The document provides guidance to help Purposeful Painting establish foundations for future growth and help eliminate hardships of working women. It analyzes Purposeful Painting's current marketing landscape, including who their target customers are, what issues Americans worry about such as healthcare and financial stability, and why helping low-income working women matters. The document also identifies opportunities for Purposeful Painting to clarify their brand positioning and strategies to better engage customers and raise funds for their important cause.
This document outlines an leadership development program delivered by Mark Cooper and Daryl Bates. The two-day program will introduce participants to key leadership concepts through discussions, exercises and guest speakers. It aims to help participants strengthen self-awareness, build influence, and prepare for leading organizations in a changing global marketplace. The schedule includes sessions on authentic leadership, resilience under stress, and reconciling priorities among different stakeholders. A guest speaker will discuss "The Art of No" and knowing one's personal brand. The program uses small group activities to explore topics like future business models and differentiating from competition.
Purposeful Painting capstone project to go on LinkedINKeith Cubert
This document discusses improving employee engagement, creativity, innovation, and collaboration through "co-creating brighter futures". It introduces Purposeful Painting, a nonprofit founded by Mari Knight that uses a co-creation art process to raise money for single mothers. Purposeful Painting aims to help empower women and improve lives. The document outlines the brand's purpose, positioning, benefits, and tagline to solve problems through co-creative artworks. It also includes observations from clients and customers, showing most enjoyed the fun, interesting, and unique aspects of the co-creation experience.
Don’t get us wrong—we're not saying that editorial calendars are all bad.
But using one poorly can lead to obscure social media posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI.
89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. If you’re one of them, maybe it’s time to ditch the calendar (or at least use it better).
Our latest Jack POV, Why editorial calendars make your content suck, was presented by our VP, Strategy Director, Ben Grossman at this year’s SXSW Interactive, and we’re making the insights from Austin available to you.
The 20 most successful businesswomen to watch 2021 compressedMerry D'souza
Leadership works on the collective strengths of an organization’s people by empowering everyone, and taking ownership of their growth in the company. It is a collaborative process that isn’t given to you, it is something that you must earn. It opens up the door for opportunities in the industry and allows to take the road to success.
The document discusses strategies for credit unions to market to different generational groups, particularly millennials. It defines millennials and their characteristics, and how they differ from other generations. It provides ideas for marketing approaches targeting millennials, such as product offerings, pricing, placement and promotional strategies. The overall goal is for credit unions to understand different generational needs and tailor their services accordingly.
MISSION IMPOSSIBLE? WHAT AGENCY HEADS WANT FROM PLANNERSAndreas Krasser
Creatives want planners to give them inspiring insights, single-minded propositions, and clear problem statements. Clients want frameworks, effectiveness, a bit of retro-engineering every now and then, and lately also crisis management advice. Planning heads want gut, empathy, curiosity, and interesting methods to unearth human truths. Suits usually want pretty PowerPoint decks. But what about agency heads? Do they even care?
This talk aims at giving a (slightly biased) perspective on agency leaders’ expectations for strategists. It will answer questions such as ‘what’s the value of strategy from an agency leadership perspective’ or ‘how do planners fit into the company’s overall growth agenda’. The topics covered also provide a blueprint for convincing agency leaders of strategy’s worth in case they’re too short-sighted to see it.
Sorting Truth from Myth regarding Millennial Pay
Millennials are growing up...and have taken over majority status in today's workforce. As a result, if you lead a company, odds are you have a significant block of employees who fall in this category within your organization. You have probably likewise concluded that this group is a breed apart from those you’ve previously dealt with…so when it comes to constructing an effective pay plan, you’re at a loss. Among other things, you may have bought into the conventional wisdom that says millennials are not loyal to a company and therefore traditional forms of pay won’t appeal to them. If these are issues you’re facing, you will not want to miss this broadcast.
