SlideShare a Scribd company logo
Music’s Best Media IT WAS GREAT SEEING YOU AT NARM!
Who is Concrete/TEC Direct Media? ,[object Object],[object Object],[object Object],[object Object]
Core Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How We’re Different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Select Clients…
Our past campaigns…your successful artists
We’re Active in Traditional & Non-Traditional Media Think of us as your link between traditional and non-traditional media TV * Radio * Print * Outdoor  DRTV * Online * Direct Mail * Mobile * Promotions
Media Process Buying Tracking & Reporting Planning Optimization
Our Broadcast Media Strategy that Optimizes your Budget:  Direct Effect TV “ Direct Effect” is TV media at the cost of remnant but with the precision placement of general ad buys It’s the best of both worlds (DR and General) Typical savings are 30%-70% off general ad rates. General Ad Buy a Client Recently Purchased   Their Cost: $197,822  Media: BET, MTV, VH1, M2, MTVJams, MTVHits 197 (:15) units 44,243,000 HH IMPS // CPM $4.47 23,005,000 A1834 IMPS // CPM $8.60 24,879,000 P1224 IMPS // CPM $7.95 TEC Direct Buy using Direct Effect Our Cost: $143,930 Media: BET, MTV, VH1, M2, MTVJams, MTVHits 197 (:15) units 44,243,000 HH IMPS // CPM $3.25 23,005,000 A1834 IMPS // CPM $6.26 24,879,000 P1224 IMPS // CPM $5.79  Actual Comparison Our plan saved the client 27% ($53,892) on the SAME EXACT PLAN “ We guarantee we can optimize your TV budgets”
ACCOUNTABILITY We believe in accountability. Real honest to goodness accountability.  So, when we design and execute your media campaigns we’ll not only deliver the typical media metrics but a whole lot more. Our need for accountability is so great we invested in a proprietary tool we call M3D. ,[object Object],[object Object],[object Object],[object Object]
We Hold Our Media Vendors Accountable With our  Media  Placement Reports , we have real-time access to your schedules and insure that every dollar you invest runs correctly.
Radio Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TEC’s Radio Plan Delivers More Media for 50% Less Budget! Our client, a leading artist management firm set aside a substantial end-of-year radio budget to “give back” to stations that supported their artists throughout 2009.  The client wanted to run in  39 markets  over a nine day flight and had already rec’d a traditional plan for a competitor that offered three units per day in each market (or 1,053 units).  It utilized :60 spots.  Using the same markets, stations and flight, TEC designed a plan that delivered an astounding  287% more units  (or 3,021 :60 units).  Our plan also quadrupled the number of units per day in 18 markets, vs. the competitors plan.  We executed this plan for less than half of the client’s original budget!
TEC Direct Adds National Radio and Added Value to Media Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Yes, Our Approach Works With Print Too!
Online Case Study HBO- Justin Timberlake: FUTURESEX/LOVESHOW Live Concert  The objective was to drive tune-in awareness for Justin Timberlake's live concert on HBO, while generating new cable subscriptions and sweepstakes opt-ins. The challenge was that there were several goals we needed to satisfy within a very short period (7 days). While we were creating audience buzz for the live event, we needed to also drive them to a sweepstakes contest and give them the opportunity to sign up for HBO if they did not already have it. We had to appeal to hardcore fans of Justin Timberlake as well as HBO viewers to create a comprehensive and efficient outreach. Using a blend of entertainment sites reaching a wide female audience (W18-34), and weighting impressions within music categories and fan forums we were able to able to find core audience. In addition, we ran ad units on Sony artists websites whose fans mirrored those of Justin Timberlake. In doing so we appealed to his fans when they were not on his site or listening to his music. Last, we employed an dedicated blog targeted social media effort to reach people writing about Justin Timberlake or sharing his music. By involving our messaging and providing them with an opportunity to enter a sweepstakes, we added value to their content and extended the reach of our advertising. Using a multi-layered audience targeting approach we ensured that each objective was reached in a very efficient and strategic manner. Each objective was achieved successfully and within short time. We over delivered on campaign impressions by 20%, increased traffic to HBO's subscriber section and converted sweepstakes entries at great levels.
