The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
The 2013 Social Business Benchmark Preliminary FindingsLeader Networks
Explore the details from the 2013 Social Business Benchmark Study in this Preliminary Findings Report. Increasing, organizations are using social business to impact core operations and show business value.
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
SME2: Social Media Excellence x Social Media ExpertiseRichard Binhammer
Understanding the required skill levels across areas of expertise and business functions becomes a critical factor for driving effective social media programs that are efficient and deliver business value across an enterprise or within an agency. SME2 is the first-of-its-kind consultancy helping social media teams optimize skills, tools, processes and relationships to drive better business results.
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
The 2013 Social Business Benchmark Preliminary FindingsLeader Networks
Explore the details from the 2013 Social Business Benchmark Study in this Preliminary Findings Report. Increasing, organizations are using social business to impact core operations and show business value.
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
SME2: Social Media Excellence x Social Media ExpertiseRichard Binhammer
Understanding the required skill levels across areas of expertise and business functions becomes a critical factor for driving effective social media programs that are efficient and deliver business value across an enterprise or within an agency. SME2 is the first-of-its-kind consultancy helping social media teams optimize skills, tools, processes and relationships to drive better business results.
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
Social Media (Influence) Marketing by Martin WalshMartin Walsh
This is the detailed Social Media (Influence) Marketing Framework I developed a few years ago but which I constantly update based on practical experience implementing it in my roles at Microsoft and IBM. I have shared this strategic framework with many other organisations and provided advice on how to define, implement, operationalise and execute this tactic, particularly in context of a 360 degree integrated program and or campaign.
Listening to customers has always been at the core of successful businesses…but Today listening at scale across the social Web provides opportunities to move beyond simply understanding…it also poses some significant challenges. Listening across the social Web can serve to inform and engage your business in new ways to create and nurture new, or further strengthen existing, customer relationships
An honest look at how digital and social media can be used to create tangible value for companies, customers and consumers.
Authors:
Magan Arthur & Rob Mallens
With inputs from:
Sumathi Venkitaraman,
Head, Marketing at CustomerXPs Software
www.customerxps.com
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
Employees play a critical role in providing authenticity and trust and scalability in this new social media era. More customers are moving online and making peer-to-peer decisions and want to connect with everyday employees. Liz Brown Bullock shares how Dell and other companies are training and activating employees to further connect with customers and prospects online. Additionally, this presentation shares how to strategically think about preparing your organization to activate employees as brand advocates.
Whitepaper IBM on social business patternse-office bv
In dit whitepaper worden 6 use cases beschreven voor succesvol inzetten van social voor bedrijfsprocessen. Use cases zijn: toegang tot kennis, inzicht in klantvragen, kennisdelen, werving en inwerken, fusies en overnames, veiligheid op de werkplek.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
Social Media (Influence) Marketing by Martin WalshMartin Walsh
This is the detailed Social Media (Influence) Marketing Framework I developed a few years ago but which I constantly update based on practical experience implementing it in my roles at Microsoft and IBM. I have shared this strategic framework with many other organisations and provided advice on how to define, implement, operationalise and execute this tactic, particularly in context of a 360 degree integrated program and or campaign.
Listening to customers has always been at the core of successful businesses…but Today listening at scale across the social Web provides opportunities to move beyond simply understanding…it also poses some significant challenges. Listening across the social Web can serve to inform and engage your business in new ways to create and nurture new, or further strengthen existing, customer relationships
An honest look at how digital and social media can be used to create tangible value for companies, customers and consumers.
Authors:
Magan Arthur & Rob Mallens
With inputs from:
Sumathi Venkitaraman,
Head, Marketing at CustomerXPs Software
www.customerxps.com
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
Employees play a critical role in providing authenticity and trust and scalability in this new social media era. More customers are moving online and making peer-to-peer decisions and want to connect with everyday employees. Liz Brown Bullock shares how Dell and other companies are training and activating employees to further connect with customers and prospects online. Additionally, this presentation shares how to strategically think about preparing your organization to activate employees as brand advocates.
Whitepaper IBM on social business patternse-office bv
In dit whitepaper worden 6 use cases beschreven voor succesvol inzetten van social voor bedrijfsprocessen. Use cases zijn: toegang tot kennis, inzicht in klantvragen, kennisdelen, werving en inwerken, fusies en overnames, veiligheid op de werkplek.
The New Symbiosis Of Professional Networks Research StudyLeader Networks
The article focuses on the impact of social media and social networks to Social Media Peer Groups (SMPG) and professional decision-makers. It mentions that customers and prospects have an instant platform of discussions for their ideas, experiences and knowledge through the use of social media, wherein their important role is utilizing the tools and mediums before engaging to decision-making processes. It states that social media increase the impressive strength of decision-making and change the dynamics of customer relationship management, marketing, and communications. It also recommends being part in a peer network or online community for sharing ideas that were often formed in office settings.
