Natalia matulewicz Creating user personas to give a human face to big data
Presented at the New Horizons in Responsible Gambling Conference February 2-4, 2015
How do players use a responsible gambling tool - why user interface design ma...playscan_ab
The document discusses the importance of user interface design for responsible gambling tools. It summarizes data on users of their tool so far this year, including 250,000 unique visitors and 50,000 self-assessment tests. It then discusses the diverse group of at-risk players that use these tools and their motivations. The bulk of the document focuses on how small details in user interface design can significantly impact user behavior and adoption of responsible gambling tools. It advocates applying usability and persuasive design principles to get more at-risk players to utilize these tools.
Putting a face on the increased risk playerplayscan_ab
Putting a face on the increased risk player. Talk by Natalia Matulewicz from WLA / EL Internet and new media conference in Reykjavik, Island. September 2014.
Marketing pre-commitment tools: An Ontario case study Horizons RG
Marketing pre-commitment tools: an Ontario case study
Michael Hearne, Ontario Lottery and Gaming Corporation
Paul Pellizzari, Ontario Lottery and Gaming Corporation
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Can 'BlackBox' responsible gambling algorithms be understood by users?Horizons RG
Can 'BlackBox' responsible gambling algorithms be understood by users?
Christian Percy, BetBuddy
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
This document summarizes research on gambling behaviors and risks among gaming workers in British Columbia. Key findings include:
- Gaming workers have higher rates of gambling and problem gambling than the general public.
- Protective workplace factors like policies, training, and responsible gambling advisors can help lower risks, but have less impact on moderate and high-risk workers.
- Risk factors include frequent exposure to gambling at work and encouragement from colleagues.
- The BCLC is taking actions like enhancing training, developing new resources, updating policies, and conducting further research to better support gaming workers.
This document discusses research conducted by BCLC to better understand players' perspectives on responsible gambling. It shares insights from focus groups on BCLC's GameSense responsible gambling brand and segments players based on their responsible gambling behaviors and attitudes. The segmentation identified five player types ranging from those who are highly involved in gambling but acknowledge responsible gambling to those with low gambling exposure and involvement. The research aims to help BCLC integrate responsible gambling insights into its business strategy and further its player understanding.
Dr. Dan Brown, Kevin Harrigan & Melissa Sleightholm Horizons RG
This document summarizes a collaborative research project between the University of Waterloo, the Ontario Lottery and Gaming Corporation (OLG), and other partners to develop labels for slot machines that provide players with information about three key structural characteristics: play experience, bonus round frequency, and hold percentage. It describes the multi-stage design and testing process, which included focus groups with players and stakeholders to determine what information should be included and how it should be displayed. It outlines the research methodology, including pre- and post-testing of players' knowledge and machine usage data collection. The goal is to help players make more informed choices by understanding differences between machines. Challenges of conducting a long-term field study with multiple partners are also discussed
The document discusses research on online gambling behavior. It summarizes previous research that used daily aggregates from online gambling data to identify behavioral markers of risky gambling. It then describes current research analyzing behavioral data from PlayNow, British Columbia's online gambling platform. This research examines behavioral indicators like chasing losses by increasing bet sizes. It finds some players exhibit chasing behaviors more frequently than others. The presentation outlines challenges in identifying at-risk players and areas for further research, such as predictive modeling and analyzing speed of betting.
How do players use a responsible gambling tool - why user interface design ma...playscan_ab
The document discusses the importance of user interface design for responsible gambling tools. It summarizes data on users of their tool so far this year, including 250,000 unique visitors and 50,000 self-assessment tests. It then discusses the diverse group of at-risk players that use these tools and their motivations. The bulk of the document focuses on how small details in user interface design can significantly impact user behavior and adoption of responsible gambling tools. It advocates applying usability and persuasive design principles to get more at-risk players to utilize these tools.
Putting a face on the increased risk playerplayscan_ab
Putting a face on the increased risk player. Talk by Natalia Matulewicz from WLA / EL Internet and new media conference in Reykjavik, Island. September 2014.
Marketing pre-commitment tools: An Ontario case study Horizons RG
Marketing pre-commitment tools: an Ontario case study
Michael Hearne, Ontario Lottery and Gaming Corporation
Paul Pellizzari, Ontario Lottery and Gaming Corporation
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Can 'BlackBox' responsible gambling algorithms be understood by users?Horizons RG
Can 'BlackBox' responsible gambling algorithms be understood by users?
Christian Percy, BetBuddy
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
This document summarizes research on gambling behaviors and risks among gaming workers in British Columbia. Key findings include:
- Gaming workers have higher rates of gambling and problem gambling than the general public.
- Protective workplace factors like policies, training, and responsible gambling advisors can help lower risks, but have less impact on moderate and high-risk workers.
- Risk factors include frequent exposure to gambling at work and encouragement from colleagues.
- The BCLC is taking actions like enhancing training, developing new resources, updating policies, and conducting further research to better support gaming workers.
This document discusses research conducted by BCLC to better understand players' perspectives on responsible gambling. It shares insights from focus groups on BCLC's GameSense responsible gambling brand and segments players based on their responsible gambling behaviors and attitudes. The segmentation identified five player types ranging from those who are highly involved in gambling but acknowledge responsible gambling to those with low gambling exposure and involvement. The research aims to help BCLC integrate responsible gambling insights into its business strategy and further its player understanding.
