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2. Cover Letter for Company Radio Promotion Services
We ensure that with our expertise, your company will be able to achieve the below
mentioned goals-
o To effectively promote the products and services for creating strong brand proposition
and integrity.
o To promote the products/services in order to cast a good impression about client’s
offerings and bring customers to store.
o To run the advertisement campaign effectively and efficiently for generating maximum
sales and revenue.
o Add text here
We will prepare the initial design phase of the project to give you appropriate look and
feel of the advertising campaign.
Feel free to contact us for more information.
Sincerely,
(Company_Name)
Dear (Client_Name),
Thank you for reaching out to us for your radio advertising needs. We understand that the (client_name)
is facing issues with regards to successfully advertising its products on radio to increase its’s audience.
Our company is prepared to deliver multiple services to ensure that your products are duly represented
& promoted.
2
3. Table of Contents
Statement of Work and Contract
Project Context and Objectives
Your Investment
Our Process
› Advertisement Process Flow
› Service Packages
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
3
5. Project Context and Objectives
for Company Radio Promotion Services
We have identified that your company (client_name) require radio advertising, for effectively
communicating their products/ services offerings.
The company needs to advertise their products/ services to target maximum number of people in rural and
urban markets.
To effectively advertise and promote client’s products and services for creating strong brand
proposition and integrity.
To promote the products/services in order to cast a good impression about client’s offerings
and bring customers to store.
To run the advertisement campaign effectively and efficiently which can help in generating
maximum sales and revenue.
Add text here
PROJECT OBJECTIVES
Project Context –
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7. › Determine advertisement budget
› Determine target audience
› Add text here
› Add text here
Basic Analysis
› Decide flow of the advertisement
› Determine frequency of the advertisement
› Add text here
› Add text here
Show Structuring
› Determine the story line
› Determine the kind of music to be played in the background
› Select appropriate voice over artists
› Add text here
Advertisement Script
› Determine timing of the advertisement
› Add text here
› Add text here
› Add text here
Time frame
Process Flow for Company Radio Promotion Services
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8. PLAN A
30 Day Campaign - off hours
(10:00 PM – 5:00 AM)
Total Advertising Seconds
Per Day - 700
Spot Duration - 35 seconds
Rotations Per Day -20
Campaign Period - 30 days
Company Radio Promotion Services Packages
PLAN B
30 Day Campaign - prime time
(5:00 PM – 10:00 AM)
Total Advertising Seconds Per
Day -800
Spot Duration - 40 seconds
Rotations per day - 20
Campaign period - 30 days
PLAN C
20 Day Campaign - prime time
(5:00 AM – 10:00 PM)
Total Advertising Seconds Per
Day - 900
Spot Duration - 30 seconds
Rotations per day - 30
Campaign period - 20 days
PLAN D
10 Day Campaign - off hours
(10:00 PM – 5:00 AM)
Total Advertising Seconds Per
Day - 700
Spot Duration - 35 seconds
Rotations per day - 20
Campaign period - 10 days
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12. Why Us for Company Radio Promotion Services
Our client (client_name) requires radio advertising services for efficiently and effectively targeting a large number of audience.
We promise to work in close association with (client_name) and help them to get rapid growth in sales and revenue.
Add text here
We assist organizations unearth, unfurl and unleash truly
distinct positionings
We provide in-depth, collaborative services to develop and
maintain effective radio advertising strategies that can fuel your
company’s growth
We help our clients to spread awareness and generate interest
with effective background music and sound content
Add text here
Strengths that will add to your firm-
12
13. About Us for Company Radio Promotion Services (Option 1 of 2)
WHO WE ARE –
For the last 23 years, we have provided clients with innovative and reliable advertising and marketing services. Whether it’s a television commercial ,
radio advertising campaign or digital marketing campaign, We have the creativity and expertise to successfully execute your advertising and
marketing plan and provide you more leads.
VISION –
To be the preferred advertising and marketing service provider worldwide.
MISSION –
To work in close association with clients to ensure that they can get value for the money, thereby
availing the benefits of advertising.