The Indelible Force of Social Media: Transforming Communication and Societyabdulwaheedsq3434
Social media has firmly established itself as a transformative force in modern society, revolutionizing the ways individuals communicate, interact, and perceive the world.
Social Media is geen nieuw manier/methode van communicatie. Echter is de combinatie der delen wel nieuw. Ooit kon je alles offline lezen -- t/m Google Maps toe in de vorm van 100 kg wegen atlas van Shell :-x (no offence). Anonymous Netherlands Operations
Navigating the Digital Landscape: The Impact of Social Media on Modern Societyabdulwaheedsq3434
In the contemporary digital age, social media platforms have become integral components of daily life, profoundly influencing how individuals communicate, consume information, and engage with the world around them.
Social media refers to applications and websites – the collective of online communications channels – that enable people, companies, and other organizations to create and share content on social networking sites and blogs.
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
This talk was delivered in October 2016 at the Social Media in Higher Education Summit (Boston).
In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But recently, due to social technologies, the tables are turned and the very groups that higher education seeks to engage with, are coming in droves digitally with questions, requests and expectations. While the audience needs remain the same, the methods for engaging have changed dramatically. As Higher Education enters this new world of 24X7 interaction, they often struggle to identify the best practices that can shepherd success. This session will share the methods for building a cohesive social strategy and measuring the impact while enabling the unique needs of various departments, programs and campaigns
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
Building World-Class Online Communities 2014 Liferay ConferenceLeader Networks
n order to thrive in today's competitive market, companies are using online communities to nurture their relationships both internally and with customers. Recently, a fast-growing number of companies are using a new mechanism for nurturing customer relationships: online communities. These firms are finding that their gated communities are beginning to have sizable impacts. As these stories become better known, companies are increasingly getting excited about the potential of online customer communities. This session will explore the strategies and benefits that online communities have brought to organizations. Learn how companies experience sizable impacts from their communities by helping customers get more value from their products and services, enabling their companies to develop better products and services, providing improved after-sale service and developing more effective market channels.
Video Link here http://youtu.be/eWYAgAcZlfs
This Interview with Vanessa DiMauro, CEO Leader Networks and the Patricia Seybold Group explores the best practices for building professional peer communities. This joint collaboration was written in 2007 and stands as a classic reference for online community-building today.
Socially Driven Collaboration Research Study 2014 Leader Networks
What happens when Marketing and IT unite to tackle the escalating challenges that today’s
rapidly moving digital, social and mobile world bring? Collaboration brings both Marketing
and IT the potential to influence management decisions while, in tandem, add business value.
When Marketing collaborates with IT, the possibility exists for Marketing to make an impact
beyond raising awareness to improving speed to market for new products and services while
reducing project costs. In turn, IT’s collaboration with Marketing can give rise to greater
awareness of thought leadership and increase share of budget.
When collaboration happens, Marketing often leads the charge to break down the functional
silos with IT. And even though Marketing is making progress, it faces strong headwinds as it
attempts to advance collaboration within the company.
To get a better understanding of the state of collaboration between Marketing and IT, Oracle
commissioned Social Media Today and Leader Networks to field a study to investigate the
changing relationship between these functional teams. Responses were gathered from 662
Marketing and 263 IT leaders from more than 500 organizations around the world.
In part one of this two part study, The Socially Enabled Enterprise, we explored the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises. Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to understand how companies are leveraging social technologies and practices throughout their organizations.
Social Business Centers Of Excellence: FoundationsLeader Networks
Slides from a webinar hosted by Social Media Today Social Organization: How Centers of Excellence, Collaborative Management and Seamless Enterprise Structures are Working and a few bonus ones for good measure.
5 Secrets To Success With IT / Marketing CollaborationLeader Networks
This presentation shares research highlights about IT / Marketing collaboration including why IT / marketing collaboration is essential for social business.
The Socially Enabled Enterprise Research Findings BriefLeader Networks
To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome to realize the potential of social technologies.
A brief overview of Leader Networks services and offerings. How we help organizations succeed in social business, social marketing and online community strategy and operations.
From the AMA - a summary of the 2nd Annual New Symbiosis of Professional Networks research study that explores impact of social media on enterprise decision-
making.
.
Highlights from the 2012 SNCR research study The Social Mind. The Social Mind research project explores the interrelationships created by the consumption of information across social media channels and influence flow. The findings will enable B2B, B2P, B2C or Cause marketers to understand the importance and relevance of content - and - its ultimate impact and influence on behaviors, beliefs, decisions and actions. The Social Mind research will identify the key characteristics and insights into the engagement behaviors of individuals and how organizations can maximize reach and influence to execute the new Principals of Engagement in the millennium.
