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Increasing your Nonprofit Relationship Building Tools The new realities for communications today April 2009 Jay B. Love  CEO eTapestry Division of Blackbaud
[object Object],Photo credit:  Sorin Brinzei
[object Object],How To Succeed Online
The Rules Still Apply (It’s all about relationships… not technology)
A Quick Survey What % of your names have email addresses How many collect them on Web Site?  Where? How often do you communicate via mass email? Do you have a written email strategy?
Copyright 2002 -  Gilbert Research
 
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
The eMail Sophisticated Organization: ,[object Object],[object Object],[object Object],[object Object],Has a written email strategy!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CAN-SPAM Act of 2003   (Controlling the Assault of Non-Solicited Pornography and Marketing Act)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CAN-SPAM Act of 2003   (Controlling the Assault of Non-Solicited Pornography and Marketing Act)
10 Tactics for Avoiding Spam Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
A Few Email Design & Usage Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Email is Economical 5,000 emails $99  .02 25,000 emails $400  .016 50,000 emails $650  .013 100,000 emails $1000  .01 250,000 emails $2000  .008 500,000 emails $2500  .005 Plus 3 - 20 times the success in delivery!
 
 
9+ Tips for a Successful Email Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
[object Object],Carrie Johnson, Senior Analyst Forrester Internet Research
You’ve built a website… … will they come?
They’re at your website, now what do they do? ,[object Object],[object Object],[object Object],Your goal – to get something from them!
 
 
How about a $2,500 Web Site!
Email Strategy at Work!
Example Landing Page
Keeping it simple Prospect Website Gather Information Use Email Database Database
Question: Should a Non Profit host it’s own web site?
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
Be Like Martha or Oprah   ,[object Object]
 
 
Example Plan Sept Oct Nov.  Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing  e-mail 9/20 TM campaign starts 10/1 Year end direct mail  11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
 
 
 
 
 
Podcasts  
Facebook Is Aging Fast! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Thoughts to Ponder on Social Networks   ,[object Object],[object Object],[object Object]
More Thoughts on Social Networks . . . “ When I was in sixth grade, I was crazy about the girl who sat next to me, but I didn't think she could possibly have the same feelings about me. When Mrs. Green changed everyone's seats, the girl sent me a note through an intermediary, Sherry, who was now sitting next to me. The note said, "Do you like me?" I turned around and saw her sheepishly smiling. After recovering from a brief but intense panic attack, I sent back a note that told her I did. Ah, first love!” “Last week I got another note from her. This time the intermediary was not Sherry, though. It was  Facebook .” “ Facebook  is affecting my life in ways I wouldn't have imagined just a few short months ago. In addition to the innocent hello from my first flame, I have had a dialogue with a cousin I haven't seen in 25 years.” “ When you think about the metrics that matter most to people -- audience reach, composition and engagement -- you realize that there is no site in the world that will be able to compete with  Facebook  in delivering results!”   Kevin Mannion, On-Line Publishing, February , 2009
 
 
 
Social Networks Hints for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
Personal Fundraising  Team Page This is a Team Page that shows Top and Recent donations towards this teams total Goal and includes a real time status thermometer Sponsor My Team   allows the patron to donate towards this team’s general fundraising goal  Join My Team  allows the patron to create their own Individual fundraising page that will be linked to this page
Personal Fundraising  I ndividual’s Page This  is an Individual’s Page that can be linked to a team or the general event and shows Top and Recent donations and includes a real time status thermometer Sponsor Me  allows the patron to contribute towards this individual’s fundraising goal
Results: Personalized “Event”  Fundraising   ,[object Object],[object Object],[object Object],[object Object]
Integrated Strategy Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Epilogue ,[object Object],[object Object],[object Object],[object Object]
1. Set up a Gmail Account
2. Post Pics to Flickr
3. Try a Microblog
4. Create a Google Alert
5. Set Up an RSS feed
6. Share a YouTube Video
7. Really Use Your Cell Phone (Send a text or a video)
8. Join a Social Network
9. Share PowerPoint Slides (Save a tree or two!)
10. Play a Video Game
Questions?
Thank you! Jay B. Love CEO eTapestry Division Blackbaud [email_address]

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CLA 2009

  • 1. Increasing your Nonprofit Relationship Building Tools The new realities for communications today April 2009 Jay B. Love CEO eTapestry Division of Blackbaud
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  • 4. The Rules Still Apply (It’s all about relationships… not technology)
  • 5. A Quick Survey What % of your names have email addresses How many collect them on Web Site? Where? How often do you communicate via mass email? Do you have a written email strategy?
  • 6. Copyright 2002 - Gilbert Research
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  • 8. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
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  • 18. Professional Email is Economical 5,000 emails $99 .02 25,000 emails $400 .016 50,000 emails $650 .013 100,000 emails $1000 .01 250,000 emails $2000 .008 500,000 emails $2500 .005 Plus 3 - 20 times the success in delivery!
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  • 22. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
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  • 24. You’ve built a website… … will they come?
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  • 28. How about a $2,500 Web Site!
  • 31. Keeping it simple Prospect Website Gather Information Use Email Database Database
  • 32. Question: Should a Non Profit host it’s own web site?
  • 33. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
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  • 37. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
  • 38. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
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  • 47. More Thoughts on Social Networks . . . “ When I was in sixth grade, I was crazy about the girl who sat next to me, but I didn't think she could possibly have the same feelings about me. When Mrs. Green changed everyone's seats, the girl sent me a note through an intermediary, Sherry, who was now sitting next to me. The note said, "Do you like me?" I turned around and saw her sheepishly smiling. After recovering from a brief but intense panic attack, I sent back a note that told her I did. Ah, first love!” “Last week I got another note from her. This time the intermediary was not Sherry, though. It was Facebook .” “ Facebook is affecting my life in ways I wouldn't have imagined just a few short months ago. In addition to the innocent hello from my first flame, I have had a dialogue with a cousin I haven't seen in 25 years.” “ When you think about the metrics that matter most to people -- audience reach, composition and engagement -- you realize that there is no site in the world that will be able to compete with Facebook in delivering results!” Kevin Mannion, On-Line Publishing, February , 2009
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  • 53. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
  • 54. Personal Fundraising Team Page This is a Team Page that shows Top and Recent donations towards this teams total Goal and includes a real time status thermometer Sponsor My Team allows the patron to donate towards this team’s general fundraising goal Join My Team allows the patron to create their own Individual fundraising page that will be linked to this page
  • 55. Personal Fundraising I ndividual’s Page This is an Individual’s Page that can be linked to a team or the general event and shows Top and Recent donations and includes a real time status thermometer Sponsor Me allows the patron to contribute towards this individual’s fundraising goal
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  • 59. 1. Set up a Gmail Account
  • 60. 2. Post Pics to Flickr
  • 61. 3. Try a Microblog
  • 62. 4. Create a Google Alert
  • 63. 5. Set Up an RSS feed
  • 64. 6. Share a YouTube Video
  • 65. 7. Really Use Your Cell Phone (Send a text or a video)
  • 66. 8. Join a Social Network
  • 67. 9. Share PowerPoint Slides (Save a tree or two!)
  • 68. 10. Play a Video Game
  • 70. Thank you! Jay B. Love CEO eTapestry Division Blackbaud [email_address]