This document provides an overview of Search Markup, an Indian digital advertising agency. It details Search Markup's services, mission, clients, and the internship learning of the author. Search Markup creates integrated digital marketing campaigns and strategies using latest technology and data-driven solutions. It aims to provide effective marketing that works and that people want. Services include digital strategy, SEO, social media marketing, PPC, and display advertising.

1. SIP OF SEARCH MARKUP
By Vidhya V Nair

2. PROFILE
 India’s premium Interactive Digital Advertising Agency
 Proprietary Technology
 Full Service Online Marketing
 Highly experienced in servicing clients across ALL industry verticals.
 Penetrative and Strong Media buying and Procurements.
 Young, passionate and motivated team.
 Cumulative digital experience of top management

3. ABOUT SEARCH MARKUP
• Search Markup Digital Marketing creates integrated digital campaigns and long
term strategies to help the clients build connections in the digital world. They use
the latest technology, innovative digital marketing solutions and dedication to
deliver a beautiful product which functions as per your specifications.

4. MISSION
Marketing
That Works
Marketing
That People
Want
OurMission

5. IS DIGITAL MARKETING USEFUL ?
• A strong organic search strategy helps reduce your marketing costs, improving your
brand visibility, helps increase conversions using paid advertisements or sending out
beautifully designed email campaigns to targeted customers. As increased web
traffic increases your revenue and sales, it’s important you maintain a strong digital
marketing campaign using link-attracting unique and relevant content.

6. HOW THE WORK TAKES PLACE
• Everything Starts with a Conversation
• Planning, analysis and implementation
• Optimization
• Digital marketing strategy and reporting

7. MATRICES THAT SHOW
IMPROVEMENT

8. SERVICES
• Digital Marketing Strategy
• Search Engine Optimization
• Social Media Marketing
• Pay Per Click
• Display Advertising / Retargeting

9. A 360 DEGREE COVERAGE OF
DIGITAL SERVICES

10. FEW OF THE CLIENTS

11. LEARNINGS OF MY INTERNSHIP
• Creating social media plan
• Developing social media reports for various clients
• Execution of minutes of the meeting pointers
• Developing post content for social media pages for various events and occasions
• Designing creatives for social media
• Handling the overall functioning of the social media pages.

12. SOCIAL MEDIA POINTERS
• Engagement – Regularly organize online surveys, quizzes and contests.
• Publicity – Publicize all cultural events and festivals
• Query management – Address all queries with 48 hours &maintain appropriate
records.
• Media Tracking – A good industry standard monitoring tool for analyzing remarks in
various media like newspaper, blogs, magazines, etc
• Tagging – Create relevant tagging, hashtags & linkage of content.
• Copyright – Content shared online must be copyright protected
• Reporting – Submit weekly effectiveness analysis report.

13. THANK YOU
Web - http://www.searchmarkup.com