This document discusses creating a business case for responsible gambling training at the Oregon Lottery. It outlines training programs developed for video lottery retailers and lottery employees. For retailers, the training focused on customer service skills and addressing common situations while emphasizing joint responsibility. Research found retailers viewed the training as beneficial. For employees, the lottery developed an all-encompassing training program incorporated into onboarding. Feedback indicated the training helped staff have conversations to potentially help players and was an important step in promoting problem gambling awareness.
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Yasmine Roulleau de La Roussière, Edgewater
Mark Vander Linden, Massachusetts Gaming Commission
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Let's start back at square one and analyze each piece that is needed to solve this giant puzzle of an organization’s employee engagement.
You’ll learn:
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Keith Whyte, National Council of Problem Gambling
Dr. Mark Lysyshyn, Vancouver Coastal Health
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This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
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- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
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For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
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Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
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Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
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Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
2024: The FAR - Federal Acquisition Regulations, Part 36
Stacy Shaw & Janine Robinson
1. Creating a Business Case for
Responsible Training
Stacy Shaw
Director of Corporate Social Responsibility
Oregon Lottery
Janine Robinson
M.Ed, CPGC, RP,
Responsible Gambling Innovation,
Training Research and Development
4. 4
Today we will discuss:
• Creating a clear and compelling
business case for responsible
gambling training
• Using a customer service
positioning
• Strategies for 360˚stakeholder
engagement
• Overcoming challenges associated
with delivering training
5. 5
Agenda
• About the Oregon Lottery
• A Case Study: Responsible Gambling & You
• Video Lottery Retailer Training
• Lottery Employee Training
8. 8
Video Lottery Retailer Training: Answering Questions
• Why start with retailers
instead of employees?
• What do we hope to
accomplish?
• What do we envision?
• How do we get started?
9. 9
Video Lottery Retailer Training: Answering Questions
Why start with retailers instead
of employees?
• 2400+ retailers
• 10,000+ retail employees
• And retailers believe:
14. 14
Video Lottery Retailer Training: Setting the Stage
• Gain commitment
from influencers
• Demonstrate top
down support
• Reflect in contract
15. 15
Video Lottery Retailer Training: Building the Case
• Resolving retailer ambivalence
• Demystifying RG training
• Emphasizing customer service
skills
• Good Corporate Citizenship
16. 16
Video Lottery Retailer Training: Building the Case
Responsible Gambling is for All Players,
All the Time
17. 17
Video Lottery Retailer Training: Building the Case
• Can lead to a negative perception of
gambling venues
• Recreational players – the core player
base – can have bad experiences if they
are interacting with people who have
gambling problems.
• People with gambling problems are not
viable long-term customers
Problem Gambling is BAD for business
18. 18
Video Lottery Retailer Training: Building the Case
• Leverages customer service skills to
provide a better gaming experience
• Helps clarify staff roles by providing
tools to handle common situations
• Supports employee morale and higher
job satisfaction
• Supports a sustainable player base who
enjoy gambling as a recreational activity
• It’s part of a shared commitment with
the Lottery ( and it’s required)
Why Responsible Gambling Training is GOOD for business
19. 19
Video Lottery Retailer Training: Building the Program
Providing Accurate Information
• The most common staff encounters
• Customer service solutions
• Simple, honest clarity about the games
20. 20
Video Lottery Retailer Training: Building the Program
• Directly addressing
concerns
• Emphasizing joint
responsibility
• Debunking myths about
RG
Understanding Roles
21. 21
Video Lottery Retailer Training: Building the Program
Responding to opportunities to provide information
on resources for help
• Emphasizing player
autonomy
• Respectful offers of
information
• Destigmatizing response
22. 22
Video Lottery Retailer Training:
The Pilot Launching and Learning
• Committed to training all employees
within 2 weeks
• Joint PR campaign
• Commission presentation
• Additional 200 locations of the Retailer Advisory
panel
23. 23
Video Lottery Retailer Training:
The Pilot Launching and Learning
• Considered training beneficial and a success
• Agreed to participate in post training
research
• Identified group trainings as an alternative
method
• Identified need for a condensed print
version
• Committed to including in new employee
onboarding
24. 24
• Make Field Sales staff responsible for “selling” RG
training
• Train them to sell it, incorporate special curriculum into
existing professional selling skills program
• Creating an elevator speech
• Overcoming objections
• Over 50 objections identified and answers provided
• Both objections around the training itself and logistical objections
• Scenario based learning
Video Lottery Retailer Training:
The Rollout Training and Selling
25. 25
Video Lottery Retailer Training:
The Rollout Training and Selling
• Utilize sales contact management system and
dashboard
• Create multiple touch points for sales staff to
engage with retailers on the training
• Kit: Letter from Director, “appointment” cards for the
training, gift
• Include training in retailers quarterly business review
• Deliver completion certificates
• Compliance visit (last resort)
27. 27
Video Lottery Retailer Training: Pilot Impacts
• Research
• Post training research with pilot retailers in progress
• Incorporate into retailer engagement surveys
• Additional Training
• 3 additional language versions for video retailers (print)
• Training specific for traditional only retailers
• Partnering with Oregon Liquor Control
Commission to include Responsible Gambling
training with server training
33. 33
Lottery Employee Training: Impacts
• 100% of employees trained
• Post training research in progress
• In person training for player and retailer
facing employees
• Incorporated into onboarding
• Annual certification
34. 34
In Conclusion
“I have presented a lot of
the RG training lately and
have been very surprise
by the very positive
feedback from the
retailers. In most cases it
grabs their attention to
the point we can have a
good discussion on all of
our responsibilities for
RG.”