For the full video version of this presentation, visit VisionLink's website at: http://www.vladvisors.com/compensation-knowledge-center/webinars/what-millennials-want-in-a-pay-plan
This document outlines an leadership development program delivered by Mark Cooper and Daryl Bates. The two-day program will introduce participants to key leadership concepts through discussions, exercises and guest speakers. It aims to help participants strengthen self-awareness, build influence, and prepare for leading organizations in a changing global marketplace. The schedule includes sessions on authentic leadership, resilience under stress, and reconciling priorities among different stakeholders. A guest speaker will discuss "The Art of No" and knowing one's personal brand. The program uses small group activities to explore topics like future business models and differentiating from competition.
Purposeful Painting capstone project to go on LinkedINKeith Cubert
This document discusses improving employee engagement, creativity, innovation, and collaboration through "co-creating brighter futures". It introduces Purposeful Painting, a nonprofit founded by Mari Knight that uses a co-creation art process to raise money for single mothers. Purposeful Painting aims to help empower women and improve lives. The document outlines the brand's purpose, positioning, benefits, and tagline to solve problems through co-creative artworks. It also includes observations from clients and customers, showing most enjoyed the fun, interesting, and unique aspects of the co-creation experience.
Don’t get us wrong—we're not saying that editorial calendars are all bad.
But using one poorly can lead to obscure social media posts, videos and white papers that do nothing to achieve your business goals, and other time- and budget-wasters that have little to no real ROI.
89% of content marketers are focused on creating more engaging, higher quality content now or within the next 12 months. If you’re one of them, maybe it’s time to ditch the calendar (or at least use it better).
Our latest Jack POV, Why editorial calendars make your content suck, was presented by our VP, Strategy Director, Ben Grossman at this year’s SXSW Interactive, and we’re making the insights from Austin available to you.
The 20 most successful businesswomen to watch 2021 compressedMerry D'souza
Leadership works on the collective strengths of an organization’s people by empowering everyone, and taking ownership of their growth in the company. It is a collaborative process that isn’t given to you, it is something that you must earn. It opens up the door for opportunities in the industry and allows to take the road to success.
The document discusses strategies for credit unions to market to different generational groups, particularly millennials. It defines millennials and their characteristics, and how they differ from other generations. It provides ideas for marketing approaches targeting millennials, such as product offerings, pricing, placement and promotional strategies. The overall goal is for credit unions to understand different generational needs and tailor their services accordingly.
MISSION IMPOSSIBLE? WHAT AGENCY HEADS WANT FROM PLANNERSAndreas Krasser
Creatives want planners to give them inspiring insights, single-minded propositions, and clear problem statements. Clients want frameworks, effectiveness, a bit of retro-engineering every now and then, and lately also crisis management advice. Planning heads want gut, empathy, curiosity, and interesting methods to unearth human truths. Suits usually want pretty PowerPoint decks. But what about agency heads? Do they even care?
This talk aims at giving a (slightly biased) perspective on agency leaders’ expectations for strategists. It will answer questions such as ‘what’s the value of strategy from an agency leadership perspective’ or ‘how do planners fit into the company’s overall growth agenda’. The topics covered also provide a blueprint for convincing agency leaders of strategy’s worth in case they’re too short-sighted to see it.
Sorting Truth from Myth regarding Millennial Pay
Millennials are growing up...and have taken over majority status in today's workforce. As a result, if you lead a company, odds are you have a significant block of employees who fall in this category within your organization. You have probably likewise concluded that this group is a breed apart from those you’ve previously dealt with…so when it comes to constructing an effective pay plan, you’re at a loss. Among other things, you may have bought into the conventional wisdom that says millennials are not loyal to a company and therefore traditional forms of pay won’t appeal to them. If these are issues you’re facing, you will not want to miss this broadcast.
For the full video version of this presentation, visit VisionLink's website at: http://www.vladvisors.com/compensation-knowledge-center/webinars/what-millennials-want-in-a-pay-plan
This document provides background information and strategic goals for Rhinegeist Brewery in Cincinnati, Ohio. It includes sections on background, purpose, ideal target customer, positioning, branding, products, services, promotion, lead generation, and a fundraising event. Tables in the appendix cover research, SWOT analysis, brand analysis, competition, generations, culture, sustainability, surveys, and an ideal customer profile. The document aims to help Rhinegeist attract new customers in Greater Cincinnati and Northern Kentucky and increase annual revenue and brand loyalty through updated branding, packaging, websites, events, and appealing to different generations.