Dr. Dan Brown, Kevin Harrigan & Melissa Sleightholm Horizons RG
This document summarizes a collaborative research project between the University of Waterloo, the Ontario Lottery and Gaming Corporation (OLG), and other partners to develop labels for slot machines that provide players with information about three key structural characteristics: play experience, bonus round frequency, and hold percentage. It describes the multi-stage design and testing process, which included focus groups with players and stakeholders to determine what information should be included and how it should be displayed. It outlines the research methodology, including pre- and post-testing of players' knowledge and machine usage data collection. The goal is to help players make more informed choices by understanding differences between machines. Challenges of conducting a long-term field study with multiple partners are also discussed
The document discusses research on online gambling behavior. It summarizes previous research that used daily aggregates from online gambling data to identify behavioral markers of risky gambling. It then describes current research analyzing behavioral data from PlayNow, British Columbia's online gambling platform. This research examines behavioral indicators like chasing losses by increasing bet sizes. It finds some players exhibit chasing behaviors more frequently than others. The presentation outlines challenges in identifying at-risk players and areas for further research, such as predictive modeling and analyzing speed of betting.
The document discusses research conducted on National Lottery players in the UK. It found that players are primarily motivated to play by the chance to win a big jackpot, though they have a "bounded hope" of actually winning. Players feel they have enough information to play as long as they know how to play and what the prizes are, even if they do not fully understand the odds. Recent changes to the National Lottery disrupted this norm and caused some distrust among more engaged players. To promote informed decision making, operators should provide easy access to key information where players naturally engage, empower unhappy habitual players to stop playing, and maintain trust through transparency when making changes.
Michael Wohl: When is Play-For-Fun Just Fun? Identifying Factors That Predict...Horizons RG
Michael Wohl: When is Play-For-Fun Just Fun? Identifying Factors That Predict Migration from Social Networking Gaming to Internet Gambling
Session 3A
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
1) The document discusses the good, bad, and ugly aspects of social casino gaming. Studies show social casino games can potentially increase gambling behaviors through normalization and perception of skill, but may also decrease urges to gamble for some and promote reverse migration away from gambling.
2) Micro-transactions within social casino games are a strong predictor of migration to real-money gambling. However, social casino games may also provide benefits like reducing urges to gamble through skill-building and social motives.
3) While social casino games influence on gambling is complex, their widespread use by youth and potential to promote problematic behaviors raise regulatory questions around age verification and monetization techniques within the games.
Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming...Horizons RG
Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming Machines: A Live Trial to Inform Australian Gambling Reforms
Session 4A
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
Financial literacy for lottery players - Indiana case study Horizons RG
Financial literacy for lottery players - Indiana case study
Katie Carlson, Hoosier Lottery
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Chuck Keeling: The Integration of Responsible Gaming Practices and Culture at...Horizons RG
Chuck Keeling: The Integration of Responsible Gaming Practices and Culture at Casino Service Provider Level
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
Panel: Making responsible gambling work within the industry Horizons RG
This document summarizes a panel discussion on responsible gambling efforts within the gaming industry. The panel was moderated by Paul Smith and included panelists Yasmine Roulleau de La Roussiere, Tammi Barlow, and Mark Vander Linden. Some of the key points discussed include:
- Establishing a mission statement and drivers to promote responsible gaming for employees, management, patrons and the community.
- Operationalizing responsible gaming through frameworks like Game Sense and integrating best practices.
- Partnerships with organizations like BCLC and training programs for employees on responsible gaming.
- Pilot programs and initiatives to promote responsible gaming and enhance procedures.
- Metrics and goals to be industry leaders in responsible
The document discusses a study on the impact of social media marketing by gambling companies. It found that while only a minority of users notice or engage with gambling content on social media, it can increase gambling behavior, particularly for at-risk groups like males, younger people and problem gamblers. The document calls for regulation to address issues like targeting, volume and responsible gambling messaging on social media, and considers challenges in regulating offshore and user-generated content.
Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?Horizons RG
Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
This document provides an agenda and summaries from a webinar meeting for problem gambling service providers. The agenda included state updates on staffing, site reviews, and an upcoming conference. A presentation was given on a new strategic outreach plan and redesign of the helpline website. Another presentation discussed the findings of a student research grant studying the relationship between casino proximity and youth gambling behaviors. The webinar concluded with a discussion on data regarding special program usage and billing codes.
Dr. Mark Griffiths: Social Responsibility in Gambling, Marketing and AdvertisingHorizons RG
The document discusses social responsibility in gambling marketing and advertising. It notes that the underlying objective of socially responsible codes of conduct should be to maximize opportunities while minimizing harm. Most operators are now developing socially responsible policies and procedures, and social responsibility is fundamental to the long-term success of the gaming industry. However, gambling advertising is controversial as some research suggests it can normalize gambling behavior and potentially contribute to problem gambling. More research is still needed to fully understand the relationship between advertising and gambling behavior.
This document summarizes a presentation given by Dr. Luke Clark on deconstructing modern slot machines and the psychological factors involved in gambling addiction. It discusses research showing personal vulnerabilities like impulsivity can increase risk of addiction, but emphasizes that gambling products themselves contain many psychological features that may also drive addictiveness, such as near-misses and immersive elements. The document outlines various game features of modern slot machines and their behavioral effects found in research studies. It concludes regulators should consider features shown to influence gambling harms when developing responsible gambling policies.
