A global brand is a powerful international brand with a strong and consistent image that represents various brands and business activities under one heading. It embodies the concept of a global village by making people feel at home everywhere and recognize familiar landmarks across cultures. There are five patterns of relationship people can have with global brands - enthusiasts who like the brands, pragmatists who are not concerned with brands' policies, ethics who require brands to have values and transparency, activists who will penalize brands, and resigned critics who are dissatisfied but won't take action. Managing global brands successfully requires understanding these relationship patterns and tracking brand value over time.

1. GLOBALBRANDSPresented by-: MahekDhoot

2. What is a global brand?A powerful international brand withstrong and consistent image

3. Represents a group heading several brands and many activities

4. Embodies the global village, the appealing idea to feel at home everywhere, to come across landmarks Trans-cultural : "It offers something that is appealing and relevant in all cultures."

5. 5 Patterns of Relationship with Global BrandsThey like the brands and delight in their choices. Potentially fans of “classic” brandsThe “enthusiasts”They do not care about what the brands do or their social policiesThe “pragmatics”They require from the brand ethical values and traceabilityThe “ethical”:They are willing to act in an organized way to penalize a brandThe “activists”Similar profile but their dissent remains a vague desireThe “resigned critics”They are willing to act in an organized

6. 6 Steps To Manage Global Brands Success

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