The document provides information about Viamedia, a company that offers cross-media advertising solutions. It summarizes Viamedia's services, which include audience analysis, campaign creation, digital and TV ad creative development, and placement across platforms like cable TV, OTT, display, video, social media. It also lists their clients in various industries, highlights case studies of successful campaigns, and explains why Viamedia is a trusted partner through their experience, data resources, and independent approach.
Objective Social Media/ SEO Needs and Opportunities Assessment delivered at MassTLC on September 27, 2011.
- Where are digital conversations happening that are influencing our target buyers for CRM data integration services and products?
- Who are the people who drive the digital conversations?
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Why Brand Marketers Are Moving TV Dollars To DigitalSocialCode
Why are today's brand marketers finally excited about digital advertising?
The rise of ID-based platforms is enabling brands to reach mass audiences with greater precision through rich ad units that tell a compelling brand story.
This presentation explores the factors influencing brands to shift advertising dollars traditionally invested in television into digital and highlights best practices for using ID-based platforms to reach and understand consumers.
Key questions answered:
-Why didn't first era of digital deliver for brand marketers?
-How does ID-based advertising compare to TV?
-How do you maximize the results of digital campaigns on ID-based platforms?
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
Objective Social Media/ SEO Needs and Opportunities Assessment delivered at MassTLC on September 27, 2011.
- Where are digital conversations happening that are influencing our target buyers for CRM data integration services and products?
- Who are the people who drive the digital conversations?
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Why Brand Marketers Are Moving TV Dollars To DigitalSocialCode
Why are today's brand marketers finally excited about digital advertising?
The rise of ID-based platforms is enabling brands to reach mass audiences with greater precision through rich ad units that tell a compelling brand story.
This presentation explores the factors influencing brands to shift advertising dollars traditionally invested in television into digital and highlights best practices for using ID-based platforms to reach and understand consumers.
Key questions answered:
-Why didn't first era of digital deliver for brand marketers?
-How does ID-based advertising compare to TV?
-How do you maximize the results of digital campaigns on ID-based platforms?
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
Facebook advertising is predicted to hit US$4 billion this year, which is
twice the volume of 2010 spending according to eMarketer. While brands
are rapidly investing in the space, they lack comparative experience to
assess how well their campaigns are performing. Webtrends has analyzed
over eleven thousand campaigns to provide performance benchmarks
brands can use to evaluate their own campaign performance.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
December’s Design Museum Mornings features Jeremy Brady of HubSpot. Jeremy will speak on the history of advertising, including the relevancy and future of the medium. We’ll examine case studies where advertising is done right and horribly off the rails, as well as dive into what it takes to engage today’s audiences.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
23 Predictions for Native Advertising in 2017 - Native Advertising InstituteRomain Fonnier
Native advertising is coming of age. If 2016 was the year in which “everyone came to the table”, as one expert puts it, 2017 will be the year in which native advertising might truly scale and increase in creativity as well as in transparency.
That’s the message binding together the 23 experts which Native Advertising Institute has asked to take a look into the future in order to predict how the coming year will affect native advertising.
The predictions included in the e-book ’23 Predictions for Native Advertising in 2017′ cover all areas of native advertising and answers your questions regarding:
How Native Ad Studios will evolve?
If marketers will embrace native advertising and how?
How native advertising will scale?
What labelling in native advertising will look like?
Which new creative technologies such as live video, VR, 360 degree video will affect native advertising.
Rocket Fuel's Traffic Quality Webinar featuring Ari Levenfeld, Rocket Fuel's Senior Director of Privacy and Inventory Quality and guest speaker Susan Bidel, Senior Analyst with Forrester Research Inc.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Facebook advertising is predicted to hit US$4 billion this year, which is
twice the volume of 2010 spending according to eMarketer. While brands
are rapidly investing in the space, they lack comparative experience to
assess how well their campaigns are performing. Webtrends has analyzed
over eleven thousand campaigns to provide performance benchmarks
brands can use to evaluate their own campaign performance.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
December’s Design Museum Mornings features Jeremy Brady of HubSpot. Jeremy will speak on the history of advertising, including the relevancy and future of the medium. We’ll examine case studies where advertising is done right and horribly off the rails, as well as dive into what it takes to engage today’s audiences.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
23 Predictions for Native Advertising in 2017 - Native Advertising InstituteRomain Fonnier
Native advertising is coming of age. If 2016 was the year in which “everyone came to the table”, as one expert puts it, 2017 will be the year in which native advertising might truly scale and increase in creativity as well as in transparency.
That’s the message binding together the 23 experts which Native Advertising Institute has asked to take a look into the future in order to predict how the coming year will affect native advertising.
The predictions included in the e-book ’23 Predictions for Native Advertising in 2017′ cover all areas of native advertising and answers your questions regarding:
How Native Ad Studios will evolve?
If marketers will embrace native advertising and how?
How native advertising will scale?
What labelling in native advertising will look like?
Which new creative technologies such as live video, VR, 360 degree video will affect native advertising.