Measuring the effectiveness of responsible gambling strategy: Introducing the...Horizons RG
The document introduces the Positive Play Index (PPI), a tool developed to measure the effectiveness of responsible gambling strategies. It discusses defining positive play based on literature and expert feedback. An initial PPI survey with behavior and belief items was administered to over 1,500 players in British Columbia. Factor analysis identified several subscales measuring absence of negative behaviors, presence of precommitment behaviors, personal responsibility beliefs, informed decision making, and positive behavioral intentions. The PPI shows potential to measure levels of responsible gambling across different player segments and identify strengths and weaknesses to optimize responsible gambling strategies. Further testing and applications of the PPI are suggested.
Dr. Mark Griffiths - Social Responsibility Tools in GamblingHorizons RG
Dr. Mark Griffiths' presentation on "Technological Trends, Behavioural Tracking, Social Media and Implications for Social Responsibility Tools in Gambling". Presented at the New Horizons in Responsible Gambling conference. January 28-30, 2013 in Vancouver, BC.
Amanda Ward. Host Responsibility at SKYCITY AucklandHorizons RG
Ms. Amanda Ward presented on host responsibility at SKYCITY Auckland. SKYCITY owns and operates multiple casino properties throughout New Zealand and Australia. At SKYCITY Auckland, they have over 3,500 staff and focus on preventing gambling harm through their host responsibility program, which includes staff training on identifying problem gambling indicators, offering self-exclusion to customers, and referring customers to counseling services. Through prevention efforts like accurate reporting of customer observations and timely intervention, SKYCITY aims to create a safer gambling environment for both customers and employees.
This document discusses creating a business case for responsible gambling training at the Oregon Lottery. It outlines training programs developed for video lottery retailers and lottery employees. For retailers, the training focused on customer service skills and addressing common situations while emphasizing joint responsibility. Research found retailers viewed the training as beneficial. For employees, the lottery developed an all-encompassing training program incorporated into onboarding. Feedback indicated the training helped staff have conversations to potentially help players and was an important step in promoting problem gambling awareness.
Identifying Harm Among Machine Players: Findings from a Multi-Component Resea...Horizons RG
Heather Wardle and David Excell: Identifying Harm Among Machine Players: Findings from a Multi-Component Research Study
Joint Session Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
Dr. Robert Ladouceur - Self-Exclusion and the CourtHorizons RG
Robert Ladouceur's presentation "Self-Exclusion and the Court: Recent Developments and their Implications for Responsible Gambling". Part of a panel discussion at the New Horizons in Responsible Gambling conference, January 28-30, 2013 in Vancouver, BC.
Thomas Nilsson - Treatment Online, Does it work?Horizons RG
Thomas Nilsson's presentation on "Treatment Online. Does it Work for Problem Gamblers?" Part of a joint-presentation with Dr. Richard Wood. Presented at the New Horizons in Responsible Gambling conference. January 28-30, 2013 in Vancouver, BC.
GlobalGiving Online Fundraising Workshop New York CityGlobalGiving
This document outlines the agenda for a workshop on crowdfunding hosted by GlobalGiving. The agenda includes an introduction, a two-part crowdfunding game simulation where participants raise funds for a fictional nonprofit, a discussion of key lessons from the game, and an overview of how organizations can join GlobalGiving's crowdfunding platform. GlobalGiving is introduced as the world's largest global crowdfunding community connecting nonprofits, donors, and companies around the world.
This document provides an introduction to a master's thesis that examines factors affecting customer loyalty within the Saudi mobile telecommunications industry. The introduction outlines the background, research questions, objectives, and structure of the thesis. It discusses the competitive mobile market in Saudi Arabia and importance of customer loyalty. The research aims to study the relationships between service quality, price, value offers, trust, satisfaction and customer loyalty. It will examine what influences customers' choice and switching behavior between mobile operators. The findings could help operators improve customer retention and satisfaction strategies. The study is focused on mobile users in Riyadh and investigates the impact of three key factors on loyalty.
The document discusses research conducted on National Lottery players in the UK. It found that players are primarily motivated to play by the chance to win a big jackpot, though they have a "bounded hope" of actually winning. Players feel they have enough information to play as long as they know how to play and what the prizes are, even if they do not fully understand the odds. Recent changes to the National Lottery disrupted this norm and caused some distrust among more engaged players. To promote informed decision making, operators should provide easy access to key information where players naturally engage, empower unhappy habitual players to stop playing, and maintain trust through transparency when making changes.
Michael Wohl: When is Play-For-Fun Just Fun? Identifying Factors That Predict...Horizons RG
Michael Wohl: When is Play-For-Fun Just Fun? Identifying Factors That Predict Migration from Social Networking Gaming to Internet Gambling
Session 3A
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
1) The document discusses the good, bad, and ugly aspects of social casino gaming. Studies show social casino games can potentially increase gambling behaviors through normalization and perception of skill, but may also decrease urges to gamble for some and promote reverse migration away from gambling.
2) Micro-transactions within social casino games are a strong predictor of migration to real-money gambling. However, social casino games may also provide benefits like reducing urges to gamble through skill-building and social motives.