Online Case Study Wind-Up/Strata With CD sales falling 19% for the first half of 2007 it’s clear that this downward trend in the music business is not taking a turn for the better. While in contrast digital music sales in the same period realized 60% growth, there is still a deficit overall. That said there is a great opportunity for the music industry to stay relevant. They can give their audiences alternate consumption methods where, how and when they want it. Aside from digital music downloads, there are ring tones, wallpapers, artist merchandise, tickets and a host of other products that consumers seek online. EarthQuake Media helps marketers engage their audiences effectively by creating and executing campaigns that allow them to stay relevant and sell more! One such example of how EarthQuake helps achieve this can be seen in a current media campaign for Wind-Up Records artist, Strata. In a single expandable rich media ad unit we engage consumers and give them ability to multi-function. They can get information, sample and buy all in one place. This includes clicking to watch music videos, listening to songs and buying single downloads or entire albums. They can easily access the artist’s website for more information and network directly with band.
Shout Factory was in need of print space in Having worked with us in the past on their TV campaigns, they asked what we could provide. We were able to secure full page placements and the client described the buy as “the lowest pricing we’ve ever paid in EW.” Not only was the ad discounted but it was in a great position and near articles relevant to their release. Our work secured a more comprehensive media relationship with Shout Factory. We continue to expand our print services. TEC Delivers The Lowest Prices on Print Advertising
Whether it is in a mall, a traffic jam or an airport we can get eyes on your product from just about every angle.  We have access to virtually every type of Outdoor throughout the US
Example: Access to  DIGITAL  Outdoor Media at Lowest Cost We have access to discounted rates of 20-50%.  These billboards allow for 900 spots per day resulting in, depending on the market, 1MM – 4MM people seeing your ad.  If you are trying to efficiently increase your impressions in a specific market -- digital outdoor though our service is a perfect fit.
Mobile Media…CRM to Transactions ,[object Object],[object Object],[object Object],[object Object],[object Object],By understanding how people communicate and what they identify with, the wireless space is becoming more relevant to people’s everyday lives. TEC Direct Media leverages that understanding by providing a conduit from the content owner to the consumer by creating campaigns that integrate mobile lifestyle initiatives with other media outlets such as radio, television, print and the internet. Whether you’re a product manager, advertising manager,  brand owner, or simply someone with a message, there’s an opportunity to drive consumer response by delivering relevant messages on any mobile device.  TEC Direct Media can target, communicate and effect your consumer. Marketing takes on a whole new dimension to include things like location-based ads, click-to-call and on-screen mobile couponing. Creative executions are only limited to the functionality of the device being used.
Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank you tec-direct.com 134 N. LaSalle St. Suite 2060 Chicago, IL 60602 PH: 312.551.0832 FX: 312.551.0835

