The revenue you'll gain from a mobile commerce app can be attributed to the Four Sources of Mobile App ROI:
1) Increased Average Order Value (AOV)
2) Higher Conversion Rate
3) Impact of Push Notifications
4) In-Store and Brand Benefits
GPShopper's exploration of each of these four sources is meant to help retailers and brands project the incremental revenue they should expect with the addition of a mobile app.
Mobile app Marketing (based on an eMarketer article)Zeeshan Khan
How to market your app - top tactics used by successful app marketers. How can you optimize your app marketing plan. Great insights which lay down the framework.
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
Mobile app Marketing (based on an eMarketer article)Zeeshan Khan
How to market your app - top tactics used by successful app marketers. How can you optimize your app marketing plan. Great insights which lay down the framework.
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
Building a globally successful app business from India is not simple. The challenges range from understanding global audiences, user acquisition tactics and localizing app content to suit global palates. What do app developers and mobile marketers need to keep in mind while building their global expansion plans?
Pramod Rao (SVP of Growth at Zomato) and Supriya Goswami (Head of Marketing, India and SE Asia at InMobi) share their experiences and take you through the most important aspects of going global.
This session demonstrates how Amazon Mobile Analytics can help you make the most of your mobile analytics, keeping tabs on key trends such as active users, revenue, retention and behavioral insights. View webinar on demand here: https://www.brighttalk.com/webcast/9019/195163
Over 500,000,000 Android phones have been activated
Over 300,000,000 iPhones have been activated
Android owns 47% of the U.S. smartphone market
iPhone owns 29% of the U.S. smartphone market
Early Motion provides mobile app design build services. Mobile is the future and the future is here. Feel free to peruse these informative presentations to learn more about what we do and how you can use mobile applications to help connect with your valued customers.
To effectively monetize mobile and apps, we need to shift the focus away from installs and acquisition, to engagement and reengagement.
Today it’s not just about getting traffic or acquiring customers or app downloads. It’s all about relevant and targeted communications in order to better accomplish those things.
Though the in-app purchase is the holy grail the ultimate goal is maximise customer lifetime value. So the objective is isn’t the first sale but to generate a a continuous stream of revenue from your best customers.
How Magento Multi-Vendor Mobile App Boosted Sales of its Users ?CedCommerce
Get to know how converting their Magento Marketplace into a Magento Multi-Vendor Mobile App helped CedCommerce Marketplace User see a boost in their sales... Continue Reading.. http://bit.ly/2ezljE8
And the survey says: Your customers would rather use an app to get information about your company than a computer. Most people prefer their phones or tablets over computers.
Get ahead of your competition and take over your industry with a mobile app or a mobile website.
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your app’s audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
A well-executed app can drive incremental revenues, engage your most loyal customers, and deliver positive ROI within the first year of its launch. Mobile apps leverage capabilities that cannot be achieved with a mobile website alone.
This webinar, presented by Demandware and GPShopper, gives an in-depth explanation of how the addition of a mobile app will increase your overall retail sales and next steps for developing a native Apple or Android mobile application of your own.
This session demonstrates how Amazon Mobile Analytics can help you make the most of your mobile analytics, keeping tabs on key trends such as active users, revenue, retention and behavioral insights. View webinar on demand here: https://www.brighttalk.com/webcast/9019/195163
Over 500,000,000 Android phones have been activated
Over 300,000,000 iPhones have been activated
Android owns 47% of the U.S. smartphone market
iPhone owns 29% of the U.S. smartphone market
Early Motion provides mobile app design build services. Mobile is the future and the future is here. Feel free to peruse these informative presentations to learn more about what we do and how you can use mobile applications to help connect with your valued customers.
To effectively monetize mobile and apps, we need to shift the focus away from installs and acquisition, to engagement and reengagement.
Today it’s not just about getting traffic or acquiring customers or app downloads. It’s all about relevant and targeted communications in order to better accomplish those things.
Though the in-app purchase is the holy grail the ultimate goal is maximise customer lifetime value. So the objective is isn’t the first sale but to generate a a continuous stream of revenue from your best customers.
How Magento Multi-Vendor Mobile App Boosted Sales of its Users ?CedCommerce
Get to know how converting their Magento Marketplace into a Magento Multi-Vendor Mobile App helped CedCommerce Marketplace User see a boost in their sales... Continue Reading.. http://bit.ly/2ezljE8
And the survey says: Your customers would rather use an app to get information about your company than a computer. Most people prefer their phones or tablets over computers.
Get ahead of your competition and take over your industry with a mobile app or a mobile website.
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your app’s audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
A well-executed app can drive incremental revenues, engage your most loyal customers, and deliver positive ROI within the first year of its launch. Mobile apps leverage capabilities that cannot be achieved with a mobile website alone.
This webinar, presented by Demandware and GPShopper, gives an in-depth explanation of how the addition of a mobile app will increase your overall retail sales and next steps for developing a native Apple or Android mobile application of your own.
Retail Mobility Statistics by RapidValue SolutionsRapidValue
Mobile technology is becoming very popular in the retail industry. This presentation gives a snap shot of where mobile apps can come in handy in Retailing and takes a look at the reasons behind this popularity. It focuses on the current mobile trends in retail and the ROI from retail apps. It also looks at the stats of the next big technologies in Retail like Augmented Reality (AR) and Internet of things and why retail companies are willing to go omnichannel.
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...Ed Hewett
Mobile presentation at Super Mobility 2014. An introspective on the state of mobility—lessons from telco and tech industries provide insight for igniting opportunities presented by multi-device, multi-channel, & multi-social users. The session will highlight both qualitative and quantitative industry data including Adobe’s 2014 Mobile Consumer Survey, Adobe’s 2014 Digital Telecom Survey (in partnership with Econsultancy), and Adobe’s Digital Index (customer benchmarks).