3) While social casino games influence on gambling is complex, their widespread use by youth and potential to promote problematic behaviors raise regulatory questions around age verification and monetization techniques within the games.
Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming...Horizons RG
Sally Gainsbury and David Aro. Dynamic Warning Messages for Electronic Gaming Machines: A Live Trial to Inform Australian Gambling Reforms
Session 4A
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
Financial literacy for lottery players - Indiana case study Horizons RG
Financial literacy for lottery players - Indiana case study
Katie Carlson, Hoosier Lottery
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Chuck Keeling: The Integration of Responsible Gaming Practices and Culture at...Horizons RG
Chuck Keeling: The Integration of Responsible Gaming Practices and Culture at Casino Service Provider Level
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
Panel: Making responsible gambling work within the industry Horizons RG
This document summarizes a panel discussion on responsible gambling efforts within the gaming industry. The panel was moderated by Paul Smith and included panelists Yasmine Roulleau de La Roussiere, Tammi Barlow, and Mark Vander Linden. Some of the key points discussed include:
- Establishing a mission statement and drivers to promote responsible gaming for employees, management, patrons and the community.
- Operationalizing responsible gaming through frameworks like Game Sense and integrating best practices.
- Partnerships with organizations like BCLC and training programs for employees on responsible gaming.
- Pilot programs and initiatives to promote responsible gaming and enhance procedures.
- Metrics and goals to be industry leaders in responsible
The document discusses a study on the impact of social media marketing by gambling companies. It found that while only a minority of users notice or engage with gambling content on social media, it can increase gambling behavior, particularly for at-risk groups like males, younger people and problem gamblers. The document calls for regulation to address issues like targeting, volume and responsible gambling messaging on social media, and considers challenges in regulating offshore and user-generated content.
Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?Horizons RG
Dr. Alex Blaszczynski: Breaks in Play - An Irresponsible Strategy?
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
This document provides an agenda and summaries from a webinar meeting for problem gambling service providers. The agenda included state updates on staffing, site reviews, and an upcoming conference. A presentation was given on a new strategic outreach plan and redesign of the helpline website. Another presentation discussed the findings of a student research grant studying the relationship between casino proximity and youth gambling behaviors. The webinar concluded with a discussion on data regarding special program usage and billing codes.
Dr. Mark Griffiths: Social Responsibility in Gambling, Marketing and AdvertisingHorizons RG
The document discusses social responsibility in gambling marketing and advertising. It notes that the underlying objective of socially responsible codes of conduct should be to maximize opportunities while minimizing harm. Most operators are now developing socially responsible policies and procedures, and social responsibility is fundamental to the long-term success of the gaming industry. However, gambling advertising is controversial as some research suggests it can normalize gambling behavior and potentially contribute to problem gambling. More research is still needed to fully understand the relationship between advertising and gambling behavior.
This document summarizes a presentation given by Dr. Luke Clark on deconstructing modern slot machines and the psychological factors involved in gambling addiction. It discusses research showing personal vulnerabilities like impulsivity can increase risk of addiction, but emphasizes that gambling products themselves contain many psychological features that may also drive addictiveness, such as near-misses and immersive elements. The document outlines various game features of modern slot machines and their behavioral effects found in research studies. It concludes regulators should consider features shown to influence gambling harms when developing responsible gambling policies.
Measuring the effectiveness of responsible gambling strategy: Introducing the...Horizons RG
The document introduces the Positive Play Index (PPI), a tool developed to measure the effectiveness of responsible gambling strategies. It discusses defining positive play based on literature and expert feedback. An initial PPI survey with behavior and belief items was administered to over 1,500 players in British Columbia. Factor analysis identified several subscales measuring absence of negative behaviors, presence of precommitment behaviors, personal responsibility beliefs, informed decision making, and positive behavioral intentions. The PPI shows potential to measure levels of responsible gambling across different player segments and identify strengths and weaknesses to optimize responsible gambling strategies. Further testing and applications of the PPI are suggested.
Dr. Mark Griffiths - Social Responsibility Tools in GamblingHorizons RG
Dr. Mark Griffiths' presentation on "Technological Trends, Behavioural Tracking, Social Media and Implications for Social Responsibility Tools in Gambling". Presented at the New Horizons in Responsible Gambling conference. January 28-30, 2013 in Vancouver, BC.
Amanda Ward. Host Responsibility at SKYCITY AucklandHorizons RG
Ms. Amanda Ward presented on host responsibility at SKYCITY Auckland. SKYCITY owns and operates multiple casino properties throughout New Zealand and Australia. At SKYCITY Auckland, they have over 3,500 staff and focus on preventing gambling harm through their host responsibility program, which includes staff training on identifying problem gambling indicators, offering self-exclusion to customers, and referring customers to counseling services. Through prevention efforts like accurate reporting of customer observations and timely intervention, SKYCITY aims to create a safer gambling environment for both customers and employees.
This document discusses creating a business case for responsible gambling training at the Oregon Lottery. It outlines training programs developed for video lottery retailers and lottery employees. For retailers, the training focused on customer service skills and addressing common situations while emphasizing joint responsibility. Research found retailers viewed the training as beneficial. For employees, the lottery developed an all-encompassing training program incorporated into onboarding. Feedback indicated the training helped staff have conversations to potentially help players and was an important step in promoting problem gambling awareness.
