seating may be
provided.
Fast food restaurants are usually part of a restaurant chain or
franchise operation, which provisions standardized ingredients
and/or partially prepared foods and supplies to each restaurant
through controlled supply channels.
Arguably the first fast food restaurants originated in the United
States with A&W in 1916 and White Castle in 1921. Today,
American-founded fast food chains such as
McDonald's and KFC are multinational corporations with outlets
across the globe.
Variations on the fast food restau rant concept include fast casual
restaurants and catering trucks. Fast casual restaurants have higher
sit-in ratios, and customers can sit and have their orders brought to
them. Catering trucks often park just outside worksites and are
popular with factory workers.
Some trace the modern history of fast food in America to July 7,
1912, with the opening of a fast food restaurant called the Automat
in New York. The Automat was a cafeteria with its prepared foods
behind small glass windows and coin -operated slots. Joseph Horn
and Frank Hardart had already opened the first Horn & Hardart
Automat in Philadelphia in 1902, but their “Automat” at Broadway
and 13th Street, in New York City, created a sensation. Numerous
Automat restaurants were built around the country to deal with the
demand. Automats remained extremely popular throughout the
1920s and 1930s. The company also popularized the notion of
“take-out” food, with their slogan “Less work for Mother”.
6. Modern commercial fast food is highly processed and prepar ed on a
large scale from bulk ingredients using standardized cooking and
production methods and equipment. It is usually rapidly served in
cartons or bags or in a plastic wrapping, in a fashion which reduces
operating costs by allowing rapid product identi fication and
counting, promoting longer holding time, avoiding transfer of
bacteria, and facilitating order fulfilment. In most fast food
operations, menu items are generally made from processed
ingredients prepared at a central supply facilities and then shipped
to individual outlets where they are cooked (usually by grill,
microwave, or deep-frying) or assembled in a short amount of time
either in anticipation of upcoming orders (i.e., "to stock") or in
response to actual orders (i.e., "to order"). Follow ing standard
operating procedures, pre-cooked products are monitored for
freshness and disposed of if holding times become excessive. This
process ensures a consistent level of product quality, and is key to
delivering the order quickly to the customer and avoiding labour
and equipment costs in the individual stores.
To make quick service possible and to ensure accuracy and security,
many fast food restaurants have incorporated hospitality point of
sale systems. This makes it possible for kitchen crew people to view
orders placed at the front counter or drive through in real time.
Wireless systems allow orders placed at drive through speakers to
be taken by cashiers and cooks. Drive through and walk through
configurations will allow orders to be taken at one register and paid
at another. Modern point of sale systems ca n operate on computer
networks using a variety of software programs. Sales records can be
generated and remote access to computer reports can be given to
corporate offices, managers, trouble -shooters, and other authorized
personnel.
The aim of this project is to conduct a market study on a
thriving fast food restaurant, going deep into its formation,
history and growth; then to analyse the reason that make it so
popular.
In this project we will be conducting a market study on the global
fast food giant McDonald’s.
7. MCDONALD’S
AN INTRODUCTION
McDonald's Corporation (NYSE: MCD) is the world's largest chain
of hamburger fast food restaurants, serving around 68 million
customers daily in 119 countries.
Headquartered in the United States, the company began in 1940 as a
barbecue restaurant operated by Richard and Maurice McDonald ; in
1948 they reorganized their business as a hamburger stand using
production line principles. Businessman Ray Kroc joined the
company as a franchise agent in 1955.
Ray Kroc subsequently purchased the chain from the McDonald
brothers and oversaw its worldwide growth.
A McDonald's restaurant is operated either by a franchisee, or an
affiliate, or the corporation itself. The corporation's revenues come
from the rent, royalties and fees paid by the franchisees, as well as
sales in company-operated restaurants.
McDonald's revenues grew 27 percent over the three years ending in
2007 to $22.8 billion, and 9 percent growth in operating income to
$3.9 billion.
McDonald's primarily sells hamburgers, cheese burgers,
chicken, French fries, breakfast items, soft drinks, milkshakes
and desserts. In response to changing consumer tastes, the company
has expanded its menu to include salads, wraps, smoothies and
fruits.
In July 2011, McDonald's announced that their largest restaurant in
the world will be built on the 2012 London Olympics site. The
restaurant will contain over 1,500 seat s and is half the length of an
American Football field. Over 470 staff will be employed serving
on average (during the 2012 Olympics) 100,000 portions of fries,
50,000 Big Macs and 30,000 Milkshakes. This restaurant will
overshadow the current largest McDo nald's in the world in Moscow,
Russia. In January 2012, the company announced revenue for 2011
reached an all-time high of $27 billion, and that 2400 restaurants
would be updated and 1300 new ones opened worldwide.
8. HISTORY OF MCDONALD’S
The McDonald's restaurant concept was introduced in San
Bernardino, California by Dick and Mac McDonald of Manchester,
New Hampshire. It was modified and expanded by their business
partner, Ray Kroc, of Oak Park, Illinois, who later bought out the
business interests of the McDonald brothers in the concept and went
on to found McDonald's Corporation.
Early history
In 1937, Patrick McDonald opened "The Airdrome", an octagonal
food stand, on Huntington Drive in Monrovia, California. In 1940,
his two sons, Maurice and Richard ("Mac" and " Dick"), moved the
entire building to 1398 North E Streets in San Bernardino,
California. The restaurant was renamed "McDonald's Famous
Barbeque" and served over forty barbequed items.
