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PERSONAL BRAND EXPLORATION
JuHan Kim
Project & Portfolio I: Week 1
JUNE 5TH, 2022
When I was young, that kid was talented in
learning, playing, and gathering. Let’s say I had
many passions for learning music. I started
researching what is it and analyzing the different
cultural styles of music that what people in this
world listen to. I love to go outside and meet new
environments in the industry. Also, I share many
ideas and skills that I have with others, if they
are in my team.
IDENTITY
PROFESSION
Potential Job Titles:
• Music Directors and Composers
• Artists and Related Workers
• Producers and Directors
BRAND ARCHETYPE - I am
agreed with this result that I got a
HERO archetype. Since I love
music, I got much passion for it.
Also, I was curious about how to
monetize the songs that artists
make and direct the concert with
agents to make it enthusiastic.
[MUSIC BUSINESS] for [RECORD LABEL]
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Wendy Gillette
Outreach Plan:
• I will finish filling out my profile on Linkedin as
professionally.
• I will approach this person as a student but mannerly
and professionally.
• I will contact this person as soon as I finish my
undergraduate courses.
PROFILE
PICTURE
Talent Acquisition Manager
at Universal Music Group
Marissa Valero
Outreach Plan:
• If I have a chance to go to Roc Nation, I definitely link
up with Marissa.
• I want to have conversation about what Roc Nation is
looking for current.
• Also, I want to timeframe with Marissa as soon as
possible.
PROFILE
PICTURE
HR Generalist/Recruiter at
Roc Nation.
Michael Harris Outreach Plan:
• I got to finish my portfolio into my resume.
• I will approach this person and show my talented skills.
• As soon as I finish the internship I want to contact
Mr.Harris
PROFILE
PICTURE Executive Vice President and
Chief Operating Officer at
Universal Music Group
Nashville.
GOALS
Short Term: (Immediately After Graduation, 2024)
• As soon as I graduate, I want to join a company that
relates to a record label or music group that runs a
music business
‣ Before graduating, I need to review all courses
that I have taken, and also create a resume as
professionally.
Mid Term: (2028)
• I want to find a new job level that I learned from the
company I joined since I graduated.
‣ Spending four years in the same company can
learn enough about the business, so I want to
challenge another level that brings me into the
music industry.
Long Term: (2034)
• Become a big entrepreneur
‣ In 2034, I want to get a company running with
over 100 employees and staff. Although,
playing as a chairman will change the new
culture in the music industry.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer and Researching Skills
SOFT
HARD
Novice / Adept / Expert
Sound editing Novice / Adept / Expert
Electronic mail software Novice / Adept / Expert
Getting information from different
platform
Novice / Adept / Expert
Presentation software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Scheduling work and activities Novice / Adept / Expert
Communicating withs supervisors
and peers
Novice / Adept / Expert
I help __Music Lover____ do _work
professionally_ by _challenge.
[WHO?] [WHAT?] [HOW?]
PROMISE
CREDENTIALS
Work Experience:
• Study details of musical compositions
• Coordinate musical rehearsals or
performances for orchestra.
Education:
• Data Analysis and Reporting and
Business Law Course Completed,
• Music Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Volunteer Work
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Carly Weinstein
Industry Experience:
• Universal Music Group, Full-time 1yr
1mo
Education:
• Bachelor’s Degree
Leadership Experience:
• Talent acquisition Coordinator
Skills and Proficiencies:
• Communication
• Leadership
• Organization Skills
JuHan Kim
Overall Online Presence:
• Over 500 connection, banner image customized (YES),
, how detailed is the profile?( Organized profile such as
skills,experience,etc… ),
• Grade: Average 88 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Full Sail University
Education:
• Enrolled in Bachelor’s Degree
Leadership Experience:
• Team leader in Martial Art “Tae Kwon Do”
Skills and Proficiencies:
• Team play
• Technology skill
• Organization
Overall Online Presence:
• 0 connection so far, banner image customized (NO),
• Grade: Poor 30 out of 100
COMPETITION
Marquette Gardner
Industry Experience:
Graduated Full sail univerisity
Education:
• Georgia State University
• Full Sail University
Leadership Experience:
• Unknown
Skills and Proficiencies:
• Adobe Photoshop
• Digital Painting
• Adobe Illustrator
JuHan Kim
Overall Online Presence:
• 15 connection, Skills in Photoshop
• Grade: Average 50 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Enrolled in Full Sail University
currently.