Online Communities For Associations: The Power of NowLeader Networks
Associations are one of the strongest candidates for online communities because they are able to accelerate member-care efforts, which is at the core of the association model. This plenary session, presented in April 2012 at the Digital Now conference in Orlando, FL addressed an audience of of association leadership.
For social business to be a valuable strategic initiative it needs to support your business goals and objectives. This (revised) Social Business Strategy Map uses the Balanced Scorecard approach to help organizations define a strategic framework and determine the value for Social Business within their organization. It is a template that can be customized or you can work with Leader Networks to help develop the best approach for your organization.
This presentation delivered to the Institute of Management Consultants discussed how to be a thought leader online. Offering a strategy to get started, how to connect effectively online, rules of engagement and using time efficiently.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Authentically Social by Corey Perlman - EO Puerto Rico
The Social Mind Research Study
1.
2. - 1 -
The Social Mind
Social networking is changing the face of
human interaction and communications globally
with the emergence of new social behaviours.
Interrelationships between individuals,
organizations, thought leaders and influencers are
evolving in new and previously unforeseen ways
thanks to the advent of social media networks
and peer groups. This paradigm shift represents a
major communications innovation in all markets,
and is radically changing the way people and
organizations engage and behave online. There is
also a strong link between social networking and
what might be called “a new global anthropology”
that is developing because of these new behaviours,
interactions and interrelationships between cultures
enabled through social media.
The advent of Web 2.0 and social media networks
has created a dynamic and friendly human-machine
user interface that greatly facilitates collaboration;
information sharing and influence flow in ways
never seen before. Our communication and
interactions in social media environments are now
part of our daily lives, and are accessible on nearly
any device including our TVs. Information, human
interaction, interrelationships and most importantly
influence now flow at the speed of the Internet with
the only limitations time zones. Even language
differences are somewhat mitigated through the
translation services built into many browsers. Due
to the ubiquity of global communications, all people
now have instant access to information anytime,
anywhere. Consequently, nearly all business,
organizations and companies will be severely
challenged to become transparent in this new
communications paradigm enabled by social media.
The Social Mind research project was conducted
by Society of New Communications Research
(SNCR) Fellows, and was designed to explore
and understand interrelationships of global
communications and how they impact the
consumption of information across social media
channels and influence flow. Social Mind findings
will enable B2B, B2P, B2C or cause marketers
to understand the importance and relevance of
content - and - its ultimate impact and influence on
behaviours, beliefs, decisions and actions.
The Social Mind research identifies key
characteristics and insights into the engagement
behaviours of influencers and individuals, and how
organizations can maximize reach and influence
to execute on what we call the new Principals of
Engagement in the Millennium. This research
is part of a 3-year on-going study on social
communications and influence. The New Symbiosis
of Professional Networks research conducted three
years ago, (2009), identified what we called a Social
Media Peer Group, (SMPG) this is essentially a
Web 2.0 community of interest around a specific
topic and/or business in the course of this treatise
we will refer to them as Social Media Networks
(SMNs). SMNs, are not always groups of peers,
but are enabled by the new social media human
computer interfaces and platforms that facilitate
easier information sharing and collaboration.
And the second New Symbiosis of Professional
Networks study (2010) honed in on the changing
role of the online influencer and formatively noted
the rise of the “crescendo effect” where content
creation and curation was being used as credibility
builder in online environments.
3. It is in this third study that the authors endeavour to
bring the findings gathered in the midst of the social
media tsunami (2009-2012) into a set of actionable
outcomes to help communications professionals
better understand how to maximize social media to
talk to and with their audience more effectively.
Abstract and Key Findings of the Social Mind
Social Media Networks have evolved into trusted
expert networks that are testing the trust that people
have in more traditional news and information
sources. This is a huge shift in information and
influence flow as nearly 65% of the sample base
indicated that SMNs and professional networks
are more trust worthy than traditional news and
information aggregators. The Social Mind research
study clearly defines the characteristics and
behaviour of social media influencers within social
media networks that impact the brand, reputation
and potentially the sale of products.
There Is A Shift In Information Flow
• The role of the expert is rising in importance on
the social sphere.
• And the need for expert content is high among
content consumers.
• Journalists are no longer considered the most
authoritative sources for information, and
traditional media is just a leader to let people
know what they need to self-educate about on
their own.
• Instead, content consumers find greater value
in curated content from experts in order to
discover the information they need.
- 2 -
Social Gets Serious
• People with expertise are using content as a
means to elevate their personal brand.
• People with expertise are directly associating
themselves with the information they share.
• The trust factor is built on a content association/
affiliation.
• People with expertise are taking their
endorsements more seriously than ever before
and need to believe in the information in order
to share it broadly.