Identifying Harm Among Machine Players: Findings from a Multi-Component Resea...Horizons RG
Heather Wardle and David Excell: Identifying Harm Among Machine Players: Findings from a Multi-Component Research Study
Joint Session Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
Dr. Robert Ladouceur - Self-Exclusion and the CourtHorizons RG
Robert Ladouceur's presentation "Self-Exclusion and the Court: Recent Developments and their Implications for Responsible Gambling". Part of a panel discussion at the New Horizons in Responsible Gambling conference, January 28-30, 2013 in Vancouver, BC.
Thomas Nilsson - Treatment Online, Does it work?Horizons RG
Thomas Nilsson's presentation on "Treatment Online. Does it Work for Problem Gamblers?" Part of a joint-presentation with Dr. Richard Wood. Presented at the New Horizons in Responsible Gambling conference. January 28-30, 2013 in Vancouver, BC.
GlobalGiving Online Fundraising Workshop New York CityGlobalGiving
This document outlines the agenda for a workshop on crowdfunding hosted by GlobalGiving. The agenda includes an introduction, a two-part crowdfunding game simulation where participants raise funds for a fictional nonprofit, a discussion of key lessons from the game, and an overview of how organizations can join GlobalGiving's crowdfunding platform. GlobalGiving is introduced as the world's largest global crowdfunding community connecting nonprofits, donors, and companies around the world.
This document provides an introduction to a master's thesis that examines factors affecting customer loyalty within the Saudi mobile telecommunications industry. The introduction outlines the background, research questions, objectives, and structure of the thesis. It discusses the competitive mobile market in Saudi Arabia and importance of customer loyalty. The research aims to study the relationships between service quality, price, value offers, trust, satisfaction and customer loyalty. It will examine what influences customers' choice and switching behavior between mobile operators. The findings could help operators improve customer retention and satisfaction strategies. The study is focused on mobile users in Riyadh and investigates the impact of three key factors on loyalty.
The Humanitarian Face of Big Data | ICCM 2013Jon Gosier
This document discusses the humanitarian applications of big data that were presented at the ICCM2013 conference in Nairobi, Kenya. It outlines different types and qualities of data like packet data, metadata, media and content that pose problems like variety, velocity and volume for humanitarian organizations. These big data problems increase exponentially in complexity. The talk presented how humanitarian groups can quantify, qualify and query big data to help with risk analytics, media monitoring and other efforts. It credits sources that informed the discussion and examples of projects applying big data for humanitarian aims.
User Personas: Tools for UnderstandingEddie Hollon
An introduction to using personas to identify and understand your users or audience. Presented at the Korea Technical Communication Association symposium in Seoul on October 24, 2008.
Cater to Your Customer: Adapting User Personas to Social EngagementCorey McPherson Nash
The document discusses how user personas need to be adapted for social engagement. It explains that personas are traditionally used to help design products for target users, but that social media changes how users complete tasks and interact with brands. The document recommends enhancing existing personas to include social media behaviors and new personas that emerge online, and considering how social tasks can integrate with traditional tasks. Content and timing become more important factors to include when modeling user goals for social environments.
Este documento define las métricas y los indicadores clave de rendimiento (KPI) para un departamento de compras. Explica que las métricas miden la correspondencia entre un dominio empírico y uno matemático formal, y clasifica las métricas en directas e indirectas. Luego, identifica tres KPI principales para compras: entrega a tiempo, cantidad recibida correctamente, y costo unitario. Finalmente, define los KPI como métricas que miden el progreso hacia las metas y objetivos de una empresa.
Personas are used in design to keep users at the center of the process. They allow designers to have empathy for different types of customers and understand that customers have varying needs based on context. While personas provide structure, storytelling, and strategy guidance, they must be kept up-to-date and relevant to avoid becoming stale or excessive. Designers should use technology to easily update personas, keep persona details cheap and focused on context of use, and share personas widely to integrate them into ongoing design conversations.
"The Human Face of Big Data", Crystal Valentine, VP of Technology Strategy at...Dataconomy Media
"The Human Face of Big Data", Crystal Valentine, VP of Technology Strategy at MapR
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About the Author:
Crystal Valentine is Vice President of Technology Strategy at MapR. She has an extensive background in big data research and practice. Before joining MapR, she was a professor of computer science at Amherst College. She is the author of several academic publications in the areas of algorithms, high-performance computing, and computational biology and holds a patent for Extreme Virtual Memory. As a former consultant at Ab Initio Software working with Fortune 500 companies to design and implement high-throughput, mission-critical applications and as a tech expert consulting for equity investors focused on technology, she has developed significant business experience in the enterprise computing industry. Dr. Valentine received her doctorate in Computer Science from Brown University and was a Fulbright Scholar to Italy.
Cookies y Big Data. Cómo funciona la venta de datos de personas en la publici...OpenExpoES
Este documento trata sobre el uso de cookies y datos de usuarios para publicidad dirigida. Explica cómo las subastas en tiempo real usan datos recopilados de cookies para dirigir anuncios a usuarios específicos en base a su comportamiento. También describe cómo las plataformas de gestión de datos recopilan y venden datos de usuarios, incluyendo su historial de navegación, para crear audiencias segmentadas y perfilar a los usuarios con fines publicitarios.
