tells you what to make a good presentation and how to communicate with peopl

1. Communication & Presentation Skill
Taipei Marketing
Presented by Allyson Lin
© 2015 Towers Watson. All rights reserved.

2. How are they important in presentation?
WHO
are you?
40%
WHAT
is your content?
7%
HOW
do you present?
53%

3. Forbes
Sep 25, 2014
New Survey:
70% say presentation skills
are critical for career success

4. A presentation is NOT a power point YOU are
the PRESENTATION

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It’s all about the Audience

6. Your Audience
should feel Captivated,
not captive

7. Focus on what Your
AudienceNeeds to Know!

8. NOT
What You Know

9. Personal Confidence
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Presentation Style and
Personal Confidence
are as important as the actual content
of the presentation itself

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If you BELIEVE and have PASSION
about what
YOU SAY

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Your Audience
Will Too.

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• Identify few
KEY POINTS
DON’T
include every
detail

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CAPTURE people's interest as
soon as you begin, and leave them
with a message they won't forget
START
and
END
strongly

14. Look for ways to liven things up by telling
STORIES, talking about REAL-LIFE
EXAMPLE, and using METAPHORS to
engage your audience fully.
Where possible, use lots of example to SUPPORT
YOUR POINTS.

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Effective Presentation
Great Content
Eye-catching Design
Effective Delivery

16. Content Should be
simple
structured consistent
clearclear

17. DELIVERY should consider
Voice and volume Eye contact
Body movement Physical appearanceFacial expression

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1. DO your Research
Before Presentation

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2. KNOW your AUDIENCE
Before Presentation

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3. Make a PLAN
Before Presentation
for your TIME LIMIT

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4. Have a SOLID
Before Presentation
presentation STRUCTURE

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5. Practice!
Before Presentation
Practice!
PRACTICE!

24. Then make your
presentation better from
your answers!

25. Now Let’s Talk About
COMMUNICATION!

26. Is a process by which information
is exchanged between individuals
through a common system of
symbols, signs and behaviors

27. Function of communication
Emotional
Expression
motivation control
information

29. Oral
Written
Non
Verbal
Communication Skills

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Words
10%
Tone of voices
40%
Body Language
50%
The way message conveyed

31. Effective Communication
Are people listening?

32. What are words really like?
Words have
regional and
international
meaning
Double-Speaking
The
development of
new words
Words develop
new meaning
Tone affects
meaning

33. towerswatson.com
2 Communication Rules
DON’T assume that everyone knows what you
are talking about
DON’T assume that you know what others are
talking about without asking them questions to
certain

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Don’t Do
I can’t do this
I can’t help you
I don’t know
I’ll check it for you
You don’t understand
You are wrong
Let me explain
I think I suggest
Please listen to me I recommend
You will have to In order to complete the process we
need to
Just a second..
Hold on..
May I place you on hold…
“NO” in the beginning of the sentence I am afraid…
I would love to do it however…
What?
What did you say?
Pardon Me..
Could you please repeat…
But However
We can’t do… What we can do is…

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37. 6. Opening Remarks
7.Creative Opening
1. Subject
Agenda item A
Body A
Summary A
Agenda item B
Body B
Summary B
2.Conclusion
Agenda item C
Body C
Summary C
BeginningMiddleEnd
3.
4
.
5.
Informative Structure

38. towerswatson.com
Handling Q&A

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Discussion
1. If you have to present your event idea to LOB leader but the leader tell you
she/he only has 10 min, and you prepare an about 20 min presentation, how
do you summarize it to leaders and proceed?
2. What’s biggest challenge to communicate with your LOB leaders or
consultants? And how do you conquer that challenge?
3. If consultant disagree with your points or ideas, how would you respond and
act? Will you hold your ground or follow every instruction they ask?
4. How would you do if one of consultant jeopardize company image even after
you remind her/him several times? For example, a consultant keep expressing
her/his personal political or religious opinions in front of press.
5. Please share the most successful or convincing presentation you ever had and
why it’s successful and what did you do to earn your audience?