Millennials and Zoomers for a Cause

MILLENNIALS AND ZOOMERS
FOR A CAUSE
Changing Motivations of the Generations
Property of Seedership, LLC - Copyright 2020

Millennials & Zoomers
Source: Pew Research Center
● Millennials are individuals born between 1981-1996
● Zoomers, or members of Generation Z, are those
born between 1996-2010
● Millennials now make up 56% of the workforce and
30% of retail sales in the purchasing force

Two Generations Raised on the Internet
● From a young age, Millennials and Zoomers were
immersed in the internet.
● Now, over 82% of the U.S. population has
smartphones, with these two groups making up a
large majority of this statistic.
Source: Statista - Smartphone user penetration as share of
population in the United States from 2017 to 2023

Resonating with a Younger Audience
● In a world where traditional marketing and advertising
methods have been left behind, and the internet rules all,
how do you resonate with Millennials and Zoomers?
● It’s simple: be kind.

Millennial & Zoomers in the Workforce
Value Purpose
Employees want to know what difference they are making
to the world and how their career matters in the larger
picture.
● One in three agrees with the statement,
“The mission or purpose of my organization makes me feel
my job is important.”
Source: Gallup - How Millennials Want to Work and Live

Value Purpose
Millennial and Zoomer employees want companies who are
committed to developing strengths.
● Managers and owners who spend time to coach and mentor their
employees will find more engaged and motivated employees.

Value Purpose
These younger employees want to be in the know.
● Managers and owners need to have ongoing conversations
with their employers about their current performance in order
for them to feel engaged and be productive.

The Times Are Changing, How
Can Businesses Keep Up?
● Businesses that make charitable giving a part of their
operations are creating a positive culture that meets the
needs of employees.
● Sharing this information with employees and community
members is more important than you may think.

Sharing Your Kindness with seedership
● At seedership, we’ve created a collaborative platform that
invites managers and employees to track and measure the
good they do in the community in a fun and engaging way.
● When businesses invest in charitable giving, it helps
strengthen communities and connect with employees on a
personal and emotional level.

Purpose-Driven Businesses Attract Millennial
and Zoomer Consumers
● Purpose-driven business is important for both millennial
workers and consumers.
● In fact, 37% of millennials are more likely to frequent
businesses that are associated with a cause.
Source: Herosmyth - The millennial consumer: how they shop & why they buy

Using the Internet to Your Advantage
A recent study found that 90% of consumers used the internet to find
a local business within the last year. Being online is a must to attract
millennial and zoomer customers.
Sites like Google Reviews, Yelp, Angieslist, and Facebook provide
authentic customer reviews and help build good brand reputation.
● When businesses are actively engaged in community giving
initiatives, these efforts help create organic positive PR, brand
trust and loyalty within the community.
Source: BrightLocal - Local Consumer Review Survey 2019

seedership Helps Businesses Share on
Social Media
We make it easy for businesses to track and share the good they
do with their customers on their websites or through social media.
● seedership’s act entry system produces consistent social
media content with pre-populated fields that are easily
editable, for eye-catching posts to get the word out on how
you giveback.

When it Comes to the Value of Kindness,
Some Things Never Change.
● The importance of kindness and community is something
that resonates with people across generational lines.
● When it comes to understanding millennials, or zoomers,
or any other generation, it’s best to remember: kindness is
the best policy.

Millennials and Zoomers for a Cause

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