• All this leads to boundaries of consequence and
social identities to show value. Experts use their
relationships with content to craft their personas
online (and off).
• We now see a clear separation of an individual’s
online “persona” and how they use social media
to manage relationships. The emergence of the
professional me, the personal me, the friend me
and the consumer me reflects human behaviour
that is driving the evolution of social media
engagement (e.g. G+ circles and Facebook lists)
There are some consistent characteristics of the
Social Mind: Educated, has influence, care about
information they share, expert in a specific subject
matter, informed about their topic and the world,
and tend to follow through on how their content is
being consumed. They are ultimately community
participants through the social channel and relate to
people and information via content.
4. - 3 -
Key Characteristics of Social Media
Influencers:
We define a social media influencer as one who
self-reported as active user of social media channels
and a social content creator.
• They are experts.
• Informed.
• Trusted.
• Educators.
• Engage and care about the information they
share.
Organizations that are social media savvy will
recognize the value and enhancements that can
be derived in the areas of customer service,
CRM and customer experience through social
media networks. This is becoming a significant
competitive advantage as social media networks
evolve and grow.
Professionals spend 40% of their time online in
professional networks closely followed by friends
(31%) and then family at (13%). The majority of
the sample base are highly educated Americans
with a BS. And nearly 50% regularly create content
through blogging, the other half engage and share/
create content in Social Media Networks.
Twitter and blogs are equally important as the
company or organizational website which ranked
2nd in importance to Twitter. This in contrast to
research from just three years ago where a majority
of respondents indicated that websites were the
most important source for information, followed in
close second by social media channels.
• Twitter emerged as the most important social
network for professional interaction.
• Facebook was the friend network.
• Email was indicated and the preferred channel
network for family.
Social Network Behavior
• 65% participate to engage with a professional
community of colleagues and peers, enter the
Social Media Network.
• 80% participate in groups online to help others
by sharing information, ideas and experiences.
Sample Base & Demographics
• The majority of the sample base are highly
educated Americans with at least a Bachelor of
Science (BS) degree.
• Nearly 50% of those create content through
blogging, the other half of the sample base
engage and create content in social media
networks.
Synopsis of Question Flow
Questions (1-5) Focus on online information
exchange and participation in communities:
• With whom it is exchanged.
• How respondents spent their time online.
• Why they participate in groups online.
• And which online information sources are the
most meaningful.
Questions (6-13.) Examine reasons for
participating in Social Media Networks, preferred
channels, content format and type.
Questions (14-16.) Profile motivations, behaviour
and frequency of content sharing.
Questions (17-21.) Examines content creation,
type of content created, content creator behaviour
and engagement in Social Media Networks and
primary reasons for creating online content.
Questions (22-30) Are primarily demographic in
nature.
5. All respondents to the survey were volunteers, and
did not receive any compensation for participation.
The primary channel for survey distribution
were email, twitter, blogging and social media
promotions.
Findings
Question (1.) Use of Social Media Networks &
Information Exchange
Nearly 100% of survey respondents indicated that
they use online networks and share information and
ideas online with others. This is not too surprising
as the majority of survey respondents were gathered
via online channels (email, Twitter, blogs, and
social networks such as LinkedIn and Facebook).
People are just beginning to adapt to online
networking / multiple channels and multiple points
of interact.
- 4 -
Question (2.) Who do you Exchange Online
Information With?
Information exchange is primarily with:
• Friends (78%)
• Professional networks (82%)
• Family (49%)
• Experts (37%)
Interesting here is that there is a clear distinction
in how people use social media to engage specific
online relationships. The emergence of personas
that we call “professional me,” “family me,” “friend
me,” and “consumer me” reflect human behaviour
that is driving the evolution of social media
engagement.
This is consistent with trends being driven by
Google+ and Facebook allowing people to separate
relationships via Circles and Lists respectively.
6. - 5 -
The separation of an individual’s persona is
an important phenomenon for marketers and
communicators to understand. They now must
seek to understand what motivates and drives the
social behaviour of an individual as professional, a
friend, a family person and a consumer, to connect
to them as an advocate or an influencer. There is a
difference between an advocate and an influencer
as someone may be knowledgeable and credible
about a topic but not self-identify as an influencer.
This relates to an individual’s interests and needs
in each persona and is critical for organizations
and companies to exploit and use social media
expert content in building and maintaining engaged
communities to build advocacy and to sell products
and services and aggregate influencers.
Question (3.) Time Spent in Social Media
Networks
The majority of time that respondents spend online
is with colleagues in professional networks (41%),
followed by friends, family and experts. Just over
three quarters of respondents participate in groups
and communities online in order to help others
by sharing information, ideas and experiences.
Two thirds do so to participate in a professional
community of colleagues and peers.