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Many retailers consider the holiday season to be the most important time for their business. And with mobile now accounting for 40% of eCommerce and influencing $1.1 trillion of in-store retail sales, marketers are focusing a majority of their 2014 Holiday strategy on using mobile campaigns to maximize ROI.
Learn how to leverage the capabilities of mobile apps – including new Apple iOS 8 features – to help your customers pre-shop, build shopping lists and convert higher in all channels. Specific tactics will be discussed including:
- Valuable features for Holiday shoppers
- Optimal timing of messaging (including push alerts)
- Mobile save the sale tactics
- Messaging and promotional ideas for Mobile Conversion
- Timing tips and more
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
The Importance of Being Where Your Users Are - ParkmobileKCroninbc
The potential of location data for creating more personalized experiences for app users is obvious. The ability to unite the digital and physical worlds will help companies create the most contextually relevant, personalized mobile engagement possible. This session will show how Parkmobile is using geofence data to surface the most relevant insights about user patterns and behaviors and target push notifications accordingly.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Mobile App User Insight: How to make your app a user success is a presentation given by Judd Wheeler at Tulsa TechFest 2014. The presentation gives insight into the user needs through the viewpoint of Maslow's Hierarchy of Needs.
Similar to The Four Sources of Mobile App ROI (20)
An infographic charting GPShopper's retail clients - including Lane Bryant, Charlotte Russe, PacSun, and bebe - increases in Black Friday, Thanksgiving and Cyber Monday app performance year-over-year.
How often should you send push notifications? Which messages perform the best? What time of day should they be sent? How many characters should you use?
#bestpractices #mobilemarketing #mobile #retail #retailmarketing #mobileapplications #mobileapps #pushnotifications #iphone #android #ios #marketing #retailers #omnichannel
At this year's shop.org Digital Summit in Philadelphia, GPShopper's VP of Mobile Strategy and Research, Bill Siwicki, lead a Digital Retail Boot Camp session with Kartik Subramanian, Director of Product Management, Mobile Commerce at Walgreens. Here are the presentation slides from "Mobile Marketing: Your Customers Are There. Are You?"
http://blog.gpshopper.com/gpshopper-and-walgreens-at-shop.org-digital-retail-boot-camp
#shoporg15 #gpshopper #walgreens #mobileapps #statistis #stats #mobilemarketing #marketing #mobile #retail #mobile #research #conference #press
In the age of the customer, consumers demand to engage in the store through mobile. For retailers this means obsessing about the digital experience in the store and developing a mobile app strategy that delivers contextual and compelling engagements that enrich the shopping experience while also provide information and transparency to shoppers. Simply developing mobile apps to drive mCommerce transactions and to push marketing offers no longer cuts it in 2015.
#retail #retailers #retailmarketing #retail sales #passbook #cartwheel, #ibeacon, #mobileoffers, #holidayretail #brand #engagement #loyalty #easypay #mobilemusts #holidayshopping #commerce #ecommerce #mcommerce #boxstores #beacons #associateclienteling #barcodescanning #instoreskin #retailmarketing #mobileapps #mobile #mobilestrategy #mobilepayments #mobile myths #investment #contests #offers #coupons #awards #redeem #research #forresterresearch #petersheldon #analyst #stats #statistics #infographic 3ios8 #android #bebe #charlotterusse, #walmart #homedepot #walgreens #customers #consumer #shopping #shopper #digitalage #digitalstrategy #gpshopper #mayamikhailov
The impact of mobile loyalty on brands and businesses. #retail #stats #infographic #brands #business #customers #loyalty #mobile #apps #custexp #marketing #mcommerce #statistics
With 83% of top retailers providing at least one mobile offering, retailers who fail to engage via mobile are finding themselves playing catch-up. Some retailers haven’t reached a level of complete comfort allocating budget for a mobile strategy, but they haven’t stopped to consider the fact that mobile can actually save money.
Need some convincing? Check out these 5 ways mobile can save retailers money:
GPShopper presented a webinar on July 22, 2014, preparing retailers for the upcoming Apple and Android updates, including:
iOS 8 Touch ID: How ease-of-checkout will increase your conversion rates
iOS 8 Widgets: Users can access Wish Lists and Price Alerts directly from their Notification Center
iOS 8 Actionable Notifications: Add interactivity to your current Push system
Android Wear: Does your smartphone app have a wearable counterpart?
Android Material Design: New tools for customized typography, grid and color changes
Android One: Will your app change as other smartphone manufacturers design for Android?
Restricted Wi-Fi Tracking: Retailers can no longer sniff MAC addresses. GPShopper recommends using other options for honing in on your customers' in-store behavior, like proximity marketing with the use of beacons.
On Wednesday, July 17th, 2014 Retail Online Integration presented a one-day virtual event for cross-channel retailer - the Retail Marketing Virtual Conference & Expo (RMV). These slides are from the session "Beacons and the Future of Mobile Shopping" featuring Maya Mikhailov, EVP and Co-Founder of GPShopper, and Ryan Bonifacino, VP of Digital Strategy at Alex and Ani.
Many retailers today are experimenting with in-store beacons — i.e., Bluetooth-enabled devices that communicate with shoppers’ smartphones by sending them relevant ads, coupons, product information and more — to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data.
Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following:
* what beacon technology is and how it works
* how to use beacon technology to improve consumers’ in-store shopping experiences
* lessons from retail brands that are currently using the technology
* what’s next for beacon technology
* so much more!
Infographic by GPShopper: Statistics show how mobile apps are changing the retail industry. #statistics #mobile #retail #apps #research #business #trends #shopping #mcommerce #ecommerce
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