More Related Content

What's hot

Addressable TV for Creative Agencies
Addressable TV for Creative AgenciesAddressable TV for Creative Agencies
Addressable TV for Creative Agencies
Jordan Weil
 
Waitrose – Christmas 2014
Waitrose – Christmas 2014 Waitrose – Christmas 2014
Waitrose – Christmas 2014
Newsworks
 
Netflix Middle East Marketing Strategy by Mena Yousef
Netflix Middle East Marketing Strategy by Mena YousefNetflix Middle East Marketing Strategy by Mena Yousef
Netflix Middle East Marketing Strategy by Mena Yousef
mena_yousef
 
Video nuze.emarketer final
Video nuze.emarketer finalVideo nuze.emarketer final
Video nuze.emarketer final
Will Richmond
 
Print vs tv
Print vs tvPrint vs tv
Print vs tvbettals
 
How to optimise TV advertising with real-time web analytics
How to optimise TV advertising with real-time web analyticsHow to optimise TV advertising with real-time web analytics
How to optimise TV advertising with real-time web analytics
GoSquared
 
Marketing management
Marketing managementMarketing management
Marketing management
harshadevarkar
 
Richer & more relevant audio targeting models with Chris Wistow Adswizz
Richer & more relevant audio targeting models with Chris Wistow AdswizzRicher & more relevant audio targeting models with Chris Wistow Adswizz
Richer & more relevant audio targeting models with Chris Wistow Adswizz
MME 4.5 / Music 4.5 / 2Pears
 
Icareus Addressable TV Advertising Presentation 2018 - NEW
Icareus Addressable TV Advertising Presentation 2018 - NEWIcareus Addressable TV Advertising Presentation 2018 - NEW
Icareus Addressable TV Advertising Presentation 2018 - NEW
Jessica Glad
 
P&O – Round World Cruises
P&O – Round World Cruises P&O – Round World Cruises
P&O – Round World Cruises
Newsworks
 
Radio Presentation Mobi M3 2
Radio Presentation Mobi M3 2Radio Presentation Mobi M3 2
Radio Presentation Mobi M3 2
Craig Nobles
 
New media buys power point 11.2013
New media buys power point 11.2013New media buys power point 11.2013
New media buys power point 11.2013Chris Cola
 
Addressable TV 101
Addressable TV 101Addressable TV 101
Addressable TV 101
Nick Lockard
 
Linking Addressable TV To Outcomes
Linking Addressable TV To OutcomesLinking Addressable TV To Outcomes
Linking Addressable TV To Outcomes
MediaPost
 
AAM 103 Radio Research
AAM 103 Radio ResearchAAM 103 Radio Research
AAM 103 Radio Research
antoniettar
 
tribune annual_06_letter
tribune   annual_06_lettertribune   annual_06_letter
tribune annual_06_letterfinance47
 

What's hot (20)

Addressable TV for Creative Agencies
Addressable TV for Creative AgenciesAddressable TV for Creative Agencies
Addressable TV for Creative Agencies
 
Waitrose – Christmas 2014
Waitrose – Christmas 2014 Waitrose – Christmas 2014
Waitrose – Christmas 2014
 
Netflix Middle East Marketing Strategy by Mena Yousef
Netflix Middle East Marketing Strategy by Mena YousefNetflix Middle East Marketing Strategy by Mena Yousef
Netflix Middle East Marketing Strategy by Mena Yousef
 
Video nuze.emarketer final
Video nuze.emarketer finalVideo nuze.emarketer final
Video nuze.emarketer final
 
Print vs tv
Print vs tvPrint vs tv
Print vs tv
 
How to optimise TV advertising with real-time web analytics
How to optimise TV advertising with real-time web analyticsHow to optimise TV advertising with real-time web analytics
How to optimise TV advertising with real-time web analytics
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Richer & more relevant audio targeting models with Chris Wistow Adswizz
Richer & more relevant audio targeting models with Chris Wistow AdswizzRicher & more relevant audio targeting models with Chris Wistow Adswizz
Richer & more relevant audio targeting models with Chris Wistow Adswizz
 
CBS Letter
CBS LetterCBS Letter
CBS Letter
 
Icareus Addressable TV Advertising Presentation 2018 - NEW
Icareus Addressable TV Advertising Presentation 2018 - NEWIcareus Addressable TV Advertising Presentation 2018 - NEW
Icareus Addressable TV Advertising Presentation 2018 - NEW
 
P&O – Round World Cruises
P&O – Round World Cruises P&O – Round World Cruises
P&O – Round World Cruises
 
Radio Presentation Mobi M3 2
Radio Presentation Mobi M3 2Radio Presentation Mobi M3 2
Radio Presentation Mobi M3 2
 
Radio Advertising Findings
Radio Advertising FindingsRadio Advertising Findings
Radio Advertising Findings
 
New media buys power point 11.2013
New media buys power point 11.2013New media buys power point 11.2013
New media buys power point 11.2013
 