Another interesting insight here is how respondents
use social and online channels to manage and
engage relationships. There is a notion that social
media has made communication more scalable and
“easy” but in doing so has made it less personal.
In doing so, social media has allowed people to
establish more relationships that are weak and made
strong relationships weaker. This in fact may be the
reason why respondents use email as a preferred
channel to communicate with family members
as email is now a much more personal form of
communication.
People spend 700 billion minutes
per month on Facebook
7. Again the most frequently mentioned other
category was customers, prospects, and clients.
Organizations that are social media savvy
recognizing the customer service, CRM and
customer experience enhancements and value they
can add through social media networks. This is
becoming a significant competitive advantage as
social media networks evolve and grow.
Question (4.) Reasons for Participating in Social
Media Networks
Nearly 80% of respondents indicated they
participate in online groups to help others by
sharing information and experiences, and (66%)
participate in a professional community of
colleagues and peers. (41%) participate in groups to
be seen as someone knowledgeable, or belong to an
active community of friends and family.
- 6 -
Only (19%) currently are trying to persuade others
to adopt their point of view or buy a product of
service and barely (3%) enjoy interacting with
others using social games.
In combination with the previous question (Q3) this
shows that social media has become a “learning”
and “experiential” channel used primarily to
manage, develop and gain value from professional
and loosely mapped personal relationships. This
also confirms data from Facebook that indicates
over 300,000 users helped translate Facebook into
70 languages. One could surmise that such a large
number of people wouldn’t have taken this action, if
it were not a powerful channel to communicate.
8. - 7 -
Question (5.) Importance of Digital & Social
Media Channels
Twitter and blogs have become just as important
as the company or organizational website for
information and influence.
Close to half of respondents who exchange
information with others find visiting websites
and reading blogs meaningful. Product, service,
or innovation activity sites, accessing other’s
bookmarks and Q&A sites were considered least
meaningful.
Nearly (50%) of respondents indicated the visiting
company websites was most meaningful, (45%)
read blogs and this was closely followed by micro-blogging
(41%), direct email (40%) and (41%)
information exchange in online groups or forums.
Considering that we are highly visual creatures in a
visual society, watching videos (17%), listening to
podcasts (9%) and viewing online photos (7%) was
not significantly meaningful, however this may be a
direct reflection of the professional sample base.
This is also an interesting contrast considering the
massive number of photos and videos uploaded to
social media channels on a daily/monthly basis.
This shift from Websites and controlled
communications has disintermediated many
long-standing marketing, communications and
selling beliefs that have traditionally guided how
companies interact, support and collaborate with
their customers. We now work in an environment
where companies have diminished control over the
reputation of their brands, products and services
as the wisdom of crowds increasingly dictate
the rules of reputation management and selling.
Through the use of social media, customers and
prospects now have an almost instantaneous
platform for discussion of their ideas, experiences
and knowledge. The social nature of learning and
decision-making has increased with impressive
strength connecting generations of professionals
to each other - changing the dynamics of customer
relationship management, marketing and
communications, forever.
9. Question (6.) Reasons for Participating in Social
Media Networks & Question (7.) Preferred
Information Channels
Nearly all of the respondents indicated that they
participate in SMNs for educational purposes and to
learn about topics. This demonstrates the growing
importance of SMNs as knowledge and educational
platforms where experts exhibit their knowledge
and question 7 reinforces the importance of experts
and influence flow in SMNs.
Searching for experts to see what ideas they have
shared online is the most frequent activity for
about half of those who use online networks to
learn about topics. SMNs are rapidly evolving as
the “new word of mouth marketing arenas” in the
millennium and this is especially important for B2C
and B2B companies who are selling products and
services. Before the advent of the Internet, word
of mouth marketing amongst peers was primarily
done through traditional channels of influence, trade
shows, conferences, forums and traditional media
outlets.
- 8 -
More than nine in ten respondents who use online
networks to learn about topics seek expert opinion
that is researched and well documented. Most
also agree that they need to hear the details to
understand what is happening.
The most important insight here is that only
19% of respondents rely on traditional news and
information sources, this represents a massive shift
in information flow. Additionally, only 6% indicated
they currently attend conferences to be educated,
again a massive shift away from traditional
information sources especially for this highly
educated sample base.
50% of respondents look for experts on topics in
the SMNs, only (12%) rely on trusted peers, while
(14%) consume information social networks such
as Twitter and Facebook. We suspect that in many
scenarios the influencer’s ecosystem of influence
may begin with Twitter and lead back to a SMN
where expert information is exchanged in a more
collaborative environment.
10. - 9 -
Question (8.) Preferred Information Channels
More than six in ten of those who use online
networks to learn about topics prefer information
that uses graphics and prefer curated content
sources with links and bookmarks. Less than a
quarter prefer online information to be audio and/or
visual over text-based.
