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Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building
[object Object],Photo credit:  Sorin Brinzei
[object Object],How To Succeed Online
Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
Key Takeaways ,[object Object],[object Object],[object Object],[object Object]
The Rules Still Apply (It’s all about relationships… not technology)
A Quick Survey What % of your names have email addresses How many collect them on Web Site?  Where? How often do you communicate via mass email? Do you have a written email strategy?
Copyright 2002 -  Gilbert Research
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
The eMail Sophisticated Organization: ,[object Object],[object Object],[object Object],[object Object]
10  Tactics for  Avoiding Spam Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Example Landing Page
Nine Email  Design & Usage Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Email  is Economical 5,000 emails $99  .02 25,000 emails $400  .016 50,000 emails $650  .013 100,000 emails $1000  .01 250,000 emails $2000  .008 500,000 emails $2500  .005 Plus 3 - 20 times the success in delivery!
 
 
10  Tips for a  Successful Email Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
[object Object],Carrie Johnson, Senior Analyst Forrester Internet Research
You’ve built a website… … will they come?
They’re at your website, now what do they do? ,[object Object],[object Object],[object Object],Your goal – to get something from them!
 
 
 
Video is Easy
Keeping it simple Prospect Website Gather Information Use Email Database Database
Question: Should a Non Profit host it’s own web site?
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
INTEGRATION is the KEY!
Be Like Martha or Oprah   ,[object Object]
 
 
Example Plan Sept Oct Nov.  Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing  e-mail 9/20 TM campaign starts 10/1 Year end direct mail  11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
Start With A Plan ,[object Object],[object Object],[object Object],[object Object]
The Message & The Medium ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrate Online and Offline Appeals   ,[object Object]
Use E-Mail & Direct Mail Together
Coordinate Web and Phone Campaigns
Email  Telemarketing
Personalized Fundraising Pages Peer Fundraising Online
Results: Personalized Event  Fundraising   ,[object Object],[object Object],[object Object],[object Object]
Build a Community
Build a Community
Build a Community
Use All Your Tools  Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
 
 
 
 
 
Podcasts  
Epilogue ,[object Object],[object Object],[object Object],[object Object]
1. Set up a Gmail Account
2. Post Pics to Flickr
3. Try a Microblog
4. Create a Google Alert
5. Set Up an RSS
6. Share a YouTube Video
7. Really Use Your Cell Phone (Send a text or a video)
8. Join a Social Network
9. Share PowerPoint Slides (Save a tree or two!)
10. Play a Video Game
Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]

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Case Kentucky Presentation

  • 1. Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building
  • 2.
  • 3.
  • 4. Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
  • 5.
  • 6. The Rules Still Apply (It’s all about relationships… not technology)
  • 7. A Quick Survey What % of your names have email addresses How many collect them on Web Site? Where? How often do you communicate via mass email? Do you have a written email strategy?
  • 8. Copyright 2002 - Gilbert Research
  • 9. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
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  • 17. Professional Email is Economical 5,000 emails $99 .02 25,000 emails $400 .016 50,000 emails $650 .013 100,000 emails $1000 .01 250,000 emails $2000 .008 500,000 emails $2500 .005 Plus 3 - 20 times the success in delivery!
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  • 21. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
  • 22.
  • 23. You’ve built a website… … will they come?
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  • 29. Keeping it simple Prospect Website Gather Information Use Email Database Database
  • 30. Question: Should a Non Profit host it’s own web site?
  • 31. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
  • 33.
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  • 35.  
  • 36. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
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  • 39.
  • 40. Use E-Mail & Direct Mail Together
  • 41. Coordinate Web and Phone Campaigns
  • 43. Personalized Fundraising Pages Peer Fundraising Online
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  • 48. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
  • 49.  
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  • 53.  
  • 55.
  • 56. 1. Set up a Gmail Account
  • 57. 2. Post Pics to Flickr
  • 58. 3. Try a Microblog
  • 59. 4. Create a Google Alert
  • 60. 5. Set Up an RSS
  • 61. 6. Share a YouTube Video
  • 62. 7. Really Use Your Cell Phone (Send a text or a video)
  • 63. 8. Join a Social Network
  • 64. 9. Share PowerPoint Slides (Save a tree or two!)
  • 65. 10. Play a Video Game
  • 66. Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]