Nmb National Pi
Nmb National PiNmb National Pi
Nmb National Pi
 
Addressable TV 101
Addressable TV 101Addressable TV 101
Addressable TV 101
 
Linking Addressable TV To Outcomes
Linking Addressable TV To OutcomesLinking Addressable TV To Outcomes
Linking Addressable TV To Outcomes
 
The fashion channel
The fashion channelThe fashion channel
The fashion channel
 
AAM 103 Radio Research
AAM 103 Radio ResearchAAM 103 Radio Research
AAM 103 Radio Research
 
tribune annual_06_letter
tribune   annual_06_lettertribune   annual_06_letter
tribune annual_06_letter
 

Similar to Narm2010

Viamedia Advertising Solutions
Viamedia Advertising SolutionsViamedia Advertising Solutions
Viamedia Advertising Solutions
Marc Elmore
 
Pcmg Inv Aug 08
Pcmg Inv Aug 08Pcmg Inv Aug 08
Pcmg Inv Aug 08
PriceChampion Media Group
 
Canada Media Buyers
Canada Media BuyersCanada Media Buyers
Canada Media Buyers
Schnabster
 
2015 SBS Interactive - Digital Media Overview
2015 SBS Interactive - Digital Media Overview2015 SBS Interactive - Digital Media Overview
2015 SBS Interactive - Digital Media Overview
Spanish Broadcasting System - Interactive Division
 
Radio Transmission Advertisement Proposal PowerPoint Presentation Slides
Radio Transmission Advertisement Proposal PowerPoint Presentation SlidesRadio Transmission Advertisement Proposal PowerPoint Presentation Slides
Radio Transmission Advertisement Proposal PowerPoint Presentation Slides
SlideTeam
 
The Firm Media - Case Studies
The Firm Media - Case StudiesThe Firm Media - Case Studies
The Firm Media - Case StudiesMatt Carmichael
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
jordan248
 
Radio advertising
Radio advertisingRadio advertising
Radio advertising
Maryjohn00
 
Radio advertising
Radio advertisingRadio advertising
Radio advertising
Maryjohn00
 
Company Radio Promotion Proposal PowerPoint Presentation Slides
Company Radio Promotion Proposal PowerPoint Presentation SlidesCompany Radio Promotion Proposal PowerPoint Presentation Slides
Company Radio Promotion Proposal PowerPoint Presentation Slides
SlideTeam
 
Big Shots Information Presentation June 2011 Penny
Big Shots Information Presentation  June 2011 PennyBig Shots Information Presentation  June 2011 Penny
Big Shots Information Presentation June 2011 Penny
allisonaberry
 
Tim Mercer Resume 2016
Tim Mercer Resume 2016Tim Mercer Resume 2016
Tim Mercer Resume 2016Tim Mercer
 
Ameristream networks
Ameristream networksAmeristream networks
Ameristream networksAmeristream
 
Three Mobile – Sing It Kitty
Three Mobile – Sing It KittyThree Mobile – Sing It Kitty
Three Mobile – Sing It Kitty
Newsworks
 

Similar to Narm2010 (20)

Viamedia Advertising Solutions
Viamedia Advertising SolutionsViamedia Advertising Solutions
Viamedia Advertising Solutions
 
Pcmg Inv Aug 08
Pcmg Inv Aug 08Pcmg Inv Aug 08
Pcmg Inv Aug 08
 
Media Kit 2015
Media Kit 2015Media Kit 2015
Media Kit 2015
 
Canada Media Buyers
Canada Media BuyersCanada Media Buyers
Canada Media Buyers
 
2015 SBS Interactive - Digital Media Overview
2015 SBS Interactive - Digital Media Overview2015 SBS Interactive - Digital Media Overview
2015 SBS Interactive - Digital Media Overview
 
Media buying tamio 2015
Media buying tamio 2015Media buying tamio 2015
Media buying tamio 2015
 