The USDA Rural Development program provides loan guarantees to banks to encourage lending to rural businesses. This allows businesses to receive better loan rates and terms. As of September 2015, the program had over 1.28 million loans outstanding worth $212.95 billion. In Ohio, there were 98 loans outstanding worth $188 million. The loan guarantees can be used for real estate, equipment, working capital, and more. They provide benefits to both borrowers in terms of loan terms and to lenders by taking on some of the risk.
Este documento lista varias aplicaciones y sitios web populares de redes sociales y comunicación como Facebook, WhatsApp, YouTube y Gmail, así como el motor de búsqueda Google. También menciona algunas instituciones educativas como Unicornio y Gonzalo Jiménez de Quesada, y la televisión.
This document discusses ways to increase awareness and sales of Rhinegeist Brewery's Ghost beer brand among Millennials. It identifies barriers like preferences for lighter beers, concerns about health and debt, and a competitive craft beer market. However, opportunities exist in targeting younger Millennials through partnerships in popular grocery stores and appealing to interests in local history, diversity and unique experiences. The document proposes creative strategies like events, collaborations and gamification to more deeply engage customers and build brand communities.
This document provides information about an outdoor UHF antenna for receiving digital terrestrial broadcasts, including its specifications and installation instructions. The antenna operates in the 470MHz-790MHz frequency range, can receive 21-60 channels, has an output impedance of 75 ohms, and does not require a power supply. It also includes a F-type connector and instructions to orient the flat side toward the transmitter for optimal reception.
This document summarizes Pöyry's nuclear energy consulting and engineering services. Pöyry provides services across the entire nuclear energy life cycle, including development and pre-construction, project implementation, asset operation, and decommissioning. They have over 40 years of experience in the nuclear sector and 350 staff across 5 competence centers. Pöyry works with utilities, vendors, public institutions, and financial organizations on a wide range of nuclear projects.
Wage & Salary Survey Report On Home AplliancesRahul Gulaganji
The document provides information about home appliances and top appliance companies in India. It defines major appliances and small appliances. It lists the top 5 electrical home appliance companies in India as Samsung, LG, Godrej, Havells, and Sony. It then provides details about Samsung, including its business overview and top jobs at Samsung home appliance showrooms like store manager, cashier, and sales manager.
This document discusses how growth in specialty drugs and biopharmaceuticals presents opportunities and challenges for manufacturers. It emphasizes that manufacturers need logistics partners that can provide dedicated support to help them improve supply chain performance, maximize returns, and enhance patient care by efficiently getting products to market. The International Cold Storage company (ICS) is presented as a partner that can provide the deep expertise, resources, and integrated solutions to help manufacturers successfully navigate complex distribution needs and achieve their business goals.
Dilraj M.V has over 13 years of experience as a CNC machinist and programmer. He has worked for several companies in Abu Dhabi, Dubai, Libya, and India programming and operating CNC lathes, mills, and other machines. His qualifications include a 3-year apprenticeship in CNC turning and NDT Level 2 certification. He is seeking a long-term position utilizing his skills in CNC programming, machine operation, and production.
Shankar Kumar Paul is applying for the position of Master. He has over 20 years of experience as Master and Assistant Master on various types of vessels including tugs, offshore supply vessels, and cargo ships. His experience includes activities like anchor handling, diving, towing, port movements, STS and SBM operations. He holds qualifications and certifications including a Belize Certificate of Competency and an Indian 1st Class Inland Master Certificate.
Tata Motors is an Indian multinational automotive manufacturing company and a subsidiary of Tata Group. It has manufacturing plants in India as well as other countries. This document discusses Tata Motors' CSR activities in India. It provides details of the company's CSR head, different CSR activities conducted across areas of health, education, skill development and environment. It also mentions the CSR budget of Tata Motors and that it aims to positively impact over 2 lakh people through focused CSR programs annually.
Tata Motors undertakes various CSR projects in the areas of health, education, employability, environment, and drinking water. In the past year, these projects have positively impacted over 200,000 people. The company implements projects directly and through partnerships with non-profits. Key initiatives include health camps, education programs in municipal schools, skill development programs, solar lamps for students, forest conservation efforts, and drinking water infrastructure projects.