Rocket Fuel's Traffic Quality Webinar featuring Ari Levenfeld, Rocket Fuel's Senior Director of Privacy and Inventory Quality and guest speaker Susan Bidel, Senior Analyst with Forrester Research Inc.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
Adenvy is an Independent New Media Company. We specialise in delivering marketing for our clients across all possible digital viewing devices, delivering adverts in Browser and InApp to Desktop, Mobile & Tablets, helping companies get total online coverage to promote their business. We strongly believe in maximising client ROI which is why we only work to an Effective pricing model, ECPM & ECPC. Within the ever evolving RTB world where pricing changes by the second, our clients can always count on receiving maximum value
Presentation Includes:
Brand Awareness Solutions & Direct Response Solutions delivered across Desktop, Mobile & Tablet Devices in Browser & InApp. Media available - Premium Websites, 1000's of App's & 100's of Internet TV and VOD channels
In this webinar we divulge our unique approach to video advertising, audience, and campaign planning. We also unpack how to holistically measure your ad campaigns and attribute video conversions with metrics like reach and frequency.
Within seconds of your TV ad airing, an in-sync online ad will appear on consumer’s second screen.
Syncing can also be used to hijack competitor TV ads or target ads for complementary products.
TV-online sync will amplify your own TV spend, driving on average 47% more web traffic and on average 23% more online purchases.
We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
4. Private & Confidential to Viamedia
Print
10
%
Radio TV Digital
3%*
10%
0%
20%
30%
40%
10
%
12%
*
19%
33%
15%
49%
media time spent vs. ad spend
Note: Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and
1 hour for desktop/laptop; numbers may not add up to total due to rounding; *excludes digital; **includes all internet activities on desktop/laptop/tablet.
Source: Average Time Spent per day with Major Media by US Adults, eMarketer 2017; 2018 US Local Media Revenue Share, 2017 BIA/KELSEY.
% of time spent in media vs. % of advertising spending, 2017 US
Time
Spent
Ad Spend
50%
Desktop/Laptop/Tablet/Mobile (nonvoice)
[0:24 per day] [1:26 per day]
[3:58 per day]
[5:53 per day]
5. Delivering
80 million
impressions
per month
Cross-media
advertising
experts
Providing TV
advertising
solutions since
2001
Local Marketing
Experts in
35 states,
70+ Cities
120+
collective years
of digital
experience
who we are
National
Scope,
Local Focus
7,000
advertisers
local, regional & national clients
fortune 500
75+
Private & Confidential to Viamedia
Leadership has
6. let viamedia be your
G U I D E
GOALS UNDERSTAND IMPLEMENT DATA ENHANCE
defined your audience your campaign driven and optimize
Private & Confidential to Viamedia
7. what we do
Audience Analysis
Cross Media Positioning
Competitive Analysis
Campaign Creation
Messaging & Narrative
Digital Ad Creative
TV Ad Creative
Cable TV Advertising
OTT Advertising
Mobile Advertising
Online Video Advertising
Display Advertising
Social Advertising
Geo-fencing
Retargeting
Keyword targeting
Data Analysis
Cross Media Analysis
XMetrics Dashboard
Dedicated Account Manager
search &
media
insights &
strategy
content &
creative
optimization
& results
Private & Confidential to Viamedia
8. AD PLACEMENT
Streaming/OTT (Roku, Apple TV,
Chromecast, Fire TV)
Network Connected Set-Top Boxes
Smart TVs
Game Consoles (Xbox, PlayStation)
PC (Laptop, Desktop)
Tablet
Mobile
OTT/Premium TV
HOW IT WORKS…
Over The Top (OTT) is comprised of a device that can connect to a TV (or functionality within the TV itself) to facilitate the
delivery of Internet-based video content (i.e., streaming boxes, media streaming devices, Smart TV’s and gaming consoles).
Video content transported from a video provider to a connected device over the Internet outside the closed networks of telecom
and cable providers.
9. AD PLACEMENT
A&E
AMC
BRAVO
BET
CNN
DISCOVERY
DISNEY XD
FOX NEWS
ESPN
FOX NEWS
FX
FOOD
FREEFORM
HGTV
FOX SPORTS
FS1
HISTORY
LIFETIME
MTV
MSNBC
NICKELODEON
TBS
TLC
TNT
USA
WEATHER
AND MORE…
TARGETING
DEMOGRAPHIC
DAYPART
GEOGRAPHIC ZONING
Cable TV
HOW IT WORKS…
Cable TV allows you to use the benefit of sight, sound, motion and emotion to tell your story to a targeted audience all
at a cost effective rate. Research shows cable subscribers have a higher than average household income. Cable TV is
home to Live sports with over 90% of the live sports programs on TV.
11. HOW IT WORKS…
Increase brand awareness with a display (banner) ad appearing across a vast network of websites and/or mobile
sites, apps and Facebook newsfeed.