Radio Transmission Advertisement Proposal PowerPoint Presentation Slides
Radio Transmission Advertisement Proposal PowerPoint Presentation SlidesRadio Transmission Advertisement Proposal PowerPoint Presentation Slides
Radio Transmission Advertisement Proposal PowerPoint Presentation Slides
 
The Firm Media - Case Studies
The Firm Media - Case StudiesThe Firm Media - Case Studies
The Firm Media - Case Studies
 
The Firm Media - Case Studies
The Firm Media - Case StudiesThe Firm Media - Case Studies
The Firm Media - Case Studies
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Radio advertising
Radio advertisingRadio advertising
Radio advertising
 
Radio advertising
Radio advertisingRadio advertising
Radio advertising
 
PUSH TV
PUSH TVPUSH TV
PUSH TV
 
PUSH TV
PUSH TVPUSH TV
PUSH TV
 
Company Radio Promotion Proposal PowerPoint Presentation Slides
Company Radio Promotion Proposal PowerPoint Presentation SlidesCompany Radio Promotion Proposal PowerPoint Presentation Slides
Company Radio Promotion Proposal PowerPoint Presentation Slides
 
Big Shots Information Presentation June 2011 Penny
Big Shots Information Presentation  June 2011 PennyBig Shots Information Presentation  June 2011 Penny
Big Shots Information Presentation June 2011 Penny
 
Tim Mercer Resume 2016
Tim Mercer Resume 2016Tim Mercer Resume 2016
Tim Mercer Resume 2016
 
Ameristream networks
Ameristream networksAmeristream networks
Ameristream networks
 
Defino Ads
Defino AdsDefino Ads
Defino Ads
 
Three Mobile – Sing It Kitty
Three Mobile – Sing It KittyThree Mobile – Sing It Kitty
Three Mobile – Sing It Kitty
 

Recently uploaded

The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
heathfieldcps1
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
TechSoup
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
Pavel ( NSTU)
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
Nguyen Thanh Tu Collection
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Atul Kumar Singh
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
DeeptiGupta154
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
EduSkills OECD
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
timhan337
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Levi Shapiro
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
DhatriParmar
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 

Recently uploaded (20)

The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
 
Honest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptxHonest Reviews of Tim Han LMA Course Program.pptx
Honest Reviews of Tim Han LMA Course Program.pptx
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 