Education:
• Enrolled in Full Sail University
Leadership Experience:
• Team leader in Martial Art “Tae Kwon Do”
Skills and Proficiencies:
• Team play
• Technology skill
• Organization
Overall Online Presence:
• 0 connection so far, banner image customized (NO),
• Grade: Poor 30 out of 100
BRAND POSITION
For [Music Lover] who [has talented in musical
skills], I provide [BETTER EXPERIENCE THAN
OTHERS] because [GREAT TEAM,
MARKETING, AND PRODUCTION.]
“JKIMLANTA”
NETWORKING &
MARKETING
Industry Events & Organizations
• NIVA’ 22
‣ July. 11-12 ,Cleveland, Ohio
• AMERICANAFEST
‣ September 13-17 | Nashville, TN
• Amsterdam Dance Event
‣ October 19-23 | Amsterdam, Netherlands
Digital Marketing
• Primary Content: The content of my type of brand will open a
conference for trending music in 2022
• Primary Tools: Definitely all the Social Network such as Tik
Tok, Instagram, Facebook, Snapchat, and more…
• Website: Hire the web designers to make a digital portfolio as
needed.
PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor that I need in this industry is who
has higher level in music business. They probably have
a lifestyle for traveling around the states. 03/24
Formal Education
• Enrolled Music business program for Bachleor’s Degree
in Full Sail University
Technical Skills
• Computer and Researching Skills 10/21
• Using Ableton live programs for editing sounds. 05/20
• Spreadsheet software 04/22
Soft Skills
• Electronice mail software 05/18
• Researching skills from other articles 11/21
• Communicating with supervisors 03/19
JuHan Kim
You know [Trending music]? Well, what I do is [create a playlist for every 6-
month]. In fact, [check out my www.soundcloud/jkey93 ].
Picture of You
Goes Here
REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager

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Kim_JuHan_MBBS_PB1_2022-06.pptx

  • 1. PERSONAL BRAND EXPLORATION JuHan Kim Project & Portfolio I: Week 1 JUNE 5TH, 2022
  • 2. When I was young, that kid was talented in learning, playing, and gathering. Let’s say I had many passions for learning music. I started researching what is it and analyzing the different cultural styles of music that what people in this world listen to. I love to go outside and meet new environments in the industry. Also, I share many ideas and skills that I have with others, if they are in my team. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Music Directors and Composers • Artists and Related Workers • Producers and Directors BRAND ARCHETYPE - I am agreed with this result that I got a HERO archetype. Since I love music, I got much passion for it. Also, I was curious about how to monetize the songs that artists make and direct the concert with agents to make it enthusiastic. [MUSIC BUSINESS] for [RECORD LABEL] Picture Relevant to Your Industry Goes Here
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Wendy Gillette Outreach Plan: • I will finish filling out my profile on Linkedin as professionally. • I will approach this person as a student but mannerly and professionally. • I will contact this person as soon as I finish my undergraduate courses. PROFILE PICTURE Talent Acquisition Manager at Universal Music Group Marissa Valero Outreach Plan: • If I have a chance to go to Roc Nation, I definitely link up with Marissa. • I want to have conversation about what Roc Nation is looking for current. • Also, I want to timeframe with Marissa as soon as possible. PROFILE PICTURE HR Generalist/Recruiter at Roc Nation. Michael Harris Outreach Plan: • I got to finish my portfolio into my resume. • I will approach this person and show my talented skills. • As soon as I finish the internship I want to contact Mr.Harris PROFILE PICTURE Executive Vice President and Chief Operating Officer at Universal Music Group Nashville.
