Using Psychographic Distribution to Dominate Audience Targeting, Customer Acquisition (& SEO)
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Implement razor-sharp, internet-wide psychographic targeting. Define and cultivate audiences, inject them deep into your sales funnel, and convert them to customers. Generate more attributable conversions faster and at a lower cost Spawn links and social signals crucial for successful SEO Drive awareness from influencers (journalist, bloggers, prominent community members), enhancing your PR effectiveness Earn social followers from relevant psychographic audiences Prove the value of branding activities including socialization Conduct multivariate social voice testing, much the way SEOs use search PPC to improve SEO funnels Execute advanced visitor data management, merging “first hop” targeting (including search keywords) with filtered psychographic retargeting & RSLA remarketing to build curated “Follow” lists segmented by audiences
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Using Psychographic Distribution to Dominate Audience Targeting, Customer Acquisition (& SEO)
- 1. Using Psychographic Distribu3on To Dominate Audience Targe3ng, Customer Acquisi3on (& SEO) Marty Weintraub Founder & Evangelist
- 2. Psychographic Distribu3on To Dominate Audience Targe3ng, Customer Acquisi3on (& SEO) SEO
- 3. aimClear, © 2013, is a publica@on of aimClear®, an integrated social, search, PR & display marke@ng agency.
- 13. Today’s Discussion: • What are Psychographics? • Internet Wide Big Data Psychographics • Content Distribu@on (Missing Link) • Lifecycle Targe@ng • Psychographic Retarge@ng • Sample Case
- 24. Social Targe3ng, Cool Like Search
- 25. Interests, Affini3es, Proclivi3es, Biases, Predisposi3ons, Religion, Sexuality, Occupa3on, Educa3on, Workplace, Preferences, Age, Gender, Likings, Age, Predilec3ons, APrac3ons, Medical Condi3on, Economic Status, Peccadilloes, Desires, Correspondences, Empathies, Rela3onships, Appe3tes, Weaknesses, Tastes, Inclina3ons, Corporate Loyal3es
- 27. Home Owners + Home Improvement Store Shoppers + $125+K Income + Woodworking Affinity + + + Image Credit: PaPy Y 1000 & Nicholas Eckhart & agordon1 $
- 30. Flickr Image Credit: Muffet/calliope
- 31. Targe3ng Is Internet Wide, Including FB
- 37. Psychographic Targe3ng Of Human Life Cycles For Deeper Funnel Entry
- 38. Birth Child Death Spouse Death Illness Or Injury New Job Loss Of Job HS Grad College Grad Immigra@on Pregnancy Loss Of Pregnancy Imprisonment Career Change Holidays Falling In Love Engagement Marriage Separa@on Divorce State Move City Move Chea@ng Buying A Home Bat/Bar Mitzvah First Communion Bap@sm Making Sports Team Sweet 16 21 Year Old Birthday Re@rement Planning In Re@rement Adop@on Name Change Auto Accident Sexual difficul@es Major Lifecycle Milestones Major Lifecycle Milestones
- 39. Es@mated Reach 240,000 who live in one of the countries: United States, United Kingdom, Mexico or Canada age exactly 17 and older who like #Immigra@on, #Immigra@on to the United States, #Immigra@on and Naturaliza@on Service, #Immigra@on to Canada, #United States Ci@zenship and Immigra@on Services, #Immigra@on to Australia, #Department of Ci@zenship and Immigra@on Canada, ci@bank us, us ci@zenship immigra@on services, us ci@zen test, canada immigra@on, hong kong immigra@on department, canadian immigra@on or south africa immigra@on who are in one of the broad categories Long Distance Rela@onship, Newlywed (1 year), Newlywed (6 months), Expec@ng Parents, Engaged (6 months) or Engaged (1 year)
- 44. Content Goals • Scalable Psychographic Traffic • Ahributable Conversion • Real Links From Good Authority Sites • Social Signals From Strong Users • Focused Likes, Follows, Shares • Insula@on From Harsh SEO Updates • PR Distribu@on To Bloggers & Media SEO SEO SEO SEO $$$ SEO $$$
- 45. Conversion, SEO & Friendship
- 46. Content Distribu3on Is Everything
- 47. nd EVERYTHING Is Content
- 50. • Reduced SEO Discoverability P2P • Limited Free Social Propaga@on • Easy For Links, Content & Buzz NOT To Pay Big Problems For Organic Content Marke3ng ScrewaimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 51. SEO Distribu3on Neutered Years Ago aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 54. aimClear, © 2013, is a publica@on of aimClear®, an integrated social, search, PR & display marke@ng agency. The Great 2013 Social Media Buzz Kill
- 55. Free Social Distribu3on Spayed aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 57. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 64. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear® Social Psychographic Distribu3on
- 65. Example! Case!
- 66. “Right Rail Ads:” What They Are aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 68. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear® Rich Crossover Owners, Compe3tor Affinity + + +
- 69. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear® Service Intenders, Worn OEM Tires, Financially Qualified + + +
- 70. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 71. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear® Mobile Feed Ad
- 73. Organic Only
- 76. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear® Likes
- 77. KPI: Web Traffic/ External Content KPIs aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 78. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 79. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 80. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 81. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 86. Layered Ac3ons
- 91. Content Calendar Organiza3on aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 92. Deliverables aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 93. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 94. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 95. Distribu3on For Link Building
- 96. Bloggers!
- 98. Producers
- 100. USA Workplace Bloggers! aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear®
- 104. aimClear®, an integrated social, search, PR, & display Marke@ng Agency © 2014, is a publica@on of aimClear® Email Has New Meaning, FB Custom Audiences
- 105. • Prac@cally Nobody Sees Your Content • FB Ads Like Targe@ng Is Internet Wide • Create True Personas: Filter Retarge@ng • Get Our Your WALLETS, People • Psychographic Distribu@on, Awesome Links • BE The Future, Or Lose Your Job Takeaways
- 106. marty@aimClear.com
- 107. Thank You! Marty Weintraub Founder & Evangelist