Tata Motors Company Analysis Report 2015-2016Rahul Gulaganji
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It discusses Tata Motors' history, beginning in 1945 as a manufacturer of locomotives. In 1954, Tata Motors entered the commercial vehicle sector through a joint venture with Daimler-Benz. Tata Motors launched its first passenger vehicle, the Tata Sierra, in 1991. It later launched other popular models like the Indica and Nano. In 2008, Tata Motors acquired Jaguar Land Rover from Ford. The document provides details on Tata Motors' various subsidiaries and joint ventures involved in manufacturing passenger vehicles, commercial vehicles, buses, and other automotive products and components.
Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Did you know that a strong talent brand attracts more than 2x the number of applicants for job postings, and can cut your cost per hire by almost 50%?
3 things you'll learn how to do in this deck:
Brand your organization as a great place to work
Engage individuals with exactly the skills you need
Get your opportunities in front of mission driven candidates
Social media levels the branding playing field. By leveraging LinkedIn strategically, even small nonprofits can compete with the hottest companies for talent.
Check out the full webinar on how to make your nonprofit irresistible: http://youtu.be/GhgpWsQcvR4
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Gina Dunn
This webinar discusses how virtual services brands can stand out during the COVID-19 crisis. It covers opportunities for virtual services businesses during today's turbulent landscape. The webinar teaches that remarkable brands focus on heart, soul, and service to captivate audiences. It instructs attendees to map their ideal audience, choose emotions and personality traits to trigger in the audience, and develop a brand blurb using those traits. The takeaways are to understand customers, develop a brand personality to connect emotionally, and define what makes the brand distinct from competitors to stand out.
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
Branding in the Digital World by Stephen McGill provides 3 key points:
1) Digital marketing has changed how brands are discovered, experienced, and perceived, but has not changed what a brand is - a collection of perceptions in customers' minds.
2) Digital branding is one channel to connect with customers and an important touchpoint, but strategy should drive technology, not vice versa. Brands must be where audiences are and constantly engage and evolve.
3) When developing a brand digitally, consider objectives, promise, positioning, experiences, and personality - but ensure the digital presence reinforces the overall brand strategy.
4 Key Components to Winning CSR This 2017 (Webinar) CyberGrants
CyberGrants expects 2017 to be a true turning point. With the new administration, we’re seeing a rising interest in social, economical, and environmental issues from both public and private companies!
Having a strategy to support your employees and what they’re passionate about is important. So how can you support their passions and your business interests in 2017? And why should you care?
CyberGrants has been collaborating with companies to dramatically increase employee engagement, implement customized CSR initiatives and assist in grantmaking that impacts communities around the world. We’ll cover:
Storytelling: How to creatively connect and tell stories about your programs and goals.
Collaboration: From change management to collaboration, how to make the move.
Transparency: Learn to build a community your employees can trust.
Inclusion: How this concept will dramatically impact your workplace.
The document provides an overview of a training session on developing marketing strategies based on customer needs and insights. It discusses the importance of understanding target audiences through research and segmentation. Groups worked on a case study about a crafts program in Rajasthan, identifying objectives, audiences, insights, competition, and incentives. The training emphasized developing products and programs based on deep customer insights rather than assumptions.
The document provides an overview of a training session on developing marketing strategies and products based on customer needs and insights. It discusses the importance of understanding target audiences through research and segmentation. Groups worked on a case study about a program for artisans in Rajasthan, identifying objectives, audience segments, competition and incentives. Research from a previous project in Rajasthan was presented. The training emphasized gaining insights into audiences and developing products and programs accordingly.
This document provides background information and strategic goals for Rhinegeist Brewery in Cincinnati, Ohio. It includes sections on background, purpose, ideal target customer, positioning, branding, products, services, promotion, lead generation, and a fundraising event. Tables in the appendix cover research, SWOT analysis, brand analysis, competition, generations, culture, sustainability, surveys, and an ideal customer profile. The document aims to help Rhinegeist attract new customers in Greater Cincinnati and Northern Kentucky and increase annual revenue and brand loyalty through updated branding, packaging, websites, events, and appealing to different generations.