This office in Hyderabad opened in 2016 and is located in Gachibowli, a prime location in the IT hub close to shops, restaurants, and pubs. It has a fast growing, exceptionally talented engineering team in a social and collaborative environment.
5 Steps to Creating Data-backed Personas for User Experience (UX) DesignAngela Obias
I've become a persona skeptic and it's because I've seen many an "imaginary" persona in my life.
I respect the integrity of personas, and I just really wanted to share, in my own little way, how anyone can apply personas to a web design project, using the actual data-based process.
Incremental Persona, Lean UX Festival 2014Adrian Howard
How do you get everybody in your company to understand who is using your product — especially if you're not 100% certain yourself?
You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?
Persona — research-based examples of the people who use your product — help teams understand customers and deliver the features they really need.
We’ll show how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.
This document provides a template for creating and presenting buyer personas. It includes sections on introducing buyer personas, how to present them using a PowerPoint template, and an example of a completed buyer persona called "Sample Sally." The template guides users to include key background details on the persona, demographics, goals, challenges, how the company's product helps solve those challenges, quotes from interviews, common objections, suggested marketing messaging and an elevator pitch. The goal is to help socialize buyer personas across an organization in an easy-to-understand format.
El mercado se compone de una de las actividades económicas más improtantes que ha realizado el ser humano a través de los tiempos: el comercio. Cuando hablamos de mercado hacemos referencia al hecho de que esas actividades comerciales son reguladas y organizadas ya que no son realizadas de manera individual si no que suponen siempre la participación de un número importante de personas. El concepto de mercado puede ser entendido en varios sentidos, por ejemplo cuando se habla del lugar físico en el que suceden todos estos actos comerciales o como actividad general en sí que engloba a un sinfín de intercambios comerciales simultáneos.
... de Importancia: http://www.importancia.org/mercado.php
Personas are fictional archetypes that represent the different types of users of a website, product, or service. They are based on research data and user interviews to capture user goals, behaviors, and characteristics. Effective personas are specific, help identify user needs to guide design, and focus the design on a small set of primary personas. They provide a common understanding of users across teams.
HubSpot Guide to Buyer Persona CreationGordon Ching
This document provides a template for creating buyer personas with three main sections. The first section defines buyer personas and how they are created through research. The second section explains how to present a buyer persona using a PowerPoint template. The third section is an example of a completed buyer persona template for a sample HR manager named Sally.
Defining Personas is an introduction to the usage of "Personas" in User Experience.
Helps identifying the user groups of the website we're developing...by selecting characteristics of those groups.
The document discusses personas in product design. It begins by defining a persona as a representative profile of a customer base that focuses on how a particular profile uses an application in context. It notes personas are based on real user behaviors and goals but are not actual people. The document then discusses the history of personas stemming from Alan Cooper's work designing programs for specific people. It provides examples of Cooper's personas and how he used them. The document also discusses debates around personas and arguments for and against them. It concludes by providing tips on creating effective personas through user research and examples from companies like PayCycle, MindKey, WaMu, and Workday.
This presentation aims to teach others how to use the user centered design methodology known as personas.
Personas are archetypes (models) that represent groups of real users who have similar behaviors, attitudes, and goals. A persona describes an archetypical user of software as it relates to the area of focus or domain you are designing for as a lens to highlight the relevant attitudes and the specific context associated with the area of work you are doing.
This workshop is a precursor to creating full, research-backed personas, and is aimed to externalize what stakeholders already know about their customers - to share prior knowledge and assumptions through experience working at your company, interacting with users, and data generated by users. The provisional personas developed here are also known as: Proto-Personas, Ad Hoc Personas, Strawman Personas, Skeletal Personas, or Pragmatic Personas.
Ninja metrics investor deck 5 3-16-public slideshareDmitri Williams
The document presents Ninja Metrics, a company that has developed technology to measure social influence using customer transaction data rather than social media data. Their system can identify influential customers and measure the financial impact of their influence on others' purchasing behaviors with 85% accuracy for online businesses and 75% for brick-and-mortar stores. This social influence data can help companies increase revenue, reduce churn, optimize product offerings, and improve user acquisition strategies by targeting influential customers. The company is now scaling its SaaS product and sees opportunities in gaming, retail, e-commerce, and entertainment.
#MITXData "The Secret Sauce to Manageable Personalization: Small Steps, Big I...MITX
-Jason Fields, Vice President, Agency Oasis
-Nick Laidlaw, Chief Technology Officer, Agency Oasis
We all know we should be creating personalized experiences, but knowing is very different than pulling the trigger and understanding how to actually do it. What data is most important? Which actions are best to personalize? Which behaviors do you measure? In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization from a behavioral analysis perspective, and will describe how to use data for personalized experiences when faced with limited resources. After the presentation, the attendees will be invited to participate in an interactive planning session for a 'Client' where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience.
The document discusses cognitive biases and heuristics that affect data analysts. It explores concepts like priming, confirmation bias, availability heuristic, and argument from authority that can influence how analysts perceive and present information. The goal is to help analysts recognize these biases in themselves and others so they can overcome them and do better work. The document encourages analysts to provide examples, set expectations, and avoid logical fallacies to make their analyses and recommendations more persuasive.
