Radio research is conducted by small groups and organizations to study the effectiveness of radio advertising. Studies have found that 25% of respondents can recall aspects of commercials played on the radio even while distracted by other tasks. Radio reaches over 80% of Canadians weekly and adults spend around 20 hours per week listening. Radio engages listeners with live, local content and builds strong community connections through charitable events. Targeted radio advertising is effective at driving brand awareness, recall and sales.