The shift towards SMNs and expert networks is
even more apparent here as nearly two thirds of the
sample base indicated that traditional news sources
are not necessarily true and are biased. A significant
number of respondents indicated that information
sources shared by friends, colleagues and
professional networks, (SMNs) are more believable
and likely to be true.
Respondents indicated that “wisdom of the
crowd” was less important than experts, more than
100 respondents were neutral on this question’s
parameter. Again, this may be reflective of the
highly educated sample base and not representative
of all social media consumers and participants.
This indicates that people are using social media
to seek purity of truth with facts supported by and
validated by experts and trusted relationships in
their social networks. Journalism is not a considered
single source of truth / exclusive authoritative
sources; instead they are a single point of input into
the larger self-education approach.
11. Question (9.) Preferred Content Format
The majority of respondents (62%) indicated that
they prefer information that uses graphics and is
easy to understand and prefer curated content with
bookmarks and links to additional resources (61%).
Nearly 50% desired longer in depth expert content,
however, 43% prefer short snippets over longer
information articles and surprisingly only (23%)
prefer audio or video based content.
Social Media Networks represent a new form of
information and content aggregation that is enabling
a major shift in information flow, facilitated by the
rising role of experts or a body of experts such as
a practitioner community and the a new dynamics
in influence. The overall need for expert content in
all markets is high along with content aggregation/
curation and the need to self educate.
- 10 -
Often is the case that communication and marketing
professionals must translate complex messages
in simple and easy to understand communication.
The nature of social media makes this both
increasingly difficult and necessary to do in 140
characters or short form video and visuals. People
will spend more time understating the complexity
of information if presented in compelling visual
form. Gone are the days that the general public
spend a significant time reading long-form, content
rich documents and reports. They want nearly
instant gratification of information presented in the
way that they use new mediums of social media
and mobile provide. It could be argued that social
requires communicators to be more judicious with
their ideas as there are word constraints either
imposed (Twitter) or perceived (blog). This can
require greater clarity of thought, as outstanding
content is more highly valued by the social
community.
12. - 11 -
Question (10.) Preferred Content Type and
Question (11.) Types Of Information Shared
Nearly all respondents indicated that they share
information online and in Question 11 we elaborate
on what type of information is shared. In this
question we asked what type of information is
shared. Almost all respondents share information
online. More than six in ten of those who do, share
educational information and among those that share
information online, social media influencers report
that they share information 100% of the time.
Educational information was by far the most
frequently shared (61%), remotely followed by
entertaining (15%) and supportive information
(13%). Only five percent of respondents indicated
that controversial information was most likely to be
shared online.
The other category further reinforced the focus of
sharing educational information with preferences
toward professional, informative, relevant, factual
and interesting information.
The net/net here is that for this sample base is that
social media participation is getting serious and
represents a platform for endorsement, education
and professional interaction, as the need for
relational context that is validated by trusted sources
of high importance.
Wikipedia hosts 17 million
articles and has more than
91,000 contributors
13. Question (12.) A separation of Persona and
Channel
In this question we explored channel preference.
There is notable variation in channel usage by
relationship type and persona. Respondents are
most likely to email family and colleagues, while
they are most likely to use social networks with
friends. Few respondents use social bookmarking,
online photo sharing, or video messaging. This is
consistent with the earlier observation that social
media has made communication more scalable and
“easy” but in doing so has made it less personal.
In doing so, social media has allowed people to
establish more relationships that are weak and made
strong relationships weaker.
- 12 -
This in fact may be the reason why respondents
use email as a preferred channel to communicate
with family members as email is now a much more
personal form of communication.
Facebook was the preferred SMN for friend
interaction, such as Twitter for professional
networks and traditional email was the preferred
channel for family. Twitter was indicated as a
significant channel for following experts, however,
sharing photos, social bookmarking, and video
messaging ranked extremely low, again this may be
a specific attribute of this sample base. Social media
channels overall ranked as the number one vehicle
for information exchange followed by email, and
then twitter ranking third.
14. - 13 -
Question (13.) The Importance of Agreeability
We wanted to explore what type of information
was being shared with others and (46%) of the
sample base indicated that they share information
on a contextual basis, deciding who should receive
specific information.
Half also state that the content they share reinforces
their personal or professional knowledge and
beliefs. One quarter of the sample base (24%)
indicated that they share information when it is
important and actionable, but more importantly
(28%) share information only after consuming it
and agreeing with it. Few respondents indicated that
they share “buzz” information, this again may be a
reflection of a highly educated social media “savvy”
sample base.
Simply stated, people associate themselves to the
information they share and in doing so they take
care to understand before endorsing. People are
mindful of their online or social identity and take
care in what they share. This makes a “Like,” a
“retweet” or a comment a powerful currency of
influence in social media.
