![[Talent Acquisition of Universal Music Group]
TARGET AUDIENCE
Jessica Muncy
Outreach Plan:
• I will make my LinkedIn account more professional
before contacting Jessica.
• I will message Jessica and introduce myself.
• A
ft
er about a week I will follow up with Jessica
PROFILE
PICTURE Talent Acquisition
Specialist at Universal
Music Group
Wendy Gillette
Outreach Plan:
• I will make my LinkedIn account more professional
before contacting Wendy.
• I will message Wendy and introduce myself.
• A
ft
er about a week I will follow up with Wendy.
PROFILE
PICTURE Talent Acquisition Manager
at Universal Music Group
Tierra Bradley
Outreach Plan:
• I will make my LinkedIn account more professional
before contacting Tierra.
• I will message Tierra and introduce myself.
• A
ft
er about a week I will follow up with Tierra.
PROFILE
PICTURE Talent Acquisition Manager
at Universal Music Group](https://image.slidesharecdn.com/pbkey-220327211947/85/PBKey-4-320.jpg)
PBKey
- 1. PERSONAL BRAND EXPLORATION ChristopherRutherford Project & Portfolio I: Week 1 March 2, 2022
- 2. When thinking aboutthe person I have become I think about music. I’ve always come to music in points in my life where I felt I needed direction. If I had a bad day I put on The Smiths. If I needed a pick me up I put on The Beastie Boys. When I was 17 my uncle took me to my fi rst concert. We saw Bob Dylan. It was electri fy ing. It le ft me craving the opportunity to do the same. For four years, I’ve been pursuing that passion. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: •Sound Engineer Technician • Radio Announcer/ Disc Jockey • Creative Writer ENTERTAINER ARCHETYPE - Creating content that does not take itself too seriously, and in turn leaves the audience in a good mood. Music Production and Business Management Picture Relevant to Your Industry Goes Here
- 4. [Talent Acquisition ofUniversal Music Group] TARGET AUDIENCE Jessica Muncy Outreach Plan: • I will make my LinkedIn account more professional before contacting Jessica. • I will message Jessica and introduce myself. • A ft er about a week I will follow up with Jessica PROFILE PICTURE Talent Acquisition Specialist at Universal Music Group Wendy Gillette Outreach Plan: • I will make my LinkedIn account more professional before contacting Wendy. • I will message Wendy and introduce myself. • A ft er about a week I will follow up with Wendy. PROFILE PICTURE Talent Acquisition Manager at Universal Music Group Tierra Bradley Outreach Plan: • I will make my LinkedIn account more professional before contacting Tierra. • I will message Tierra and introduce myself. • A ft er about a week I will follow up with Tierra. PROFILE PICTURE Talent Acquisition Manager at Universal Music Group
- 5. GOALS Short Term: (ImmediatelyA ft er Graduation, 2023) • My band will get more followers on Spoti fy . ‣ Bad Mouth Boys will reach 100 followers on Spoti fy by December of 2023. Mid Term: (2028) • My band will play some live shows. ‣ Bad Mouth Boys will play at Vans Warped Tour by November of 2028 Long Term: (2042) • My band will get tons of our songs downloaded across the world. ‣ Bad Mouth Boys’ music will reach 1,000,000 downloads by December of 2042.