The USDA Rural Development program provides loan guarantees to banks to encourage lending to rural businesses. This allows businesses to receive better loan rates and terms. As of September 2015, the program had over 1.28 million loans outstanding worth $212.95 billion. In Ohio, there were 98 loans outstanding worth $188 million. The loan guarantees can be used for real estate, equipment, working capital, and more. They provide benefits to both borrowers in terms of loan terms and to lenders by taking on some of the risk.
Este documento lista varias aplicaciones y sitios web populares de redes sociales y comunicación como Facebook, WhatsApp, YouTube y Gmail, así como el motor de búsqueda Google. También menciona algunas instituciones educativas como Unicornio y Gonzalo Jiménez de Quesada, y la televisión.
This document discusses ways to increase awareness and sales of Rhinegeist Brewery's Ghost beer brand among Millennials. It identifies barriers like preferences for lighter beers, concerns about health and debt, and a competitive craft beer market. However, opportunities exist in targeting younger Millennials through partnerships in popular grocery stores and appealing to interests in local history, diversity and unique experiences. The document proposes creative strategies like events, collaborations and gamification to more deeply engage customers and build brand communities.
This document provides information about an outdoor UHF antenna for receiving digital terrestrial broadcasts, including its specifications and installation instructions. The antenna operates in the 470MHz-790MHz frequency range, can receive 21-60 channels, has an output impedance of 75 ohms, and does not require a power supply. It also includes a F-type connector and instructions to orient the flat side toward the transmitter for optimal reception.
This document summarizes Pöyry's nuclear energy consulting and engineering services. Pöyry provides services across the entire nuclear energy life cycle, including development and pre-construction, project implementation, asset operation, and decommissioning. They have over 40 years of experience in the nuclear sector and 350 staff across 5 competence centers. Pöyry works with utilities, vendors, public institutions, and financial organizations on a wide range of nuclear projects.
Wage & Salary Survey Report On Home AplliancesRahul Gulaganji
The document provides information about home appliances and top appliance companies in India. It defines major appliances and small appliances. It lists the top 5 electrical home appliance companies in India as Samsung, LG, Godrej, Havells, and Sony. It then provides details about Samsung, including its business overview and top jobs at Samsung home appliance showrooms like store manager, cashier, and sales manager.
This document discusses how growth in specialty drugs and biopharmaceuticals presents opportunities and challenges for manufacturers. It emphasizes that manufacturers need logistics partners that can provide dedicated support to help them improve supply chain performance, maximize returns, and enhance patient care by efficiently getting products to market. The International Cold Storage company (ICS) is presented as a partner that can provide the deep expertise, resources, and integrated solutions to help manufacturers successfully navigate complex distribution needs and achieve their business goals.
Dilraj M.V has over 13 years of experience as a CNC machinist and programmer. He has worked for several companies in Abu Dhabi, Dubai, Libya, and India programming and operating CNC lathes, mills, and other machines. His qualifications include a 3-year apprenticeship in CNC turning and NDT Level 2 certification. He is seeking a long-term position utilizing his skills in CNC programming, machine operation, and production.
Shankar Kumar Paul is applying for the position of Master. He has over 20 years of experience as Master and Assistant Master on various types of vessels including tugs, offshore supply vessels, and cargo ships. His experience includes activities like anchor handling, diving, towing, port movements, STS and SBM operations. He holds qualifications and certifications including a Belize Certificate of Competency and an Indian 1st Class Inland Master Certificate.
Tata Motors is an Indian multinational automotive manufacturing company and a subsidiary of Tata Group. It has manufacturing plants in India as well as other countries. This document discusses Tata Motors' CSR activities in India. It provides details of the company's CSR head, different CSR activities conducted across areas of health, education, skill development and environment. It also mentions the CSR budget of Tata Motors and that it aims to positively impact over 2 lakh people through focused CSR programs annually.