“Staff can have a
conversation with a player
and feel like they have
helped. We recognize the
importance of this training
and include it along with
required server training for
all new employees. We
encourage every retailer to
support this Responsible
Gambling initiative – it’s
not just the right thing to
do, it’s good for business”
“Providing this training to
customer service staff is an
important step in promoting
awareness of problem
gambling and the
importance of responsible
gambling. The Lottery has
worked closely with its
council partners on this
project and we congratulate
the Lottery and its retailers
for bringing this important
information to retailer staff.”
– Kelly Sheldon
Operations Officer Dotty’s
– Aaron Ostrom
Lottery Field Service
Representative – Tom Moore
Oregon Council on Problem
Gambling Executive Director
S; Increase knowledge base of our retailers which was really low , go from one person trained to multiple people trained, leverage customer service skills create better customer experiences
S
S& JWe talked to a lot of people and then engaged Janine
S & J Conducting focus groups with all these groups to understand objectives, objections and current knowledge levels.
-why not simply “white label” a training? Because Oregon, like every jurisdiction, has distinct needs and idiosyncrasies and is at a specific location in its RG culture-building. A white label training does not address specific needs of specific jurisdictions
S - Notes for contract Responsible Gambling: Lottery recognizes and promotes a shared responsibility for the promotion of responsible gambling
Best Practices: Retailer agrees to make a good faith attempt to make players aware of the passage of time
J - “ This training is not about counseling or intervention, but focuses instead on techniques for having conversations about how Lottery games really work and the resources available for people with gambling issues. Simply put, it leverages the great customer service skills that our retailers already have”
J “ This training is not about counseling or intervention, but focuses instead on techniques for having conversations about how Lottery games really work and the resources available for people with gambling issues. Simply put, it leverages the great customer service skills that our retailers already have”
J In an era of corporate social responsibility, NOT having a robust RG program can be damaging to the industry in multiple ways, not the least of which are:
J -resolves retailer concerns that this is an “added” item for their staff: it actually can help make the work easier. Refer to Quilty, Robinson research on job satisfaction
-Helps employees provide accurate game information to players: an informed customer base can make decisions about their gambling within their OWN limits
-can provide information to players about resources, help and change options. Employees sleep better at night if they feel they can help someone when needed.
J These are common myths you may hear. The curriculum is designed to be relevant to staff, using example gleaned from focus groups. The responses are, as you will hear, honest and direct, while also being friendly and customer-service oriented.
-It is unusual to hear “the games take in more than they pay out”, or simple, accurate information about the stop buttons. We are proud of this: and Lottery is still profitable and serving the public!!
J
J - Janine: emphasis on not “having to quit” and non-”treatment” language. Recount some of our discussions, Stacy and Janine, about wanting to ensure people seek services and how Janine kept insisting that treatment and abstinence language prevents people from seeking help. AND, you have to be VERY even handed in how you transmit this information. We provided honest information earlier (vlt’s always take in more than they pay out, for example) and are trying to be as credible as possible throughout
Offering materials: review the concepts reinforced in this video
-destigmatizing the conversation
-using customer service
-normalizing the customer’s situation etc
S
s
Janine to talk about developing the course and training the trainers
Stacy talk about the FSR role in selling
S
100% participation, we promoted with posters and email around the building, leveraged retailer training
J Providing Good information: supporting retailers and the public to understand how the games work, and why providing good information is an important part of RG
-challenges of employees in different roles, customer/non-customer facing, for example
-based on empirical evidence, tailored via focus groups
-note the ways in which the messaging addresses the subtle but distinct concerns employees have about their role in RG compared to retailers
-these were compiled via focus groups information
-there is additional content in the training that reinforces “ALL” lottery employees, and “ALL players”
Offering materials: review the concepts reinforced in this video
Janine: speak to the value of having something that all employees could relate to: a situation where they were ambassadors or spokespersons, or villainized, by someone in public for being an employee selling gambling products
Stacy: speak to video production, any internal discussions perhaps that illustrate the value of this example to Lottery staff? How do people respond to it? etc
-practice evidence is compelling, and usually predates empirical evidence. So, while we wait for the data to roll in, …..
ROOM MONITOR: Please make your way back upstairs for lunch.