Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
With competition growing and market share shrinking, 2014 saw Waitrose harness the power of print to increase dominance and stand out in a cluttered market.
How to optimise TV advertising with real-time web analyticsGoSquared
How to optimise TV Ad Campaigns with web analytics. Includes case study on Moonpig.com.
GoSquared shares their thoughts on agencies and brands can use web analytics to maximise the effectiveness of their TV advertising.
Find our more at gosquared.com.
Richer & more relevant audio targeting models
Moving from a broadcast one-to-many to a targeted one-to-one advertising model, radio broadcasters are increasingly combining listener data and streaming audience analytics while leveraging the latest ad serving technology to deliver targeted audio advertising to their online listeners. This combination of audience data and consumption insight is helping them better understand their audiences, tailor advertising messages and effectively monetise as more and more listeners choose to tune in via the internet.
Chris Wistow, Head of UK, Adswizz
Icareus Addressable TV Advertising Presentation 2018 - NEWJessica Glad
Want to know what is Addressable TV advertising? And how will it change the TV advertising?
Check this Icareus' Addressable TV Advertising presentation.
Version: 20180814
With competition growing and market share shrinking, 2014 saw Waitrose harness the power of print to increase dominance and stand out in a cluttered market.
How to optimise TV advertising with real-time web analyticsGoSquared
How to optimise TV Ad Campaigns with web analytics. Includes case study on Moonpig.com.
GoSquared shares their thoughts on agencies and brands can use web analytics to maximise the effectiveness of their TV advertising.
Find our more at gosquared.com.
Richer & more relevant audio targeting models
Moving from a broadcast one-to-many to a targeted one-to-one advertising model, radio broadcasters are increasingly combining listener data and streaming audience analytics while leveraging the latest ad serving technology to deliver targeted audio advertising to their online listeners. This combination of audience data and consumption insight is helping them better understand their audiences, tailor advertising messages and effectively monetise as more and more listeners choose to tune in via the internet.
Chris Wistow, Head of UK, Adswizz
Icareus Addressable TV Advertising Presentation 2018 - NEWJessica Glad
Want to know what is Addressable TV advertising? And how will it change the TV advertising?
Check this Icareus' Addressable TV Advertising presentation.
Version: 20180814
There are more than 5,000 media options for marketers in Canada. Dicomm offers a single call option to manage the process of analyzing, buying and measuring your media plan to maximize return. Print, TV, Radio, Digital, Out-of-Home.
Radio Transmission Advertisement Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Radio Transmission Advertisement Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3mZMFGD
Radio advertising is a complement of advertising by radio arrangement at nominal Print advertising.Advertising in radio locates your vital messages during advertising by radio by suggest rational radio advertising price
Radio advertising is a complement of advertising by radio arrangement at nominal Print advertising.Advertising in radio locates your vital messages during advertising by radio by suggest rational radio advertising price
Company Radio Promotion Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Company Radio Promotion Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/38k5PCE
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
7. We’re Active in Traditional & Non-Traditional Media Think of us as your link between traditional and non-traditional media TV * Radio * Print * Outdoor DRTV * Online * Direct Mail * Mobile * Promotions
9. Our Broadcast Media Strategy that Optimizes your Budget: Direct Effect TV “ Direct Effect” is TV media at the cost of remnant but with the precision placement of general ad buys It’s the best of both worlds (DR and General) Typical savings are 30%-70% off general ad rates. General Ad Buy a Client Recently Purchased Their Cost: $197,822 Media: BET, MTV, VH1, M2, MTVJams, MTVHits 197 (:15) units 44,243,000 HH IMPS // CPM $4.47 23,005,000 A1834 IMPS // CPM $8.60 24,879,000 P1224 IMPS // CPM $7.95 TEC Direct Buy using Direct Effect Our Cost: $143,930 Media: BET, MTV, VH1, M2, MTVJams, MTVHits 197 (:15) units 44,243,000 HH IMPS // CPM $3.25 23,005,000 A1834 IMPS // CPM $6.26 24,879,000 P1224 IMPS // CPM $5.79 Actual Comparison Our plan saved the client 27% ($53,892) on the SAME EXACT PLAN “ We guarantee we can optimize your TV budgets”
10.