In 1953, the McDonald brothers began to franchise their successful
restaurant, starting in Phoenix, Arizona and Downey and California.
The McDonald brothers created Speedee to symbolize the quick and
efficient service system that they had devised. Downey's Speedee is
one of only a few remaining an d Downey’s restaurant is the oldest
operating McDonald's in the world.
Recognizing the historic and nostalgic value of the intact 1953
structure, the McDonald's Corporation acquired the store in 1990
and rehabilitated it to a modern but nearly original co ndition.
In 1954, Ray Kroc, suggested that they franchise their restaurants
throughout the country. He got the rights to set up McDonald's
restaurants throughout the country, except in a handful of territories
in California and Arizona already licensed by the McDonald
brothers.
Kroc's first McDonald's restaurant opened in Des Plaines, Illinois,
near Chicago, on April 15, 1955, the same day that Kroc
incorporated his company as McDonald's Systems, Inc. (which he
would later rename McDonald's Corporation).
By 1958, there were 34 restaurants. In 1959, however, Kroc opened
68 new restaurants, bringing the total to 102 locations.
9. Phenomenal growth in the 1960s and 1970s
In 1960, the McDonald's advertising campaign "Look for the Golden
Arches" gave sales a big boost In 1962, McDonald's introduced its
now world-famous Golden Arches logo. A year later, the company
sold its billionth hamburger and introdu ced Ronald McDonald, a
red-haired clown with particular appeal to children.
In the early 1960s, McDonald's really began to take off. In 1961
Kroc bought out the McDonald brothe rs for $2.7 million, aiming at
making McDonald's the number one fast -food chain in the country.
In 1965, McDonald's Corporation went public. In 1985, McDonald's
Corporation became one of the 30 companies that make up the Dow
Jones Industrial Average.
McDonald's success in the 1960s was in large part due to the
company's skilful marketing and flexible response to customer
demand. In 1968 the now legendar y Big Mac made its debut, and in
1969 McDonald's sold its five billionth hamburger. Two years later,
McDonald's restaurants had reached all 50 states.
In 1968, McDonald's opened its 1,000th re staurant; Kroc became
chairman and remained CEO until 1973.
By the late 1960s, many of the candy -striped Golden Arches stores
had been modified with enclosed walk -up order areas and limited
indoor seating. By June 1969, " mansard roof" building design
featuring indoor seating became the standard for McDonald's
restaurants.
The company pioneered breakfast fast food with the introduction of
the Egg McMuffin in 1972 and five years later McDonald's added a
full breakfast line to the menu.
In 1975, McDonald's opened its first drive-thru window in Sierra
Vista, Arizona. This service gave Americans a fast, convenient way
to procure a quick meal. Drive-thru sales eventually accounted for
more than half of McDonald's systemwide sales.
Surviving the 1980s "Burger Wars"
In the late 1970s, competition from other hamburger chains such
as Burger King and Wendy's began to intensify. A period of
aggressive advertising campaigns and price slashing in the early
1980s became known as the "burger wars." Burger King suggested
to customers: "have it your way"; Wendy's offered itself as the
"fresh alternative". But McDonald's sales and market share
continued to grow.
10. During the 1980s, McDonald's further diversified its menu to suit
changing consumer tastes. The company introduced
the McChicken in 1980. It proved to be a sales disappointment and
was replaced with series of different chicken sandwiches a year
later. Chicken McNuggets were invented in 1979. By the end of
1983, McDonald's was the second largest retailer of chicken in the
world. In 1985, ready-to-eat salads were introduced to lure more
health-conscious consumers. The 1980s were the fastest -paced
decade yet. Efficiency, combined with an expanded menu, continued
to draw customers. McDonald's, already entrenched in the suburbs,
began to focus on urban centres and introduced new architectural
styles.
Despite experts' claims that the fast -food industry was saturated,
McDonald's continued to expand. The first generation raised on
restaurant food had grown up. Eating out had become a habit rather
than a break in the routine, and McDonald's relentless marketing
continued to improve sales.
McDonald's growth in the United States was mirrored by its
stunning growth abroad. By 1991, 37 percent of system wide sales
came from restaurants outside the United States. McDonald's
opened its first foreign restaurant in British Columbia, Canada, in
1967. By the early 1990s the company had established itself in 58
foreign countries and operated more than 3,600 restaurants outside
the United States, through wholly owned subsidiaries, joint
ventures, and franchise agreements. Its strongest foreign markets
were Japan, Canada, Germany, Great Britain, Australia, and France.
Braille menus were introduced in 1979, and picture menus in 1988.
Experiments were conducted to find new technology and to research
new markets to keep McDonald's in front of its competition. New
locations such as hospitals and military bases were tapped as sites
for new restaurants.
1990s: Growing pains
The 10,000th unit was opened in April 1988.It took McDonald's 33
years to open its first 10,000 restaurants. Incredibly, the company
reached the 20,000-restaurant mark in only eight more years, in
mid-1996. By the end of 1997 the total had surpassed 23,000, and
by that time McDonald's was opening 2,000 new restaurants each
year, an average of one every five hours.