More than 2.5 million
websites have integrated
with Facebook
15. Question (14.) Motivations for Sharing
Information
In this question we wanted to explore motivations
for sharing information in SMNs, and more
than (50%) of respondents indicated that they
share content that reinforces their personal and
professional knowledge and beliefs.
Equally important were sharing of information
that influencers thought colleagues in a SMN
would want to hear (44%), information that
influencers could intellectually understand (43%),
and information that challenges the status quo or
provokes thought. Only 28% of the sample base
share content that they can relate to on an emotional
level.
This question along with the profiling in other
questions provides some unique insights into
the persona, characteristics and motivations of
professional social media influencers.
- 14 -
Casual, social, formal or personal – the connections
that people make start with how they relate to one
another or to a cause, an issue, a belief, a principle
or even to a company.
Capturing and sustaining attention and engagement
requires having a keen understanding of what
people care about. With an understanding of what
people care about (i.e. your desired audience) and
how to relate to them, then true and meaningful
engagement can take place.
The ability to relate is a core principle in the art
and science of influence that holds true in business,
personal and political environments. It sets the
tone for building trust and engagement. This is
reinforced in the findings of question 15.
Key Characteristics of Social Media Influencers:
• They are experts.
• Informed.
• Trusted.
• Educators.
• Engage and care about the information they
share.
16. - 15 -
Question (15.) Content Sharing Behaviour
Most respondents think that their audience is
generally informed, and they most frequently share
information to deepen the discussion or enhance
relationships. Close to half share information
“frequently” online, while another one in ten
respondents share it as widely as possible.
Smaller percentages of respondents indicated that
they need information about topics important to
them and that they share information about (16%),
and (12%) share information to enhance brand
awareness for business development.
Net/Net, social media influencers who represent
a large sample size within this study consume
huge amounts of information and content to stay
informed and maintain their expertise to enhance
relationships.
There is a great opportunity for companies and
organizations to enhance brand awareness,
reputation and conduct business development
activities with SMN in the coming years.
People relate to each other based on the information
or interests they share. This is at the core of social
networks (online and offline) that connect people.
Building advocacy for your company’s products
and services or to a cause can be powerful when
you cultivate and relate to the right audience. This
is where social media is a game-changer its now
increasingly easy to find an established audience for
nearly any issue or cause.
30 billion pieces
of content are shared on
Facebook each month
17. Question (16.) Frequency of Content Sharing
Behaviour
The majority of respondents indicated that they
share content frequently and a slightly lesser
number share sometimes.
Few rarely share and slightly more than share
content widely. This indicates that social media
professionals and participants are selective about
how and when they share content, this indicates that
SMNs are serious educational environments that
deliver trustworthy, accurate and actionable content
and information. While they have greater access and
use of social media tools, they wield their use of
them discretely. This data could support the notion
that social media influencers actually use the social
channel more judiciously than the casual user, and
that they potentially understand the power of their
social media content sharing activities as having
impact on others.
- 16 -
YouTub e Facts:
490 Million Unique Visitors
every month
(as of February 2011)
2.9 billion hours
per month on the site
(326,494 years)
92 billion
page views per month
(not including YouTube videos viewed on phones
and embedded in websites)
18. - 17 -
Question (17-18) Online Content Creation
The majority of respondents (73%) indicated that
they create content online and only 27% of the
sample base do not create online content. This is
significant as people move from using social media
to observe and monitor but using it to contribute
and engage on important issues and topics.
Approximately (71%) of the sample base engage
in micro-blogging via Twitter. When asked what
type of content or interaction they created online
(68%) indicated that they participate in groups or
forums, while (58%) maintain a regular blog and
30% occasionally guest blog. Again nearly half of
the sample base could be considered social media
professionals that blog. Just less than three quarters
of respondents indicate that they create content
online.
Content Type Created Online
• 71% Tweet
• 68% Participate in groups
• 58% Maintain a regular blog
• 55% Comment on blogs
• 47% Upload Photos
• 33% Review opinions on products and services-
Yelp
• 30% Occasionally guest blog
• 26% Use social book marking
• 19% Create videos & vlogs
It is notable that social media influencers are more
likely to comment on blogs (65%), to engage in
micro blogging activities (81%), and to create social
bookmarks than non social media influencers.
19. Question (19) Activity Around Content Created
Micro-blogging via Twitter ranked as the number
one activity, closely followed by blogging, and
participation in social networks, according the
respondents to this survey. Commenting on blogs
and news and uploading photos remotely followed
this. Creating podcasts or video blogs rarely entered
the top three activities among those who create
content.
- 18 -
Twitter handles 1.6 billion
queries and adds nearly
500,000 users every day
20. - 19 -
Question (20) Primary Reason for Creating
Content Online
The majority of the sample base (47%) indicated
that their primary reason for sharing information
online is to share information about an interest,
passion or cause. This is significant because people
are organizing themselves to create change and
influence using social media channels.