Sarah Newhall, EVP of Strategy & Insights at Blue State Digital, spoke at ASAE's Marketing, Membership, and Communications Conference on June 13, 2016.
Half a century ago, Pennsylvania Avenue looked to Madison Avenue for inspiration on how to engage and persuade voters. In the last decade, the tables have turned. Political campaigns have mastered the art and science of integrated marketing and have many lessons to impart to today’s practitioners.
Pulling examples from outside the industry, explore how associations can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement.
See how associations can move beyond the transactional, to create more authentic and meaningful relationships, which can lead to increased membership, sales, volunteering, and advocacy. By moving people up the ladder of engagement and asking them to take meaningful actions on behalf of the things they care about, associations can create a community of supporters prepared to act on their behalf anytime, anywhere.
Rita McGrath was named the sixth most influential business thinker in the world and one of the top 25 smartest women on twitter. You can see her live (or via webcast) on January 30th at the BWI Airport Hilton in Maryland.
All participants will get a copy of Rita's book, The End of Competitive Advantage.
This special four-hour session will feature Rita talking about her latest book and research around how to thrive in an era of "transient advantage". She will be followed by a panel of C-level executives and a special collaboration session with all participants working ion their competitive playbook for 2014 and sharing their insights wit the group.
Registration and details can be found at http://www.blionline.org/rita
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
Your content strategy is essential. If you're not investing in a strategy that helps you connect with your target audience, you aren't relevant to your target audience. This presentation will help anyone who thinks content marketing is optional in today's ever-changing digital world. Because, quite frankly, it's not an option anymore. In this guide:
2 Case Studies that illustrate the importance of Content Marketing - company generated and user-generated; 13 Facts about the way people consume online media today; the importance of knowing your customer; how to get started with creating Buyer Personas; and helpful tools and resources for your content marketing strategies.
To learn more about content marketing, or to schedule a consultation, visit http://maximizedigitalmedia.com
The document is a services guide for 21st century talent and team development programs. It summarizes the key issues modern companies face in engaging and developing talent, such as lack of creative capability and dysfunctional teams. It then introduces an alternative suite of interactive programs focused on building creative leaders, innovative teams, and purpose-driven organizations. The programs include masterclasses, offsites, cultural activations, leadership development programs, and custom experiences to drive impact.
The Future Travel Consumer (Amadeus Retail Summit 2019)Scott Bales
My keynote slides for the recent Amadeus Retail Summit 2019 in Bangkok, where we explored the forces that are re-shaping the travel industry. Everything from OTA, NDC, Direct and experiential travel. I've hidden the slides I didn't use. For more details email me: scott@innovationlabs.asia
An introduction slide deck for one of the 2017 Design Innovation Projects which will be undertaken in collaboration with the Cause2Create. The presentation was delivered by Briony Pete.
The Design Innovation Project is run by the Institute for Design Innovation at Loughborough University in London http://www.lborolondon.ac.uk/
The Invisible ROI Of Creating A Digital Asset For Any ExecutiveJanette Getui
We now live in a world where employers hire not based on resumes and CV's but on the information they find online. If you want to develop your executive presence and make your reputation your greatest asset, here's a simple solution.
Using Psychographic Distribution to Dominate Audience Targeting, Customer Acq...aimClear
Implement razor-sharp, internet-wide psychographic targeting. Define and cultivate audiences, inject them deep into your sales funnel, and convert them to customers.
Generate more attributable conversions faster and at a lower cost
Spawn links and social signals crucial for successful SEO
Drive awareness from influencers (journalist, bloggers, prominent community members), enhancing your PR effectiveness
Earn social followers from relevant psychographic audiences
Prove the value of branding activities including socialization
Conduct multivariate social voice testing, much the way SEOs use search PPC to improve SEO funnels
Execute advanced visitor data management, merging “first hop” targeting (including search keywords) with filtered psychographic retargeting & RSLA remarketing to build curated “Follow” lists segmented by audiences
Social Selling Roadshow, Dublin Part 1 of 2 - How to Unlock Competitive Advan...LinkedIn Sales Solutions
The document provides an overview of social selling and how to unlock competitive advantage through it. It discusses key concepts like:
- The importance of social selling has grown as the buying process has changed, with more people involved in decisions and buyers using social media for research
- The Social Selling Index (SSI) measures effectiveness and leaders with high SSI see better opportunities and quota attainment
- Regions and sectors have seen growth in average SSI, indicating the potential of social selling
- To seize the opportunity, companies need executive alignment, education programs for salespeople, and to measure social selling impact through the SSI and tangible metrics like pipeline and revenue.
- Social selling heroes share examples of success through early
The document provides guidance to help Purposeful Painting establish foundations for future growth and help eliminate hardships of working women. It analyzes Purposeful Painting's current marketing landscape, including who their target customers are, what issues Americans worry about such as healthcare and financial stability, and why helping low-income working women matters. The document also identifies opportunities for Purposeful Painting to clarify their brand positioning and strategies to better engage customers and raise funds for their important cause.
The document provides guidance to help Purposeful Painting establish foundations for future growth and help eliminate hardships of working women. It analyzes Purposeful Painting's current marketing landscape, including who their target customers are, what issues Americans worry about such as healthcare and financial stability, and why helping low-income working women matters. The document also identifies opportunities for Purposeful Painting to clarify their brand positioning and strategies to better engage customers and raise funds for their important cause.
