PUSH TV is an innovative international urban television network. Their marketing plan outlines a comprehensive 6-month campaign targeting national and international markets to publicize and establish their brand through digital advertising, events, publications, and social media. Their goal is to increase viewership and profits through multiple revenue streams such as advertising, merchandising, and partnerships. The plan details budgets for staffing, promotions, operations, and materials to launch PUSH TV's brand on a global scale.

1. Marketing Plan
PUSH TV is an innovativ
e, International urban c
yber app television netw
ork. The immediate staff of PUSH TV’s internal all-star marketing team of creative
minds with diverse backgrounds and years of experience will conduct t e marketing,
branding, media and promotional needs to enhance PUSH TV consumer reach and
campaign h launch. The following is the actual description of services that are going
to be provided from PUSH TV.
The foundation for creating and establishing the PUSH TV brand/image will be to p
ublicize, formulate effective marketing campaigns, establish and create new revenue
streams, commercial ads, increase point of purchase merchandising sales on PUSH
TV’s network, and digital campaign launches. Subsequently, as the brand recognitio
n and the viewer base increases, so will profits and multiple revenue streams. PUSH
TV will facilitate in the execution of creation and implementation of P.R. strategies,
branding PUSH TV on a national and global platform, top tier consumer publicatio
n pitching, events and media tours. The revenue streams are endless!
PUSH TV’s Campaign Description Breakdown:
· Digital Advertising Campaigns
· Staff Apparel
· Posters (All Colored): 10,000 10 x 16, 10,000 16 x 20, 5,000 20 x 24
· Business cards (All Colored): 10,000
· Interns (Nationally and Internationally)
· Media Launch/ Digital Presence
· Conventions and Targeted Shows (Streaming Live Events)
· Digital Flip Cards/Comp Cards: 10,000
· Major National and International Launch Appearances /Company Publicity Photo
s (Composites): 2000 8×10
· Advertising Campaigns
· Blog sites/Radio/Interviews

2. · Satellite Radio Presence
· Radio Campaigns
· Major Worldwide Publishing
· Publicists/ P.R. Representatives
· Mobile Ads
Buzz Campaign Summary
Six month campaign: Targeting industry, viewers, magazines, radio, and dj’s
Target Dates: January – December 2013
Target Areas: National Base: Miami, St. Louis, Chicago, Detroit, Texas, Los Angele
s, Orange County, San Diego, Oakland/San Francisco, Sacramento, Las Vegas, Fres
no, Phoenix, New Orleans, Denver, Omaha, Kansas City, Des Moines, New Mexico,
Memphis, Nashville and many more.
International Beginning Markets: Brazil, Canada, France, England, Caribbean Isla
nds, Japan, Australia, and Germany.
Target industry promotions: New York, Hollywood, and Atlanta
Boost our Facebook Presence by adding likes to our Fan Page or Groups!
· Boost our Twitter hits by adding targeted and un-targeted followers.
· Boost our Youtube hits by adding Views, Likes, Comments, and Subscribers!
· Boost your other Social Sites such as but not limited to: Instagram, Pinterest, Link
ed In, Manta, Spokeo, Reverbnation, Tumbler, and more!
· Push our website to the Top 100,000 ranked websites in the world with our “Alexa
Rank Boosting”. Increase website value and bring in advertisement revenue!
· Boost our SEO with our but not limited to: Back
links boosting, Positive Google Reviews and more!
PUSH TV benefits Small Businesses/ Content Providers:

3. · Basic Logo Design
· Business Card Templates
· Social Media Account Set Up
· Custom Website (Domain and Email Address Included)
· Website Maintenance
· Social Media Maintenance
· Write Ups (Bios, Press Releases, Agreements, Proposals, Business Plans)
· Slide Show Videos/ Commercials with Voice Overs Included
Office and Business Requirements
Leasing costs (2 Years)
Staff and Personnel Salaries
Office Supplies
Utilities
Overhead
Furniture
Shipping and Receiving
Janitorial/General Cleaners and Maintenance
Concierge
Attorney’s Fees
CPA’s
P.R.’s (Grass Roots) Marketing Campaigns

4. · National editorial coverage and top tier publications
· Fan club development campaign including local radio contests and special market
appearances
· Press Releases sent throughout industry: national and international media
· Co-op programs created nationally as available
National promotions visiting media, radio stations and hotspots in each select mark
ets
· College Radio Campaigns
· Promotional events in each market will be coordinated to PUSH TV such as conten
t providers, advertisers, actors, artists involved for musical channels, and/or product
s
· Special appearances for key industry events (30+minutes)
· Create routine promotions for each market targeting radio, magazines, functions, a
nd communities.
· Promotional drops produced for on-air personalities
· Social outreach and sponsorship alignment to enable appearance and endorsement
opportunities
ONE YEAR Campaign with Major Entertainment Publications
(Targeting radio, retail, distributors, film and independent companies worldwide)
· Editorial articles on PUSH TV’s Business
· Promotional contests with publication
· Advertising banners on websites with links
· Cover page ads in print and online publications
· Merchandise bags with promotional items
· Overhead miscellaneous expenses

5. · Attorney fees
· Operating, travel, and business expenses
· Financial infrastructure (BDO)
Videos/ Trailers/ Visual Blogs
· Reels
· Promotional trailers
· Visual commercials
· Pilots and digital broadcasting
· Online major fan based blog sites
PUSH TV’s marketing budget is to be assessed for the structuring, organizational pl
anning, and Implementation for PUSH TV’s National and International Campaign
Launch!
Once a course of action has been identified, our team will execute an aggressive cam
paign to help maximize PUSH TV’s audience, create followers and attract loyal cust
omers across the globe strategically through the implementation of various Marketi
ng, Promotions and Public Relations activities.
We will not stop here. Whatever we can do from our offices and beyond, we are always
willing to explore and create new opportunities and revenue streams… Refer to our an
nual financial projection spreadsheet for specific breakdowns of marketing budgets an
d costs.

6. · Attorney fees
· Operating, travel, and business expenses
· Financial infrastructure (BDO)
Videos/ Trailers/ Visual Blogs
· Reels
· Promotional trailers
· Visual commercials
· Pilots and digital broadcasting
· Online major fan based blog sites
PUSH TV’s marketing budget is to be assessed for the structuring, organizational pl
anning, and Implementation for PUSH TV’s National and International Campaign
Launch!
Once a course of action has been identified, our team will execute an aggressive cam
paign to help maximize PUSH TV’s audience, create followers and attract loyal cust
omers across the globe strategically through the implementation of various Marketi
ng, Promotions and Public Relations activities.
We will not stop here. Whatever we can do from our offices and beyond, we are always
willing to explore and create new opportunities and revenue streams… Refer to our an
nual financial projection spreadsheet for specific breakdowns of marketing budgets an
d costs.