Nathaniel Brown is exploring his personal brand in the music industry. He had a passion for composing music from a young age but faced pressure to pursue more traditional careers. Now his goal is to help everyday musicians fulfill their potential by publishing their works. He is considering career paths in music publishing and copyright administration. His brand position is to provide services for songwriters who want to use their talents while having other jobs.

1. PERSONAL BRAND EXPLORATION
Nathaniel Brown
Project & Portfolio I: Week 1
March 5, 2021

2. Growing up, I had a passion for writing and
composing music. I began composing songs in
the 6th grade. I wanted to launch a music
career, but my schools could not prepare me for
my goals. I faced stigma and pressure to study
and prepare for “real jobs” in a world where
music was a real job for successful artists and
companies. This caused me to lose my passion
for music. Today, my “6th grade” goals are
stronger as build platforms for people struggling
to understand that their music is real and that
their music is their real job.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Copyright Administration
Coordinator
• Music Publishing Operations
• Music Curation
BRAND ARCHETYPE - As a
Maverick, the works I publish are
written to inspire people to break out
of their molds of trauma to progress
further in life.
Recording and Publishing for Music Industry
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: should
include demographic data
points of your target audience;
percentages, ratios, and
averages required.
• PSYCHOGRAPHICS: Include
interests, activities, opinions,
motivations, fears of your
audience.
• IDEAL AUDIENCE MEMBERS:
Names, Titles, and Companies of
three specific people within your
target audience.
People who are shy about their musical talents
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Specific goal you want to achieve in short term.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: (YEAR)
• Specific goal you want to achieve in mid term.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Technical Skill 1 XX%
Technical Skill 2 XX%
Transferable Skill 1 XX%
Transferable Skill 2 XX%
SOFT
HARD
Technical Skill 1
XX%
Technical Skill 2 XX%
Transferable Skill 1 XX%
Transferable Skill 2 XX%
SOFT
HARD

7. I help everyday workers fulfill their musical
calling by publishing their works.
PROMISE

8. CREDENTIALS
Work Experience:
• Volunteer Production Lead and Trainer
with Kids Church Ministry
• Previous jobs, projects, leadership roles
Education:
• Certificate in Contract Law, Udemy
Online
• Music Business, B.S., Full Sail University (2022)
Volunteer:
• 3 years in Production and Worship Team
at East Coast Christian Center
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Lucille Hunt
Education:
• Business Management - Brooklyn College, Montclair
University
• American School of Music -
Leadership Experience:
• Sr. VP, Music Publishing and Licensing for Mack
Avenue Music Group
• Member of the Board of Directors for AARC
Skills and Proficiencies:
• Skills, proficiencies not listed, but 6 recommendations
were listed
Nathaniel Brown
Overall Online Presence:
• 500 connections, casual profile pic, default banner,
default url
HEADSHOT HEADSHOT
Industry Experience:
• Personal Assistant to the Executive
Managing Director at Fold Solutions
• Recording Artists, Music Producer
Education:
• AIU Online - Business Administration - Management
• Full Sail University - Recording Arts, BS
• Full Sail University - Music Business
Leadership Experience:
• Personal Assistant to the Executive Managing Director
at Fold Solutions
• Recording Artists, Music Producer
Skills and Proficiencies:
• Skill 1 Music - 2 endorsements
• Skill 2 Advertisment - 2 endorsements
• Skill 3 Publicity - 1 endorsement
Overall Online Presence:
• 103 connections, webcam profile pic, default banner,
creative url
Industry Experience:
• Sr. Vice President, Music Publishing
and Licensing

10. COMPETITION
Jenny Morrison
Noteworthy Experience:
• Listed Insight 100: The Most Powerful People in Central
Florida
• Nominated for Songwriter of the Year 2011 & 2012
Nathaniel Brown
HEADSHOT
Industry Experience:
• 15 years of music industry experience
• National and international performer
Education:
• Bachelor of Science, Music Business - Full Sail
University
• Master of Science, Entrepreneur Studies - Full Sail
University
Skills and Proficiencies:
• Music Industry- 47 endorsements
• Music licensing - 6 endorsements
• Musicians - 19 endorsements
Overall Online Presence:
• Professional Headshot, Customized Banner,
customized URL, 475 connections
Industry Experience:
• Personal Assistant to the Executive
Managing Director at Fold Solutions
• Recording Artists, Music Producer
Education:
• AIU Online - Business Administration - Management
• Full Sail University - Recording Arts, BS
• Full Sail University - Music Business
Leadership Experience:
• Personal Assistant to the Executive Managing Director
at Fold Solutions
• Recording Artists, Music Producer
Skills and Proficiencies:
• Skill 1 Music - 2 endorsements
• Skill 2 Advertisment - 2 endorsements
• Skill 3 Publicity - 1 endorsement
Overall Online Presence:
• 103 connections, webcam profile pic, default banner,
creative url

11. BRAND POSITION
For songwriters and musicians who need to use
their musical talents while pursuing other careers,
I provide recording and music publishing services
because there is no such thing as useless musical
gifts.
“MAVERICK”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• AIMP Panels
‣ March 25, 2021 | LOCATION
• MusicWeek Tech Summit
‣ March 31, 2021| Online
• Name of event or professional organization
‣ April 17, 2021 | Online
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?

13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek a mentor who is enriched with experience and
wisdom in leadership and in psychology to guide me
through pioneering a new way to market music.
Formal Education
• Bachelors of Science in Music Business (Full Sail
University, 2022)
• Masters of Science in Entertainment Business (Full Sail
University, 2024
Technical Skills
• Music Licensing
• Digital Marketing
• Music Licensing
Soft Skills
• Promotional Skills
• Negotiation Skills

14. Nathaniel Brown
You know how challenging it is to write songs, but feel that you cannot use it
due to the pressure for finding a “real job”? Well, what I do is publish works
from your “every-day neighbor” so that they can become creative in the
midst of tackling this challenging market. In fact, this list of the top 40 songs
feature 10 artists who are currently working locally.

15. REFERENCES
Agenda: Music Week Tech SUMMIT 2021. (n.d.). Retrieved
March 07, 2021, from
https://www.musicweektechsummit.com/2021/agenda
Events - copyright terminations and legacy catalogues: What
publishers are missing. (n.d.). Retrieved March 08, 2021, from
https://www.aimp.org/event/2021/03/25/1172/Copyright_Termi
nations_and_Legacy_Catalogues:__What_Publishers_are_Mis
sing
F. (n.d.). Florida songwriters association - florida: Virtual
Workshop 2021. Retrieved March 08, 2021, from
https://www.eventbrite.com/e/florida-songwriters-association-
florida-virtual-workshop-2021-tickets-
138844109469?aff=ebdssbonlinesearch
Hunt, L. (n.d.). LinkedIn. Retrieved March 07, 2021, from
https://www.linkedin.com/in/lucille-hunt-620b833/
Morrison, J. (n.d.). LinkedIn. Retrieved March 07, 2021, from
https://www.linkedin.com/in/simplyjam/
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager