SBS provides local and national Hispanic media services across radio, digital, television, and live events. This includes leading Spanish radio stations, the #1 Hispanic digital platform Lamusica.com, TV network MegaTV, and music concert promotion company SBSE. SBS offers branded advertising solutions across these platforms, including custom radio stations, digital banners, video, social media, and influencer marketing. Targeting options include location, demographics, interests. Case studies demonstrated millions of impressions for campaigns promoting brands like Lexus, Toyota, Dunkin Donuts, and Live Nation.

1. LOCAL & NATIONAL REACH
DISPLAY, VIDEO, AUDIO STREAMING
BRANDED ENTERTAINMENT

2. SBS Overview
Spanish Broadcasting System (Radio)
represent some of the most listened to Hispanic
radio stations in New York, Los Angeles, Miami,
Chicago, San Francisco and Puerto Rico.
LaMusica.com (Digital) is a leading destination
for up-to-the-minute Hispanic culture, news and
entertainment content. Powering all of the SBS
stations online and mobile. LaMusica.com has
evolved into premier online music and
entertainment destinations.
SBSE (Music Concerts) produces artist tours,
live music concerts and private events.
MegaTV (Television) with over-the-air, cable and
satellite distribution and affiliates throughout the
United States and Puerto Rico.

3. SBS INTERACTIVE offers a unique experience with the listener that enhances brand recall
and drives deeper brand engagement. Our audience is loyal to their local stations and
enjoy engaging with on-air talent and local offerings. Launched in 1999 to loyal Latino
radio listeners!
CAPABILITIES
-Standard IAB Sizes
-Custom Branded Radio Stations
-High-Impact Radio Skins
-Audio w/Companion Banner
-Video w/Companion Banner
-Radio Station Sponsorships
-Mobile SMS
-Custom Apps
-Social Media
-Email/Newsletter
-Sweepstakes Management
-Influencer Marketing
TARGETING
-Geo by National, DMA, State, Zip Code
-Demographic
-Content Category
-Intenders (Auto, Retail, Movie Goers, etc.)
-Retargeting
-Music Artist
-Day part
-Genre

4. Our Audience is Bi-Lingual, Bi-Cultural, Trendsetters and Influencers

5. Our responsive website design features a
clean, clutter-free advertiser friendly
environment providing advertisers with
various ways to reach its target audience.
STANDARD IAB Ad Sizes Include:
• Leaderboard (728x90, 970x90)
• Message Unit (300x250)
• Skyscraper (300x600)
• SBS Custom HP Slideshow (765x400)
• High Impact Units
• Wallpaper
• Takeovers
• Custom Microsites
Standard IAB Display Ads

6. AUDIO AD
Response and Effectiveness
Studies have shown that adding digital
audio to an ad campaign creates value,
driving an array of responses well beyond
the click.
As the graphic illustrates, samples of users
who listened to one hour (or more) of
online radio each week responded – via
web, telephone, or offline – more often
than those who did not listen to any
online radio.

7. Custom Branded Station
Branded Station Elements Include:
 Custom Music by Genre/DJ/Concert
 Display multiple messaging for FCA brands
 Click to Call nearest dealer
 Click for Mapping nearest dealer
 Coupon Messaging/Offer
 Social Media Integration
 Supported with a desktop and mobile display
and social campaign
 Weekly E-Newsletter Inclusion
 Homepage permanent banner to link to
station on all radio sites
Our audience will have access to listen to CUSTOM BRANDED STATIONS (Commercial Free) from their
Platform of choice: Desktop, Mobile, Tablet or Laptop

8. Concert Series
Our audience will have the opportunity
to Register to Win VIP Experiences to our
upcoming music concerts IN 2015
Campaigns will receive dedicated:
• Display & Mobile Banners
• High Impact Units and Radio Skin
• Custom Branded Station
• Streaming Audio Spots
• Social Media Integration
• E-newsletter inclusion
• Register to Win Management
• Top markets: NY, LA, Miami 5/23: CA
6/20: FL
4/10
3/6 & 3/7

9. Types of social integrations:
 #Hashtag tracked and analytics provided
 Twitter Parties hosted by On-Air Talent
 Register to WIN online
 User Generated Contests
 Text to Win
 Retail or Dealer In-Store POP
 Custom videos with talent endorsements
Social Media
Our social team can develop custom content via our social media pages for each of the radio and
television stations; plus on-air talent endorsements.

10. Types of Influencer Integrations:
 Custom video(s) professionally produced
 We post on our digital network
 Talent posts on their social network
 Add a #hashtag to track
 Add a “Text to Participate”
 Add a “Register to Win”
 Include a Retail or Dealer In-Store
Influencer Marketing
We have built a network of influencers that includes our radio DJs/Personalities or external talent that
have worked with us for hosting events, television shows, and more...

11. In 2013, SBS was recognized with the
Billboard Latin Music Marketing Award for
“Best Online & Social Campaign”.
Live Chat Module Sponsorship:
• Pre & Post Promotion
• Data registration on entry
• Sponsor branded clickable skin
• Static 728x90 banner
• Product integration
• By market or national
En Vivo Chat Series: Artist Engagement from our Studios
728x90 or 970x90 Sponsor Display Banner
LIVE VIDEO CHAT SERIES” is a multiplatform sponsorship campaign that includes Press, Radio & TV promos, Streaming,
Pre-Roll Video, Online Banners, Email, and Social Media all pushing to Live Video Chat participation with famous
LATIN ARTISTS quarterly.

12. LEXUS Recap: Branded Station & Digital Extension
This monthly campaign delivered 42 Million combined impressions in a month with a CTR 2.43 – Our audience was highly engaged!

13. TOYOTA Recap: Branded Station & Digital Extension
For the past CALIBASH concerts in Los Angeles, CA Toyota has been providing our audience with commercial
free custom branded station to our loyal audience. Featured music from artists that have performed at
Calibash. This monthly campaign had a combined digital reach of over 3 million impressions.

14. DUNKIN’ DONUTS: Branded Station & Digital Extension
DD wanted to connect our audience with daily energy with up beat music when they played their custom station.
We were able to promote various brand messaging, loyalty programs, social engagement and commercial free music.
With over 32 million combined impressions delivered.

15. LIVE NATION Recap: Branded Station & Digital Extension
LIVE NATION had an opportunity to reach the Millennials in Los Angeles by creating a custom station that had a mix
of General Market and Latino artists that were going to perform at the Made in America Music Festival. This monthly
campaign had a combined digital reach of over 2 million impressions in 3 weeks.

16. Max Ramirez
VP, Digital Media
917-335-7560 mobile
max.ramirez@sbslosangeles.com
Spanish Broadcasting System
10281 West Pico Blvd
Los Angeles, CA 90064
310-229-3234 office
www.LaMusica.com
www.SBSinteractive.com