Narm2010

  • 1. Music’s Best Media IT WAS GREAT SEEING YOU AT NARM!
  • 2.
  • 3.
  • 4.
  • 6. Our past campaigns…your successful artists
  • 7. We’re Active in Traditional & Non-Traditional Media Think of us as your link between traditional and non-traditional media TV * Radio * Print * Outdoor DRTV * Online * Direct Mail * Mobile * Promotions
  • 8. Media Process Buying Tracking & Reporting Planning Optimization
  • 9. Our Broadcast Media Strategy that Optimizes your Budget: Direct Effect TV “ Direct Effect” is TV media at the cost of remnant but with the precision placement of general ad buys It’s the best of both worlds (DR and General) Typical savings are 30%-70% off general ad rates. General Ad Buy a Client Recently Purchased Their Cost: $197,822 Media: BET, MTV, VH1, M2, MTVJams, MTVHits 197 (:15) units 44,243,000 HH IMPS // CPM $4.47 23,005,000 A1834 IMPS // CPM $8.60 24,879,000 P1224 IMPS // CPM $7.95 TEC Direct Buy using Direct Effect Our Cost: $143,930 Media: BET, MTV, VH1, M2, MTVJams, MTVHits 197 (:15) units 44,243,000 HH IMPS // CPM $3.25 23,005,000 A1834 IMPS // CPM $6.26 24,879,000 P1224 IMPS // CPM $5.79 Actual Comparison Our plan saved the client 27% ($53,892) on the SAME EXACT PLAN “ We guarantee we can optimize your TV budgets”
  • 10.
  • 11. We Hold Our Media Vendors Accountable With our Media Placement Reports , we have real-time access to your schedules and insure that every dollar you invest runs correctly.
  • 12.
  • 13. TEC’s Radio Plan Delivers More Media for 50% Less Budget! Our client, a leading artist management firm set aside a substantial end-of-year radio budget to “give back” to stations that supported their artists throughout 2009. The client wanted to run in 39 markets over a nine day flight and had already rec’d a traditional plan for a competitor that offered three units per day in each market (or 1,053 units). It utilized :60 spots. Using the same markets, stations and flight, TEC designed a plan that delivered an astounding 287% more units (or 3,021 :60 units). Our plan also quadrupled the number of units per day in 18 markets, vs. the competitors plan. We executed this plan for less than half of the client’s original budget!
  • 14.
  • 15.
  • 16. Online Case Study HBO- Justin Timberlake: FUTURESEX/LOVESHOW Live Concert The objective was to drive tune-in awareness for Justin Timberlake's live concert on HBO, while generating new cable subscriptions and sweepstakes opt-ins. The challenge was that there were several goals we needed to satisfy within a very short period (7 days). While we were creating audience buzz for the live event, we needed to also drive them to a sweepstakes contest and give them the opportunity to sign up for HBO if they did not already have it. We had to appeal to hardcore fans of Justin Timberlake as well as HBO viewers to create a comprehensive and efficient outreach. Using a blend of entertainment sites reaching a wide female audience (W18-34), and weighting impressions within music categories and fan forums we were able to able to find core audience. In addition, we ran ad units on Sony artists websites whose fans mirrored those of Justin Timberlake. In doing so we appealed to his fans when they were not on his site or listening to his music. Last, we employed an dedicated blog targeted social media effort to reach people writing about Justin Timberlake or sharing his music. By involving our messaging and providing them with an opportunity to enter a sweepstakes, we added value to their content and extended the reach of our advertising. Using a multi-layered audience targeting approach we ensured that each objective was reached in a very efficient and strategic manner. Each objective was achieved successfully and within short time. We over delivered on campaign impressions by 20%, increased traffic to HBO's subscriber section and converted sweepstakes entries at great levels.
  • 17. Online Case Study Wind-Up/Strata With CD sales falling 19% for the first half of 2007 it’s clear that this downward trend in the music business is not taking a turn for the better. While in contrast digital music sales in the same period realized 60% growth, there is still a deficit overall. That said there is a great opportunity for the music industry to stay relevant. They can give their audiences alternate consumption methods where, how and when they want it. Aside from digital music downloads, there are ring tones, wallpapers, artist merchandise, tickets and a host of other products that consumers seek online. EarthQuake Media helps marketers engage their audiences effectively by creating and executing campaigns that allow them to stay relevant and sell more! One such example of how EarthQuake helps achieve this can be seen in a current media campaign for Wind-Up Records artist, Strata. In a single expandable rich media ad unit we engage consumers and give them ability to multi-function. They can get information, sample and buy all in one place. This includes clicking to watch music videos, listening to songs and buying single downloads or entire albums. They can easily access the artist’s website for more information and network directly with band.
  • 18. Shout Factory was in need of print space in Having worked with us in the past on their TV campaigns, they asked what we could provide. We were able to secure full page placements and the client described the buy as “the lowest pricing we’ve ever paid in EW.” Not only was the ad discounted but it was in a great position and near articles relevant to their release. Our work secured a more comprehensive media relationship with Shout Factory. We continue to expand our print services. TEC Delivers The Lowest Prices on Print Advertising
  • 19. Whether it is in a mall, a traffic jam or an airport we can get eyes on your product from just about every angle. We have access to virtually every type of Outdoor throughout the US
  • 20. Example: Access to DIGITAL Outdoor Media at Lowest Cost We have access to discounted rates of 20-50%. These billboards allow for 900 spots per day resulting in, depending on the market, 1MM – 4MM people seeing your ad. If you are trying to efficiently increase your impressions in a specific market -- digital outdoor though our service is a perfect fit.
  • 21.
  • 22.