Canada Media Buyers is a full-service media buying agency with over 23 years of experience in negotiating lower media rates and premium placements across various channels in Canada. They offer planning, buying, and analysis of print, television, radio, internet, mobile, social media, and out-of-home advertising. In addition to media services, they also provide event planning, product sampling, and content development. Their team of senior-level media professionals leverage long-standing relationships to secure advantageous rates and placements for clients.

1. M E D I A R E S E A R C H & B U Y E R P R E S E N TAT I O N

2. ABOUT CANADA MEDIA BUYERS
Canada Media Buyers, a division of Dicomm Inc. is an established full service media buying
strategist with over 23 years of experience in media buying, negotiating and planning.
We understand that the great majority of a client’s advertising budget will be devoted to
media costs, so we concentrate on crafting unique, custom-tailored media plans, based on
rigorous analysis that deliver returns on investment. Our exclusive focus on media services
drives our unparalleled expertise and experience.
We regularly secure significant advantages for our clients including discounts and
added value.
OUR ADVANTAGE
• Senior-level media professionals –Average 15 years in the business on both the media
buying and selling sides.
• Hands-on personal attention from our accomplished team.
• Longstanding relationships with local, provincial and national media entities across
Canada mean we secure more favorable media rates and prime placements.
• Post campaign analysis and auditing and streamlined electronic invoicing guarantees
your media plan delivers as scheduled.
Canada Media Buyers delivers a combination of lower media rates and premium media
placements that can maximize a company’s advertising spend.

3. PRINT SERVICES
PRINT
With more than 23 years of Print media buying experience, we are
continuously working with Hundreds of newspapers and consumer trade
magazines across Canada. We have built solid credit terms and have
negotiated discounted rates with nearly all newspaper and magazine
publishers in Canada.
YOUR ADVANTAGE
TEAM-BASED PLANNING
We work closely with you to develop short terms, quarterly and annual media plans. We
also bring to your attention remnant advertising, content features and special offers.
EXTENSIVE CONTRACT NEGOTIATION
We interface directly with each publication to leverage value and secure bonus
placements. We have placed more than 25,000 print ads across Canadian media and can
expertly guide you through the best media buy available.
ACCOUNT MANAGEMENT
We manage your entire media buying project from planning and buying to proof of
performance and invoicing.

4. TV AND RADIO SERVICES
TV AND
RADIO
Canada Media Buyers has years of experience planning, negotiating and
buying Canadian radio and television media for a wide range of corporate
clients, travel tourism destinations, consumer accounts and government
advertisers. Over the years, we have developed solid relationships with
leading television and radio media outlets throughout Canada.
Our successful media buying history with Canadian TV and Radio companies enable us to
secure lower rates and better media placement.
We have ongoing and direct contact with stations in both French and English markets. We
can also assist with translations for the Quebec market.
We submit and secure approval of your spot through the Television Bureau of Canada and
obtain your telecaster number so your spot is cleared to air.
On average we negotiate bonus spots and promotional opportunities far exceeding client
expectations – and sometimes our own!
Identifying the correct target market, and reaching it with a message that generates action
is critical to the success of every TV or Radio campaign. We access and provide research
data and maintain proprietary tools to assist in the targeting process, ensuring that your
geographic and demographic target market, message and media selections are aligned.
During and after your campaign we provide comprehensive auditing and accounting.

5. I N T E R N E T, M O B I L E S O C I A L M E D I A S E R V I C E S
INTERNET
MOBILE AND
SOCIAL MEDIA
Canada Media Buyers offers full-service digital media planning
and buying. We provide full analytical research, and
implement and manage digital media campaigns consisting
of online and mobile advertising. We work with premium
publishers, networks and implement real time bidding (RTB)
for our clients.
We build campaigns that target users based on geography, demographic indicators and
behavioral patterns.
With our leading consumer targeting and brand safety capabilities we are taking branding
to new levels through online display ads and videos. Our clients receive better CPMs, CPAs
and CTRs, as well as improved brand awareness among their target audiences.
Outsource your social media management strategy to our team of writers and brand
managers.
ANALYTICS AND STRATEGY DRIVEN
Web analytics is a fundamental part of our offering – we provide the measurement,
collection, analysis and reporting of internet data with the goal of understanding and
optimizing your site’s visibility. We provide you with detailed campaign analysis
information throughout the campaign.

6. O U T- O F - H O M E M E D I A S E R V I C E S
OUT-OFHOME
MEDIA
We work closely with the leading Out-of-Home (OOH) media vendors
across Canada and provide mass and targeted media plans. We buy
media based on our clients’ objectives with a novel approach taken to
selecting locations for your advertising and building a solid plan. We
provide creative exposure recommendations to our clients that align
their message with their target customers in outdoor, transit and other
out-of-home media across Canada.
If your media plan targets major markets like Toronto and Vancouver or smaller markets
like Fredericton and Lethbridge, chances are we have managed outdoor campaigns there
before and can quickly provide you with cost-efficient options to reach you intended
audience.
All forms of Out-of-Home media are available including posters, billboards, transit, digital
signage, wall murals, mobile advertising and a range of other innovative options.
We regularly pursue new and innovative opportunities nationally and locally across
Canada, using traditional and alternative OOH media such as Bulletins, Wallscapes, Transit,
Street Furniture, Airports, Sports Marketing, In-Store, Malls, Cinema, Digital Place-Based
and Mobile Sampling Teams.
We provide clients with comprehensive audience estimates and analysis and provide
post-campaign reporting.

7. OT H E R S E R V I C E S
EVENTS
From product launches to press conferences we provide the creative,
technical and logistical elements to make an event successful.
PRODUCT SAMPLING
Event Sampling creates product excitement and consumer involvement. It
is an ideal way to build awareness and target new customers.
CONTENT DEVELOPMENT
Optimize content placement across various media through our leading
team of writers, editors, designers, graphic artists and digital specialists.

8. THE BREAKDOWN

9. OUR CLIENTS

10. N E W YO R K
TO R O N TO
3 5 0 Fi f t h A v e n u e , 5 9 t h F l o o r
Empire State Building
N e w Yo r k , N Y 1 0 1 1 8 U S A
(646) 536-7206
c a n a d a m e d i a b u y e r. c o m
77 Harbour Square
Suite 2110 N
To r o n t o , O N M 5 J 2 S 2 C a n a d a
(800) 613-5205
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i n f o @ c a n a d a m e d i a b u y e r. c o m