Small business resources for Florida start-upsmhayes2006
Federal, state and local resources and organizations you need to know to start and grow a small business in Florida. Resources are authenticated by a professional librarian.
Abila User and Developer Conference 2016David J. Neff
This is the keynote presentation from the Abila User and Developer Conference. It covers major trends in the nonprofit and association world. From the rise of the millennials, personalization to tracking your donors journey through your website.
Similar to Natalia matulewicz Creating user personas to give a human face to big data (20)
This document discusses cultural attitudes towards gambling among Asian Americans and best practices for prevention, intervention, and treatment programs. It provides an overview of cultural factors that promote gambling in Asian cultures as well as barriers to seeking treatment. Examples of culturally competent treatment options are described, including gambling helplines, self-help workbooks, and office-based treatment approaches that take cultural influences into account.
The document discusses responsible gaming measures for technology-based wagering. It covers the rise of e-sports betting and account-based wagering apps that allow betting and various entertainment activities. Technology-based wagering includes daily fantasy sports, in-game betting, virtual sports, casinos and lotteries. Both land-based and technology-based gaming require responsible measures like marketing restrictions, age verification, self-exclusion options, problem gambling resources and employee training. The document emphasizes that technology provides both opportunities for gaming but also responsibilities to implement measures that support responsible play.
Daily fantasy sports wagering involves participants selecting players and accumulating points based on their real-life statistical performances over short-term periods like a week or day. While proponents argue it takes skill rather than chance, others believe it resembles sports betting. There is some empirical evidence that fantasy sports participation, especially when money is involved, is associated with increased risk of problem gambling behaviors among college students and adolescents. Overall the legal status of daily fantasy sports remains unclear and debated.
The document discusses strategies for developing responsible gambling initiatives through health messaging and communication. It outlines key target groups, objectives to consider when developing messages, and channels for disseminating those messages both inside and outside gambling venues. It then provides guidance on framing messages, including using narratives and images, tailoring content to individuals, addressing cultural factors, and focusing on concepts like perceived risk, health involvement, and literacy levels. Testing initiatives is emphasized before and after implementation.
- The document discusses evaluating responsible gambling programs and initiatives. It provides an overview of the Reno model for developing responsible gambling strategies using scientific principles and evaluation. It also summarizes research on various responsible gambling tools and programs, finding limited but promising evidence. Evaluation of initiatives like GameSense at Plainridge Park Casino in Massachusetts is discussed as important to understanding responsible gambling impacts.
Should "win limits" or "prize targets" become a part of responsible gambling Horizons RG
Should "win limits" or "prize targets" become a part of responsible gambling
Dr. Douglas Walker, College of Charleston
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
The convergence of gaming and gambling Horizons RG
The convergence of gaming and gambling
Dr. Ingo Fielder, University of Hamburg
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Findings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion programHorizons RG
Findings on the B.C. Lottery Corporation (BCLC) voluntary self-exclusion program
Dr. Amanda McCormick, University of the Fraser Valley
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Raising the stakes
Dr. David Forrest, University of Liverpool
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Panel: Exploring Public Health perspectives of gambling Horizons RG
Panel: Exploring Public Health perspectives of gambling
Dr. Katherine Spilde, San Diego State University
Keith Whyte, National Council of Problem Gambling
Dr. Mark Lysyshyn, Vancouver Coastal Health
Dr. Debi La Plante, Cambridge Health Alliance, Harvard Medical School
Moderated by: Dr. General Thomas, Ministry of Health
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
eSports: The rise of competitive video gamingHorizons RG
Joint Session:
eSports: The rise of competitive video gaming
Dr. Brett Abarbanel, University of California, Los Angeles
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
What the public thinks (and why it matters)Horizons RG
What the public thinks (and why it matters)
Don Feeney, Minnesota Lottery
Keith Whyte, National Council of Problem Gambling
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Dr. Kahlil Philander - Customized Responsible Gambling Messaging:: Design and Outcomes
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
Joint Session - Dr. Sally Gainsbury, Ken Winters, and Alfonso FernandezHorizons RG
Joint Session: Dr. Sally Gainsbury - Time to get off the Couch? Alternative Treatments for Problem Gambling
Ken Winters - SBIRT to Address Problem Gambling
Alfonso Fernandez - ControlGam: An Innovative Virtual Therapy Tool
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
Dr. Terri-Lynn MacKay and Dr. Lisa Petermann - Knowledge Translation in Gambl...Horizons RG
This document summarizes a presentation on knowledge translation in gambling research. It discusses key concepts in knowledge translation including integration, synthesis, dissemination and exchange of research. It provides examples of how an RG training program for casino employees and a study of a treatment protocol examine knowledge translation. Barriers and facilitators to knowledge translation in gambling are identified such as consensus building, collaboration, and tools/tactics. The document acknowledges contributions from organizations supporting gambling research and knowledge translation.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Natalia matulewicz Creating user personas to give a human face to big data
1.
Head of User Experience at Playscan | @jag_natalia | natalia@playscan.com
New Horizons in Responsible Gambling Conference, Vancouver, February 2015
USER PERSONAS
GIVING A HUMAN FACE
TO BIG DATA
Natalia Matulewicz