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • As soon as I graduate, I want to join a company that relates to a record label or music group that runs a music business ‣ Before graduating, I need to review all courses that I have taken, and also create a resume as professionally. Mid Term: (2028) • I want to find a new job level that I learned from the company I joined since I graduated. ‣ Spending four years in the same company can learn enough about the business, so I want to challenge another level that brings me into the music industry. Long Term: (2034) • Become a big entrepreneur ‣ In 2034, I want to get a company running with over 100 employees and staff. Although, playing as a chairman will change the new culture in the music industry.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Computer and Researching Skills SOFT HARD Novice / Adept / Expert Sound editing Novice / Adept / Expert Electronic mail software Novice / Adept / Expert Getting information from different platform Novice / Adept / Expert Presentation software SOFT HARD Novice / Adept / Expert Spreadsheet software Novice / Adept / Expert Scheduling work and activities Novice / Adept / Expert Communicating withs supervisors and peers Novice / Adept / Expert
  • 7. I help __Music Lover____ do _work professionally_ by _challenge. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: • Study details of musical compositions • Coordinate musical rehearsals or performances for orchestra. Education: • Data Analysis and Reporting and Business Law Course Completed, • Music Business, B.S., Full Sail University (Exp. 2024) Awards: • Volunteer Work Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Carly Weinstein Industry Experience: • Universal Music Group, Full-time 1yr 1mo Education: • Bachelor’s Degree Leadership Experience: • Talent acquisition Coordinator Skills and Proficiencies: • Communication • Leadership • Organization Skills JuHan Kim Overall Online Presence: • Over 500 connection, banner image customized (YES), , how detailed is the profile?( Organized profile such as skills,experience,etc… ), • Grade: Average 88 out of 100 HEADSHOT HEADSHOT Industry Experience: • Full Sail University Education: • Enrolled in Bachelor’s Degree Leadership Experience: • Team leader in Martial Art “Tae Kwon Do” Skills and Proficiencies: • Team play • Technology skill • Organization Overall Online Presence: • 0 connection so far, banner image customized (NO), • Grade: Poor 30 out of 100
  • 10. COMPETITION Marquette Gardner Industry Experience: Graduated Full sail univerisity Education: • Georgia State University • Full Sail University Leadership Experience: • Unknown Skills and Proficiencies: • Adobe Photoshop • Digital Painting • Adobe Illustrator JuHan Kim Overall Online Presence: • 15 connection, Skills in Photoshop • Grade: Average 50 out of 100 HEADSHOT HEADSHOT Industry Experience: • Enrolled in Full Sail University currently. Education: • Enrolled in Full Sail University Leadership Experience: • Team leader in Martial Art “Tae Kwon Do” Skills and Proficiencies: • Team play • Technology skill • Organization Overall Online Presence: • 0 connection so far, banner image customized (NO), • Grade: Poor 30 out of 100
  • 11. BRAND POSITION For [Music Lover] who [has talented in musical skills], I provide [BETTER EXPERIENCE THAN OTHERS] because [GREAT TEAM, MARKETING, AND PRODUCTION.] “JKIMLANTA”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • NIVA’ 22 ‣ July. 11-12 ,Cleveland, Ohio • AMERICANAFEST ‣ September 13-17 | Nashville, TN • Amsterdam Dance Event ‣ October 19-23 | Amsterdam, Netherlands Digital Marketing • Primary Content: The content of my type of brand will open a conference for trending music in 2022 • Primary Tools: Definitely all the Social Network such as Tik Tok, Instagram, Facebook, Snapchat, and more… • Website: Hire the web designers to make a digital portfolio as needed.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor that I need in this industry is who has higher level in music business. They probably have a lifestyle for traveling around the states. 03/24 Formal Education • Enrolled Music business program for Bachleor’s Degree in Full Sail University Technical Skills • Computer and Researching Skills 10/21 • Using Ableton live programs for editing sounds. 05/20 • Spreadsheet software 04/22 Soft Skills • Electronice mail software 05/18 • Researching skills from other articles 11/21 • Communicating with supervisors 03/19
  • 14. JuHan Kim You know [Trending music]? Well, what I do is [create a playlist for every 6- month]. In fact, [check out my www.soundcloud/jkey93 ]. Picture of You Goes Here
  • 15. REFERENCES Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.