Kliniewski_Resume
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Laura Kliniewski has over 5 years of experience in email marketing and digital marketing. She has worked in these roles for organizations such as New York University, Temple University, PayPal/eBay, and XFINITY Live!. She created and executed hundreds of email marketing campaigns and analyzed results to improve future strategies. Currently, she is pursuing a Certificate in Digital Marketing from New York University.
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Johanna Li Rivera-Resume 815Marketing Specialist (1)
Kliniewski_Resume
- 1. LAURA A. KLINIEWSKI Contact Information: laurakliniewski@gmail.com • 215-514-8217 WORK EXPERIENCE New York University New York, New York April 2016 – May 2016 Email Marketing Specialist (Contract Consultant) Designed, developed, and implemented email marketing campaigns to engage and increase alumni engagement within the New York University Alumni Network. Created landing pages,registration forms and surveys for various events sent out to constituents that were featured in email marketing campaigns. Reviewed emails for brevity and accuracy of information. Provided recommendations and changes to ongoing email marketing campaigns. Responsible for maintaining a log of all active projects and reporting updates to the Director of Alumni Communications. Temple University Philadelphia, Pennsylvania October 2015 – March 2016 Email Marketing Specialist (Contract Consultant) Successfully executed 354 email-marketing campaigns from October 2015 through March 2015. Worked directly with Director of Marketing to support operations and marketing planning. Partnered with key representatives across the 19 school/colleges at Temple University to create individual and strong email marketing messaging. Edited content and HTML code of all email-marketing campaigns. Gathered campaign results and worked with otherdepartments to develop and deliver reporting for all campaigns in order to illustrate effectiveness. PayPal/eBay Inc. Timonium, Maryland September 2014 – April 2015 Marketing Campaign Manager (Contract Consultant) Successfully executed 10 email-marketing campaigns in the second half of 2014 from development to post-production. Collaborated with creative agencies and vendors to develop messaging and marketing assets. Coordinated marketing touch points with otherbusiness areas,such as legal and brand. Updated and managed offers inventory on loyalty rewards program page and worked with technology on QA. Entered campaign requirements into marketing operations systems. Helped formulate short/long-termplans and key objectives. Assisted creating measurable plans of action to ensure success by building campaign design based on learning agenda. Analyzed and tracked campaign results, used results to build future targeting strategies. XFINITY Live! Philadelphia Philadelphia, Pennsylvania August 2013 – January 2014 Marketing and New Media Intern Maintained & updated the XFINITY Live! website (event postings,event photos,graphics,bannerads,pop-ups,etc.). Tracked & reported social media statistics for XFINITY Live! & supporting venues. Developed strategic tactics to drive growth across all social media platforms. Assisted at venue events to create social media posts with appropriate corresponding photos and videos. Maintained communication with venue managers about events and promotions. Provided input on all aspects ofmarketing & assist in the creation & development of new events & promotional/marketing materials. Philadelphia Law Department Philadelphia, Pennsylvania May 2012 - August 2012 Mayor’s Intern/ Major Tax Enforcement Division Intern Team member of the “Re-Imagining SEPTA Concourse” project. The purpose of this project was to document attempts at reforming the SEPTA Concourse under City Hall in Philadelphia, PA. We explained the barriers and the burdens that the Concourse had currently posed.We outlined recommendations for opportunities to enhance the Concourse into a more user-friendly space. Walt Disney World Resort Lake Buena Vista, Florida January 2011-May 2011 Disney College Program Cast Member Participated in the Walt Disney College Program and became a part of the magic that is known worldwide EDUCATION New York University New York, New York August 2014 - Present Certificate in Digital Marketing Temple University Philadelphia, Pennsylvania August 2010 – May 2014 Bachelorof Arts in Political Science Temple Rome Study Abroad Program, Rome, Italy Spring 2014