CORE VALUES –
› Trust
› Consistent Improvement
› Respect for Diversity
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14. About Us for Company Radio Promotion
Services (Option 2 of 2)
We have the creativity and expertise to successfully execute your advertising and marketing plan and provide you more leads.
Trust Consistent Improvement Respect for Diversity
CORE
VALUES –
VISION –
To be the preferred advertising and
marketing service provider worldwide.
MISSION –
To work in close association with clients to ensure that they
can get value for the money, thereby availing the benefits
of advertising.
Who We Are –
For the last 23 years, we have provided clients with innovative and reliable advertising & marketing
services. Whether it’s a
Television
commercial
Radio
advertising campaign
Digital
marketing campaign
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15. Our Team for Company Radio Promotion Services (1/2)
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
KENDRA WILLIAMS
Senior Radio Jockey
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
JASMINE COOPER
Managing Director
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
NATASHA JAMES
Radio Jockey
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16. Our Team for Company Radio Promotion Services (2/2)
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
JAMES MILNER
Relationship Manger
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
NATASHA JAMES
Marketing Executive
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18. Write key credentials and major
highlights of the team member”
WILLIAM SPENCER
Designation
Company Name
Write key credentials and major
highlights of the team member”
JOHN HOOPER
Designation
Company Name
Client Testimonials for Company Radio Promotion Services (1/2)
18
19. Client Testimonials for Company Radio Promotion Services (2/2)
Write key credentials and major
highlights of the team member”
ADAM WATTS
Company Name
Write key credentials and major
highlights of the team member”
PETER TURNER
Company Name
Write key credentials and major
highlights of the team member”
MARRY SMITH
Company Name
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20. Case Study for
Company Radio Promotion Services
– Michel Phillips (XYZ Solutions)
(company_name) has promoted our products & services on their radio channel .
It was a remarkable experience to work with such creative & dedicated
professionals. Our sales is increased by 35%.”
Problem-
XYZ Solutions was looking for a channel that can promote their products/ services
and reach with largest audience in minimum span of time. They had limited budget
for advertising.
Our Solution-
We broadcasted XYZ solutions' advertisement on prime time with good music
background and between prime time shows, so that their products/ service
offering can target maximum number of audience.
Results-
› Sales increased by 35%
› Budget friendly advertisement
› Add text here
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22. Statement of Work and Contract
for Company Radio Promotion Services
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address)
to radio advertisement proposal at the estimated total cost of $XXXX as outlined.
Services Rendered
› 3-week opportunity to review our work and provide feedback
› Not liable to the firm and third party for damages
Mutual Cooperation
› We agree to put our best efforts in return we expect your cooperation in
providing needed information regarding website
Terms of payment
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
Plans Cancellation
› Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs and expenses
Confidentiality › All efforts to preserve confidentiality of information
Terms & Termination
› This agreement should commence from (date) and shall continue till termination
by either party by not less than 60 days notice given in writing.
CONTRACT
22
24. Next Steps for Company Radio Promotion Services
{user_assigned},{user_title}
Signature
Proposal Lead
{client_contact_first},{client_contact_last}
{client_name}
Signature
Default Contact
We firmly believe in clarifying things and sorting out the issues in
order to find the most suitable way to work together.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 50% of total fee of project
› Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
› Feel free to contact
› Add text here
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
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25. Follow Us for Company Radio Promotion Services
Like us on Facebook
Facebook.com/company/ /@yourusername
Follow us on
instagram.com/company/ /@yourusername
Follow us on
twitter.com/company/ /@yourusername
Contact with us Linked
Linkedin.com/company/@yourusername
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26. Contact Us for Company Radio Promotion Services
Company Name
Company Address
Phone Number
Email and Website
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29. About Us for Company Radio
Promotion Proposal
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Target Audience
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Preferred by Many
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capture your audience's attention.
Value Clients
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30. Organization Mission and Vision Statement
for Company Radio Promotion Proposal
Vision
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audience's attention.
Mission
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Goal
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31. 30 60 90 Days Plan for Company Radio Promotion Proposal
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30 Days
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60 Days
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90 Days
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32. Timeline for Company Radio Promotion Proposal
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2019
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2020
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2016
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2017
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2018
33. Roadmap for Company Radio Promotion Proposal
03
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04
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02
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05
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