The document presents Ninja Metrics, a company that has developed technology to measure social influence using customer transaction data rather than social media data. Their system can identify influential customers and measure the financial impact of their influence on others' purchasing behaviors with 85% accuracy for online businesses and 75% for brick-and-mortar stores. This social influence data can help companies increase revenue, reduce churn, optimize product offerings, and improve user acquisition strategies by targeting influential customers. The company is now scaling its SaaS product and sees opportunities in gaming, retail, e-commerce, and entertainment.
The LincSphere mobile app is a toolset that helps you grow and leverage your network to get more sales, access, influence or whatever you want to achieve.
The pitch deck (also known as a slide deck or pitch slide deck ) is the first communication tool to help you with a potential client or investor. The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity.
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
This presentation from Dawn Lyon, vice president of corporate affairs at Glassdoor, was originally given at the Battery Ventures Growth Marketing Summit. During her presentation, Dawn shared the data-driven storytelling playbook she helped drive at both Glassdoor and Zillow, and advice for marketers on implementing a similar playbook in their organization.
The LincSphere mobile app is a toolset that helps you grow and leverage your network to get more sales, access, influence or whatever you want to achieve.
The pitch deck (also known as a slide deck or pitch slide deck ) is the first communication tool to help you with a potential client or investor. The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity.
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
This presentation from Dawn Lyon, vice president of corporate affairs at Glassdoor, was originally given at the Battery Ventures Growth Marketing Summit. During her presentation, Dawn shared the data-driven storytelling playbook she helped drive at both Glassdoor and Zillow, and advice for marketers on implementing a similar playbook in their organization.
Creating a Pitch Deck Using the Business Model CanvasMichelle Ferrier
At the Online News Association 2013, Dr. Michelle Ferrier presented tips from experts and across the web on using the business model canvas to refine business ideas and capture them in a short pitch deck.
This presentation from Anthony Kennada, vice president of marketing at the customer success startup Gainsight, was originally given at Battery’s recent Growth Marketing Summit. During his talk, Anthony shared how he and the Gainsight team set out to shape the nascent customer success industry, while simultaneously elevating Gainsight to be the leading company in the category. Click through to review his playbook for creating a new industry category, including the power of content marketing and events as well as the importance of analyst relations.
The Startup’s Guide to Building a Trusted Brand with OneTrust's Chief Ethics ...saastr
40%: That’s the number of people who say they love a brand, but won’t purchase it because they don’t trust the company. 59%: that’s how many people left their companies because they did not align to corporate values. 80%: That’s the percentage of institutional banks that are making sustainability-driven investments. The data is clear: trust can make or break a brand. Hear key ways you as a startup can start building trust today among your customers, employees, and the community.
ANDi’s core focus is on Recommendations and personalisation.
Helping users find the right product from millions, learning with an intelligent “tinder swipe” feature, tracking mobile usage and creating personal user profiles to match them with the best options from the app stores. This includes assisting users with their downloaded apps and identifying which are the best time to promote new products for purchase or download.
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
IBSbeauty Co., Ltd. is a provider of beauty & personal care (BPC) products & services in Thailand mainly focusing on the B2B environment that include salons and spas and retail businesses. Previous years we grew our company focusing on direct sales (door-to-door) with an average YoY growth of 47%.
Since 2014 we are operating the first online B2B marketplace named Welify.com. With aCommerce as our partner to provide all the back-end requirements, we are now established to speed up our growth with a unique e-commerce platform aiming to supply B2B clients across Thailand and Indonesia with little or no competition but still tapping into the extremely lucrative BPC industry.
Creating a Pitch Deck Using the Business Model CanvasMichelle Ferrier
At the Online News Association 2013, Dr. Michelle Ferrier presented tips from experts and across the web on using the business model canvas to refine business ideas and capture them in a short pitch deck.
This presentation from Anthony Kennada, vice president of marketing at the customer success startup Gainsight, was originally given at Battery’s recent Growth Marketing Summit. During his talk, Anthony shared how he and the Gainsight team set out to shape the nascent customer success industry, while simultaneously elevating Gainsight to be the leading company in the category. Click through to review his playbook for creating a new industry category, including the power of content marketing and events as well as the importance of analyst relations.
The Startup’s Guide to Building a Trusted Brand with OneTrust's Chief Ethics ...saastr
40%: That’s the number of people who say they love a brand, but won’t purchase it because they don’t trust the company. 59%: that’s how many people left their companies because they did not align to corporate values. 80%: That’s the percentage of institutional banks that are making sustainability-driven investments. The data is clear: trust can make or break a brand. Hear key ways you as a startup can start building trust today among your customers, employees, and the community.
ANDi’s core focus is on Recommendations and personalisation.
Helping users find the right product from millions, learning with an intelligent “tinder swipe” feature, tracking mobile usage and creating personal user profiles to match them with the best options from the app stores. This includes assisting users with their downloaded apps and identifying which are the best time to promote new products for purchase or download.
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
IBSbeauty Co., Ltd. is a provider of beauty & personal care (BPC) products & services in Thailand mainly focusing on the B2B environment that include salons and spas and retail businesses. Previous years we grew our company focusing on direct sales (door-to-door) with an average YoY growth of 47%.