In 1993, a new region was added to the empire when the first
McDonald's in the Middle opened in Tel Aviv, Israel.
11. As the company entered new markets, it showed increasing
flexibility with respect to local food preferences and customs. In
Israel, for example, the first kosher McDonald's opened in a
Jerusalem suburb in 1995. In Arab countries, the restaurant chain
used "Halal" menus.
McDonald's entered India for the first time in 1996, where it
offered a Big Mac made with lamb called the Maharaja Mac.
Overall, the company derived increasing percentages of its revenue
and income from outside the Un ited States. In 1992 about two -
thirds of systemwide sales came from U.S. McDonald's, but by 1997
that figure was down to about 51 percent. Similarly, the operating
income numbers showed a reduction from about 60 percent derived
from the United States in 19 92 to 42.5 percent in 1997.
The company made several notable blunders in the United States in
the 1990s.
A seemingly weakened McDonald's was the object of a Burger King
offensive when the rival fast-food maker launched the Big
King sandwich, a Big Mac clone. Meanwhile, internal taste tests
revealed that customers preferred the fare at Wendy's and Burger
King.
In response to these difficulties, McDonald's drastically cut back on
its U.S. expansion. Plans to open hundreds of smaller restaurants
in Wal-Mart and gasoline stations were abandoned because test sites
did not meet targeted goals.
Failed turnaround: late 1990s
Following the difficulties of the early and mid -1990s, several
moves in 1998 seemed to indicate a reinvigorated McDonald's.
Announcements were made that McDonald's would improve the
taste of several sandwiches and introduce several new menu items.
McDonald's also said that it would overhaul its food preparation
system in every U.S. restaurant. The new just-in-time system,
dubbed "Made for You," was in developmen t for a number of years
and aimed to deliver to customers "fresher, hotter food"; enable
patrons to receive special-order sandwiches (a perk long offered by
rivals Burger King and Wendy's); and allow new menu items to be
more easily introduced thanks to th e system's enhanced flexibility.
12. Refurbishing and creating a healthier image: Early 2000s
McDonald's was sued in 2001 after it was revealed that for
flavoring purposes a small amount of beef extract was being added
to the vegetable oil used to cook the f rench fries.
McDonald's soon apologized for any "confusion" that had been
caused by its use of the beef flavouring, and in mid -2002 it reached
a settlement in the litigation, agreeing to donate $10 million
to Hindus, vegetarians, and other affected groups .
McDonald's also had to increasingly battle its public image as a
purveyor of fatty, unhealthy food. McDonald's responded by
introducing low-calorie menu items and switching to a more
healthful cooking oil for its French fries.
McDonald's continued to curtail store openings in 2004 and to
concentrate on building business at existing restaurants.
McDonald's also aimed to pay down debt by $400 million to $700
million and to return approximately $1 billion to shareholders
through dividends and share repurchases
With the new "Forever Young" design (adopted in 2006), the first
major redesign since 1969, McDonald's turned a new page for itself.
Most of new and remodelled restaur ants feature dining zones with
three sections or zones. Free wifi access points were also granted.
Also, harsh colours and hard plastics have been replaced with
custom earth tones and flexible padded fabric. The McDonald's
menu has been tweaked to offer a larger variety of what the
corporation refers to as more healthy food.
2010s
In July 2011, McDonald's announced that their largest restaurant in
the world will be built on the 2012 London Olympics site. The
restaurant will contain over 1,500 seats and is half the length of an
American Football field. Over 470 staff will be employed serving
on average (during the 2012 Olympics) 100,000 portions of fries,
50,000 Big Macs and 30,000 Milkshakes. This restaurant will
overshadow the current largest McDonald's in the world in Moscow,
Russia. In January 2012, the company announced revenue for 2011
reached an all-time high of $27 billion, and that 2400 restaurants
would be updated and 1300 new ones opened worldwide.
13. LIST OF PRODUCTS
Burgers
All beef patties are seasoned, consisting primarily of salt and black
pepper.
Big Mac: Along with the Quarter Pounder with cheese, this is one
of the two McDonald's signature menu items, introduced in 1967 as
a response to the flagship burger at Big Boy restaurants. Two 1.6-
ounce ground beef patties, special Big Mac sauce, shredded iceberg
lettuce, cheese, two gherkin slices, and re-hydrated onions on a
toasted sesame seed bun, with an additional middle bun separating
both beef patties.
Big N' Tasty: The Big N' Tasty consists of a seasoned quarter -
pound beef patty with ketchup, mayonnaise, slivered onions, two
dill pickle slices, leaf lettuce, and one tomato slice on a sesame
seed bun.
Quarter Pounder: Along with the Big Mac, this is one of the two
McDonald's signature menu items. 4 -ounce of ground beef patty
with ketchup, mustard, slivered onions, two gherkin slices, and two
slices of cheese.
Hamburger and cheeseburger: A 45 g ground beef patty, with
ketchup, mustard, a single dill pickle, re-hydrated onions, on a
toasted bun. Also sold as a double or triple, adding an extra pickle
slice for each beef patty added
Double Cheeseburger: It has two 45 g ground beef patties, with
ketchup, mustard, two slices of dill pickle, re-hydrated onions, and
two pieces of cheese on a toasted bun.