Display
AD PLACEMENT
Mobile
Tablet
Desktop/Laptop
Native
Facebook Newsfeed
TARGETING
Demographic
Geo-Targeting
Geo-Fencing
Event Targeting
Retargeting
Category Contextual
Search Retargeting
CRM Match
Keyword Targeting
Conversion Zones
12. HOW IT WORKS…
In addition to traditional display ads, native display ads blend into surrounding web content and attempt to mimic the
surrounding articles and pages. Native ads break through "banner-ad blindness" because they cause the user to
process the ad as they interact with the content.
Native
AD PLACEMENT
All Screen
Desktop/Laptop
Mobile
Tablet
TARGETING
Demographic
Geo-Targeting
Geo-Fencing (Display)
Event Targeting
Retargeting
Category Contextual
Search Retargeting
Keyword Targeting (Display)
13. AD PLACEMENT
Mobile Ad Messenger
Tap to Expand Display
Tap to Expand Video
TARGETING
Demographic
Geo-Targeting
Geo-Fencing
Category Contextual
Keyword Targeting
HOW IT WORKS…
Reach viewers on mobile sites & apps with easily updated custom messages. Mobile Ad Messenger is less intrusive,
more engaging and performs better than standard mobile banners at generating user actions. Tap to expand will
expand users to full screen content supporting up to four secondary user actions.
Mobile Ad Messenger
14. AD PLACEMENT
Facebook Newsfeed
TARGETING
Demographic
Geo-Targeting
Category Contextual
HOW IT WORKS…
Facebook ads are targeted according to a user’s profile information as well as aggregate data from third party
sources such as your age, location, education, relationship status, interests and much more.
Depending on your goals, we’ll establish targeting filters to select which audiences will see your ads.
Social Media Marketing
YOUR
BRAND
YOUR
BRAND
15. what our clients say
I have used many advertising
companies over the years,
but Viamedia continues to
provide premier service, pricing,
and innovative advertising
solutions.
The bar was set very high,
and they've cleared that bar.
Exactly what you’d hope for
in a vendor relationship.
Daniel Brady
Owner at Par Golf of Columbus
Alison Raynak
Media Planner for Oregon Lottery
They took the time to understand
my business and planned the
best method to reach my
audience.
I felt like my success was very
important to them.
Stacy Galleher
Mktg Mgr at Washington Dept of Ecology
Private & Confidential to Viamedia
18. National. Regional. Local.
your cross media advertising partner coast to coast
Private & Confidential to Viamedia
markets
70
State-of-the-Art
Operations
Center
Viamedia
Headquarters
Lexington, KY
support team members
located in our KY
headquarters
125local teams in
19. 7,000 advertisers
serving local, regional & national businesses in every industry.
Established in 2001providing TV advertising solutions for 17 years.
Experienced Leadership
viamedia, a company you can trust
~2016 Finalist~
Private & Confidential to Viamedia
Digital Team
of the Year
~2016 Finalist~
Social Good
Award
120 collective years’ of digital experience, 100 of TV experience
21. challenge
University in California was facing declining applications and enrollment.
strategy
Viamedia developed a cross-media campaign targeting recruiting
events across the West driving awareness and traffic to the event, then
staying in front of them after the event. The campaign also included 1st
party and 3rd party audience targeting to draw additional awareness
and utilized scrolling text ads, display and video.
results
6 million impressions with nearly 64,000 clicks and an click rate
of 1.03% of the mobile ad. 337,440 unique website visits and
generated 1,058 lead inquiries at a favorable .32% response
rate. 36 percent inquiry/application lead lift
SPECIALIZED EVENT MARKETING
LEAD INQUIRIES TOTAL IMPRESSIONS
INQUIRY/APPLICATION
LEAD LIFT
CLICK THROUGH
RATE
Private & Confidential to Viamedia
what’s worked
22. why viamedia?
Private & Confidential to Viamedia
Screen-agnostic, Dynamic
Independent Company
We are nimble. Our hands are not tied to one
medium. We are always looking for the most
innovative ways our clients can reach their
audience.
Cross-media Analytics Dashboard
Real-time reporting for ALL your ad units allowing
you to see how your campaigns are working
together and opportunities to enhance your
strategy.
$2 Million Spent on Research Data
Our clients have access to Nielsen, comScore,
Scarborough, POLK, SNL Kagan and Claritas
data to analyze your audience and dig into your
competitive landscape.
“this business is not about us,
it’s about our clients”
24. Email
Online
Radio*
Local TV*
Print*
Out of Home
Direct Mail
Mobile
Cable TV
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local
advertising
landscape
Source: BIA/Kelsey 2018 U.S. Local Advertising Forecast
how does your
marketing plan align?
12%
10%14%
25%
13%
10%
5%
2%
*Radio includes over-the-air and online revenue include online revenue from terrestrial and online streaming services; Print includes
Newspaper, Magazine and online versions; Local TV includes over-the-air and digital revenues; not included Print Yellow pages: 0.9%, Internet
YP: 1.2%.
6%
2018 U.S. Local Media Revenue
Shares
25. 22%Buy traditional only.
Local advertisers
are investing in
TV & digital
together.
3% Digital Only; 1% another method.
74% Local Advertisers surveyed buy
traditional AND digital media.
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