Since 2014 we are operating the first online B2B marketplace named Welify.com. With aCommerce as our partner to provide all the back-end requirements, we are now established to speed up our growth with a unique e-commerce platform aiming to supply B2B clients across Thailand and Indonesia with little or no competition but still tapping into the extremely lucrative BPC industry.
Decrease returns in your online store with EasySizeEasySize
EasySize helps clothing online retailers to decrease returns by recommending the correct clothes size.
For online shoppers who have bought something in an online shop previously EasySize automatically predicts the size based on their previous purchases. And new customers should add a size of any piece of clothing they own.
Accuracy of the algorithm is 79,45% and it helps to decrease returns by 35-40%
Weather Risk Limited founded in 2004, pioneered Weather Derivative contracts in the Indian Market. Since then, it has grown into a comprehensive global Climate Risk Management company with a fast growing footprint that spans India, Africa and Asia.
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
How to make an investor pitch deck that really worksDeck Rooster
In sales, a well established principle is, before one starts pitching to a customer, one should listen to what the customer has to say. That is because if you listen carefully he will lay out his needs in front of you, letting you present your solution in a way that fits into his needs perfectly.
The principle should be equally useful while pitching to an investor while raising funds. I can’t see a reason why it won’t be. But no one seems to be suggesting “you should listen more and talk less during an investor pitch”. Probably it is assumed that we already know what investors look for in a business. Is it a rockstar team; or may be a huge market size or is it traction or a break-through technology? Or may be different investors look for different combination of those things.
Actually all of those are means towards an end. They help investors figure out something more specific and quantitative that all investors look for in a startup before investing. But what is it?
A 10x return on their investment. That is it.
That number may vary from an early stage investor to a growth stage one, but you get the point, right? Not everyone says it out loud, because it makes them look money hungry, but that is what an investor business is all about.
But, now with that knowledge, how do you tweak your pitch and your pitch deck to make an investor feel that you are offering him an investment opportunity that could deliver a 10x return? And more importantly, can your business even deliver 10x return?
The above presentation by Deck Rooster answers those questions and offers a structure (not a template) for an investor pitch deck for startups. Check it out.
Influencer Marketing: From Content to CommerceTrepoint
The Digital Path to Purchase is ever changing, but in this presentation Trepoint CEO Bill Carmody shows you how you can track and measure the effectiveness of your content marketing. What's the ROI of your influencer marketing? Don't guess. Build the measurements you need to succeed.
Digital Path to Purchase: From Content to ConversionTrepoint
Why does some content convert and other content fall flat? In this presentation, Bill Carmody provides the answers as well as a 3rd party case study from Nielsen Catalina.
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Gamification and the power of boosting engagement: Steve SimsBen Gilchriest
Presentation from a recent, joint Capgemini - Badgeville event in Sydney, Australia on the role of enterprise gamification in digital transformation.
This presentation, from Steve Sims, VP of Badgeville's Behaviour Lab, focuses on how gamification can boost engagement. It covers the background theory to game design and worked examples with real results that supports the theory.
Capgemini Australia's Digital Transformation practice, focused on helping our clients find, size and catalyse digital opportunities, and Badgeville, the #1 gamification and behaviour management platform, work in partnership to leverage innovative gamification techniques to accelerate digital transformation in major organizations by engaging, rewarding and motivating employees and customers.
We live in a world of ‘digital immersion’ and today’s customers don’t see your company through a channel-focused lens – they view the experience they have as ‘one experience’, irrespective of channel.
This presentation will explore the challenges that not only lay ahead, but also probe some ideas on how you can foster the type of engagement which moves beyond the traditional view of customer loyalty and into the world of cultivating fanatical brand advocacy.
Turning Digital Performance into Competitive AdvantageJennifer Finney
Time is money! In today’s hyper-digital world, digital performance means business performance. If your customer’s digital experience is lacking, your revenue will suffer. Customers are – rightly – expecting every touchpoint with the companies they do business with to work every time, at top speed. If you drop the ball – even for a few seconds – you’ll lose business, and worse, you’ll lose customers.
Digital Performance Management (DPM) technologies and services exist to help companies identify critical weaknesses and performance bottlenecks across their digital assets. By providing clear insights and guidance, Digital Performance Management tools make it possible to get ahead of potential performance challenges before they’re discovered – the hard way – by your customers.
Join Jason Bloomberg, president of Intellyx, Trey Kistler, Director, IT eCommerce of Lowe’s and Carl Briscol, VP of eCommerce Technology, Home Depot and Scott D. Lowe from ActualTech Media.
ON THIS WEBINAR EVENT YOU’LL DISCOVER:
Discover the key concepts behind Digital Performance Management
Learn why Digital Performance Management is crucial for the success of your business in today’s hyper-connected world
Identify the benefits you’ll see by adopting a digital performance for your business
Discover DPM-related best practices that you can leverage to boost your company’s revenue
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.” !! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani
Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece – the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers’ DNA.
Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there’s a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused.
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