McDouble: It similar to a Double Cheeseburger, but with just one
slice of cheese. It was reintroduced as a permanent dollar -menu
item in December 2008.
Daily Double: Similar to the double cheeseburger, however the
toppings are different. The Daily Double is made with lettuce,
tomato, slivered onions, and mayonnaise. It also has only one slice
of cheese, rather than the two slices that are on the double
cheeseburger.
14. The Big N' Tasty: It was introduced in 1997 and has beef patty
with ketchup, cheese, mayonnaise with a grill flavouring, diced
onions, two pickles, leaf lettuce, kebab meat and a tomato slice, on
a toasted bun. It was devised to resemble Burger
King's Whopper sandwich.
McFeast: A hamburger with lettuce, tomato, and mayonnaise, the
McFeast contains a quarter pounder patty, lettuce, and modified
mayonnaise with lemon juice, ketchup, onion and tomato.
Chicken, Fish, Pork
McChicken: It is a mildly spicy chicken sandwich. Made from
ground white meat chicken, mayonnaise, and shredded lettuce, on a
toasted bun. It still remains one of the biggest sellers, just behind
the Big Mac.
Premium chicken sandwiches : The Classic is a rebranding of the
Crispy Chicken and Chicken McGrill sandwiches, with mayonnaise,
leaf lettuce, and a tomato slice . All are served on a whole-grain
roll, with either a grilled or crispy chicken breast.
Southern Style Chicken Sandwich : A southern-style fried chicken
breast filet, on a steamed bun, dre ssed with butter and two pickles.
Snack Wrap: McDonald's version of a wrap made with white
meat chicken breast, lettuce, shredded Cheddar
cheese and Monterey Jack cheese, and a sauce, wrapped in a soft
flour tortilla. There is also a Mac Snack Wrap which features the
fixings of the Big Mac, but without the bun and wrapped in a
tortilla shell, and uses one half of a piece of quarter meat.
Chicken Fajita: Chicken, cheese, red and green bell peppers, and
diced onions in a flour tortilla. Comes with Picante sauce packets
on request, which is available in mild and spicy.
Chicken McNuggets: Introduced in 1980 as a replacement for the
McChicken, these are small chicken chunks served with dipping
sauces of Barbecue, Sweet n' Sour, Honey, and Hot Mustard. In
2011, 4 new dipping sauces were introduced and added to the
lineup: Sweet Chili, Honey Mustard, Spicy Buffalo, and Creamy
Ranch.
15. Chicken Selects: McDonald's version of chicken strips. They
include choices of spicy buffalo, creamy ranch, Honey Mustard,
and Chipotle barbecue dipping sauces; sauce sele ctions in the UK
are Smokey barbecue, sour cream and sweet chilli sauce.
Filet-O-Fish: It is a whitefish fillet with tartar sauce and a half
slice of cheese, on a steamed bun.
McRib: It is a sandwich featuring boneless pork with barbecue
sauce, slivered onions, and pickles.
McArabia: There are two versions of the McArabia: Grilled
chicken and grilled kofta (beef with spices). Both are served with
lettuce, tomatoes, onions, and garlic mayonnaise in addition to two
small patties of grilled chicken or kofta, all wrapped in an Arabic
style pita bread. The McArabia has been very well received
throughout the Middle East.
Chicken McBites: They are Popcorn chicken breast with "home-
style seasoning”. Dipping sauces include ranch, Sweet n' Sour,
Tangy BBQ, Chipotle BBQ, and Honey Mustard.
Fish McBites: Similar to the Chicken McBites, these are small
pieces of flaky whitefish dipped in batter and fried until golden
brown, and served with tartar sauce for dipping.
Salads and side orders
McDonald's first introduced salads to its menu in 1985. The
Premium Salads all are a mixture of iceberg lettuce and a special
lettuce assortment, with cherry tomatoes and different toppings to
differentiate them; additionally all salads can be topped with warm
grilled or crispy chicken. All of its salads are part of McDonald's
move towards creating a healthier image.
McDonald's sells French fries as its primary side order. They also
sell potato wedges, a type o f French fry that is thick cut and wedge
shaped, fried onion pieces and onion rings.
16. CORPORATE OVERVIEW
Facts and figures
McDonald's restaurants are found in 119 countries and territories
around the world and serve 58 million customers each day.
McDonald’s operates over 31,000 restaurants worldwide, employing
more than 1.5 million people. The companies also operate other
restaurant brands, such as Piles Café.
Focusing on its core brand, McDonald's began divesting itself of
other chains it had acquired during the 1990s. The company owned
a majority stake in Chipotle Mexican Grill until October 2006,
when McDonald's fully divested from Chipotle through a stock
exchange. Until December 2003, it also owned Donatos Pizza. On
August 27, 2007, McDonald's sold Boston Market to Sun Capital
Partners. Notably, McDonald's has increased shareholder dividends
for 25 consecutive years, making it one of the S&P 500 Dividend
Aristocrats.
Types of restaurants
Most standalone McDonald's restaurants offer both counter service
and drive-through service, with indoor and sometimes outdoor
seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it
is known in many countries, often has separate stations for placing,
paying for, and picking up orders, though the latter two steps are
frequently combined; it was first introduced in Arizona in 1975,
following the lead of other fast -food chains. The first such
restaurant in Britain opened at Fallowfield, Manchester in 1986.