Tata Motors undertakes various CSR projects in the areas of health, education, employability, environment, and drinking water. In the past year, these projects have positively impacted over 200,000 people. The company implements projects directly and through partnerships with non-profits. Key initiatives include health camps, education programs in municipal schools, skill development programs, solar lamps for students, forest conservation efforts, and drinking water infrastructure projects.
Tata Motors Company Analysis Report 2015-2016Rahul Gulaganji
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It discusses Tata Motors' history, beginning in 1945 as a manufacturer of locomotives. In 1954, Tata Motors entered the commercial vehicle sector through a joint venture with Daimler-Benz. Tata Motors launched its first passenger vehicle, the Tata Sierra, in 1991. It later launched other popular models like the Indica and Nano. In 2008, Tata Motors acquired Jaguar Land Rover from Ford. The document provides details on Tata Motors' various subsidiaries and joint ventures involved in manufacturing passenger vehicles, commercial vehicles, buses, and other automotive products and components.
Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Did you know that a strong talent brand attracts more than 2x the number of applicants for job postings, and can cut your cost per hire by almost 50%?
3 things you'll learn how to do in this deck:
Brand your organization as a great place to work
Engage individuals with exactly the skills you need
Get your opportunities in front of mission driven candidates
Social media levels the branding playing field. By leveraging LinkedIn strategically, even small nonprofits can compete with the hottest companies for talent.
Check out the full webinar on how to make your nonprofit irresistible: http://youtu.be/GhgpWsQcvR4
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Gina Dunn
This webinar discusses how virtual services brands can stand out during the COVID-19 crisis. It covers opportunities for virtual services businesses during today's turbulent landscape. The webinar teaches that remarkable brands focus on heart, soul, and service to captivate audiences. It instructs attendees to map their ideal audience, choose emotions and personality traits to trigger in the audience, and develop a brand blurb using those traits. The takeaways are to understand customers, develop a brand personality to connect emotionally, and define what makes the brand distinct from competitors to stand out.
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
Branding in the Digital World by Stephen McGill provides 3 key points:
1) Digital marketing has changed how brands are discovered, experienced, and perceived, but has not changed what a brand is - a collection of perceptions in customers' minds.
2) Digital branding is one channel to connect with customers and an important touchpoint, but strategy should drive technology, not vice versa. Brands must be where audiences are and constantly engage and evolve.
3) When developing a brand digitally, consider objectives, promise, positioning, experiences, and personality - but ensure the digital presence reinforces the overall brand strategy.
4 Key Components to Winning CSR This 2017 (Webinar) CyberGrants
CyberGrants expects 2017 to be a true turning point. With the new administration, we’re seeing a rising interest in social, economical, and environmental issues from both public and private companies!
Having a strategy to support your employees and what they’re passionate about is important. So how can you support their passions and your business interests in 2017? And why should you care?
CyberGrants has been collaborating with companies to dramatically increase employee engagement, implement customized CSR initiatives and assist in grantmaking that impacts communities around the world. We’ll cover:
Storytelling: How to creatively connect and tell stories about your programs and goals.
Collaboration: From change management to collaboration, how to make the move.
Transparency: Learn to build a community your employees can trust.
Inclusion: How this concept will dramatically impact your workplace.
The document provides an overview of a training session on developing marketing strategies based on customer needs and insights. It discusses the importance of understanding target audiences through research and segmentation. Groups worked on a case study about a crafts program in Rajasthan, identifying objectives, audiences, insights, competition, and incentives. The training emphasized developing products and programs based on deep customer insights rather than assumptions.
The document provides an overview of a training session on developing marketing strategies and products based on customer needs and insights. It discusses the importance of understanding target audiences through research and segmentation. Groups worked on a case study about a program for artisans in Rajasthan, identifying objectives, audience segments, competition and incentives. Research from a previous project in Rajasthan was presented. The training emphasized gaining insights into audiences and developing products and programs accordingly.
FuseBox #7: Stefan Hull - The Importance of Insightwired_sussex
What are insights?
In this breakfast session, Stefan he talks about what tools and resources are available to startups and small businesses to help generate data and information which can lead to insights.
The presentation help you to find out what processes and techniques you can undertake to generate insights from that data and information.