11. We Hold Our Media Vendors Accountable With our Media Placement Reports , we have real-time access to your schedules and insure that every dollar you invest runs correctly.
12.
13. TEC’s Radio Plan Delivers More Media for 50% Less Budget! Our client, a leading artist management firm set aside a substantial end-of-year radio budget to “give back” to stations that supported their artists throughout 2009. The client wanted to run in 39 markets over a nine day flight and had already rec’d a traditional plan for a competitor that offered three units per day in each market (or 1,053 units). It utilized :60 spots. Using the same markets, stations and flight, TEC designed a plan that delivered an astounding 287% more units (or 3,021 :60 units). Our plan also quadrupled the number of units per day in 18 markets, vs. the competitors plan. We executed this plan for less than half of the client’s original budget!
14.
15.
16. Online Case Study HBO- Justin Timberlake: FUTURESEX/LOVESHOW Live Concert The objective was to drive tune-in awareness for Justin Timberlake's live concert on HBO, while generating new cable subscriptions and sweepstakes opt-ins. The challenge was that there were several goals we needed to satisfy within a very short period (7 days). While we were creating audience buzz for the live event, we needed to also drive them to a sweepstakes contest and give them the opportunity to sign up for HBO if they did not already have it. We had to appeal to hardcore fans of Justin Timberlake as well as HBO viewers to create a comprehensive and efficient outreach. Using a blend of entertainment sites reaching a wide female audience (W18-34), and weighting impressions within music categories and fan forums we were able to able to find core audience. In addition, we ran ad units on Sony artists websites whose fans mirrored those of Justin Timberlake. In doing so we appealed to his fans when they were not on his site or listening to his music. Last, we employed an dedicated blog targeted social media effort to reach people writing about Justin Timberlake or sharing his music. By involving our messaging and providing them with an opportunity to enter a sweepstakes, we added value to their content and extended the reach of our advertising. Using a multi-layered audience targeting approach we ensured that each objective was reached in a very efficient and strategic manner. Each objective was achieved successfully and within short time. We over delivered on campaign impressions by 20%, increased traffic to HBO's subscriber section and converted sweepstakes entries at great levels.
17. Online Case Study Wind-Up/Strata With CD sales falling 19% for the first half of 2007 it’s clear that this downward trend in the music business is not taking a turn for the better. While in contrast digital music sales in the same period realized 60% growth, there is still a deficit overall. That said there is a great opportunity for the music industry to stay relevant. They can give their audiences alternate consumption methods where, how and when they want it. Aside from digital music downloads, there are ring tones, wallpapers, artist merchandise, tickets and a host of other products that consumers seek online. EarthQuake Media helps marketers engage their audiences effectively by creating and executing campaigns that allow them to stay relevant and sell more! One such example of how EarthQuake helps achieve this can be seen in a current media campaign for Wind-Up Records artist, Strata. In a single expandable rich media ad unit we engage consumers and give them ability to multi-function. They can get information, sample and buy all in one place. This includes clicking to watch music videos, listening to songs and buying single downloads or entire albums. They can easily access the artist’s website for more information and network directly with band.
18. Shout Factory was in need of print space in Having worked with us in the past on their TV campaigns, they asked what we could provide. We were able to secure full page placements and the client described the buy as “the lowest pricing we’ve ever paid in EW.” Not only was the ad discounted but it was in a great position and near articles relevant to their release. Our work secured a more comprehensive media relationship with Shout Factory. We continue to expand our print services. TEC Delivers The Lowest Prices on Print Advertising
19. Whether it is in a mall, a traffic jam or an airport we can get eyes on your product from just about every angle. We have access to virtually every type of Outdoor throughout the US
20. Example: Access to DIGITAL Outdoor Media at Lowest Cost We have access to discounted rates of 20-50%. These billboards allow for 900 spots per day resulting in, depending on the market, 1MM – 4MM people seeing your ad. If you are trying to efficiently increase your impressions in a specific market -- digital outdoor though our service is a perfect fit.