In some countries, "McDrive" locations near highways offer no
counter service or seating. In contrast, locations in high -density city
neighbourhoods often omit drive-through service. There are also a
few locations, located mostly in downtown districts that offer Walk -
Thru service in place of Drive-Thru.
To accommodate the current trend for high quality coffee and the
popularity of coffee shops in general, McDonald's
introduced McCafé, a café-style accompaniment to McDonald's
restaurants in the style of Starbucks. McCafé is a concept created
by McDonald's Australia, starting with Melbourne in 1993. Today,
most McDonald's in Australia have McCafés located within the
existing McDonald's restaurant. In Tasmania, there are McCafés in
every store, with the rest of the states quickly following suit. After
17. upgrading to the new McCafé look and feel, some Australian stores
have noticed up to a 60% increase in sales. As of the end of 2003
there were over 600 McCafés worldwide.
Some locations are connected to gas stations/convenience
stores, while others called McExpress have limited seating and/or
menu or may be located in a shopping mall. Other McDonald's are
located in Wal-Mart stores. McStop is a location targeted at
truckers and travellers which may have services found at truck
stops.
Since 1997, the only Kosher McDonald's in the world that is not
in Israel is located in the "Abasto de Buenos Aires", Argentina.
Global operations
McDonald's has become emblematic of globalization, sometimes
referred to as the "McDonaldization" of society.
The Economist newspaper uses the "Big Mac Index": the
comparison of a Big Mac's cost in various world currencies can be
used to informally judge these currencies' purchasing power parity.
Norway has the most expensive Big Mac in the world as of J uly
2011, while the country with the least expensive Big Mac is India .
Some observers have suggested that the company should be given
credit for increasing the standard of service in markets that it
enters. A group of anthropologists in a study entitled Golden Arches
East looked at the impact McDonald's had on East Asia, and Hong
Kong in particular.
When it opened in Hong Kong in 1975, McDonald's was the first
restaurant to consistently offer clean restrooms, driving customers
to demand the same of other restaurants and institutions.
McDonald's has taken to partnering up with Sinopec, the second
largest oil company in the People's Republic of China, as it takes
advantage of the country's growing use of personal vehicles by
opening numerous drive-thru restaurants.
McDonald's has opened a McDonald's restaurant and McCa fé on the
underground premises of the French fine arts museum, the Louvre.
The company stated it will open vegetarian -only restaurants in India
by mid-2013.
Redesign
18. In 2006, McDonald's introduced its "Forever Young" brand by
redesigning all of its restaurants, the first major redesign since the
1970s. McDonald's has invested $1 billion to redesign nearly all of
the 14,000 restaurants by 2015.
The goal of the redesign is to be more like a coffee shop, similar to
Starbucks. The design includes wooden tables, faux -leather chairs,
and muted colours; the red is mut ed to terra cotta, the yellow was
turned golden for a more "sunny" look, and olive and sage green
were also added.
To warm up its look, the restaurants have less plastic and more
brick and wood, with modern hanging lights to produce a softer
glow.
Many restaurants now feature free Wi-Fi and flat screen TVs. Other
upgrades include double drive-thrus, flat roofs instead of the angled
red roofs, and replacing fibre glass with wood. Also, instead of the
familiar golden arches, the restaurants now feature "semi -swooshes"
(half of a golden arch), similar to the Nike swoosh.
Business model
McDonald's Corporation earns revenue as an investor in properties,
a franchiser of restaurants, and an operator of restaurants.
Approximately 15% of McDonald's restaurants are owned and
operated by McDonald's Corporation directly. The remainder are
operated by others through a variety of franchise agreements and
joint ventures.
The McDonald's Corporation's business model is slightly different
from that of most other fast-food chains. In addition to
ordinary franchise fees and marketing fees, which are calculated as
a percentage of sales, McDonald's may also collect rent, which may
also be calculated on the basis of sales.
As a condition of many franchise agreements, which vary by
contract, age, country, and location, the Corporation may own or
lease the properties on which McDonald's franchises are located. In
most, if not all cases, the franchisee does not own the location of its
restaurants.
The United Kingdom and Ireland business model is different than
the U.S, in that fewer than 30% of restaurants are franchised, with
the majority under the ownership of the company. McDonald's
19. trains its franchisees and others at Hamburger University in Oak
Brook, Illinois.
In other countries, McDonald's restaurants are operated by joint
ventures of McDonald's Corporation and other, local entities or
governments.
As a matter of policy, McDonald's does not make dire ct sales of
food or materials to franchisees, instead organizing the supply of
food and materials to restaurants through approved third party
logistics operators.
According to Fast Food Nation by Eric Schlosser, nearly one in
eight workers in the U.S. have at some time been employed by
McDonald's. It also states that McDonald's is the largest private
operator of playgrounds in the U.S., as well as the single largest
purchaser of beef, pork, potatoes, and apples. The selection of
meats McDonald's uses varies with the culture of the host country.
20. MARKETING MIX
The marketing mix of a company consists of the various elements as
follows which form the core of a company’s marketing system and
hence helps to achieve marketing objectives. The marketing mix of
McDonald’s is as follows:-
Product: - McDonald’s places considerable emphasis on developing a
menu which customers want. Market research establishes exactly what
this is. However, customers’ requirements change over time. In order
to meet these changes, McDonald’s has introduced new products and
phased out old ones, and will continue to do so. Care is taken not to
adversely affect the sales of one choice by introducing a new choice,
which will cannibalise sales from the existing one (trade off).
McDonald’s knows that items on its menu will var y in popularity.
Their ability to generate profits will vary at different points in their
cycle. In India McDonalds has a diversified product range focussing
more on the vegetarian products as most consumers in India are
primarily vegetarian. The happy mea l for the children is a great seller
among others.
Price: - The customer’s perception of value is an important
determinant of the price charged. Customers draw their own mental
picture of what a product is worth. A product is more than a physical
item; it also has psychological connotations for the customer. The
danger of using low price as a marketing tool is that the customer may
feel that quality is being compromised. It is important when deciding
on price to be fully aware of the brand and its integrit y.
In India McDonalds classifies its products into 2 categories namely
the branded affordability (BA) and branded core value products
(BCV). The BCV products mainly include the McVeggie and
McChicken burgers that cost Rs 50 -60 and the BA products include
McAloo tikki and Chicken McGrill burgers which cost Rs20 -30. This
has been done to satisfy consumers which different price perceptions.
Promotion :- The promotions aspect of the marketing mix covers all
types of marketing communications .One of the methods employed is
advertising, Advertising is conducted on TV, radio, in cinema, online,
using poster sites and in the press for example in newspapers and
magazines. Other promotional methods include sales promotions,
point of sale display, merchandising, direc t mail, loyalty schemes,
door drops, etc. The skill in marketing communications is to develop a
21. campaign which uses several of these methods in a way that provides
the most effective results. For example, TV advertising makes people
aware of a food item an d press advertising provides more detail. This
may be supported by in -store promotions to get people to try the
product and a collectable promotional device to encourage them to
keep on buying the item.
At McDonalds the prime focus is on targeting children . In happy
meals too which are targeted at children small toys are given along
with the meal. Apart from this, various schemes for winning prices by
way of lucky draws and also scratch cards are given when an order is
placed on the various mean combos.
Place: - Place, as an element of the marketing mix, is not just about
the physical location or distribution points for products. It
encompasses the management of a range of processes involved in
bringing products to the end consumer. McDonald’s outlets are v ery
evenly spread throughout the cities making them very accessible.
Drive in and drive through options make McDonald’s products further
convenient to the consumers.
Other than the main four elements mentioned above there are a
few other elements too in the marketing mix, which are as
follows:-
People:-The employees in McDonald’s have a standard uniform and
McDonald’s specially focuses on friendly and prompt service to its
customers from their employees.
Process:-The food manufacturing process at McDonald’s is
completely transparent i.e. the whole process is visible to the
customers. In fact, the fast food joint allows its customers to view and
judge the hygienic standards at McDonald’s by allowing them to enter
the area where the process takes pla ce. The customers are invited to
check the ingredients used in food.
Physical evidence: - McDonalds focuses on clean and hygienic
interiors of is outlets and at the same time the interiors are attractive
and the fast food joint maintains a proper decorum at its joints.
22. SWOT ANALYSIS
Strengths
McDonald’s holds a very strong brand name worldwide.
They have large partnerships with other companies that provide
them with their desired products; this increases the goodwill of
the company.
McDonald’s is one of the most reputed firms who are socially
responsible.
Loyal employees & management & customer are their biggest
strength.
McDonald’s makes sure that cultural & regional barriers are kept
in mind while providing food to different countries.
Clean environment and play areas for children where they can
enjoy their time.
Weakness
The weakness that hits the list of employee turnover rate. Every
year many of their employees are fired out of the restaurant.
McDonalds mostly advertises products and food items that
targets children.
Health conscious people often complain that they do not provide
us with the organic and healthy food. This becomes their
weakness when they get in the complaints.
They also face quality issue at times. This affects t he business
as they are running the outlet worldwide, if one franchise gets
affected others also get a bad name.
23. Opportunities
It can open up online services for their customers so that they
can easily order their desired meals sitting at home .
Discounts given on every food item may help them gain more
customers.
They can go for a joint venture with the retailers they work with .
They can introduce healthy hamburgers and healthy drinks for
the people who are health conscious.
In order to be environment friendly, they can use packing
material which can be recycled later or material that does not
create pollution.
Threats
Emerging competition of similar outlets is becoming a problem
for McDonalds.
Health issue also becomes a problem when it comes to food.
As it is a multinational food outlet, fluctuations in the currency
of other countries becomes a problem for such companies .
Recession in any country would definitely affect the whole outlet
worldwide.
People facing heart problems and obesity accuse McDonalds for
not providing them with the healthy food .
They have a threat of local food outlets in different countries .
McDonalds is operating in a fully fledged economy where
competition is increasing day by day therefore they should wor k
effectively to overcome their drawbacks because of the recession.
24. COMPANY’S FINANCIAL INFORMATION
Company Name: McDonald's Corporation
Ticker Symbol: MCD
Web Address: www.mcdonalds.com
CEO: Mr. Donald Thompson
No. of Employees: 420,000
Common Issue Type: CS
Business Description: McDonald's Corporation franchises and operates McDonald's
restaurants in the food service industry. The Company and its
franchisees purchase food, packaging, equipment and other
goods from numerous independent suppliers.