Spring 2015 Ins. Prof. Today Success begins with opportunityConnie Rose
This article discusses the importance of developing a conscious career development plan. It advocates treating your career like being an entrepreneur by articulating your goals and how to achieve them. The author shares her experience of starting her own agency but later selling it to gain new learning opportunities at an insurance carrier. She outlines a four part structure for a development plan: 1) Identify your strengths; 2) Consider how strengths could limit you; 3) Identify weaknesses and skills to develop; 4) Define where you want your career to go. The author believes success comes from being a lifelong student and constantly learning in a changing industry.
Brand purpose answer_the_question_lets_act_positivelyThe Purpose Group
This document discusses the importance of brand purpose for building strong, sustainable brands. It argues that the most successful brands like Coke, Starbucks, Nike and Apple have grown because they do more than provide products - they help build customers' lives and act as "inner friends." These brands have defined their purposes beyond just their products to explain "why they are meaningful." The document asserts that brand purpose is also relevant for brands in Vietnam, as consumers are increasingly interested in brands that reflect their values and support meaningful causes. It concludes that marketers have a responsibility to influence consumers positively through purpose-driven branding that encourages healthy behaviors and ignites a good purpose.
This document provides an agenda and speaker information for the InnoCosDigital 2014 Summit & Awards taking place on September 30 - October 1, 2014 in New York City. The summit will feature presentations and panels from leaders in the beauty and personal care industry on topics related to digital commerce, social media, content creation, and engaging millennial consumers. There will also be an awards ceremony on the evening of September 30th to recognize excellence in various online marketing categories.
This document provides an overview of social marketing strategies and best practices. It includes the following sections:
- An introduction that discusses the changing media landscape and importance of social media engagement.
- Chapters on developing a social marketing strategy, key social media platforms, building an engaged fan base, managing social communities, measuring success, and case studies.
- Contributor articles from industry experts on topics like using social media to tell brand stories and writing effective tweets.
The document is intended to help marketers develop a strategic "playbook" for incorporating social media into their overall marketing approach in order to directly engage with customers.
Developing a foundation for a successful social marketing program requires actively observing customers' social media behaviors, online discussions related to your brand, and your competitors' social media activities. Understanding how customers engage across social platforms and what they say about your brand can inform your strategy. Specifically, identifying influential customers who spread messages through social networks can multiply the impact of your programs. Listening before diving into social media ensures opportunities are understood.
Developing a foundation for a successful social marketing program requires actively observing customers' social media behaviors, online discussions related to your brand, and your competitors' social media activities. Understanding how customers engage across social platforms and what they say about your brand can inform your strategy. Specifically, identifying influential customers who spread messages through social networks can multiply the impact of your programs. Listening online provides real-time insights into customer sentiment that help optimize marketing efforts.
Developing a foundation for a successful social marketing program requires actively observing customers' social media behaviors, online discussions related to your brand, and your competitors' social media activities. Understanding how customers engage across social platforms and what they say about your brand can inform your strategy. Specifically, identifying influential customers who spread messages through social sharing can multiply the impact of your programs. Listening before diving into social media ensures opportunities are understood.
Deck presented to college access and education professionals at the Washington College Access Network conference 3-28-12. Content includes how-to's on branding, brand identity, and social media.
The document is a newsletter from the Not-for-Profit Advisory Group providing information on real estate strategies for non-profits. It includes an interview with the CEO of the Centre for Social Innovation discussing their collaboration culture and physical space. It also highlights a project with the Council of Ontario Universities where Colliers assisted with strategic office planning. Finally, it discusses the importance of internal controls and fraud prevention for non-profits.
Similar to Purposeful_Painting_Book_of_Insights_Spring_2016_LinkedIn (20)
11. Even though they aspire to achieve $1M in
revenues and go national, Purposeful Painting
is not very clear about who their target customer
is, who the low income woman is, what their
brand stands for, and how customers benefit
from Co-Creation Artworks ™ experience. In
addition, its pricing and channel strategies are
not very clear.
Purposeful Painting is an inspiring, caring, and
empowering non-profit brand that sells an
actual product, Co-Creating Artworks ™, to
raise funds for low income working women.