- 6. SKILLS ANALYSIS Notable Skills& Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Music Production SOFT HARD Novice / Adept / Expert Various Presentation So ft ware Novice / Adept / Expert Public Speaking Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Video Creation/Editing SOFT HARD Novice / Adept / Expert Engineering and Technology Novice / Adept / Expert Oral Expression Novice / Adept / Expert Problem Solving Novice / Adept / Expert
- 7. I help peoplebecome happy by creating a positive atmosphere with my music. PROMISE
- 8. CREDENTIALS Work Experience: • Mixedan album for a local band • Helped create multiple music videos for a di ff erent local band. Education: • Graduated, Haralson County High School • Music Business B.S., Full Sail University (Exp. 2023) Leadership Roles: • I write, record, and mix the music for my band. Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Kevin Bell Industry Experience: •12 years extensive experience in Entertainment Education: • Currently enrolled at Full Sail University Leadership Experience: • Production Manager at Exclusive Entertainment (4yrs) • VIP Host at Live Group (1yr) Skills and Pro fi ciencies: • Social Media - 7 endorsements • DJ - 6 endorsements • Event Planning - 5 endorsements Wade Rutherford Overall Online Presence: • Kevin has 233 connections. He doesn’t have a personalized banner, and his photo is not professional. However, it looks nice. He has no articles, and he does not have any other social media linked. He has a custom Linkedin URL. • Grade: Average, 64 out of 100 HEADSHOT HEADSHOT Industry Experience: • No industry experience Education: • Bachelors in Music Business. Graduating in 2023. Leadership Experience: • Helped 2 bands turn their song ideas into a full album. • I do all the recording, mixing, and mastering for my band. Skills and Pro fi ciencies: • Logic Pro • Final Cut Pro • Excel Overall Online Presence: • My account is brand new, and there is nothing on it except my name. • Grade: Poor, 10 out of 100
- 10. COMPETITION Jason Reid Noteworthy Experience: •Recording studio manager for 1 year • Music Producer at Blankman for 2.5 years Wade Rutherford HEADSHOT HEADSHOT Industry Experience: • 6 years in the entertainment business Education: • 2 years at the Berklee college of music Skills and Pro fi ciencies: • Photography-2 endorsements • Film Production- 1 endorsements • Ableton Live- 0 endorsements Overall Online Presence: • Jason has 500+ connections. His banner image is customized, and his headshot is professional. However, the pro fi le is not very detailed. There are not very many posts, and he does not have a bio. His LinkedIn URL is not customized, and he does not have any other social media linked. • Grade: Above Average, 87 out of 100 Industry Experience: • No industry experience Education: • Bachelors in Music Business. Graduating in 2023. Leadership Experience: • Helped 2 bands turn their song ideas into a full album. • I do all the recording, mixing, and mastering for my band. Skills and Pro fi ciencies: • Logic Pro • Final Cut Pro • Excel Overall Online Presence: • My account is brand new, and there is nothing on it except my name. • Grade: Poor, 10 out of 100
- 11. BRAND POSITION For MUSICLOVERS who ARE BORED WITH THE CURRENT LANDSCAPE OF MUSIC, I provide FRESH, EXCITING, AND BOLD SONGS THAT POKE FUN AT OUR WORLD because I TRULY BELIEVE THE WORLD NEEDS THAT VOICE. “WADE”
- 12. NETWORKING & MARKETING Industry Events& Organizations • Play A Hit Music and Networking Event ‣ December 12, 2022 - Atlanta Georgia • The Session, Independent Artist Showcase ‣ April 2, 2022 - Atlanta Georgia • Full Sail Seminars and Guest Speakers ‣ Year Round | Online Digital Marketing • Primary Content: Music. ‘Bad Mouth Boys’ will release consistent singles released at a moderate pace in order to keep people interested • Primary Tools: We will use Spoti fy , Facebook, Instagram, and Twitter to promote our content. We will make daily posts such as photos, reels, stories, videos and live streams. • Website: I will use my digital portfolio site as a portal to reach every digital destination that I can be followed at. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Musicalartist that creates their own music. It would be nice if they were happy, carefree, and goo fy . Establish by March 6th, 2023 Formal Education • Bachelors in Music Business 2023 Technical Skills • Make more music videos in Final Cut Pro to learn how the editing process works, June, 2022 • Learn how to work with Adobe so ft ware for graphic design - August, 2022 • Work with Excel more to unlock it’s full potential and make spreadsheets for various useful things. March, 2022 So ft Skills • Talk to more people to increase my people communication skills, April, 2022 • Work on my active listening skills, April, 2022 • Increase my positive outlook on life and destroy negativity. May, 2022
- 14. Wade Rutherford You knowhow all the music on the radio today sounds sort of the same? Well, what I do is create and encourage people to create new and exciting music from their hearts. In fact, I have helped 2 di ff erent bands get their unique ideas out of their heads and onto Spoti fy . “
- 15. REFERENCES 27-3011.00 - broadcastannouncers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved March 4, 2022, from https:// www.onetonline.org/link/summary/27-3011.00 27-3043.05 - poets, lyricists and creative writers. O*NET OnLine. (n.d.). Retrieved March 4, 2022, from https://www.onetonline.org/link/ summary/27-3043.05 27-4014.00 - sound engineering technicians. O*NET OnLine. (n.d.). Retrieved March 4, 2022, from https://www.onetonline.org/link/ summary/27-4014.00 Entertainer Brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022, January 8). Retrieved March 4, 2022, from https://www.kayeputnam.com/ brand-archetype-entertainer/ Jason Reid - music producer - blankman | linkedin. LinkedIn. (n.d.). Retrieved March 4, 2022, from https://www.linkedin.com/in/jason- reid-a96747b1 Kevin Bell - Talent Buyer & Production manager - linkedin.com. LinkedIn. (n.d.). Retrieved March 4, 2022, from https:// www.linkedin.com/in/iamkevinbell