Industry Information: LEISURE - Restaurants
Price Day Change Bid Ask Open High Low Volume
87.18 -0.02 - - 87.43 87.43 86.76 3658828
Market Cap (mil) Shares Outstanding (mil) Beta EPS DPS P/E Yield 52-Wks-Range
87,526.7 1,004.0 0.39 5.27 2.53 16.4 3.5 102.22 - 83.31
KEY FIGURES (Latest Twelve Months - Balance Sheet (at a glance) in Millions
LTM)
Yesterday's Close 87.06 $
PE Ratio - LTM 16.4
Market Capitalisation 87,526.7 mil
Latest Shares Outstanding 1,004.0 mil
Earnings pS (EPS) 5.27 $
Dividend pS (DPS) 2.53 ¢
Dividend Yield 3.5 %
Dividend Payout Ratio 48 %
DIVIDEND INFO
Dividend Declared Date 09/20/2012
Revenue per Employee 64,300 $
Dividend Ex-Date 11/28/2012
Effective Tax Rate 31.3 % Dividend Record Date 12/02/2012
Float 1,015.3 mil Dividend Pay Date 12/16/2012
Dividend Amount 770
Float as % of Shares Outstanding 99.9 %
Type of Payment Cash Payment
Foreign Sales 18,478 mil Dividend Rate 3.08
Domestic Sales 8,528 mil Current Dividend Yield 3.5
5-Y Average Dividend Yield 3.1
Selling, General & Adm/tive (SG&A) as %
of Revenue
9.10 % Payout Ratio 48.0
Research & Devlopment (R&D) as % of 5-Y Average Payout Ratio 53.0
Revenue
0.00 %
Share price performance previous 3 years
Gross Profit Margin 44.7 %
EBITDA Margin 35.6 %
Pre-Tax Profit Margin 29.1 %
Assets Turnover 0.8 %
25. Return on Assets (ROA) 16.1 %
Return on Equity (ROE) 39.2 %
Return on Capital Invested (ROCI) 20.4 %
Current Ratio 1.0
Leverage Ratio (Assets/Equity) 2.4
Interest Cover 16.6
Total Debt/Equity (Gearing Ratio) 0.96
LT Debt/Total Capital 48.0 %
Working Capital pS 0.06 $
Cash pS 2.17 $ Share price performance intraday
Book-Value pS 13.83 $
Tangible Book-Value pS 11.10 $
Cash Flow pS 6.89 $
Free Cash Flow pS 1.25 $
KEY FIGURES (LTM): Price info
Price/Book Ratio 6.30
Price/Tangible Book Ratio 7.85
Price/Cash Flow 12.6
Price/Free Cash Flow 69.9
P/E as % of Industry Group 42.0 %
P/E as % of Sector Segment 77.0 %
PRICE/VOLUME High Low Close % Price Chg % Price Chg vs. Mkt. Avg. Daily Vol Total Vol
1 Week - - - 0.0 101 54,041 66,217
4 Weeks 87.43 83.31 84.74 2.7 101 57,129 856,929
13 Weeks 94.16 83.31 91.02 -4.4 98 61,288 3,554,700
26 Weeks 94.16 83.31 87.75 -0.8 93 59,419 7,189,758
52 Weeks 102.22 83.31 98.03 -11.2 79 59,272 14,521,666
YTD 102.22 83.31 - -13.2 77 59,774 13,807,695
Moving Average 5-Days 10-Days 10-Weeks 30-Weeks 200-Days Beta (60-Mnth) Beta (36-Mnth)
86.61 86.31 88.25 89.31 91.74 0.39 0.31
5-Year 3-Year YTD vs. Curr Qtr vs. Annual vs.
GROWTH RATES R² of 5-Year Growth CHANGES
Growh Growth Last YTD Qtr 1-Yr ago Last Annual
Revenue 3.81 77.6 Revenue %
6.66 2.1 -0.2 12.2
Income 20.17 81.1 Earnings %
9.78 -1.4 -3.5 11.3
Dividend 15.36 94.7 10.16%
EPS 1.0 -1.4 15.1
Capital Spending 6.97 NA 10.52$
EPS 0.04 -0.02 0.69
R&D 0.00 NA 0.00
Normalized Inc. 11.58 NA 9.79
SOLVENCY RATIOS
SHORT-TERM SOLVENCY RATIOS
26. (LIQUIDITY)
Net Working Capital Ratio 2.71
Current Ratio 1.3
Quick Ratio (Acid Test) 1.0
Liquidity Ratio (Cash) 0.67
Receivables Turnover 21.5
Average Collection Period 17
Working Capital/Equity 6.2
Working Capital pS 0.88
Cash-Flow pS 6.77
Free Cash-Flow pS 2.09
FINANCIAL STRUCTURE RATIOS
Altman's Z-Score Ratio 4.85
Financial Leverage Ratio (Assets/Equity) 2.3
Debt Ratio 56.4
Total Debt/Equity (Gearing Ratio) 0.87
LT Debt/Equity 0.84
LT Debt/Capital Invested 56.9
LT Debt/Total Liabilities 65.2
Interest Cover 17.3
Interest/Capital Invested 1.67
27. Attn: Replace this page with the 30 th page (as displayed
on the pdf reader and pg no.27 as displayed in the doc) of
the Consolidated Balance Sheet of McDonald’s, which you
can find on the link below.
http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Inve
stors/investors-2010-annual-report.pdf
28. QUESTIONNAIRE (Attn: Attach minimum 5 copies)
Name: ____________________ age: ________
Gender: _________ occupation: _______________
Please spare a few minutes of your valuable time to answer this
simple Questionnaire.