Their product helps people rejuvenate,
destress, let go, feel empowered, learn
about the self and others, and become more
creative and collaborative.
Who are you?
18. Noteworthy, Millennials, the most influential
generation and the one that will soon represent
majority of U.S. workforce, are the most
stressed generation, especially due to money,
work, and relationships. Indeed, Millennials
continue worrying about money due to their
student and car loans and using credits cards
to supplement their resources, especially those
who prefer spending over saving. Despite that,
Millennials continue claiming they will change
the world and seek employment in
organizations with values aligned with that
mission.
Even though financial well-being is improving
with Americans preferring saving over spending,
people worry about issues that threaten that
well-being such as healthcare, hunger,
homelessness, social security or
unemployment. On top of that, they do not
maintain healthy work-life balance which
further adds to their stress levels. Stress is a
significant factor in daily life that affects people’s
health and overall life satisfaction.
Those living in low income households and
those who face discrimination are more likely to
be stressed.
How is life of those who can donate?
25. Does your cause matter and do people care about it?
Do people care about it?
Cincinnati is a very competitive market, with lots
of charities, many of which may struggle with
fundraising efficiency. 36% of all charities in
Cincinnati focus on human services or
community (i.e., assisting youth and families),
which also happens to be a cause 18% of people
care about or donate to. Interestingly, 21%
charities focus on art. Even though most giving
comes from individuals, Cincinnati is among the
least giving metropolitan areas in the U.S. with
2.7% of income donated to charities.
However, role of corporate giving is
increasing but type of cause varies across
industries. Helping working women resonates
best with health care, financial, and
consumer staple companies, especially if it
fosters workforce development.
Does your cause matter?
Assisting single-mothers and their children is an
important cause as it improves their chances
of becoming productive members of our
society. This is especially true around Cincinnati
and for African Americans. Single mothers need
better wages and thus better jobs which
requires access to education and training. They
also need assistance with matters that allow
them to keep those jobs such as childcare
and still participate in effective parenting.
30. Do organizations worry about Millennials?
This generation expects working with a purpose
and access to coaches and mentors who care
about them and want them to develop their
strengths and talents. They also want to
change the world and are rethinking and
reconstructing social norms to better fit its
wants and needs. They are throwing off
convention when it no longer serves a compelling
purpose. When it comes to family, it is on their
mind, but it may not necessarily require
marriage.
Majority of business worry about employee
engagement, a huge factor in an organization’s
success. Understanding how to improve
engagement plays a key role in business
success as it can drive growth and revenue
through innovation, driven by creativity and
collaboration.
However, the least engaged employees are
Millennials, a generation that will soon
represent majority of U.S. workforce.
31. Can you help organizations to engage Millennials?
36. Can you help organizations to engage Millennials?
Co-creating Artwork ™ is also collaboration in
its best. It gives people a shared mission - to
co-create a piece of art based on an existing
inspiration that will not be perfect. The
inspiration provides clear goals and expectations,
reducing confusion. It requires people to
experiment, take risks, watch and listen to
others, disagree with choices of others, and
focus on results (rather than imperfect process).
This could be especially true when the team
consists of diverse individuals or even customers.
Co-creating Artwork ™ takes an idea and turns
it into art - it is creativity, an applied
imagination. It also has the capacity to bring
different people together (including customers),
take risks, be more balanced by letting go
and stepping outside of one’s comfort zone,
and be creative through art. And do that while
helping those less fortunate.
That is not all.
37. Part 1
How does your marketing landscape look like, including you?
Indeed, organizations, including those in
Greater Cincinnati worry about activities that drive
and will drive their long-term growth. That is, they
worry about how they can improve their
productivity through employee engagement,
creativity, collaboration, and innovation.
This is especially true for their Millennial
employees who also worry. However, they worry
about different things, especially about how they
can enjoy their work more, how they can de-
stress and rejuvenate, or how they can let go
of worries such as work, money, and
relationships.
Your marketing landscape, especially the one
in the Greater Cincinnati, is rich with
challenges but abundant with opportunities.
Why? Because those with power and interest to
donate worry a lot about problems you can
help with.
38. Part 2
How do you establish foundations for eliminating hardships of working women?