This document describes a garam masala product called Zayekedar garam masala. It lists 12 spices used in the masala and notes that only high quality raw materials are used. Currently it is launched in Maharashtra but plans to expand nationwide. Advertising includes videos, radio, and hoardings. It can be used to flavor many dishes. Production costs and main competitors are provided. Packaging comes in weights from 100g to 5kg, with price lists provided. The marketing strategy is to partner with hotels and shops. Profit per 100kg is about 800 rupees.

2. Presents

3. INGREDIENTS
1.Coriander
2.cumin
3.Black pepper
4.chilli
5.Cassia leaf
6.Clove
7.Black cardiamon

4. 8.Anistar
9.Fennel seed
10.Dry ginger
11.Triphala
12.Caraway
13.Common salt

5. objective
Raw material used is selective
and of the finest quality to
maintain the superiorty of the
product.

6. Area of launching and expansion
plans in future
Zayekedar garam masala is launched in
Maharashtra at present .
In future we would be launching it in all states
of India in a sequence acoording to the
response of the coustmers and sale of product.

7. Advertisement and marketing
We have relased a commercial video
addvertisement,
And a radio add on all commercial
channels in maharashtra.
Hoardings all over the state at
appropriate places.

8. Uses
Can be used in many dishes to make it
spicy and tasty.
Paneer dishes
Chicken dishes
Mutton dishes
Pulav’s
All vegetable’s
Curry’s.
Etc.

9. Rate of raw material
Black pepper-350 Rs/kg
Cardamon-950 Rs/kg
Cumin seeds-200 Rs/kg
Dry ginger-250 Rs/kg
Coriander-100 Rs/kg
Chilli-200 Rs/kg
Clove-1050 Rs/kg
Fennel seed-150 Rs/kg
Other material-2500 Rs/kg (approx)

10. Total cost of production
Raw material totals=12575Rs/100kgs
Labour cost=525 Rs.
Electricity=1900 Rs.
Packaging,transport & others=2200 Rs.
Total cost for company=17200RS/100kg

11. Main market competitors
1.MDH
2.Everest
3.Suruchi.etc

12. Packaging varaiants
MDH has got garam masala in different
weight variants ranging from 100gm to
1kg.
Whereas everest has got weight format
from 25gm to 1kg.
Whereas for suruchi garam masala the
weights are from 25gm to500gm.

13. The price range for everest garam masala is as follows-
25gm (sachet)-5 Rs.
50gm(box)-12 Rs.
100gm(box)-23 Rs.
200gm(box)-46 Rs.
500gm(bottel)-110 Rs.
1kg(bottel)-215 Rs.
The price range is nearly about same for other
companies.

14. Packaging sizes and MRP
Zayekedar garam masla is launched in forms of
100 gm to 5kg.
100gm-22 Rs.
200gm-43 Rs.
500gm-105 Rs.
1kg-200 Rs.
2kg-395 Rs.
5kg-950 Rs.

15. MARKETING STRAREGY
Contract with many hotels in Maharashtra.
Supply of product to major chain shop’s.
Like Big Bazzar, Aditya Birla Group’s More,
and even some other chain’s.
All districts of Maharashta will have a
distributor appointed.
More than 5000 shops would be selling our
product in their shops.

16. DIFRENT RATES OF
DISTRIBUTION
Lower price would be provided to chain
shops and even other shops who gives us a
specific sale in a given period.
A little higher price would be given to the
retailers.

17. Rate of distribution
Chain shops.
Buying price=18000 Rs/100kg
Selling price=20000 Rs/100kg
wholesalers.
Buying price=18000Rs/100kg
Selling price=19000 Rs/100kg
Retailers.
Buying price=19000 Rs/100kg
Selling price=20000 Rs/100kg

18. Profit
The difference between selling
price and cost price of product is
around 800 Rs for 100 kg.
Thus company earns 800 Rs for
100kg sell of product.