1. How often do you visit fast food restaurants?
Everyday Alternate days Weekends Once in a month Once every three months
2. Which of the following fast food chain do you visit the most?
Subway McDonald’s KFC Pizza Hut Burger King
3. Are you satisfied with the services provided by them
Yes Sometimes Not at all satisfied
4. How often do you eat at McDonald’s?
Everyday Alternate days Weekends Once in a month Once every three months
5. Which among the following is your favourite product at McDonald’s?
Big Mac Burger Mac Veggie Big Mac Chicken Burger Maharaj Mac Mac Fileto Fish
6. Is the product line of McDonald’s adequate?
Yes No Haven’t Thought About That
7. What time of the day do you prefer to eat at McDonald’s?
Morning Noon Evening Night
8. What is the main problem you faced at McDonald’s?
Long queues Wrong orders Hygienic problems Other problems No problems
9. What are the unique selling prepositions of McDonald’s?
Product variety Hygiene Ambience Quick service Location Other
10. Do you think McDonald’s will be triumphant over all its competitors?
Yes Maybe Haven’t Thought About That Never
Thank You!!
29. SURVEY RESPONSE ANALYSIS
Frequency of visits made to fast food
centers
Everyday
Alternate days
Weekends
Once in a month
Fast food chain visited the most
Subway
MacDonald's
KFC
Pizza Hut
Burger King
Favourite product at Macdonald’s
Big Mac Burger
Mac Veggie
Big Mac
Chicken Burger
Maharaj Mac
Mac Fileto Fish
30. Time of the day prefered to eat at
Macdonald’s
Morning
Noon
Evening
Night
Main problem faced at McDonald’s
Long queues
Wrong orders
Hygienic problems
Other problems
No problems
The unique selling prepositions of
MacDonald’s
Product variety
Hygiene
Ambience
Quick service
Location
Other
31. THE TOP FIVE REASONS WHY
MCDONALD’S IS SO POPULAR
1. The System
This is the first thing that makes McDonald's so successful, by
having an effective and efficient system in place, which exploits the
minimum wage labour available, in the form of young teenagers who
are just looking to make some cash or pick up fundamental job skills.
2. Convenience
The second reason why McDonald's is so popular is because it's
everywhere. There a McDonald's at every corner of the map, at every
major shopping centre, district, highway, freeway, every place which
attracts even, remotely more than 10 people, will have a McDonald's
restaurant not too far from them. McDonald's is having the best Real
Estate locations around the world which makes it so popular around
the globe.
3. Likability and Familiarity
The Golden Arches, the Big M. Ronald McDonald, happiness and fun;
all these are the associations with McDonald’s which makes it so
familiar by being so familiar to all age groups and to everybody.
4. The Menu
McDonald's has one of the most diverse menus, targeting all ages
from little kids to old pensioners, and everyone else in between.
There's Big Macs for the big kids and junior burgers for the little. The
menu's versatility is accentuated when they introduced the "healthy
tick" concept, which target those people who wants to watch
what they eat (even though it doesn't make sense to go to a fast food
restaurant to eat healthy).
5. Consistency
The last reason is, McDonald's is so successful because of its
consistency. The expectations that we have about everything
surrounding the store are fulfilled in almost every store nationwide,
worldwide. So everybody knows what they're getting into before they
come to McDonald's, and by being so consistent, it has a solid
reputation to uphold.
32. CONCLUSION
What started as a simple food stand on Huntington drive, California
in 1937, through the ages have become a billion Dollar corporation
and the world’s second largest fast -food chain. When analysed, one
would understand that McDonald’s had a stable growth in the past
years.
The credits of building it into one of world’s la rgest fast food
operation can be given to Ray Kroc who took over McDonald’s
from its establishers, modernised and expanded it to suit the
contemporary trend. Today McDonald’s has a net worth of $15.15
billion.
Through this project report and market survey we saw the how
McDonald’s was formed, its history and the present position. We
also its list of various products offered and the corporate profile.
Through the marketing mix, we saw how they make use of their
product, price, place, promotion mixes. SWOT a nalysis showed us
the strengths and weakness of McDonald’s as well as the
opportunities and threats they have got.
The consolidated financial statement showed us the financial
position of the corporation as of 2011. The questionnaire survey
provided us with a clear picture of the needs, want and expectations
of the consumers of the fast food market in general and McDonald’s
in particular. The respondents also rated the services provided by
the corporation. At last we also saw the top five reasons that make
McDonald’s so popular.
I gladly hope that this project has met its aim.
Let me conclude by quoting this quote by Ray Kroc
"Perfection is very difficult to achieve, and perfection was what I
wanted in McDonald's. Everything else was secondary for me."
Thank You!!
38. The first McDonald’s restaurant opened by Patrick McDonald, in 1937
McDonald’s Speedee mascot
Downey’s restaurant; the oldest operating McDonald's in the world.