This was followed by educating others on a
professional topic (19%), and as a requirement
for employment/part of my job (21%). Only 8%
indicated that they were marketing to sell products
and services, and only a few respondents engaged
social media networks as a creative outlet.
Again this would appear to be a great opportunity
for organizations and companies to demonstrate
“social media expert content” by blogging and
creating content that demonstrates expertise. In the
1980s and 1990s this was called selling without
hard selling with white papers and specific content
like case studies and success stories with customers
that demonstrate expertise.
Each Facebook user
spends on average
15 hours and 33 minutes
a month on the site
21. Question (21) After Sharing Content, Do you
Assess How Content is Received?
Nearly all respondents (83%) indicated that they
assessed the content that they shared, how it was
received, commented on and/or re-tweeted. And
88% of content creators - Social Media Influencers -
follow the online content they create.
This again reinforces that Social Media Networks
are serious communities in some cases dominated
by subject and topic experts in their respective
fields. This is an important characteristic in the
evolution of a social media online society and in
many ways a new social human behaviour. This
represents an important characteristic of today’s
social media influencer, whom as an expert is
rapidly gaining importance and influence.
- 20 -
These are indeed the new influencers of the
millennium and identifying them and their
“ecosystems of influence” will be important to
all companies and organizations in the years
ahead as social media networks begin the next
stage of evolution beyond what see today. This
communications paradigm shift will require
new rules of engagement in the millennium as
information shifts away from traditional channels of
influence.
Flickr hosts over
5 billion images
3,000 images are uploaded
every minute
22. Summary
This paradigm shift in modern communications mandates a completely new set of principles for influencer
engagement in the millennium. This means the end of what we have known as “propaganda communications”
and many companies and organizations will be challenged to innovate their communications strategies and
execution. Enter the era of the “sustainable engagement model,” perhaps the most important pillar of the
principals of engagement that leads to meaningful relationships; not superficial episodic ones that are the history
of past communications.
New Principles for Influencer Engagement in the Millennium
1. Identify all channels of influence traditional and social media including, books, speaking, blogs, micro-blogs,
- 21 -
social media group membership, etc.
2. Profile and understand the ecosystem of influence around influencers through their channels social and not
social media driven.
3. Evaluate the business models of influencers and strategize about how to engage with them in ways that are
aligned with business initiatives.
4. Create and maintain an influencer scorecard that can be leveraged and managed across products, services
and regions by influencer type.
5. Execute and maintain sustainable engagement models that leverage their expertise, thought leadership and
influence.
About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education
foundation and think tank founded in 2005 to focus on the advanced study of the latest developments in new
media and communications, and their effect on traditional media and business models, communications, culture
and society.
SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the
pragmatic implementation of new media and communications tools and methodologies.
The Society’s Fellows include a leading group of futurists, scholars, business leaders, professional
communicators, members of the media and technologists from around the globe—all collaborating together on
research initiatives, educational offerings, and the establishment of standards and best practices.
For more information:
Visit sncr.org
Call +1 (408) 825-9288
Email info@sncr.org
23. About The Authors
Vanessa DiMauro
Society of New Communications Research Senior Fellow and Research Co-chair and CEO of Leader
Networks
Vanessa DiMauro is a popular speaker, researcher and author. With more than 15 years of experience in social
media leadership positions, she has founded and run leading online communities for CXO Systems, Cambridge
Technology Partners and IDG, and has developed winning social strategies for influential companies such as
Cisco, Cognizant, EMC, Palladium Group and SAP. Her work has been covered by leading publications such as
The New York Times, The Wall Street Journal and CIO Magazine.
Peter Auditore
Society of New Communications Research Senior Fellow and Principal of Asterias Research
Peter Auditore is currently the Principal Researcher at Asterias Research, a boutique consultancy focused on
strategic and executable marketing communications for the millennium. Formerly Mr. Auditore was Head
of SAP’s Business Influencer Program. As a veteran of four technology start-ups including: Zone Research
(Cofounder), Hummingbird (VP Marketing Americas), Survey.com (President) and Exigen Group, (VP
Corporate Communications), Mr. Auditore has twenty years of experience in selling and marketing software to
LE and SME organizations worldwide. A frequent speaker at industry conferences and tradeshows, Mr. Auditore
has written many technology press articles and industry white papers.
Don Bulmer
Society of New Communications Research Senior Fellow, Board Member and VP of Communication
Strategy of Royal Dutch Shell
Mr. Bulmer has more than 18 years of multi-national experience leading award-winning marketing,
communication and business development programs with measurable effect in accelerating the sales and
competitive strength of enterprise technology, Internet start-up and professional service companies.
- 22 -